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All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Economic Reviews Journal Jurnal Ilmiah Kampus Mengajar ASEAN Marketing Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Gemilang: Jurnal Manajemen dan Akuntansi Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda Sirda; Ihwan Susila; Moechammad Nasir; Soepatini Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
Analysis Factors Affecting Customer Loyalty of Indihome Provider During The Covid-19 Pandemic In Surakarta Aini Dwi Mutikasari; Ihwan Susila
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 4: 2023
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i4.22486

Abstract

The purpose of this study is to investigate how customers feel about IndiHome's service quality, brand perception, and trust in light of the current Covid-19 outbreak in Surakarta. Participants were people who used the IndiHome service in the Surakarta region. For this study, we employed a sampling strategy that was both statistically and practically effective. In Surakarta, where IndiHome is popular, an online questionnaire was administered to 164 customers. For the quantitative study, we used SPSS version 25's multiple regression function. According to the results, trust plays a significantly lower role in determining customer loyalty than do service quality and brand image. This paper gives scholars and businesspeople in Surakarta insights on the loyalty of IndiHome customers to their service provider.
How Does Digital Marketing Drive Customer Attraction? Evidence From Traditional Msme Latifah Rasidina Ayuning Saswianto; Ihwan Susila
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.11377

Abstract

Traditional MSMEs often struggle with promotion due to budget constraints, making digital marketing a necessity to build attraction and survive. While quantitative data shows statistical success, in-depth understanding of how digital content builds consumer trust remains limited. This exploratory case study analyse the digital marketing strategies of a traditional cowhide cracker business, MSMEs in Sukoharjo, evaluating both consumer experiences and the owner’s perspective. Data were gathered over a two-week period via semi-structured in-depth interviews with the owner and consumers (loyal, new, and passive), digital observations on TikTok and Instagram, and documentation. Data validity was checked through source and technique triangulation, and analysed using Thematic Analysis. The results demonstrate that the MSME's consistent deployment of trend-based videos and interactive Q&A responses functions as an environmental Stimulus (S). Evaluated through Social Construction of Technology (SCOT) theory and the Stimulus-Organism-Response (S-O-R) model, these digital practices do not act deterministically; rather, they serve as a negotiated space where platform meanings are contested between the owner’s push for business survival and the consumer’s internal Organism (O) processing of trust and authenticity. Consumer attraction stabilizes into a positive behavioural Response (R) manifesting as purchase intentions and digital storefront transactions only when the aesthetic appeal of the content is met with functional clarity and structural product details. The study concludes that socially constructed digital stimuli successfully transform initial cognitive curiosity into long-term affective trust and conative purchasing actions.
Pengaruh Konten Marketing (User-Generated Content) Dan Celebrity Endorsement di Tiktok terhadap Minat Beli Gen Z pada Produk Parfum dengan Social Influence sebagai Variabel Mediasi Fuad Syarifudin; Ihwan Susila
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11602

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh User-Generated Content (UGC) dan Celebrity Endorsement terhadap Minat Beli produk parfum pada Generasi Z pengguna TikTok, dengan Social Influence sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online kepada responden Generasi Z yang aktif menggunakan TikTok dan pernah melihat konten terkait parfum. Teknik pengambilan sampel menggunakan purposive sampling, dan data dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Celebrity Endorsement berpengaruh positif dan signifikan terhadap Minat Beli dan Social Influence. Selain itu, Social Influence juga terbukti berpengaruh positif dan signifikan terhadap Minat Beli. Sementara itu, UGC tidak berpengaruh signifikan terhadap Minat Beli secara langsung, namun memiliki pengaruh positif dan signifikan terhadap Social Influence. Pengujian mediasi menunjukkan bahwa Social Influence mampu memediasi pengaruh Celebrity Endorsement dan UGC terhadap Minat Beli, di mana pada hubungan UGC terhadap Minat Beli terjadi mediasi penuh (full mediation). Temuan ini menunjukkan bahwa dalam konteks pemasaran digital di TikTok, pengaruh sosial memegang peranan penting sebagai mekanisme yang menjembatani paparan konten digital terhadap minat beli konsumen. Oleh karena itu, pelaku bisnis disarankan untuk tidak hanya mengandalkan Celebrity Endorsement, tetapi juga mengoptimalkan strategi
Analysis Of The Role Of Social Media In Marketing Communication Strategies And Their Impact On Consumer Loyalty Naufal Rafif Rabbani; Ihwan Susila; Edy Purwo Saputro
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.41805

Abstract

In today's digital era, social media has become a key tool in marketing communication strategies, allowing companies to interact more intensively with consumers. However, a deep understanding of the specific elements that drive customer engagement and loyalty through social media is still needed. This study aims to analyze the influence of Trendiness, Interactivity, Informativeness, Advertisement, Entertainment on Customers Engagement and Customers Loyalty. The research method in this study uses a questionnaire as a measuring instrument. The population in this study were all consumers as users of the Rucas brand, male and female aged 15-40 years, the sample in this study was 124 people. This type of research is explanatory research with an analysis tool, namely PLSSEM (Partial Least Square - Structural Equation Modeling). The results of data analysis show that the influence of Trendiness, Advertisement, and Entertainment on Customers Engagement has a positive and significant effect, then Trendiness, Advertisement, and Entertainment on Customers Loyalty have a positive and significant effect. However, Interactivity and Informativeness have no effect on Customers Engagement. The variables Interactivity and Informativeness on Customers Loyalty also have no positive and insignificant effect
The Influence of Green Brands on Eco-Labeling and Eco-Branding on Green Purchase Intention in Skincare Products Zima Khalifatul Aulia; Ihwan Susila
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.763

Abstract

This study aims to determine theleffect of greenlbrands on consumerlpreferences in thelcontext of thelfacial carelindustry. At this time, there is a trend in skincare, so many companies compete to provide the best service for their consumers, but many of these companies do not pay attention to the condition of the surrounding environment. Even though a lot of skincare waste threatens the environment because it is not managed properly by the company that produces the skincare. Around us, there are only a few companies that pay attention to the composition of the products used by the company, then the product is not tested on animals such as rabbits and uses packaging that is easily recycled or can even be easily decomposed in the soil. This is done toltest the effectlof greenlbrands on greenlpurchaselintentionlby considering eco-brandinglandleco-labeling. Because green brandlrefers to algreen brand or product that commits to thelenvironment, eco branding is also a link between consumer perceptions of greenlbrand and green purchaselintention. This studyluses alquestionnaire and purposivelsampling method tolcollect data fromlrespondents, which requires approximately 185 data and will then be processed using a data processing application, Smart Pls. So, the empirical resultslof the study stating that the “Green Brand Effect” can significantly mediate between “Eco Branding” and “Eco Labeling” indicate that when a brand has a strong eco-branding strategy, it can increase consumers' perception of the brand as environmentally friendly and can affect customer purchase intentions. Then things that can be done by the NPure skincare company by having a long-term continued commitment and also a clear goal to reduce the impact of the bad environment and provide good NPure product innovations to make a good contribution to the environment.
The Influence of Green Brands on Eco-Labeling and Eco-Branding on Green Purchase Intention in Skincare Products Zima Khalifatul Aulia; Ihwan Susila
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.763

Abstract

This study aims to determine theleffect of greenlbrands on consumerlpreferences in thelcontext of thelfacial carelindustry. At this time, there is a trend in skincare, so many companies compete to provide the best service for their consumers, but many of these companies do not pay attention to the condition of the surrounding environment. Even though a lot of skincare waste threatens the environment because it is not managed properly by the company that produces the skincare. Around us, there are only a few companies that pay attention to the composition of the products used by the company, then the product is not tested on animals such as rabbits and uses packaging that is easily recycled or can even be easily decomposed in the soil. This is done toltest the effectlof greenlbrands on greenlpurchaselintentionlby considering eco-brandinglandleco-labeling. Because green brandlrefers to algreen brand or product that commits to thelenvironment, eco branding is also a link between consumer perceptions of greenlbrand and green purchaselintention. This studyluses alquestionnaire and purposivelsampling method tolcollect data fromlrespondents, which requires approximately 185 data and will then be processed using a data processing application, Smart Pls. So, the empirical resultslof the study stating that the “Green Brand Effect” can significantly mediate between “Eco Branding” and “Eco Labeling” indicate that when a brand has a strong eco-branding strategy, it can increase consumers' perception of the brand as environmentally friendly and can affect customer purchase intentions. Then things that can be done by the NPure skincare company by having a long-term continued commitment and also a clear goal to reduce the impact of the bad environment and provide good NPure product innovations to make a good contribution to the environment.
The Influence of Environmental Knowledge, Consumer Habits, and Subjective Norms on The Intention to Engage in Pro-Environmental Behavior, with Attitude Toward The Plastic Ban as A Moderating Variable Nada Evada; Ihwan Susila; Imronudin Imronudin
Return : Study of Management, Economic and Bussines Vol. 5 No. 7 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i7.484

Abstract

Plastic waste remains a critical environmental challenge, prompting the Indonesian government to implement various plastic bag restriction policies. However, regulations alone are insufficient without behavioral changes driven by individuals and their social environments. This study aimed to analyze the influence of environmental knowledge, consumer habits, and subjective norms on pro-environmental behavior intention and to examine the moderating role of attitude toward plastic bans in these relationships. A quantitative approach was employed involving respondents who were modern retail consumers in urban Indonesia and had been exposed to plastic restriction policies. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that environmental knowledge had a positive and significant effect on pro-environmental behavior intention. Consumer habits also exerted a positive and significant influence. Subjective norms emerged as the most dominant factor, demonstrating the highest t-statistic value. Conversely, attitude toward plastic bans did not have a significant direct effect on pro-environmental behavior intention. Moderation analysis revealed that attitude toward plastic bans significantly moderated the effects of consumer habits and subjective norms on pro-environmental behavior intention but did not moderate the effect of environmental knowledge. The R² value of 0.864 indicated that 86.4% of the variance in pro-environmental behavior intention was explained by all variables included in the model. This study extended the Theory of Planned Behavior (TPB) by integrating a public policy-based moderating variable, providing practical implications for designing more effective plastic reduction policies in Indonesia.
Online shopping convenience and the level of used imported clothing consumption: The moderating role of hedonic and utilitarian traits Fuad Qomaruddin Akbar; Ihwan Susila
Sebelas Maret Business Review Vol 8, No 1 (2023): June 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v8i1.73004

Abstract

Online shopping convenience has provided a separate impact on consumers who want to shop, making them feel facilitated by online shopping features. Online shopping convenience also impacts the sales of used imported clothing or what is more commonly known as thrifting. They consider it no problem to buy used imported clothing because of its low price and still wearable, even seeking clothing with well-known brands. Purchasing used imported clothing, commonly known as thrifting, is influenced by the ease of online shopping and hedonic and utilitarian attributes. This research was conducted to determine the effect of the convenience of online shopping on the level of consumption of imported used clothing in Central Java, which is moderated by hedonic and utilitarian traits. This quantitative study uses a non-probability sampling technique in the form of primary data obtained from questionnaire data distributed online in the form of a Google Form. This research produced 100 respondents with the criteria of buying used imported clothes online. The results of the study concluded that the convenience of online shopping had a positive and significant effect on the level of consumption of imported used clothing. The influence of 2 moderating variables in the form of hedonic and utilitarian characteristics results in the ease of online shopping, which is moderated by hedonic characteristics, and does not significantly affect the level of consumption of imported used clothing. Meanwhile, the ease of online shopping, moderated by utilitarian characteristics, negatively affects the consumption of imported used clothing.
Analisis Pengaruh Price Discount Dan Hedonic Shopping Motivation Terhadap Impulse Buying Produk Di Matahari Department Store Dengan Positive Emotion Sebagai Variabel Mediasi Rizka Rahma Alia; Ihwan Susila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.10081

Abstract

Riset ini mengkaji keterkaitan potongan harga dan motivasi belanja hedonis terhadap keputusan pembelian impulsif. Efek ini dimodelkan melalui emosi positif sebagai variabel perantara. Data dikoleksi dari kuesioner online yang diisi oleh 170 responden melalui purposive sampling. Analisis data dilakukan menggunakan PLS SEM. Pengujian hipotesis menggunakan bootstrapping untuk melihat nilai path coefficient, t-statistic, dan p-value. Studi ini menemukan bahwa potongan harga dan motivasi belanja hedonis secara signifikan berpengaruh positif terhadap emosi positif dan keputusan pembelian impulsif. Hasil penelitian juga menunjukkan bahwa emosi positif berpengaruh secara signifikan terhadap keputusan pembelian impulsif. Koefisien determinasi R² menunjukkan variabel potongan harga dan motivasi belanja hedonis mampu memprediksi 50,7% dari varian variabel emosi positif dan 64,8% dari varian variabel keputusan pembelian impulsif. Temuan penelitian ini mendukung kerangka Stimulus-Organism-Response teori dengan stimulus berupa potongan harga dan motivasi belanja hedonis yang mempengaruhi organism berupa emosi positif, yang pada akhirnya menghasilkan response keputusan pembelian impulsif. Penelitian ini memberikan kontribusi bagi pengembangan teori perilaku konsumen dan dasar bagi manajemen untuk mengembangkan strategi pemasaran.
Co-Authors AA Sudharmawan, AA Abdul Mughni Abdul Mughni Abdullah, Yusuf Ahmad Achmad Baihaqi Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aini Dwi Mutikasari Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alya Fathur Romadhon Andi Suhendi Andy Dwi Bayu Bawono Angellina Nino Gunawan Anggorowati, Luki Sri Anisa, Arum Anton A. Setyawan Anton Agus Setyawan Ardhana, Rizky Okta Arumsari, Septiana Lisa Bambang Setiaji Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Desia Irma Narulita Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Egris Pradiama Saputra Elfa Fitria Anabila Em Sutrisna Fadlillah, Muh Arief Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Fuad Syarifudin Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kuswaji Dwi Priyono Latifah Rasidina Ayuning Saswianto Lenny Puspita Dewi Luki Sri Anggorowati M. Farid Wajdi Mahardhika Pamula Marisa Hargiana Ningrum Moechammad Nasir Muh Arief Fadlillah Muhammad Agung Adi Nugroho Muhammad Hasan Al Banna Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nabila Salwa Amarta Nada Evada Nadya Ayu Apritama Nailul Fadhilah Naufal Rafif Rabbani Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Nuriza Alivia Ardika Pandu Wicaksono Pandu Wicaksono Prakasita Putri Manindya Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rhavida Anniza Andyani Rini Kuswati Riza Pahlevi Riza Pahlevi, Riza Riza Salma Syari Rizka Rahma Alia Rizky Adi Patria Rizky Aditya Rizky Togelang Roni Zakaria Raung Rusdin Rauf Santosa Pradana Putra Setya Negara Saputra, Egris Pradiama Sherly Oktaviana Putri Sherly Oktaviana Putri Shofiyyah K. Nisa Sidiq Permono Nugroho Silvia Choirun Nissa Sirda Sirda Sirda, Sirda Soepatini SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti Zima Khalifatul Aulia