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Ihwan Susila
Universitas Muhammadiyah Surakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Analisis Pengaruh Attraction, Accessibility, dan Amenity terhadap Loyalitas Pelanggan tentang Niat Berkunjung Kembali di Agrowisata dan Waterpark Telaga Kusuma Karanganyar Wisba Munawir Yusuf; Ihwan Susila
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1146

Abstract

The purpose of this study was to analyze the influence of attractiveness, accessibility, and amenities on customer loyalty related to the intention to revisit Telaga Kusuma Karanganyar agrotourism and waterpark. This research method is quantitative. The type of data used in this study is primary data. The population in this study was all Telaga Kusuma Karanganyar Agrotourism and Waterpark. The sampling technique in this study used non-probability sampling. The number of samples in this study was 200 respondents. The data collection technique in this study used a questionnaire. The data analysis technique was carried out with the help of structural tests (SEM) and hypothesis tests (PLS), with SmartPLS software. The results showed that attractiveness had a positive and significant influence on customer loyalty. Accessibility had a positive and significant influence on customer loyalty. Amenities had a positive and significant influence on customer loyalty.
ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN PELANGGAN Rizky Togelang; Ihwan Susila
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1007

Abstract

This study aims to analyze the effect of service quality, product quality, and price on customer satisfaction. This research uses quantitative methods. The population used is all respondents, both men and women who are buyers and customers who have purchased Bluder Bread at Bluder Cokro. The number of samples for this study were 165 respondents. The sampling technique can be classified as non-probability sampling with purposive sampling technique. The data source used in this research is primary data. The data collection technique used is the distribution of questionnaires. The questionnaire was made using a Likert scale format. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results showed that service quality has a positive effect on customer satisfaction. Product quality has a positive effect on customer satisfaction. Price has a positive effect on customer satisfaction. Keywords: Customer Satisfaction, Price, Product Quality, Service Quality
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MANGGALA BEAUTY CLINIC DI KOTA BLORA Dea Ananda; Ihwan Susila
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1034

Abstract

The purpose of this study was to analyze the effect of service quality on customer loyalty with customer satisfaction as an intervening variable at Manggala Beauty Clinic in Blora City. This research method is quantitative. The population in this study were all people or customers who had treated and used products from Manggala Beauty Clinic. The number of samples in this study were 160 respondents. The sampling technique is non-probability with purposive sampling. The data used in this study are primary data. The data collection method used in this research is through distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that service quality has a positive impact on customer satisfaction. Service quality has a positive impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction can partially mediate the relationship between service quality and customer loyalty. Keywords: Customer Satisfaction, Service Quality, Customer Loyalty
The Influence of Price, Service Quality on Customer Satisfaction and Loyalty at Grojogan Sewu Nature Park Yusuf Ahmad Abdullah; Ihwan Susila
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1198

Abstract

Tourism is an important sector in national development. Competition for tourist destinations, including Grojogan Sewu Nature Tourism Park, is getting tighter. To compete, managers must offer competitive prices and quality services. Precise price and good service are not only attractive, but also retain customers. Customer satisfaction is the key to success, as it has an impact on loyalty and positive recommendations. The purpose of this study is to see how price and service quality affect customer happiness and loyalty at Grojogan Sewu Nature Tourism Park in Karanganyar. The research method adopted was quantitative. Data was collected via a questionnaire completed by 100 visitors to the location. The analysis technique employed was Partial Least Squares-Structural Equation Modeling (PLS-SEM) utilizing SMARTPLS 3.0 software. The study's findings reveal that pricing and service quality have a positive and significant influence on customer satisfaction, which in turn has a favorable and significant effect on customer retention. This demonstrates how right pricing and outstanding service may boost customer happiness and loyalty at Grojogan Sewu Nature Tourism Park.
Efektivitas Iklan Dan Citra Merek Terhadap Keputusan Pembelian Online Pada Konsumen Shopee Al Hilal Faros Agusta. D; Ihwan Susila
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.524

Abstract

This study aims to analyze the effectiveness of advertising and brand image on online purchasing decisions in shopee consumers. To determine the effectiveness of advertising and brand image on shopee consumers.This study also analyzes whether advertising and brand image have an effect on online purchasing decisions on shopee consumers. The population in this study were people who used the shopee application and the sample studied was 165 respondents (sample). The data was examined using smartPLS.The results of hypothesis testing that have been carried out show that: 1) Advertising has a positive effect on purchasing decisions. 2) Advertising has a positive effect on brand image. 3) Brand image is positive for purchasing decisions.
The Influence of Price Perceptions and Service Quality on KAI Access Online Ticket Purchasing Decisions with Trust as Mediation Kesdu, Nanda Karisma Hadi; Susila, Ihwan
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1504

Abstract

The transportation sector plays a crucial role in facilitating human mobility, moving production factors, and transporting goods to markets. Trains, with their large transportation capacity and dedicated lanes, are a preferred mode of transport. As part of its community service mission, PT. Kereta Api Indonesia aims to ensure that all citizens, including individuals and organizations, experience convenience, comfort, and security. To achieve this, a study was conducted to measure the impact of price perceptions and service quality on purchasing decisions, with customer trust as the mediating factor. The research involved 74 respondents using the KAI Access application, and the analysis was done using the Smart PLS3.0 tool. The results of the assessment showed that price perception and service quality both had a positive and significant impact on trust. Similarly, price perception and service quality independently had a positive and significant effect on purchasing decisions. Trust was found to play a significant role in mediating the influence of both price perception and service quality on purchasing decisions.
Business Model Canvas pada Pekarangan Pangan Lestari Ngongak Tanduran, Kota Madiun Negara, Santosa Pradana Putra Setya; Iswari, Dian Ardifah; Fauzi, Irfan Miftahul; Susila, Ihwan; Putri, Sherly Oktaviana; Aji, Kilau Mustika Bayu
JAGO TOLIS : Jurnal Agrokompleks Tolis Vol 4 No 2 (2024): Mei
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/jago.v4i2.572

Abstract

Permintaan sayuran di Kota Madiun terus meningkat. Faktor adanya peningkatan tersebut karena pemerintah telah mencanangkan program “Warung Stop Stunting” (WSS) dalam rangka untuk menekan angka kasus balita pendek (stunting). Pekarangan Pangan Lestari (P2L) Ngongak Tanduran merupakan usaha budidaya tanaman sayuran yang ingin memenuhi permintaan tersebut. Penelitian ini bertujuan untuk merancang strategi bisnis P2L Ngongak Tanduran dengan menggunakan Business Model Canvas (BMC). Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Teknik analisis penelitian ini menggunakan 9 elemen BMC. Hasil penelitian menunjukkan bahwa Segmen Konsumen P2L Ngongak Tanduran adalah Pasar Massa (mass market); Nilai Proposisi P2L Ngongak Tanduran menggunakan pestisida nabati, harga bersaing dengan kelompok lain, serta kualitas sayuran yang baik; Saluran P2L Ngongak Tanduran berupa direct selling, festival, dan Sunday Market; Hubungan Pelanggan P2L Ngongak Tanduran dengan memberikan promosi berupa memajang produk sayuran saat kegiatan festival maupun Sunday Market maupun juga melakukan interaksi konsumen secara langsung; Alur Pendapatan P2L Ngongak Tanduran berasal dari penjualan produk sayur; Aktivitas Kunci P2L Ngongak Tanduran yaitu pengadaan bahan baku, produksi dan budidaya, pemasaran dan distribusi, serta pengembangan produk; Sumberdaya Kunci P2L Ngongak Tanduran adalah lokasinya yang strategis serta menggunakan bibit yang unggul; Mitra Kunci P2L Ngongak Tanduran adalah Dinas Ketahanan Pangan dan Pertanian (DKPP) Kota Madiun serta HOREKA; serta Struktur Biaya yang dikeluarkan oleh P2L Ngongak Tanduran untuk menjalankan usahanya adalah pengadaan bibit, pengadaan pupuk, pengadaan pestisida, perluasan lahan, dan peningkatan infrastruktur lahan tanam.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
Pemanfaatan Obat Herbal Antidiabetes Hasil Riset untuk Suplementasi Pengobatan Penderita Diabetes Melitus yang Rentan Covid-19 di Kelompok Lansia Posyandu Mawar, Kecamatan Baki Sukoharjo Muhtadi; EM Sutrisna; Susila, Ihwan; Andi, Andi Suhendi
Abdi Geomedisains Vol. 4, No. 1, July 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/abdigeomedisains.v4i1.444

Abstract

The elderly and diabetes mellitus are a groups that is vulnerable to exposure to Covid-19 infection. Therefore, they must keep their blood sugar levels under control and their immune conditions. Posyandu lansia mawar is a forum for the elderly to share and check their health, with more than 50 members. This community service activity (PkM) aims to apply antidiabetic herbal medicinal products from research that are efficacious and safe. The implementation uses a Participatory Action Research (PAR) approach, namely the active involvement of posyandu participants to utilize antidiabetic herbal medicinal products for supplementation of diabetes mellitus (DM) treatment and care, health promotion, and health checks in the form of measuring blood pressure and blood sugar levels. This activity is a collaboration of researchers, students, business (CV. Arba'in, product provider), and the community. The results of this activity showed that the elderly after consuming antidiabetic herbal medicines combined with other herbal packages felt an improvement in their complaints and their blood sugar levels in general tended to decrease. The elderly after education understands about diabetes and how to control their blood sugar levels. In addition, they also understand how to use natural and easy-to-find ingredients to maintain health, especially controlling blood sugar levels.
The Effect of Marketing Mix on Consumer Purchase Interest Elfa Fitria Anabila; Ihwan Susila
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2493

Abstract

Batik cloth has spread throughout Indonesia and each region has its own characteristics. One of the cities in Blora Regency, Cepu, is a small city that produces the largest petroleum on the island of Java. From this wealth, batik motifs typical of the region were created, one example of which is oil refinery batik. The Blora batik motif is inspired by the resources available in the region. The aim of this research is to analyze the influence of the marketing mix on consumer buying interest (study of Surya Mustika Cepu Batik consumers). The research method in this study uses a quantitative research method. The data source for this research is primary data, namely data obtained directly from respondents. The data collection method uses a questionnaire via Google Form. The population in this research is all consumers of Batik Surya Mustika. The sampling technique in this research is non-probability sampling. The sample used in this research was 107 respondents. This research uses SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that products do not have a significant effect on purchase interest. Price does not have a significant effect on Purchase Intention. Distribution does not have a significant effect on Purchase Interest. Promotion has a significant effect on Purchase Interest and has a positive direction. People who influence Buying Interest and have a positive direction. Physical evidence influences buying interest and has a positive direction. The process does not have a significant effect on buying interest.
Co-Authors AA Sudharmawan, AA Abdul Mughni Abdul Mughni Abdullah, Yusuf Ahmad Achmad Baihaqi Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aini Dwi Mutikasari Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alya Fathur Romadhon Andi Suhendi Andy Dwi Bayu Bawono Angellina Nino Gunawan Anggorowati, Luki Sri Anisa, Arum Anton A. Setyawan Anton Agus Setyawan Ardhana, Rizky Okta Arumugam G. Sithamparam Bambang Setiaji Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Desia Irma Narulita Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Egris Pradiama Saputra Elfa Fitria Anabila Em Sutrisna Fadlillah, Muh Arief Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Fauzi Rahman Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Fuad Syarifudin Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kuswaji Dwi Priyono Latifah Rasidina Ayuning Saswianto Lenny Puspita Dewi Luki Sri Anggorowati Luki Sri Anggorowati M. Farid Wajdi Mahardhika Pamula Marisa Hargiana Ningrum Moechammad Nasir Muh Arief Fadlillah Muhammad Agung Adi Nugroho Muhammad Hasan Al Banna Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nabila Salwa Amarta Nada Evada Nadya Ayu Apritama Nailul Fadhilah Naufal Rafif Rabbani Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Nuriza Alivia Ardika Pandu Wicaksono Pandu Wicaksono Prakasita Putri Manindya Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rhavida Anniza Andyani Rini Kuswati Riza Pahlevi Riza Pahlevi, Riza Riza Salma Syari Rizka Rahma Alia Rizky Adi Patria Rizky Aditya Rizky Togelang Roni Zakaria Raung Rusdin Rauf Santosa Pradana Putra Setya Negara Saputra, Egris Pradiama Septiana Lisa Arumsari Sherly Oktaviana Putri Sherly Oktaviana Putri Shofiyyah K. Nisa Sidiq Permono Nugroho Silvia Choirun Nissa Sirda Sirda Sirda, Sirda Soepatini SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti Zima Khalifatul Aulia