Article Per Year (5 Year)
p-Index From 2021 - 2026
11.873
P-Index
This Author published in this journals
All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Economic Reviews Journal Jurnal Ilmiah Kampus Mengajar ASEAN Marketing Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Gemilang: Jurnal Manajemen dan Akuntansi Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 125 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 125 Documents
Search

 7   8   9   10   11 
Analysis of the Influence of Brand Image and Customer Reviews on Purchase Decisions Mediated by Customer Trust in the Shopee Marketplace Fahrurrazi, Ridho Ahbib; Susila, Ihwan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4910

Abstract

This research highlights the importance of brand image management and customer reviews in influencing trust and purchasing behavior on the Shopee Marketplace platform. Research findings confirm that effective brand image management and positive customer reviews have a significant impact on customer trust in a product or brand. This emphasizes the importance of building a strong brand image through the right marketing strategies and responding well to customer reviews. Customer trust is identified as a key factor in influencing purchasing decisions, with companies and sellers needing to focus on building and maintaining trust through quality products, good customer service, and positive brand reputation management. In a competitive e-commerce environment, good brand image management and positive customer reviews have become important aspects in attracting customer interest and influencing purchasing decisions. Therefore, a successful marketing strategy must include efforts to build and maintain customer trust through consistency of experience, product quality, and response to customer reviews. Thus, this research highlights the need for companies and sellers on Shopee to manage and respond to customer reviews well to build a positive brand image and increase customer trust in the e-commerce context.
Analisis Pengaruh Penanganan Keluhan dan Kepuasan Konsumen terhadap Loyalitas Konsumen Sim Card Telkomsel pada Masyarakat Kota Surakarta Muhammad Agung Adi Nugroho; Ihwan Susila
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3407

Abstract

The purpose of this research is to analyze and test the mediating role of customer satisfaction on Telkomsel sim card consumer loyalty. This research uses a survey method by distributing questionnaires to 145 Telkomsel sim card users in the Surakarta area and analyzing the data using respondent filter analysis, descriptive statistical analysis, and Structural Equation Modeling (SEM) analysis. The findings in this research show that complaint handling has an influence on consumer loyalty, while customer satisfaction also influences the level of consumer loyalty. Consumer satisfaction is influenced by the level of handling of consumers by the Telkomsel SIM card provider. Furthermore, consumer satisfaction is proven to mediate the influence of complaint handling on Telkomsel SIM card consumer loyalty in the people of Surakarta. These findings provide a theoretical basis for Telkomsel Providers to pay attention to complaint handling and consumer satisfaction in increasing Telkomsel SIM Card consumer loyalty.
Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing Arumsari, Septiana Lisa; Kussudyarsana, Kussudyarsana; Praswati, Aflit Nuryulia; Susila, Ihwan
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-79

Abstract

Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design & Methods: Using an explanatory quantitative approach and purposive sampling, data were collected from 200 Indonesian consumers aged 17–44 who had purchased products via live streaming e-commerce. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.4. Findings: Perceived hedonic value significantly affects both positive emotions and hedonic browsing. However, only hedonic browsing mediates the relationship between perceived hedonic value and online impulsive buying behavior. Positive emotions show no significant mediating or direct effect. Implications & Recommendations: For practitioners, the study suggests that e-commerce platforms and marketers should design live streaming features that maximize hedonic value, foster emotional engagement, and encourage exploratory browsing to stimulate consumer impulsivity. Strategically leveraging entertainment elements, real-time interaction, and time-limited promotions can enhance customer experience and increase sales. Contribution & Value Added: This study extends digital consumer behavior literature by testing positive emotions and hedonic browsing as parallel mediators in the S-O-R framework, offering insights into the psychological mechanisms driving impulsive purchases in Indonesia’s live streaming e-commerce context.
Modeling Consumer Willingness to Consider Electric Motorcycles in Indonesia: A System Dynamics Approach Ahmad Rafi Adnanta; Roni Zakaria Raung; Wahyudi Sutopo; Ihwan Susila
Jurnal Optimasi Sistem Industri Vol. 24 No. 1 (2025): Published in June 2025
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.993 KB) | DOI: 10.25077/josi.v24.n1.p37-62.2025

Abstract

Sustainable transport plays a key role in the fight against climate change, particularly in developing countries where reliance on conventional vehicles is high. Motorcycles account for the majority of the fleet of motor vehicles in Indonesia and contribute significantly to emissions. In order to achieve its Paris target of a 29 percent reduction of carbon emissions, the government is encouraging electric cars with various incentives. This study develops a willingness to consider (WTC) model for electric motorcycles in Indonesia based on the powertrain technology transition market agent model (PTTMAM) and utilizes Vensim software to simulate outcomes. The WTC model is built on the assumption that consumers' willingness to consider electric motorcycles is influenced by factors such as costs, marketing, and exposures. The system dynamics model consists of four modules: the conventional motorcycle, the electric motorcycle, the marketing module, and the willingness to consider module. The simulation results show an increasing trend in consumers’ willingness to consider electric motorcycles from 2017-2035, with the WTC value reaching 0.3209 in 2035. While this indicates a positive shift toward greater consumer interest in electric motorcycles, the growth remains modest and slow, reflecting the challenges of widespread adoption. Additionally, this study evaluates three government incentive and subsidy policy scenarios. The scenario results indicate that government subsidies and incentives can increase the consumers’ willingness to consider electric motorcycles in Indonesia, thereby increasing their market share. Among the scenarios, the purchase price subsidy is the most effective, as it directly reduces the financial barrier, encouraging more consumers to make the switch to electric motorcycles.
The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products Galuh Malakiano; Ihwan Susila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6120

Abstract

This study aims to analyze the influence of digital marketing, brand awareness, and product quality on purchasing decisions for Somethinc skincare products. The research participants consisted of Somethinc product users in Surakarta, with a sample size of 179 respondents. A quantitative approach was employed, and data were collected through an online survey using Google Forms. The sample size was determined based on a power analysis to ensure statistical adequacy for capturing a diverse range of opinions and behaviors. Efforts were made to mitigate potential bias introduced by the online survey method, such as ensuring a demographic variety among respondents to reflect different consumer segments. Data analysis was conducted using SmartPLS 3.0 software, with hypothesis testing performed using the Partial Least Squares (PLS) method in two stages: evaluating the outer model and assessing the inner model. The online survey was carefully designed with questions to capture detailed insights into the respondents' perceptions of digital marketing, brand awareness, and product quality. Sample questions included [insert examples], which were specifically crafted to explore these factors comprehensively. The results indicate that digital marketing, brand awareness, and product quality have a positive and significant impact on purchasing decisions for Somethinc skincare products.
Analysis of the Influence of Religious Beliefs and Solidarity on Product Boycott Behavior Nabila Salwa Amarta; Ihwan Susila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6188

Abstract

This study analyzes the impact of religious belief and social solidarity on the boycott behavior of pro-Israel products. A quantitative descriptive approach was used with random sampling to select 101 participants who met the criteria, using a closed-ended questionnaire consisting of 30 statements focused on intrinsic and extrinsic factors influencing boycott behavior. The primary data were collected directly from the respondents. The variables in this study include two independent variables, religious belief (X1) and social solidarity (X2), and one dependent variable, boycott behavior (Y). The population of this study consisted of residents in Surakarta who were involved in the boycott movement. The analysis of data included tests for validity and reliability, classical assumptions (normality, multicollinearity, and heteroscedasticity), and both simple and multiple linear regression analysis. Hypothesis testing was conducted using t-tests, F-tests, and the coefficient of determination (R²). The results reveal that both religious belief and social solidarity significantly positively influence boycott behavior. The higher the level of religious belief and social solidarity, the greater the tendency to engage in the boycott as a form of support for Palestine. Simultaneously, these two variables explain 74.2% of the variation in boycott behavior, highlighting the importance of religious belief and social solidarity in motivating individuals to participate in social movements. The study also suggests that other factors, such as brand loyalty or media influence, which were not analyzed in this study, may affect boycott behavior and should be considered in future research.
Analysis of Social Media Marketing Activities in the Influence of the Level of Consumer Trust in MSME Enterprises in Surakarta (Case Study on Vendorpanggung.id) Achmad Baihaqi; Ihwan Susila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6238

Abstract

This research aims to identify social media activities carried out to increase trust and gain consumer potential. Analyze the impact of social media activities on potential consumers' trust in MSME businesses and investigate the right social media approach model to gain the trust of potential consumers. The research method used is a qualitative method. The data source in this research comes from primary data. The primary data used in this research is the result of participatory observation carried out when visiting the Vendorpanggung.id office. Data collection methods use interview and observation techniques. Data Analysis Methods include transcribing all interviews and observation notes. Presentation of data in narrative form supported by direct quotations from interviews and observations. The results of this research show that the right approach in managing social media plays a very important role in building consumer trust in prospective MSME businesses. One of the key strategies found is presenting quality content. Compelling visual content, accompanied by a narrative that connects customers to the brand, can increase appeal and create trust. This shows that the display and representation of information has a significant impact on consumer perceptions.
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew Dimas Adi Nugroho; Ihwan Susila; Rini Kuswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7380

Abstract

This examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty.
Pengaruh Partisipasi Organisasi, Self-Efficacy, dan Aspirasi Karir Terhadap Work Readiness Gunawan, Angellina Nino; Susila, Ihwan
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh partisipasi organisasi, self-efficacy, dan aspirasi karir terhadap work readiness mahasiswa menggunakan pendekatan kuantitatif dengan desain kausal-komparatif. Populasi penelitian adalah mahasiswa aktif tingkat akhir Universitas Muhammadiyah Surakarta, dengan sampel yang ditentukan melalui teknik purposive sampling terhadap mahasiswa semester lima ke atas yang memiliki pengalaman organisasi. Data primer dikumpulkan menggunakan kuesioner berskala Likert lima poin yang disusun berdasarkan indikator teoritis, kemudian diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan regresi linear berganda yang didahului oleh uji asumsi klasik, serta dilengkapi dengan uji F, uji t, dan koefisien determinasi (R²) pada tingkat signifikansi 5%, dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa self-efficacy dan aspirasi karir berpengaruh signifikan terhadap work readiness mahasiswa, sedangkan partisipasi organisasi tidak berpengaruh signifikan secara parsial; namun, ketiga variabel tersebut secara simultan berpengaruh signifikan terhadap kesiapan kerja mahasiswa.
Pengaruh Live streaming Dan Brand image Terhadap Purchase decision Produk Kosmetik Dengan Customer Trust Sebagai Variabel Mediasi Ardhana, Rizky Okta; Susila , Ihwan
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 6 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v16i6.5785

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan brand image terhadap keputusan pembelian produk kosmetik brand Skintific, dengan kepercayaan konsumen sebagai variabel mediasi. Pendekatan yang digunakan adalah kuantitatif dengan metode online survei melalui kuesioner kepada responden berjumlah 181 orang dengan rentang usia 17–28 tahun, data didapat melalui convenience sampling. Teknik analisis data menggunakan Partial Least Square–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa live streaming dan brand image berpengaruh positif terhadap kepercayaan konsumen dan keputusan pembelian. Selain itu, kepercayaan konsumen terbukti memediasi hubungan antara live streaming dan brand image terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi pemasaran digital interaktif dan citra merek dalam membangun kepercayaan serta mendorong keputusan pembelian konsumen.
Co-Authors AA Sudharmawan, AA Abdul Mughni Abdul Mughni Abdullah, Yusuf Ahmad Achmad Baihaqi Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aini Dwi Mutikasari Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alya Fathur Romadhon Andi Suhendi Andy Dwi Bayu Bawono Angellina Nino Gunawan Anggorowati, Luki Sri Anisa, Arum Anton A. Setyawan Anton Agus Setyawan Ardhana, Rizky Okta Arumsari, Septiana Lisa Bambang Setiaji Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Desia Irma Narulita Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Egris Pradiama Saputra Elfa Fitria Anabila Em Sutrisna Fadlillah, Muh Arief Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Fuad Syarifudin Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kuswaji Dwi Priyono Latifah Rasidina Ayuning Saswianto Lenny Puspita Dewi Luki Sri Anggorowati M. Farid Wajdi Mahardhika Pamula Marisa Hargiana Ningrum Moechammad Nasir Muh Arief Fadlillah Muhammad Agung Adi Nugroho Muhammad Hasan Al Banna Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nabila Salwa Amarta Nada Evada Nadya Ayu Apritama Nailul Fadhilah Naufal Rafif Rabbani Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Nuriza Alivia Ardika Pandu Wicaksono Pandu Wicaksono Prakasita Putri Manindya Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rhavida Anniza Andyani Rini Kuswati Riza Pahlevi Riza Pahlevi, Riza Riza Salma Syari Rizka Rahma Alia Rizky Adi Patria Rizky Aditya Rizky Togelang Roni Zakaria Raung Rusdin Rauf Santosa Pradana Putra Setya Negara Saputra, Egris Pradiama Sherly Oktaviana Putri Sherly Oktaviana Putri Shofiyyah K. Nisa Sidiq Permono Nugroho Silvia Choirun Nissa Sirda Sirda Sirda, Sirda Soepatini SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti Zima Khalifatul Aulia