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All Journal Jurnal Media Wahana Ekonomika Jurnal Optimasi Sistem Industri Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Petra International journal of Business Studies (IJBS) YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Sebelas Maret Business Review Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Management and Entrepreneurship Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JAGO TOLIS : Jurnal Agrokompleks Tolis Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) Abdi Geomedisains AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Jurnal Ilmiah Kampus Mengajar ASEAN Marketing Journal Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURSIMA IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Ihwan Susila
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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The Effect of Online Promotion on the Decision to Purchase Airline Tickets with the Digital Era as a Mediating Variable in E-Ticketing Applications Silvia Choirun Nissa; Ihwan Susila
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.963

Abstract

This study explores in greater depth the effect of online promotions on airline ticket purchasing decisions through e-ticketing applications, emphasizing the mediating role of the digital era. Adopting a quantitative research design, data were collected from 491 respondents who had experience purchasing airline tickets via leading digital platforms such as Traveloka, Tiket.com, Agoda, and Booking.com. Five core online promotional strategies were investigated—discounts and vouchers, email marketing, social media promotions, influencer marketing, and push notifications—each representing distinct digital touchpoints. Partial Least Squares (PLS) analysis was used to test the relationships among variables and to evaluate the mediating effect of the digital era. The results indicate that all five promotional strategies significantly influence purchasing decisions, with influencer marketing and social media promotions emerging as the strongest drivers of consumer behavior. Furthermore, the digital era was shown to enhance consumer trust, accessibility, and engagement, thereby strengthening the impact of online promotions on purchase decisions. These findings highlight the need for airlines and e-ticketing platforms to develop integrated digital marketing strategies that align with evolving consumer behaviors and technological trends. This research contributes to the growing body of literature on digital marketing in the aviation sector and provides practical recommendations for optimizing promotional effectiveness.
Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi : Buying decision, Green Product Attributes, Green Advertising, Green Brand Image, Consumer Attitude Augtiah, Imfrianti; Ihwan Susila; Wiyadi
Benefit: Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2022): Benefit : Volume 7 Desember No 2 tahun 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i2.1486

Abstract

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing decisions. mediated by consumer attitude, and knowing the effect of consumer attitude towards purchasing decisions. This study used a quantitative approach with an associative design. The data collection technique used in this study was questionnaire distribution. Hypothesis testing in this study was carried out using path analysis with the help of SPSS and mediation analysis with SPSS macro PROCESS version V3.0 (Hayes, 2013). The results showed Consumer Attitude significantly mediates the effect of green product attributes on purchasing decisions, Consumer Attitude significantly mediates the effect of green advertising on purchasing decisions, Consumer Attitude significantly mediates the effect of green brand image on purchasing decisions, and Consumer attitude has a positive and significant effect on purchasing decisions.
Analysis of Situational Leadership and Financial Compensation on Employee Performance Mediated by Motivation Filzah, Razita Sabrina; Susila, Ihwan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9373

Abstract

This study aims to investigate the effects of situational leadership and financial compensation on employee performance, with motivation as a mediating variable. A quantitative approach was employed, using structured questionnaires distributed to employees at dealerships in the Soloraya area. The sample was selected purposively based on criteria such as employment status, age (21–35), and residence, yielding at least 50 respondents. Data were analyzed using Partial Least Squares (PLS) in SmartPLS 4.0, including assessments of validity, reliability, multicollinearity, and structural relationships through R², Q², t-tests, and path coefficients. The results indicate that situational leadership positively and significantly influences motivation, while financial compensation positively and significantly affects both employee performance and motivation. However, motivation does not significantly impact employee performance and cannot mediate the effects of situational leadership or financial compensation. These findings suggest that organizations should focus directly on leadership practices and compensation structures to enhance performance. Future research may explore additional variables, broader geographic contexts, or qualitative methods for deeper insight into the interplay between leadership, compensation, motivation, and performance.
The Mediating Role Of Career Development on The Relationship Between Performance Evaluation and Training Management Toward Job Satisfaction Waaritsa, Abid Khoiril; Susila, Ihwan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9436

Abstract

This study aims to analyze the effect of performance evaluation and training management on job satisfaction mediated by career development among Tenggir Park employees. Using a quantitative approach, data were collected through structured questionnaires distributed online to respondents aged 20–35 years in the Soloraya region. The sample was determined using purposive sampling, and data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS 4 software. The research model included performance evaluation and training management as independent variables, career development as a mediating variable, and job satisfaction as the dependent variable. The measurement model was assessed through validity and reliability testing, while the structural model evaluated the relationships among constructs using R² and Q² values. The results show that both performance evaluation and training management have a positive and significant effect on career development and job satisfaction. Furthermore, career development positively and significantly influences job satisfaction and mediates the relationship between performance evaluation, training management, and job satisfaction. These findings indicate that effective performance evaluation and well-managed training programs enhance employees’ career development and overall job satisfaction.
Pengaruh Pengungkapan CSR, Leverage, Likuiditas dan Ukuran Perusahaan terhadap Kinerja Keuangan Wardhani, Pramudya; Wiyadi, Wiyadi; Susila, Ihwan
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sosial Humaniora dan Ekonomi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh pengungkapan corporate social responsibility, leverage, likuiditas dan ukuran perusahaan terhadap kinerja keuangan. Penelitian ini dilakukan pada perusahaan food and beverage yang terdaftar di Bursa Efek Indonesia periode 2016-2018. Sampel dalam penelitian ini adalah 42 perusahaan yang dipilih dengan metode purposive sampling. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa pengungkapan corporate social responsibility dan ukuran perusahaan tidak berpengaruh terhadap kinerja keuangan. Sedangkan leverage berpengaruh negatif signifikan terhadap kinerja keuangan dan likuiditas berpengaruh positif signifikan terhadap kinerja keuangan.
Pengembangan Sistem Pengelolaan Keuangan Bumdesa di Desa Sidowayah Kabupaten Klaten Susila, Ihwan; Bayu Bawono, Andy Dwi; Purbasari, Heppy
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sosial Humaniora dan Ekonomi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Undang-undang nomor 6 Tahun 2014 tentang Desa atau dikenal dengan Undang-undang Desa beserta peraturan turunannya telah merubah dan mendorong pola kemandirian di desa. Dalam pola pengaturan tersebut, salah satunya adalah tentang pengelolaan keuangan desa yang menjadi titik tumpu akuntabilitas keuangan di desa. Beberapa penelitian yang telah dilakukan oleh tim pengabdian masyarakat ini, menyiratkan bahwa pengelolaan keuangan di tingkat Desa sudah semakin baik dengan ditandai adanya korelasi dan pengaruh elemen-elemen pendapatan terhadap elemen belanja maupun pembiayaan dan ditandai dengan perubahan pada kultur pengalokasian belanja yang semakin mapan. Akan tetapi, pola pengelolaan keuangan desa sebagaimana diatur oleh Permendagri 20 tahun 2018 sebagai pengganti Permendagri 113 tahun 2014, belum dapat menjangkau secara detail pada pengelolaan keuangan BUMDesa/BUMDesaa, hal ini dikarenakan kewenangan BUMDesa yang terpisah dari desa sebagai kekayaan yang dipisahkan membuat pola pengelolaan keuangan BUMDesa tidak sama dengan pengelolaan keuangan desa. Pengaturan BUMDesa sendiri saat ini masih menjadi domain Kementerian Desa dan Pembangunan Daerah Tertinggal, dan Transmigrasi Republik Indonesia No 4 tahun 2015 tentang Pendirian, Pengurusan dan Pengelolaan dan Pembubaran Badan Usaha Milik Desa. Pada saat ini, BUMDesa merupakan salah satu roda penggerak dan ujung tombak bukti kemandirian desa dalam men-generate pendapatan desa yang tentunya sebagai sebuah organisasi modern berbasis masyarakat desa, sudah selayaknya BUMDesa memiliki basis pengelolaan keuangan yang baik. Pengabdian ini disusun untuk mencoba memecahkan permasalahan yang sama yang dihadapi oleh BUMDesa “SINERGI” dari Desa Sidowayah, Kecamatan Polanharjo, Kabupaten Klaten, tentang manajemen pengelolan BUMDesa secara umum dan pengelolaan keuangan BUMDesa secara khusus didasarkan pada hasil observasi awal yang telah dilaksanakan oleh Tim Pengabdian Masyarakat. Berdasarkan observasi tersebut, permasalahan pengelolaan keuangan BUMDesa di BUMDesa “SINERGI” perlu mendapatkan solusi berupa pelatihan akuntansi, pembuatan sistem pengelolaan keuangan dengan program MySQL sekaligus pelatihan dan pendampingan sistem yang baru yang akan dilakukan oleh Tim Pengabdian Masyarakat. Hasil dari Pengabdian di tahun pertama, Bumdes Sidowayah, khususnya bendahara-bendahara telah mampu menghasilkan nomer akun, nama akun yang tertuang dalam laporan keuangan, memahami pencatatan secara cash basis dan accrual basis dan flowchart yang akan dijadikan dasar dalam pembuatan sistem. Selain itu Bumdeas Sidowayah melakukan batch model dalam pencatatan transaksi keuangan
Analysis Of The Role Of Social Media In Marketing Communication Strategies And Their Impact On Consumer Loyalty Rafif Rabbani, Naufal; Susila, Ihwan; Saputro, Edy Purwo
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.41805

Abstract

In today's digital era, social media has become a key tool in marketing communication strategies, allowing companies to interact more intensively with consumers. However, a deep understanding of the specific elements that drive customer engagement and loyalty through social media is still needed. This study aims to analyze the influence of Trendiness, Interactivity, Informativeness, Advertisement, Entertainment on Customers Engagement and Customers Loyalty. The research method in this study uses a questionnaire as a measuring instrument. The population in this study were all consumers as users of the Rucas brand, male and female aged 15-40 years, the sample in this study was 124 people. This type of research is explanatory research with an analysis tool, namely PLSSEM (Partial Least Square - Structural Equation Modeling). The results of data analysis show that the influence of Trendiness, Advertisement, and Entertainment on Customers Engagement has a positive and significant effect, then Trendiness, Advertisement, and Entertainment on Customers Loyalty have a positive and significant effect. However, Interactivity and Informativeness have no effect on Customers Engagement. The variables Interactivity and Informativeness on Customers Loyalty also have no positive and insignificant effect
Analysis Factors Affecting Customer Loyalty of Indihome Provider During The Covid-19 Pandemic In Surakarta Mutikasari, Aini Dwi; Susila, Ihwan
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 4: October - Desember 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i4.22486

Abstract

The purpose of this study is to investigate how customers feel about IndiHome's service quality, brand perception, and trust in light of the current Covid-19 outbreak in Surakarta. Participants were people who used the IndiHome service in the Surakarta region. For this study, we employed a sampling strategy that was both statistically and practically effective. In Surakarta, where IndiHome is popular, an online questionnaire was administered to 164 customers. For the quantitative study, we used SPSS version 25's multiple regression function. According to the results, trust plays a significantly lower role in determining customer loyalty than do service quality and brand image. This paper gives scholars and businesspeople in Surakarta insights on the loyalty of IndiHome customers to their service provider.
The Influence of Price, Service Quality on Customer Satisfaction and Loyalty at Grojogan Sewu Nature Park Abdullah, Yusuf Ahmad; Susila, Ihwan
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1198

Abstract

Tourism is an important sector in national development. Competition for tourist destinations, including Grojogan Sewu Nature Tourism Park, is getting tighter. To compete, managers must offer competitive prices and quality services. Precise price and good service are not only attractive, but also retain customers. Customer satisfaction is the key to success, as it has an impact on loyalty and positive recommendations. The purpose of this study is to see how price and service quality affect customer happiness and loyalty at Grojogan Sewu Nature Tourism Park in Karanganyar. The research method adopted was quantitative. Data was collected via a questionnaire completed by 100 visitors to the location. The analysis technique employed was Partial Least Squares-Structural Equation Modeling (PLS-SEM) utilizing SMARTPLS 3.0 software. The study's findings reveal that pricing and service quality have a positive and significant influence on customer satisfaction, which in turn has a favorable and significant effect on customer retention. This demonstrates how right pricing and outstanding service may boost customer happiness and loyalty at Grojogan Sewu Nature Tourism Park.
Analysis of the Influence of Brand Image and Customer Reviews on Purchase Decisions Mediated by Customer Trust in the Shopee Marketplace Fahrurrazi, Ridho Ahbib; Susila, Ihwan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4910

Abstract

This research highlights the importance of brand image management and customer reviews in influencing trust and purchasing behavior on the Shopee Marketplace platform. Research findings confirm that effective brand image management and positive customer reviews have a significant impact on customer trust in a product or brand. This emphasizes the importance of building a strong brand image through the right marketing strategies and responding well to customer reviews. Customer trust is identified as a key factor in influencing purchasing decisions, with companies and sellers needing to focus on building and maintaining trust through quality products, good customer service, and positive brand reputation management. In a competitive e-commerce environment, good brand image management and positive customer reviews have become important aspects in attracting customer interest and influencing purchasing decisions. Therefore, a successful marketing strategy must include efforts to build and maintain customer trust through consistency of experience, product quality, and response to customer reviews. Thus, this research highlights the need for companies and sellers on Shopee to manage and respond to customer reviews well to build a positive brand image and increase customer trust in the e-commerce context.
Co-Authors ., Muhtadi AA Sudharmawan, AA Abdul Mughni Abdullah, Yusuf Ahmad Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alia, Rizka Rahma Andi, Andi Suhendi Andiyani, Rhavida Anniza Andy Dwi Bayu Bawono Anton A. Setyawan Anton Agus Setyawan Ardika, Nuriza Alivia Arumsari, Septiana Lisa Bambang Setiaji Banna, Muhammad Hasan Al Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Elfa Fitria Anabila Em Sutrisna Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kussudyarsana Kuswaji Dwi Priyono Lenny Puspita Dewi M. Farid Wajdi Marisa Hargiana Ningrum Moechammad Nasir Muhammad Agung Adi Nugroho Muhammad Farid Wajdi Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nadya Ayu Apritama Nailul Fadhilah Narulita, Desia Irma Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rafif Rabbani, Naufal Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rini Kuswati Riza Salma Syari Rizky Adi Patria Rizky Togelang Roni Zakaria Raung Rusdin Rauf S Soepatini Santosa Pradana Putra Setya Negara Sherly Oktaviana Putri Sherly Oktaviana Putri Sidiq Permono Nugroho Silvia Choirun Nissa Sirda, Sirda SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti