Article Per Year (5 Year)
p-Index From 2021 - 2026
8.204
P-Index
This Author published in this journals
All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Jurnal Ilmiah Kampus Mengajar ASEAN Marketing Journal Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 93 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 93 Documents
Search

 6   7   8   9   10 
Analisis Pengaruh Penanganan Keluhan dan Kepuasan Konsumen terhadap Loyalitas Konsumen Sim Card Telkomsel pada Masyarakat Kota Surakarta Muhammad Agung Adi Nugroho; Ihwan Susila
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3407

Abstract

The purpose of this research is to analyze and test the mediating role of customer satisfaction on Telkomsel sim card consumer loyalty. This research uses a survey method by distributing questionnaires to 145 Telkomsel sim card users in the Surakarta area and analyzing the data using respondent filter analysis, descriptive statistical analysis, and Structural Equation Modeling (SEM) analysis. The findings in this research show that complaint handling has an influence on consumer loyalty, while customer satisfaction also influences the level of consumer loyalty. Consumer satisfaction is influenced by the level of handling of consumers by the Telkomsel SIM card provider. Furthermore, consumer satisfaction is proven to mediate the influence of complaint handling on Telkomsel SIM card consumer loyalty in the people of Surakarta. These findings provide a theoretical basis for Telkomsel Providers to pay attention to complaint handling and consumer satisfaction in increasing Telkomsel SIM Card consumer loyalty.
Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing Arumsari, Septiana Lisa; Kussudyarsana, Kussudyarsana; Praswati, Aflit Nuryulia; Susila, Ihwan
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-79

Abstract

Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design & Methods: Using an explanatory quantitative approach and purposive sampling, data were collected from 200 Indonesian consumers aged 17–44 who had purchased products via live streaming e-commerce. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.4. Findings: Perceived hedonic value significantly affects both positive emotions and hedonic browsing. However, only hedonic browsing mediates the relationship between perceived hedonic value and online impulsive buying behavior. Positive emotions show no significant mediating or direct effect. Implications & Recommendations: For practitioners, the study suggests that e-commerce platforms and marketers should design live streaming features that maximize hedonic value, foster emotional engagement, and encourage exploratory browsing to stimulate consumer impulsivity. Strategically leveraging entertainment elements, real-time interaction, and time-limited promotions can enhance customer experience and increase sales. Contribution & Value Added: This study extends digital consumer behavior literature by testing positive emotions and hedonic browsing as parallel mediators in the S-O-R framework, offering insights into the psychological mechanisms driving impulsive purchases in Indonesia’s live streaming e-commerce context.
Modeling Consumer Willingness to Consider Electric Motorcycles in Indonesia: A System Dynamics Approach Ahmad Rafi Adnanta; Roni Zakaria Raung; Wahyudi Sutopo; Ihwan Susila
Jurnal Optimasi Sistem Industri Vol. 24 No. 1 (2025): Published in June 2025
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.993 KB) | DOI: 10.25077/josi.v24.n1.p37-62.2025

Abstract

Sustainable transport plays a key role in the fight against climate change, particularly in developing countries where reliance on conventional vehicles is high. Motorcycles account for the majority of the fleet of motor vehicles in Indonesia and contribute significantly to emissions. In order to achieve its Paris target of a 29 percent reduction of carbon emissions, the government is encouraging electric cars with various incentives. This study develops a willingness to consider (WTC) model for electric motorcycles in Indonesia based on the powertrain technology transition market agent model (PTTMAM) and utilizes Vensim software to simulate outcomes. The WTC model is built on the assumption that consumers' willingness to consider electric motorcycles is influenced by factors such as costs, marketing, and exposures. The system dynamics model consists of four modules: the conventional motorcycle, the electric motorcycle, the marketing module, and the willingness to consider module. The simulation results show an increasing trend in consumers’ willingness to consider electric motorcycles from 2017-2035, with the WTC value reaching 0.3209 in 2035. While this indicates a positive shift toward greater consumer interest in electric motorcycles, the growth remains modest and slow, reflecting the challenges of widespread adoption. Additionally, this study evaluates three government incentive and subsidy policy scenarios. The scenario results indicate that government subsidies and incentives can increase the consumers’ willingness to consider electric motorcycles in Indonesia, thereby increasing their market share. Among the scenarios, the purchase price subsidy is the most effective, as it directly reduces the financial barrier, encouraging more consumers to make the switch to electric motorcycles.
Pengaruh Social Experience, Trendiness dan E-WOM terhadap Purchase Intention Melalui Brand Awarness Sebagai Mediasi pada Social Media Marketing Produk Kecantikan di Socialla Marisa Hargiana Ningrum; Ihwan Susila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.6920

Abstract

One of the largest contributors to waste in Indonesia comes from skincare product waste, which has led both the government and companies to promote the shift towards green products. Society also plays a role in this through electronic word of mouth (e-WOM), and several other factors influence consumer purchase intention towards green products, such as social experience and trendiness. This study aims to analyze the impact of perceived social media marketing activities on purchase intention through factors like social experience, trendiness, and e-WOM in beauty product marketing on Sociolla. The research surveys consumers who have experience and purchase intention for green product skincare. Data are analyzed through convenience sampling, and the research hypotheses are examined using PLS-SEM. The practical implications of this study will assist e-commerce managers in enhancing consumer purchase intention on e-commerce platforms through social media marketing activities (SMMA). This research fills a gap in previous studies by addressing the disaggregation of social media in the context of green products, highlighting the limitations of social media in shaping consumer attitudes, and addressing the under-explored TPAM and U&G frameworks in prior research. This study aims to expand variables related to social media that can influence consumer attitudes and provide a more detailed understanding of green product marketing on social media.
Pengaruh Fitur Tiktok Shop pada Keputusan Pembelian Konsumen di Soloraya: Entertainment sebagai Mediator Herlian Bhara Yanottama; Ihwan Susila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7406

Abstract

This study examines the influence of TikTok Shop features on consumer purchasing decisions, with entertainment as a mediating factor. Using the Partial Least Squares (PLS) methodology via SmartPLS3, data from 118 respondents in Soloraya were collected online and analyzed to understand the direct and indirect effects of perceived usefulness, interactivity, and relevance on purchasing decisions. The results indicate that entertainment significantly enhances purchasing decisions, both directly and as a mediator between relevance, interactivity, and usefulness. Additionally, perceived usefulness and relevance positively contribute to purchasing decisions, with entertainment strengthening their effects. This research contributes to the digital marketing literature by emphasizing the importance of entertainment in shaping consumer behavior on social commerce platforms like TikTok Shop. The findings provide practical insights for businesses looking to optimize online consumer engagement and purchasing outcomes.
Pengaruh Kualitas dan Harga Tiket Konser K-Pop Terhadap Loyalitas Penggemar yang Dimediasi oleh Kepuasan Penggemar Fatma Nur Azizah; Ihwan Susila
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8809

Abstract

This study aims to analyze the influence of ticket quality and price of KPOP concerts on fan loyalty, with fan satisfaction as a mediating variable. The quantitative method using a positivist approach was employed, with purposive sampling based on a Likert scale questionnaire. Data analysis included validity and reliability tests, classical assumption tests, and multiple linear regression to examine variable relationships. Results indicate that ticket quality positively and significantly affects fan loyalty, while ticket price does not directly affect loyalty significantly. However, ticket price has a positive and significant effect on fan satisfaction, whereas ticket quality does not. Fan satisfaction significantly mediates the relationship between ticket price and loyalty but not for ticket quality. This study’s limitations include the population scope and data collection methods, which may affect generalizability. It is recommended that organizers focus on improving event quality and fan satisfaction to maintain loyalty. Future research should expand variables and research methods to enhance understanding.
The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products Galuh Malakiano; Ihwan Susila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6120

Abstract

This study aims to analyze the influence of digital marketing, brand awareness, and product quality on purchasing decisions for Somethinc skincare products. The research participants consisted of Somethinc product users in Surakarta, with a sample size of 179 respondents. A quantitative approach was employed, and data were collected through an online survey using Google Forms. The sample size was determined based on a power analysis to ensure statistical adequacy for capturing a diverse range of opinions and behaviors. Efforts were made to mitigate potential bias introduced by the online survey method, such as ensuring a demographic variety among respondents to reflect different consumer segments. Data analysis was conducted using SmartPLS 3.0 software, with hypothesis testing performed using the Partial Least Squares (PLS) method in two stages: evaluating the outer model and assessing the inner model. The online survey was carefully designed with questions to capture detailed insights into the respondents' perceptions of digital marketing, brand awareness, and product quality. Sample questions included [insert examples], which were specifically crafted to explore these factors comprehensively. The results indicate that digital marketing, brand awareness, and product quality have a positive and significant impact on purchasing decisions for Somethinc skincare products.
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew Dimas Adi Nugroho; Ihwan Susila; Rini Kuswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7380

Abstract

This examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty.
Pengaruh Partisipasi Organisasi, Self-Efficacy, dan Aspirasi Karir Terhadap Work Readiness Gunawan, Angellina Nino; Susila, Ihwan
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh partisipasi organisasi, self-efficacy, dan aspirasi karir terhadap work readiness mahasiswa menggunakan pendekatan kuantitatif dengan desain kausal-komparatif. Populasi penelitian adalah mahasiswa aktif tingkat akhir Universitas Muhammadiyah Surakarta, dengan sampel yang ditentukan melalui teknik purposive sampling terhadap mahasiswa semester lima ke atas yang memiliki pengalaman organisasi. Data primer dikumpulkan menggunakan kuesioner berskala Likert lima poin yang disusun berdasarkan indikator teoritis, kemudian diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan regresi linear berganda yang didahului oleh uji asumsi klasik, serta dilengkapi dengan uji F, uji t, dan koefisien determinasi (R²) pada tingkat signifikansi 5%, dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa self-efficacy dan aspirasi karir berpengaruh signifikan terhadap work readiness mahasiswa, sedangkan partisipasi organisasi tidak berpengaruh signifikan secara parsial; namun, ketiga variabel tersebut secara simultan berpengaruh signifikan terhadap kesiapan kerja mahasiswa.
Pendampingan Pengemasan dan Pemasaran Digital Wonton Sik AE di Kota Madiun Fauzi, Irfan Miftahul; Negara, Santosa Pradana Putra Setya; Banna, Muhammad Hasan Al; Susila, Ihwan
Jurnal Ilmiah Kampus Mengajar Vol. 5, No. 2, Oktober 2025
Publisher : Asosiasi Lembaga Pendidikan Tenaga Kependidikan Perguruan Tinggi Muhammadiyah Aisyiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56972/jikm.v5i2.234

Abstract

Sektor kuliner merupakan salah satu bidang usaha yang memiliki potensi besar dalam mendukung perekonomian lokal, termasuk usaha mikro, kecil, dan menengah (UMKM). Salah satu tantangan utama yang dihadapi UMKM kuliner adalah keterbatasan pada aspek pengemasan produk dan pemasaran digital, yang berdampak pada rendahnya daya saing dan jangkauan pasar. Usaha Wonton Sik AE di Kota Madiun merupakan UMKM kuliner berbasis akulturasi Chinese food dan Indonesian food yang menghadapi permasalahan serupa, khususnya terkait kemasan produk yang kurang menarik dan pemasaran yang masih terbatas. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kualitas pengemasan dan optimalisasi pemasaran digital Wonton Sik AE melalui kegiatan pendampingan dan pelatihan. Metode pelaksanaan dilakukan secara bertahap meliputi sosialisasi dan persiapan, penyiapan modul pelatihan, pelaksanaan pelatihan pengemasan dan pemasaran digital, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan adanya peningkatan kualitas kemasan produk dengan identitas merek yang lebih jelas serta peningkatan kemampuan mitra dalam memanfaatkan media sosial sebagai sarana pemasaran. Pemanfaatan berbagai platform digital berdampak pada perluasan jangkauan pasar dan peningkatan visibilitas produk. Kegiatan ini memberikan kontribusi positif dalam memperkuat daya saing UMKM kuliner serta mendorong keberlanjutan usaha berbasis pengemasan dan pemasaran digital.
Co-Authors ., Muhtadi AA Sudharmawan, AA Abdul Mughni Abdullah, Yusuf Ahmad Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alia, Rizka Rahma Andi, Andi Suhendi Andiyani, Rhavida Anniza Andy Dwi Bayu Bawono Anton A. Setyawan Anton Agus Setyawan Ardika, Nuriza Alivia Arumsari, Septiana Lisa Bambang Setiaji Banna, Muhammad Hasan Al Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Elfa Fitria Anabila Em Sutrisna Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kussudyarsana Kuswaji Dwi Priyono Lenny Puspita Dewi M. Farid Wajdi Marisa Hargiana Ningrum Moechammad Nasir Muhammad Agung Adi Nugroho Muhammad Farid Wajdi Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nadya Ayu Apritama Nailul Fadhilah Narulita, Desia Irma Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rafif Rabbani, Naufal Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rini Kuswati Riza Salma Syari Rizky Adi Patria Rizky Togelang Roni Zakaria Raung Rusdin Rauf S Soepatini Santosa Pradana Putra Setya Negara Sherly Oktaviana Putri Sherly Oktaviana Putri Sidiq Permono Nugroho Silvia Choirun Nissa Sirda, Sirda SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti