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All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Economic Reviews Journal Jurnal Ilmiah Kampus Mengajar Relevance: Journal of Management and Business ASEAN Marketing Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Gemilang: Jurnal Manajemen dan Akuntansi Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
Pengaruh Personal Branding, Kualitas Konten, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Melalui Platfrom Lynk.Id Muhammad Hilmi Firnanda; Ihwan Susila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7880

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding, kualitas konten, dan kualitas produk terhadap keputusan pembelian konsumen. Dengan menggunakan metode kuantitatif dan analisis data Structural Equation Modeling-Partial Least Squares (SEM-PLS), penelitian ini mengumpulkan data dari 167 responden yang telah melakukan pembelian melalui platform Lynk.id. Hasil penelitian ini diharapkan dapat memberikan kontribusi pada kajian pemasaran dan perilaku konsumen dalam konteks digital, serta memberikan implikasi praktis bagi pelaku bisnis dan kreator dalam meningkatkan keputusan pembelian. Penelitian ini berfokus pada peran personal branding, kualitas konten, dan kualitas produk sebagai faktor-faktor yang mempengaruhi keputusan pembelian konsumen, sehingga dapat menjadi acuan bagi pengembangan strategi pemasaran yang efektif.
THE ROLE OF BRAND COMMUNITY COMMITMENT IN CREATING LOYALTY Mahardhika Pamula; Susila Ihwan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13939

Abstract

The present study aimed to analyze factors that lead to brand loyalty in community setting. A survey was carried out on a sample of 162 Panther Mania members. The proposed model was evaluated by using structural equation modelling. The mediating effects of brand community commitment were tested using Baron and Kenny’s (1986) logic. The results indicate that self-congruity positively influnces affective commitment stronger than continuence commitment. In addition, Both Brand affective commitment and brand continuence commitmen play a full mediaing effect for relationships. Brand affective commitment and continuence commitment were found to play a full mediating role in the raltionship between self-congruity and repurchase intention. Despite the mediating effect was stronger continuence commitment than affective commitment First, the next future need to add sample from more hedonic car community. Second, it should be able to incorporates qualitative and quantitave study to get more aqurate results. Third, reaserchs should conceptualize it more specifically whether the community in next studies categorized on simple brand community, brand communities or brand subculture.
The Influence of Price, Service Quality on Customer Satisfaction and Loyalty at Grojogan Sewu Nature Park Yusuf Ahmad Abdullah; Ihwan Susila
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1198

Abstract

Tourism is an important sector in national development. Competition for tourist destinations, including Grojogan Sewu Nature Tourism Park, is getting tighter. To compete, managers must offer competitive prices and quality services. Precise price and good service are not only attractive, but also retain customers. Customer satisfaction is the key to success, as it has an impact on loyalty and positive recommendations. The purpose of this study is to see how price and service quality affect customer happiness and loyalty at Grojogan Sewu Nature Tourism Park in Karanganyar. The research method adopted was quantitative. Data was collected via a questionnaire completed by 100 visitors to the location. The analysis technique employed was Partial Least Squares-Structural Equation Modeling (PLS-SEM) utilizing SMARTPLS 3.0 software. The study's findings reveal that pricing and service quality have a positive and significant influence on customer satisfaction, which in turn has a favorable and significant effect on customer retention. This demonstrates how right pricing and outstanding service may boost customer happiness and loyalty at Grojogan Sewu Nature Tourism Park.
THE EFFECT OF PRODUCT QUALITY AND WARDAH SKINCARE BRAND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Utama, Siswono Yoga; Susila, Ihwan
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.147

Abstract

The purpose of this study was to analyze the effect of product quality and Wardah Skincare brand trust on customer loyalty mediated by customer satisfaction. The type of research used in this study is quantitative. The data source for this research is primary data. The population in this study were all people and all Indonesian people. The sampling technique in this study was Non-probability Sampling. The sample used in this study was 120 respondents. The data collection method uses a closed questionnaire type. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results of this study are that product quality has a positive and significant effect on customer satisfaction. Brand trust has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer loyalty. Brand trust has a positive and significant effect on customer loyalty. Customer satisfaction significantly mediates product quality on customer loyalty. Customer satisfaction significantly mediates the relationship between brand trust and customer loyalty.
Pengaruh Kualitas dan Harga Tiket Konser K-Pop Terhadap Loyalitas Penggemar yang Dimediasi oleh Kepuasan Penggemar Fatma Nur Azizah; Susila, Ihwan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8809

Abstract

This study aims to analyze the influence of ticket quality and price of KPOP concerts on fan loyalty, with fan satisfaction as a mediating variable. The quantitative method using a positivist approach was employed, with purposive sampling based on a Likert scale questionnaire. Data analysis included validity and reliability tests, classical assumption tests, and multiple linear regression to examine variable relationships. Results indicate that ticket quality positively and significantly affects fan loyalty, while ticket price does not directly affect loyalty significantly. However, ticket price has a positive and significant effect on fan satisfaction, whereas ticket quality does not. Fan satisfaction significantly mediates the relationship between ticket price and loyalty but not for ticket quality. This study’s limitations include the population scope and data collection methods, which may affect generalizability. It is recommended that organizers focus on improving event quality and fan satisfaction to maintain loyalty. Future research should expand variables and research methods to enhance understanding.
Analysis of the Effect of Green Advertising and Green Innovation on the Purchase Intention of Environmentally Friendly Products Mediated by Knowledge of Environmentally Friendly Products Nurcahya, Wilma Arum; Susila, Ihwan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.528

Abstract

This study aims to analyze the use of green advertising and green innovation by companies to increase consumers' knowledge of green products, which will then influence consumers' green purchase intentions, in the context of environmentally friendly beauty products. In this study, data collection was conducted through an online survey using a questionnaire distributed to respondents containing questions about the variables involved. The sampling technique used was purposive sampling, which is a non-probability sampling technique. The respondents selected were consumers who use or are familiar with environmentally friendly beauty products. A total of 150 respondents were obtained in this study. Data was analyzed using PLS-SEM to validate the research construct model using the SmartPLS analysis software tool. The results of this study indicate that green advertising and green innovation have a positive and significant effect on green product knowledge and green purchase intention. Green product knowledge has a positive and significant effect on green purchase intention. Green advertising does not have a positive effect on green purchase intention.
Analysis of the Effect of Green Advertising and Green Innovation on the Purchase Intention of Environmentally Friendly Products Mediated by Knowledge of Environmentally Friendly Products Nurcahya, Wilma Arum; Susila, Ihwan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.528

Abstract

This study aims to analyze the use of green advertising and green innovation by companies to increase consumers' knowledge of green products, which will then influence consumers' green purchase intentions, in the context of environmentally friendly beauty products. In this study, data collection was conducted through an online survey using a questionnaire distributed to respondents containing questions about the variables involved. The sampling technique used was purposive sampling, which is a non-probability sampling technique. The respondents selected were consumers who use or are familiar with environmentally friendly beauty products. A total of 150 respondents were obtained in this study. Data was analyzed using PLS-SEM to validate the research construct model using the SmartPLS analysis software tool. The results of this study indicate that green advertising and green innovation have a positive and significant effect on green product knowledge and green purchase intention. Green product knowledge has a positive and significant effect on green purchase intention. Green advertising does not have a positive effect on green purchase intention.
Analysis of Job Satisfaction in Mediating Employee Retention and Self Efficacy Towards Turnover Intention Riza Salma Syari; Ihwan Susila; Jati Wakito
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15266

Abstract

This research seeks to examine the function of job satisfaction as a mediating factor in the association between employee retention and self-efficacy with turnover intention. Employing a quantitative research design, the study utilized the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique for data analysis. A total of 256 participants were recruited through a simple random sampling procedure. The findings indicate that neither employee retention nor self-efficacy exerted a significant direct impact on turnover intention. However, both variables demonstrated a positive and statistically significant effect on job satisfaction. Furthermore, job satisfaction was found to negatively and significantly influence turnover intention, effectively mediating the relationship between employee retention and self-efficacy and employees’ intention to leave the organization. These findings confirm that job satisfaction has a significant role in suppressing employee intentions to leave the company. Future research is recommended to use mixed methods and consider external factors such as organizational commitment, job stress, and the work environment.
The Effect of Online Promotion on the Decision to Purchase Airline Tickets with the Digital Era as a Mediating Variable in E-Ticketing Applications Silvia Choirun Nissa; Ihwan Susila
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.963

Abstract

This study explores in greater depth the effect of online promotions on airline ticket purchasing decisions through e-ticketing applications, emphasizing the mediating role of the digital era. Adopting a quantitative research design, data were collected from 160 respondents who had experience purchasing airline tickets via leading digital platforms such as Traveloka, Tiket.com, Agoda, and Booking.com. Five core online promotional strategies were investigated discounts and vouchers, email marketing, social media promotions, influencer marketing, and push notifications each representing distinct digital touchpoints. Partial Least Squares (PLS) analysis was used to test the relationships among variables and to evaluate the mediating effect of the digital era. The results indicate that all five promotional strategies significantly influence purchasing decisions, with influencer marketing and social media promotions emerging as the strongest drivers of consumer behavior. Furthermore, the digital era was shown to enhance consumer trust, accessibility, and engagement, thereby strengthening the impact of online promotions on purchase decisions. These findings highlight the need for airlines and e-ticketing platforms to develop integrated digital marketing strategies that align with evolving consumer behaviors and technological trends. This research contributes to the growing body of literature on digital marketing in the aviation sector and provides practical recommendations for optimizing promotional effectiveness.
Co-Authors AA Sudharmawan, AA Abdul Mughni Abdul Mughni Abdullah, Yusuf Ahmad Achmad Baihaqi Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aini Dwi Mutikasari Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alya Fathur Romadhon Andi Suhendi Andy Dwi Bayu Bawono Angellina Nino Gunawan Anggorowati, Luki Sri Anisa, Arum Anton A. Setyawan Anton Agus Setyawan Ardhana, Rizky Okta Arumugam G. Sithamparam Bambang Setiaji Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Desia Irma Narulita Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Egris Pradiama Saputra Elfa Fitria Anabila Em Sutrisna Fadlillah, Muh Arief Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Fauzi Rahman Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Fuad Syarifudin Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kuswaji Dwi Priyono Latifah Rasidina Ayuning Saswianto Lenny Puspita Dewi Luki Sri Anggorowati Luki Sri Anggorowati M. Farid Wajdi Mahardhika Pamula Marisa Hargiana Ningrum Moechammad Nasir Muh Arief Fadlillah Muhammad Agung Adi Nugroho Muhammad Hasan Al Banna Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nabila Salwa Amarta Nada Evada Nadya Ayu Apritama Nailul Fadhilah Naufal Rafif Rabbani Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Nuriza Alivia Ardika Pandu Wicaksono Pandu Wicaksono Prakasita Putri Manindya Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rhavida Anniza Andyani Rini Kuswati Riza Pahlevi Riza Pahlevi, Riza Riza Salma Syari Rizka Rahma Alia Rizky Adi Patria Rizky Aditya Rizky Togelang Roni Zakaria Raung Rusdin Rauf Santosa Pradana Putra Setya Negara Saputra, Egris Pradiama Septiana Lisa Arumsari Sherly Oktaviana Putri Sherly Oktaviana Putri Shofiyyah K. Nisa Sidiq Permono Nugroho Silvia Choirun Nissa Sirda Sirda Sirda, Sirda Soepatini SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti Zima Khalifatul Aulia