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All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Economic Reviews Journal Jurnal Ilmiah Kampus Mengajar ASEAN Marketing Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Gemilang: Jurnal Manajemen dan Akuntansi Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Analisis Pengaruh Live Streaming Dan Customer Review Terhadap Purchase Intention Produk Skincare Pada E-Commerce Tiktok: Peran Kepercayaan Sebagai Variabel Mediasi Nuriza Alivia Ardika; Ihwan Susila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.10084

Abstract

Penelitian ini menguji bagaimana live streaming dan customer review mempengaruhi purchase intention produk skincare di TikTok Shop, dengan kepercayaan sebagai mediator potensial. Meskipun TikTok Shop mengalami pertumbuhan fenomenal di Indonesia (80% dari penjualan US$1,7 miliar berasal dari live streaming, dengan kategori Beauty & Personal Care mendominasi 23% transaksi), mekanisme psikologis yang mendorong keputusan pembelian dalam social commerce berbasis hiburan ini masih belum dipahami dengan baik. Menggunakan purposive sampling, kami mensurvei 101 konsumen skincare di Surakarta yang memiliki pengalaman dengan live streaming dan review TikTok Shop. Regresi linear berganda dan uji Sobel digunakan untuk menguji hubungan yang dihipotesiskan. Hasil menunjukkan bahwa live streaming dan customer review berpengaruh positif signifikan terhadap purchase intention. Keduanya juga signifikan membangun kepercayaan konsumen yang selanjutnya mempengaruhi purchase intention. Namun, bertentangan dengan ekspektasi, kepercayaan tidak memediasi hubungan antara live streaming maupun customer review dengan purchase intention. Studi ini berkontribusi pada literatur social commerce dengan mengungkapkan bahwa untuk produk low-medium involvement dengan buyer protection kuat, efek langsung (emotional arousal, social influence, visual evidence) lebih dominan dibanding evaluasi kepercayaan kognitif.
Understanding Consumer Switching to Eco-Friendly Bottled Water: A Push-Pull-Mooring Perspective Anggorowati, Luki Sri; Susila, Ihwan; Kussudyarsana, K
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Plastic waste from conventional bottled water remains a major environmental challenge, particularly in emerging markets where trust in tap water is low and single-use plastic dominates daily consumption. Although sustainable alternatives are increasingly available, little is known about the behavioral mechanisms driving consumer transitions in this high-volume FMCG category. This study examines the determinants of switching intention toward eco-friendly bottled water by applying the Push-Pull-Mooring (PPM) framework, addressing a critical gap in the literature where PPM has rarely been tested for green packaged products. Data were collected from 101 consumers through an online survey and analyzed using PLS-SEM. The findings show that push factors and pull factors significantly enhance switching intention, while mooring factors exert a strong negative influence. Mooring also moderates the pull-intention relationship, indicating that habitual and structural constraints can weaken the impact of product attractiveness on switching behavior. The model explains 72.4% of the variance in switching intention, demonstrating strong explanatory power. The study advances PPM theory by extending it to eco-friendly bottled water and providing a more integrated understanding of how dissatisfaction, green value perceptions, and behavioral inertia jointly shape consumer migration in sustainable FMCG contexts. Practically, the results offer guidance for firms and policymakers seeking to reduce plastic consumption by highlighting which drivers to amplify and which barriers to mitigate. This research contributes novel evidence on consumer switching toward environmentally responsible drinking-water alternatives.
Extended TAM Theory with Perceived Risk and Social Influence to Measure Consumer's Intention to use E-Wallet in Indonesia Shofiyyah K. Nisa; K Kussudyarsana; Ihwan Susila; S Soepatini
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study seeks to comparatively examine the differences in consumers' intentions to use e-Wallets in Indonesia by employing an extended Technology Acceptance Model (TAM). The traditional TAM framework is expanded by incorporating two additional constructs: perceived risk and social influence. The research utilized an online survey involving 320 Indonesian respondents who had used an e-Wallet at least once within the past three months. The collected data were analyzed through the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach using Smart-PLS software. The results offer both theoretical and practical insights, revealing that perceived ease of use has a significant impact on perceived usefulness in the context of e-Wallet adoption. Therefore, digital payment providers should focus on enhancing perceived usefulness to promote greater user acceptance. To the best of the authors' knowledge, this study is among the first to explore this topic and provides valuable directions for future research. By comparing consumer behavior between independent and embedded e-Wallet users, three key differences are identified. The findings are expected to assist digital payment providers in managing and improving e-Wallet systems and platforms more effectively, thereby supporting the design and implementation of services that achieve stronger consumer acceptance.
Analisis Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Pada Toko Batik di Kampung Batik Laweyan Surakarta Yang Dimediasi oleh Kepuasan Kerja Desia Irma Narulita; Ihwan Susila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10243

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan disiplin kerja terhadap produktivitas kerja yang dimediasi oleh kepuasan kerja pada karyawan Toko Batik di Kampung Batik Laweyan Surakarta. Penelitian menggunakan pendekatan kuantitatif dengan jenis asosiatif kausal, melibatkan 100 responden yang dipilih melalui proportionate stratified random sampling. Data dikumpulkan menggunakan kuesioner berbasis skala Likert 5 poin dan dianalisis menggunakan Partial Least Squares (PLS) dengan SmartPLS, meliputi uji validitas konvergen dan diskriminan, reliabilitas, multikolinearitas, serta evaluasi model struktural melalui R², Q², path coefficient, dan specific indirect effect. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja dan secara tidak langsung meningkatkan produktivitas melalui kepuasan kerja. Disiplin kerja tidak berpengaruh signifikan terhadap kepuasan maupun produktivitas kerja melalui mediasi kepuasan. Sementara itu, kepuasan kerja terbukti memiliki pengaruh positif dan signifikan langsung terhadap produktivitas kerja. Temuan ini menegaskan pentingnya peningkatan kualitas lingkungan kerja dan perhatian terhadap kepuasan karyawan untuk meningkatkan produktivitas.
Analisis Pengaruh Kesehatan Mental dan Kesejahteraan Karyawan Terhadap Kinerja Karyawan Dimediasi Dengan Kepuasan Kerja Prakasita Putri Manindya; Ihwan Susila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10451

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesehatan mental dan kesejahteraan karyawan terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan populasi karyawan di wilayah Solo Raya. Sampel penelitian ditentukan menggunakan teknik non-probability sampling dengan metode purposive sampling. Data primer dikumpulkan melalui kuesioner tertutup berskala Likert lima poin dan dianalisis menggunakan Partial Least Squares (PLS) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa kesehatan mental berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara langsung maupun melalui kepuasan kerja. Sementara itu, kesejahteraan karyawan tidak berpengaruh langsung terhadap kinerja, namun berpengaruh positif terhadap kepuasan kerja. Kepuasan kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan serta memediasi secara penuh hubungan antara kesejahteraan karyawan dan kinerja karyawan. Temuan ini menegaskan pentingnya peran kepuasan kerja sebagai mekanisme yang menghubungkan kondisi mental dan kesejahteraan karyawan dengan kinerja, sehingga perusahaan perlu memperhatikan aspek psikologis dan kepuasan kerja dalam upaya meningkatkan kinerja karyawan.
Co-Authors AA Sudharmawan, AA Abdul Mughni Abdul Mughni Abdullah, Yusuf Ahmad Achmad Baihaqi Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aini Dwi Mutikasari Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alya Fathur Romadhon Andi Suhendi Andy Dwi Bayu Bawono Angellina Nino Gunawan Anggorowati, Luki Sri Anisa, Arum Anton A. Setyawan Anton Agus Setyawan Ardhana, Rizky Okta Arumsari, Septiana Lisa Bambang Setiaji Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Desia Irma Narulita Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Egris Pradiama Saputra Elfa Fitria Anabila Em Sutrisna Fadlillah, Muh Arief Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Fuad Syarifudin Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kuswaji Dwi Priyono Latifah Rasidina Ayuning Saswianto Lenny Puspita Dewi Luki Sri Anggorowati M. Farid Wajdi Mahardhika Pamula Marisa Hargiana Ningrum Moechammad Nasir Muh Arief Fadlillah Muhammad Agung Adi Nugroho Muhammad Hasan Al Banna Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nabila Salwa Amarta Nada Evada Nadya Ayu Apritama Nailul Fadhilah Naufal Rafif Rabbani Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Nuriza Alivia Ardika Pandu Wicaksono Pandu Wicaksono Prakasita Putri Manindya Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rhavida Anniza Andyani Rini Kuswati Riza Pahlevi Riza Pahlevi, Riza Riza Salma Syari Rizka Rahma Alia Rizky Adi Patria Rizky Aditya Rizky Togelang Roni Zakaria Raung Rusdin Rauf Santosa Pradana Putra Setya Negara Saputra, Egris Pradiama Sherly Oktaviana Putri Sherly Oktaviana Putri Shofiyyah K. Nisa Sidiq Permono Nugroho Silvia Choirun Nissa Sirda Sirda Sirda, Sirda Soepatini SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti Zima Khalifatul Aulia