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All Journal Jurnal Pendidikan Indonesia Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan JSEH (Jurnal Sosial Ekonomi dan Humaniora) Tadrib: Jurnal Pendidikan Agama Islam Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal PAJAR (Pendidikan dan Pengajaran) IJEBA (International Journal of Economic, Business & Applications) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Management Studies and Entrepreneurship Journal (MSEJ) Unri Conference Series: Community Engagement PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of Educational Sciences Journal of Education Technology Information Social Sciences and Health JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling International Journal of Educational Best Practices JOURNAL OF EDUCATION AND LEARNING RESEARCH Journal of Business Inflation Management and Accounting
Henny Indrawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : JSEH (Jurnal Sosial Ekonomi dan Humaniora)

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Pengaruh Promosi dan Harga terhadap Minat Beli Ulang Konsumen pada Aplikasi Gofood (Studi Kasus pada Mahasiswa PIPS FKIP Universitas Riau) Gultom, Astrid Eleora; Indrawati, Henny; Mujiono, Mujiono
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 1 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i1.757

Abstract

This study aims to analyze the influence of promotions and prices on repeat purchase intention of consumers on the Gofood application. The study population consists of active undergraduate students from the 2021-2023 cohort of the Social Studies Education Department at the Faculty of Teacher Training and Education, University of Riau, who have made at least three purchases on the Gofood application, with a sample of 59 students. The sample was selected using proportional random sampling and the Slovin formula. Data were collected through questionnaires and analyzed using descriptive analysis and multiple linear regression. The results show that promotions on the Gofood application are categorized as excellent, prices are affordable, and the repeat purchase intention of consumers is high. Both promotion and price have a simultaneous effect on repeat purchase intention. Individually, promotion has a positive and significant effect, as does price. The contribution of promotion and price to repeat purchase intention is 40.5%, while the remaining 59.5% is influenced by other variables not included in the regression, such as product ratings, app usability, service quality, website quality, brand image, and product quality.
Co-Authors ', Gusnardi ', Haryono ', Jumira ', Jusnidar ', Lisdarika Afrianto Daud Agustina, Firna Almasdi Syahza Anni Attika Robbi, Anni Attika Apriliani, Pingki Asni, Latifah Brilliant Asmit Caska - Caska, Caska Desi Ratna Sari, Desi Ratna Dewi, Eka Rahmiana Dini Wahyuni Dly, Devina Adelia Putri Febriana, Nina Febriyana, Nora Gani Haryana Gimin Gimin Gultom, Astrid Eleora Gusnardi Gusnardi, Gusnardi Hakim, Muhd. Fikri Hamidin Hamidin Hardisem Syabrus Hasmari Noer Isjoni, M. Yogi Riyantama Jayanti, Setya Jufri, Detry Septiyani Juliandini, Atika Lenny Melania, Lenny Lisna Wahyuni, Lisna Mahdum Makhdalena Makhdalena Makhdalena, Makhdalena Marina Marina Muhammad Yasin Mujiono Mujiono Naziah, Risyatun Nikmatul, Rowiya Novita Riansani, Novita Nurmaliza, Nurmaliza Nurmaliza, Nurmaliza Oktaviani, Dwi Indah pratiwi, Mailander Ayu Prayoga, Nisthi Putri, Sella Anggelia Rafildo, Rafildo Rahmi, Cynthia Ramadhani, Dinda Ardelia Rani Safitri Ratih Anggraini, Ratih Rayuri, Intan Rina Selva Johan Rosmandi, Ali Rowiya, Nikmatul Santi Rahmawati Sari, Filma Alia Simanjuntak, Masri Monika Simanjuntak, SahalaFreddy Siti Khadijah Siti Nurjannah Soleh, Ardian Sri Agustin Sri Kartikowati Suarman Suarman Sumarno . Susanti, Lani Syafriani, Septia Syakdanur Nas, Syakdanur Syakdanur Syakdanur, Syakdanur Tamar Aryta, Tamar Wagiman, Ngadlan Winda Okta Zelfiani, Winda Okta Yanti, Afrina Yunanda, Fresti Vera Zega, Erwin Putra Rahmat Jaya