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Ihwan Susila
Universitas Muhammadiyah Surakarta
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Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Perceived Quality Dan Brand Satisfaction Sebagai Variabel Mediasi Pada Konsumen Skincare Korea Zahra Febrianti; Ihwan Susila
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 7 No. 1 (2025): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen | Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/291eh564

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Experience terhadap Brand loyalty dengan mempertimbangkan peran mediasi Perceived quality dan Brand Satisfaction dalam konteks pengguna produk skincare Korea. Data primer dikumpulkan melalui survey online menggunakan kuesioner berbasis skala Likert, dengan 125 responden yang dipilih menggunakan teknik purposive sampling. Metode analisis data menggunakan Partial Least Square (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 3. Hasil penelitian menunjukkan bahwa Brand Experience berpengaruh positif dan signifikan terhadap Brand loyalty baik secara langsung maupun tidak langsung melalui Perceived quality dan Brand Satisfaction. Selain itu, Perceived quality dan Brand Satisfaction juga memiliki pengaruh langsung yang signifikan terhadap Brand loyalty. Temuan ini menegaskan bahwa pengalaman merek yang positif mampu meningkatkan persepsi kualitas produk, kepuasan konsumen, dan pada akhirnya mendorong loyalitas merek. Penelitian ini memberikan kontribusi dalam pengembangan strategi pemasaran yang berfokus pada peningkatan pengalaman konsumen untuk memperkuat hubungan emosional dan kepercayaan terhadap merek.
ANALISIS PENGARUH SECURITY DAN RELIABLE PAYMENT SYSTEM TERHADAP REPURCHASE INTENTION DIMEDIASI OLEH BRAND TRUST PADA PLATFORM DIGITAL PERJALANAN AGODA Dyah Ayu Luthfiani; Ihwan Susila
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 7 No. 1 (2025): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen | Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/9nx5s846

Abstract

Tujuan dari penelitian ini ialah untuk menganalisis pengaruh security dan reliable payment system terhadap repurchase intention dimediasi oleh brand trust pada platform digital perjalanan Agoda. Penelitian ini menggunakan metode kuantitatif. Sumber data dalam penelitian ini ialah data primer, yaitu dengan menggunakan kuesioner. Populasi dalam penelitian ini merupakan konsumen Agoda yang pernah menggunakan Agoda. Teknik pengambilan sampel yang digunakan dalam penelitian ini ialah non probability sampling dengan teknik purposive sampling. Jumlah responden dalam penelitian ini sebanyak 120 orang yang diperoleh melalui penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Brand Trust berpengaruh positif dan signifikan terhadap Repurchase Intention. Reliable Payment System berpengaruh positif dan signifikan terhadap Brand Trust. Reliable Payment System berpengaruh positif dan signifikan terhadap Repurchase Intention. Security berpengaruh positif dan signifikan terhadap Brand Trust. Security berpengaruh positif dan signifikan terhadap Repurchase Intention. Reliable Payment System berpengaruh positif dan signifikan terhadap Brand Trust dan Repurchase Intention. Security berpengaruh positif dan signifikan terhadap Brand Trust dan Repurchase Intention 
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
Pengaruh Personal Branding, Kualitas Konten, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Melalui Platfrom Lynk.Id Muhammad Hilmi Firnanda; Ihwan Susila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7880

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding, kualitas konten, dan kualitas produk terhadap keputusan pembelian konsumen. Dengan menggunakan metode kuantitatif dan analisis data Structural Equation Modeling-Partial Least Squares (SEM-PLS), penelitian ini mengumpulkan data dari 167 responden yang telah melakukan pembelian melalui platform Lynk.id. Hasil penelitian ini diharapkan dapat memberikan kontribusi pada kajian pemasaran dan perilaku konsumen dalam konteks digital, serta memberikan implikasi praktis bagi pelaku bisnis dan kreator dalam meningkatkan keputusan pembelian. Penelitian ini berfokus pada peran personal branding, kualitas konten, dan kualitas produk sebagai faktor-faktor yang mempengaruhi keputusan pembelian konsumen, sehingga dapat menjadi acuan bagi pengembangan strategi pemasaran yang efektif.
The Influence of Price, Service Quality on Customer Satisfaction and Loyalty at Grojogan Sewu Nature Park Yusuf Ahmad Abdullah; Ihwan Susila
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1198

Abstract

Tourism is an important sector in national development. Competition for tourist destinations, including Grojogan Sewu Nature Tourism Park, is getting tighter. To compete, managers must offer competitive prices and quality services. Precise price and good service are not only attractive, but also retain customers. Customer satisfaction is the key to success, as it has an impact on loyalty and positive recommendations. The purpose of this study is to see how price and service quality affect customer happiness and loyalty at Grojogan Sewu Nature Tourism Park in Karanganyar. The research method adopted was quantitative. Data was collected via a questionnaire completed by 100 visitors to the location. The analysis technique employed was Partial Least Squares-Structural Equation Modeling (PLS-SEM) utilizing SMARTPLS 3.0 software. The study's findings reveal that pricing and service quality have a positive and significant influence on customer satisfaction, which in turn has a favorable and significant effect on customer retention. This demonstrates how right pricing and outstanding service may boost customer happiness and loyalty at Grojogan Sewu Nature Tourism Park.
THE EFFECT OF PRODUCT QUALITY AND WARDAH SKINCARE BRAND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Utama, Siswono Yoga; Susila, Ihwan
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.147

Abstract

The purpose of this study was to analyze the effect of product quality and Wardah Skincare brand trust on customer loyalty mediated by customer satisfaction. The type of research used in this study is quantitative. The data source for this research is primary data. The population in this study were all people and all Indonesian people. The sampling technique in this study was Non-probability Sampling. The sample used in this study was 120 respondents. The data collection method uses a closed questionnaire type. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results of this study are that product quality has a positive and significant effect on customer satisfaction. Brand trust has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer loyalty. Brand trust has a positive and significant effect on customer loyalty. Customer satisfaction significantly mediates product quality on customer loyalty. Customer satisfaction significantly mediates the relationship between brand trust and customer loyalty.
Pengaruh Kualitas dan Harga Tiket Konser K-Pop Terhadap Loyalitas Penggemar yang Dimediasi oleh Kepuasan Penggemar Fatma Nur Azizah; Susila, Ihwan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8809

Abstract

This study aims to analyze the influence of ticket quality and price of KPOP concerts on fan loyalty, with fan satisfaction as a mediating variable. The quantitative method using a positivist approach was employed, with purposive sampling based on a Likert scale questionnaire. Data analysis included validity and reliability tests, classical assumption tests, and multiple linear regression to examine variable relationships. Results indicate that ticket quality positively and significantly affects fan loyalty, while ticket price does not directly affect loyalty significantly. However, ticket price has a positive and significant effect on fan satisfaction, whereas ticket quality does not. Fan satisfaction significantly mediates the relationship between ticket price and loyalty but not for ticket quality. This study’s limitations include the population scope and data collection methods, which may affect generalizability. It is recommended that organizers focus on improving event quality and fan satisfaction to maintain loyalty. Future research should expand variables and research methods to enhance understanding.
Analysis of the Effect of Green Advertising and Green Innovation on the Purchase Intention of Environmentally Friendly Products Mediated by Knowledge of Environmentally Friendly Products Nurcahya, Wilma Arum; Susila, Ihwan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.528

Abstract

This study aims to analyze the use of green advertising and green innovation by companies to increase consumers' knowledge of green products, which will then influence consumers' green purchase intentions, in the context of environmentally friendly beauty products. In this study, data collection was conducted through an online survey using a questionnaire distributed to respondents containing questions about the variables involved. The sampling technique used was purposive sampling, which is a non-probability sampling technique. The respondents selected were consumers who use or are familiar with environmentally friendly beauty products. A total of 150 respondents were obtained in this study. Data was analyzed using PLS-SEM to validate the research construct model using the SmartPLS analysis software tool. The results of this study indicate that green advertising and green innovation have a positive and significant effect on green product knowledge and green purchase intention. Green product knowledge has a positive and significant effect on green purchase intention. Green advertising does not have a positive effect on green purchase intention.
Analysis of the Effect of Green Advertising and Green Innovation on the Purchase Intention of Environmentally Friendly Products Mediated by Knowledge of Environmentally Friendly Products Nurcahya, Wilma Arum; Susila, Ihwan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.528

Abstract

This study aims to analyze the use of green advertising and green innovation by companies to increase consumers' knowledge of green products, which will then influence consumers' green purchase intentions, in the context of environmentally friendly beauty products. In this study, data collection was conducted through an online survey using a questionnaire distributed to respondents containing questions about the variables involved. The sampling technique used was purposive sampling, which is a non-probability sampling technique. The respondents selected were consumers who use or are familiar with environmentally friendly beauty products. A total of 150 respondents were obtained in this study. Data was analyzed using PLS-SEM to validate the research construct model using the SmartPLS analysis software tool. The results of this study indicate that green advertising and green innovation have a positive and significant effect on green product knowledge and green purchase intention. Green product knowledge has a positive and significant effect on green purchase intention. Green advertising does not have a positive effect on green purchase intention.
Analysis of Job Satisfaction in Mediating Employee Retention and Self Efficacy Towards Turnover Intention Riza Salma Syari; Ihwan Susila; Jati Wakito
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15266

Abstract

This research seeks to examine the function of job satisfaction as a mediating factor in the association between employee retention and self-efficacy with turnover intention. Employing a quantitative research design, the study utilized the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique for data analysis. A total of 256 participants were recruited through a simple random sampling procedure. The findings indicate that neither employee retention nor self-efficacy exerted a significant direct impact on turnover intention. However, both variables demonstrated a positive and statistically significant effect on job satisfaction. Furthermore, job satisfaction was found to negatively and significantly influence turnover intention, effectively mediating the relationship between employee retention and self-efficacy and employees’ intention to leave the organization. These findings confirm that job satisfaction has a significant role in suppressing employee intentions to leave the company. Future research is recommended to use mixed methods and consider external factors such as organizational commitment, job stress, and the work environment.
Co-Authors ., Muhtadi AA Sudharmawan, AA Abdul Mughni Abdullah, Yusuf Ahmad Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alia, Rizka Rahma Andi, Andi Suhendi Andiyani, Rhavida Anniza Andy Dwi Bayu Bawono Anton A. Setyawan Anton Agus Setyawan Ardika, Nuriza Alivia Arumsari, Septiana Lisa Bambang Setiaji Banna, Muhammad Hasan Al Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Elfa Fitria Anabila Em Sutrisna Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kussudyarsana Kuswaji Dwi Priyono Lenny Puspita Dewi M. Farid Wajdi Marisa Hargiana Ningrum Moechammad Nasir Muhammad Agung Adi Nugroho Muhammad Farid Wajdi Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nadya Ayu Apritama Nailul Fadhilah Narulita, Desia Irma Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rafif Rabbani, Naufal Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rini Kuswati Riza Salma Syari Rizky Adi Patria Rizky Togelang Roni Zakaria Raung Rusdin Rauf S Soepatini Santosa Pradana Putra Setya Negara Sherly Oktaviana Putri Sherly Oktaviana Putri Sidiq Permono Nugroho Silvia Choirun Nissa Sirda, Sirda SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti