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All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Jurnal Ilmiah Kampus Mengajar ASEAN Marketing Journal Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
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Pemanfaatan Obat Herbal Antidiabetes Hasil Riset untuk Suplementasi Pengobatan Penderita Diabetes Melitus yang Rentan Covid-19 di Kelompok Lansia Posyandu Mawar, Kecamatan Baki Sukoharjo Muhtadi; EM Sutrisna; Susila, Ihwan; Andi, Andi Suhendi
Abdi Geomedisains Vol. 4, No. 1, July 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/abdigeomedisains.v4i1.444

Abstract

The elderly and diabetes mellitus are a groups that is vulnerable to exposure to Covid-19 infection. Therefore, they must keep their blood sugar levels under control and their immune conditions. Posyandu lansia mawar is a forum for the elderly to share and check their health, with more than 50 members. This community service activity (PkM) aims to apply antidiabetic herbal medicinal products from research that are efficacious and safe. The implementation uses a Participatory Action Research (PAR) approach, namely the active involvement of posyandu participants to utilize antidiabetic herbal medicinal products for supplementation of diabetes mellitus (DM) treatment and care, health promotion, and health checks in the form of measuring blood pressure and blood sugar levels. This activity is a collaboration of researchers, students, business (CV. Arba'in, product provider), and the community. The results of this activity showed that the elderly after consuming antidiabetic herbal medicines combined with other herbal packages felt an improvement in their complaints and their blood sugar levels in general tended to decrease. The elderly after education understands about diabetes and how to control their blood sugar levels. In addition, they also understand how to use natural and easy-to-find ingredients to maintain health, especially controlling blood sugar levels.
The Effect of Marketing Mix on Consumer Purchase Interest Elfa Fitria Anabila; Ihwan Susila
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2493

Abstract

Batik cloth has spread throughout Indonesia and each region has its own characteristics. One of the cities in Blora Regency, Cepu, is a small city that produces the largest petroleum on the island of Java. From this wealth, batik motifs typical of the region were created, one example of which is oil refinery batik. The Blora batik motif is inspired by the resources available in the region. The aim of this research is to analyze the influence of the marketing mix on consumer buying interest (study of Surya Mustika Cepu Batik consumers). The research method in this study uses a quantitative research method. The data source for this research is primary data, namely data obtained directly from respondents. The data collection method uses a questionnaire via Google Form. The population in this research is all consumers of Batik Surya Mustika. The sampling technique in this research is non-probability sampling. The sample used in this research was 107 respondents. This research uses SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that products do not have a significant effect on purchase interest. Price does not have a significant effect on Purchase Intention. Distribution does not have a significant effect on Purchase Interest. Promotion has a significant effect on Purchase Interest and has a positive direction. People who influence Buying Interest and have a positive direction. Physical evidence influences buying interest and has a positive direction. The process does not have a significant effect on buying interest.
The Effect of Brand Image, Brand Trust and Price on Repurchase Interest Hidayatulloh, Fahmi; Susila, Ihwan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2518

Abstract

Public transportation and private vehicles are the community's solution for mobilizing all activities. The aim of this research is to analyze the influence of brand image, brand trust and price on interest in repurchasing Vario motorbikes (Study in the Soloraya community of Vario motorbike users). This research method is quantitative. The type of data used in research is primary data. The population in this research is all Soloraya people who use Vario motorbikes. The sample size for this research was 130 respondents. The data analysis technique used in this research is SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that Brand Image has a positive and significant influence on Repurchase Intention. Brand Trust has a positive and significant influence on Repurchase Intention. Price has a positive and significant influence on Repurchase Intention.
ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN YANG DI MEDIASI OLEH KEPUASAN PELANGGAN Rasyid Hidayat Ramadhan; Ihwan Susila
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.617

Abstract

The purpose of this study is to analyze the influence of product quality and price on customer loyalty mediated by customer satisfaction. The type of research used in the study uses quantitative methods. The population in this study is customers who have used Telkomsel starter packs at least once in Surakarta City. The sampling technique used in this study is non-probability sampling with the purposive sampling method. The total sample of this study is 150 respondents. This study uses primary data in its preparation. The data collection method used in this study is by distributing online questionnaires. The data analysis technique in this study uses Partial Least (PLS) with SMARTPLS software. The result of this study is that product quality and price have a positive and significant influence on customer satisfaction. Product quality and price have a positive and significant influence on customer loyalty. Customer satisfaction has a positive and significant influence on Customer Loyalty. Product quality has a positive and significant influence on customer loyalty through customer satisfaction. Price has a positive and significant influence on customer loyalty through customer satisfaction
PENGARUH LEADER-MEMBER EXCHANGE TERHADAP JOB PERFORMANCE DENGAN EMPLOYEE ENGAGEMENT DAN INNOVATION BEHAVIOR SEBAGAI VARIABEL MEDIASI Rakasiwi, Daffa Gilang; Susila, Ihwan; Nugroho, Sidiq Permono
JURSIMA Vol 10 No 3 (2022): Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.605

Abstract

Semakin banyaknya persaingan antar perusahaan, perusahaan berupaya untuk menciptakan sumber daya yang berkualitas. Keberhasilan perusahaan di dalam menjalankan aktivitasnya ditentukan oleh sumber daya manusia. Tujuan penelitian ini ialah menganalisis pengaruh leader-member exchange terhadap job performance dengan employee engagement dan innovation behavior sebagai variabel mediasi. Metode penelitian ini merupakan penelitian kuantitatif. Penelitian ini menggunakan metode yaitu kuesioner, instrumen penelitian dalam pengumpulan data. Populasi yang akan digunakan dalam penelitian ini ialah Karyawan SFA Steak & Resto beberapa outlet di daerah karanganyar sebanyak 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah menggunakan Teknik Sampling Jenuh. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis Structural Equation Model (SEM) dengan Smart Partial Least Square (PLS). Hasil penelitian ini ialah Leader Member Exchange berpengaruh signifikan terhadap Employee Engagement. Leader Member Exchange berpengaruh tidak signifikan terhadap Job Performance. Leader Member Exchange berpengaruh signifikan terhadap Innovation Behavior. Employee Engagement berpengaruh signifikan terhadap Job Performance. Innovation Behavior berpengaruh signifikan terhadap Job Performance. Leader-Member Exchange berpengaruh terhadap Employee Engagement dimediasi Employee Engagement. Leader-Member Exchange berpengaruh terhadap Employee Engagement dimediasi Innovation Behavior
Analysis of the Effect of Perceived Benefit, Electronic Word of Mouth and Perceived Web Quality on Online Purchase Intention with Trust as an Intervening Variable in Surakarta Wulandari, Reyza; Susila, Ihwan
Ekonomi Bisnis Vol 29, No 2 (2024): EKONOMI BISNIS JULY 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i2p110-120

Abstract

Rapid advancements in information technology and the internet have revolutionized global business, making the exchange of goods and services online, driving dynamic business models such as Business-to-Consumer (B2C), which allows companies to offer their products online through smartphones that can be accessed anytime and anywhere. The surge in online shopping offerings forces entrepreneurs to rigorously assess the functionality and user benefits of their online platforms. This study aims to analyze the effect of perceived benefits, electronic word of mouth, and perceived web quality on online purchase intentions at Shopee, with trust as an intervening variable in Surakarta. The data collected were 129 respondents aged 18-35 years using a purposive sampling technique. The data was then analyzed using Smart PLS 3.0. The results showed that perceived web quality has a positive and significant effect on perceived benefits, perceived web quality has a positive and significant effect on eWOM, perceived web quality has a positive and significant effect on trust, perceived web quality positively and significantly influences online purchase intentions, trust positively and significantly impacts perceived web quality, with eWOM acting as a mediating factor, perceived benefit has a positive and significant effect on online purchase intentions, and perceived web quality has a positive and significant effect on online purchase intentions, with trust acting as a mediating variable.
Analysis of Attitudes and Purchases of Female Consumers towards Green Marketing Related to the Cosmetics Industry in Indonesia Pratiwi, Mita Adi; Susila, Ihwan
Ekonomi Bisnis Vol 29, No 3 (2024): EKONOMI BISNIS NOVEMBER 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i3p121-133

Abstract

The competition between companies extends beyond vying for consumers to include the development of innovations that are beneficial to the environment. Consumers are becoming increasingly discerning in their product choices. This study investigates the impact of female consumers' attitudes on their purchasing behavior towards environmentally friendly cosmetics in Indonesia. Green knowledge, green advertising, and green brand image are critical factors that can enhance company performance. Therefore, this study is essential for identifying the impact of green knowledge, green advertising, and green brand image on purchase intentions through customer attitudes. A quantitative approach with explanatory research was utilized in this study. The purposive sampling technique was employed, involving 126 respondents with prior experience in purchasing environmentally friendly cosmetic products and a preference for such products. Data were analyzed using the Partial Least Squares (PLS) method with SmartPLS 3.0. The findings indicate that green knowledge, green advertising, green brand image, and customer attitudes significantly influence purchase intentions for environmentally friendly cosmetics.
DAMPAK BLOG INFLUENCER MELALUI E-WOM TERHADAP CITRA MEREK DAN MINAT PEMBELIAN syifa, Fadya Al yasha; susila, Ihwan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13645

Abstract

Penelitian ini mengkaji bagaimana e-WOM yang digunakan oleh blog influencer dapat memengaruhi konsumen terhadap presepsinya citra merek produk dan berdampak pada niat pembelian. Tujuan dari penelitian ini adalah untuk menganalisis dampak blog influencer terhadap (e-WOM) terhadap brand image dan purchase intention. Studi ini menggunakan studi kasus akun Instagram @solo.foodie yang merupakan blog influencer di bidang kuliner dengan pengikut mencapai 200 ribu. Metode penelitian yang digunakan adalah metode survey dengan pendekatan kuantitatif kepada 177 responden yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert, dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Variabel utama dalam penelitian ini adalah blog influencer, e-WOM, brand image, dan purchase intention, yang diukur berdasarkan indikator-indikator tertentu. Hasil penelitian menunjukkan bahwa blog influencer berpengaruh signifikan terhadap e-WOM, brand image, dan purchase intention. Selain itu, e-WOM terbukti berpengaruh positif terhadap brand image dan purchase intention, serta menjadi mediator yang kuat dalam hubungan antara blog influencer dengan variabel-variabel tersebut. Temuan ini menegaskan pentingnya peran blog influencer dan e-WOM dalam membangun citra merek yang positif dan meningkatkan minat beli konsumen. Penelitian ini memberikan kontribusi praktis bagi pelaku bisnis dalam memanfaatkan blog influencer dan e-WOM sebagai strategi pemasaran di media sosial, khususnya dalam meningkatkan daya tarik konsumen dan penjualan produk
PENGARUH RESPONSIVENESS DAN TANGIBLE TERHADAP CUSTOMER LOYALTY PADA USAHA RUMAH KOST DI SURAKARTA DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIATOR Nugraha, Maulana Yusuf; Susila, Ihwan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13864

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari responsiveness dan tangible terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif. Seluruh pelanggan rumah kost di Surakarta dijadikan sebagai populasi, dengan teknik pengambilan sampel purposive non-probabilitas. Jumlah sampel yang digunakan sebanyak 150 responden yang mengisi kuesioner. Pengumpulan data dilakukan melalui penyebaran kuesioner secara daring. Teknik analisis yang digunakan adalah Partial Least Squares (PLS), dengan bantuan perangkat lunak SMART PLS. Hasil penelitian menunjukkan bahwa responsiveness memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, begitu juga dengan tangible yang turut memberi dampak positif pada kepuasan pelanggan. Responsiveness juga terbukti berpengaruh positif dan signifikan terhadap loyalitas pelanggan, demikian juga dengan tangible yang memiliki pengaruh signifikan terhadap loyalitas pelanggan. Selain itu, kepuasan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Responsiveness terbukti mempengaruhi loyalitas pelanggan secara positif melalui mediasi kepuasan pelanggan, sementara tangible juga memberikan pengaruh signifikan terhadap loyalitas pelanggan melalui mediasi kepuasan pelanggan.
Peran Customer Review dan Customer Rating Terhadap Minat Beli Online Melalui Kepercayaan (Studi Pada Konsumen Shoppe Di Kota Surakarta) Fahendri, Fitriyana Putri; Susila, Ihwan
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7190

Abstract

Studi ini bermaksud untuk menganalisa peran customer review dan customer rating terhadap minat beli online melalui kepercayaan (studi pada konsumen shoppe di kota surakarta). Jenis studi ini termasuk studi kuantitatif dengan pendekatan deskriptif. Teknik yang dijalankan untuk memperoleh sampel di kajian ini yakni non probability sampling memakai tehnik purposive sampling. Adapun Populasi untuk kajian ini ialah Mahasiswa yang aktif dalam pembelian online shop pada aplikasi Shopee dengan jumlah responden sebanyak 110. Data didapat melalui jawaban dari responden yang dijalankan dengan memakai kuesioner yang bersifat tertutup. Kuesioner ini dibuat dengan memakai format sekala likert. Analisa data Teknik studi ini memakai metode PLS degan perangkat lunak SMARTPLS. Hasil menunjukan jika Customer review serta Customer rating bisa memediasi hubungan diantara minat beli terhadap kepercayaan.Kata Kunci: Customer Review; Customer Rating; Minat Beli; Kepercayaan
Co-Authors ., Muhtadi AA Sudharmawan, AA Abdul Mughni Abdullah, Yusuf Ahmad Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alia, Rizka Rahma Andi, Andi Suhendi Andiyani, Rhavida Anniza Andy Dwi Bayu Bawono Anton A. Setyawan Anton Agus Setyawan Ardika, Nuriza Alivia Arumsari, Septiana Lisa Bambang Setiaji Banna, Muhammad Hasan Al Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Elfa Fitria Anabila Em Sutrisna Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kussudyarsana Kuswaji Dwi Priyono Lenny Puspita Dewi M. Farid Wajdi Marisa Hargiana Ningrum Moechammad Nasir Muhammad Agung Adi Nugroho Muhammad Farid Wajdi Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nadya Ayu Apritama Nailul Fadhilah Narulita, Desia Irma Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rafif Rabbani, Naufal Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rini Kuswati Riza Salma Syari Rizky Adi Patria Rizky Togelang Roni Zakaria Raung Rusdin Rauf S Soepatini Santosa Pradana Putra Setya Negara Sherly Oktaviana Putri Sherly Oktaviana Putri Sidiq Permono Nugroho Silvia Choirun Nissa Sirda, Sirda SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti