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All Journal International Journal of Public Health Science (IJPHS) Jurnal Gizi dan Pangan JURNAL PROMOSI KESEHATAN INDONESIA Agrikultura Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Gender Equality: Internasional Journal of Child and Gender Studies Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Indonesian Journal of Global Health research Journal of Food System and Agribusiness (JoFSA) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Agristan Indonesian Journal of Community Services Cel DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Journal of Agriculture and Social Development
Yaktiworo Indriani
Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Veterinary Other

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SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG Fitri, Ayu Aulia; Indriani, Yaktiworo; Rufaidah, Erlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7746

Abstract

This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 people, selected by non-probability sampling technique, namely accidental sampling.  The research data are analyzed by quantitative descriptively using the Fishbein multi-attribute model, Customer Satisfaction Index (CSI) and the loyalty pyramid. Data collection was carried out in October-November 2022.  The results showed that the consumers’ attitude toward multi-attribute of Yu-One Milk fresh milk was in the good category, in which score was 181.72 and the most favored attribute by consumers was friendliness services. Most of Yu-One Milk consumers (25%) bought fresh milk with chocolate flavor variants.  The average frequency of purchasing Yu-One Milk fresh milk was twice per month with a purchase expenditure of IDR 51,883.00/month.  The average purchases amount of Yu-One Milk fresh milk was 1,377 ml/month with the purpose of purchasing to eliminate hunger/thirst (46.67%).  Yu-One Milk fresh milk consumer satisfaction was in the very satisfied category with a CSI value of 83.61.  Yu-One Milk consumer loyalty was quite good in the form of an inverted pyramid.  The switcher buyer value was 46.67%, the habitual buyer value was 48.83%, the satisfied buyer value was 90.00%, the liking the brand value was 86.67% and the committed buyer value was 83.33%.  Keywords: attitude, consumer loyalty, fresh milk, purchase pattern, satisfaction.
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT Muslimah, Putri Ayu; Indriani, Yaktiworo; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8105

Abstract

This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at least 2 purchases during the last 3 months and are at least 17 years old.  Data collection was carried out in January-February 2023.  The Data are analyzed descriptively using Fishbein's multiattributes, Customer Satisfaction Index (CSI), and loyalty pyramid.  The results of this research showed that the first reason consumers buying were because they wanted to try the products, they got the location information from their friends and their main consideration for purchases was the taste.  The consumers would switch to other menus when the product was run out and they decided to buy themselves on purpose.  All of the consumers were interested in repurchases and 63.33 percent of them were satisfied.  From the analysis of Fishbein’s  multiattributes showed the score was 136.95 or in a good category.  The most preferred attribute was taste with score of 18.13, followed by the location attribute and the employee service attribute.  The level of consumer satisfaction on Dievha Café products obtained a value of 82.77 percent or categorized as very satisfied with the highest score attribute was the taste.  The level of consumer loyalty to Dievha Café based on the loyalty pyramid analysis was in the satisfied buyer category (73.33%), followed by liking the brand (71.67%), committed buyer (70.00%), switcher buyer (40.00%), and habitual buyer (36.67%).Keywords: coffee shop, consumer attitudes, decisions making, loyalty, satisfaction. 
SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG Afifah, Shofy Aulia; Indriani, Yaktiworo; Sayekti, Wuryaningsih Dwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.8629

Abstract

The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfaction
PERILAKU KONSUMEN MINUMAN KOPI DI QALU COFFEE KOTA BANDAR LAMPUNG Riyanti, Linda; Indriani, Yaktiworo; Kasymir, Eka
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 3 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i3.9038

Abstract

This research aims to determine the behavior of coffee beverage consumers in Qalu Coffee.  The research method is a survey.  The number of respondents in this research is 60 Qalu Coffee consumers.  Data collection was carried out in November-December 2023. The data in this research was analyzed quantitatively descriptively using Fishbein's multiattribute model, Customer Satisfaction Index (CSI), loyalty pyramid, and multiple linear regression. The results showed that consumer attitudes towards Qalu Coffee coffee drinks were in a good category.  The average number of consumer purchases is 2 cups with the number of purchases per visit as much as 1 cup, the average frequency of purchases is 2 times/month, the most purchased coffee drink flavor variant is Qopsu Aren, and most consumers come at night to hang out, the most consumer visit time is between 3-4 hours, and the most widely used vehicle is a motorcycle. Consumer satisfaction with Qalu Coffee coffee drinks is in the very satisfied category.  Consumer loyalty to Qalu coffee drinks is quite good with the greatest value at the level of liking the brand.  Factors that have a real influence on the number of purchases are the price of non-coffee drinks, income, and taste. Key words:  attitude, coffee, loyalty, satisfaction
SIKAP DAN KEPUASAN KONSUMEN TERHADAP PRODUK MINUMAN TRADISIONAL BANDREK DI KOTA BANDAR LAMPUNG Marsaben, Winny Maharani; Indriani, Yaktiworo; Saleh, Yuliana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9107

Abstract

 This research was conducted to identify the most satisfying atributes  at Kedai Bandrek Uus and Kedai Bandrek Istimewa Enggal, Bandar Lampung City. There were many attributes of consumers consider important, among of attributes, the shop owner must be able to categories which attributes were considered important of which attributes of the shop were deemed satisfactory. Therefore, this research was conducted to find out what consumers' attitudes are and which attributes need to be maintained to improve the performance of Bandrek shops. This research used survey methodology and involved 60 samples from  both Bandrek shops. This research used  the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) analysis methods. The result of the  research shows that consumer attitudes towards the traditional Bandrek drink are in good category with the highest attributes considered as  important are  parking lots, service, and the taste of bandrek. Consumer satisfaction of  Bandrek drinks in Bandar Lampung City is categorized as very satisfying with score reach to  86.6 percent in related  attributes of parking lots and the taste of the drink, that both are in first quadrant (Top Priority), and there are   2 attributes in second quadrant that need to maintain achievement, namely price and service. Another 2 attributes in third quadrant with  low priority), namely location and aroma, while in fourth quadrant there are variation attributes. Keywords: bandrek, CSI, IPA, satisfactory
PERILAKU KONSUMEN SUSU KAMBING PASTEURISASI PRODUK PETERNAKAN TELAGA RIZQY 21 DI KOTA METRO Anjelina, Dela; Indriani, Yaktiworo; Endaryanto, Teguh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9330

Abstract

This study aims to analyze the behavior of consumers of pasteurized goat milk from Telaga Rizqy 21 livestock products.  The method used was survey method.  The number of respondents in this research was 60 consumers of pasteurized goat milk.  Data collection was conducted from November 2023 to January 2024, and analyzed by using quantitative descriptive method, employed Multiattributes Fishbein's, Customer Satisfaction Index (CSI), loyalty pyramid, and Spearman Rank.  The results show that consumers motivation in buying the milk product is due to the benefit of the product. The consumers get information from their friend related to the location where to get the product.  The main consideration of purchasing is the flavour variants. This research evaluates that an alternative when the product runs out is to buy another brand elsewhere. Purchase decisions are influenced by friends with planned purchases.  Based on study, all consumers are interested in making repeat order, with satisfied consumers reach 78.33 percent. The results of the analysis of consumer attitudes towards pasteurized goat milk are in a good category.  The level of consumer satisfaction in the satisfied category with the highest attribution score is the flavor variant.  The level of consumer loyalty based on the consumer loyalty pyramid analysis test tends to be unloyalty because the percentage of committed buyers is smaller than the value of switcher buyers. It is also found that there is a significant relationship between age income and consumer attitudes. Key words:attitude, decision making, goat milk, loyalty, satisfaction
PEMASARAN, SIKAP DAN LOYALITAS KONSUMEN AYAM GORENG SAMBAL LADAS MELALUI E-COMMERCE Rosfenda, Siti Meisa; Indriani, Yaktiworo; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.9704

Abstract

This research aims to identify the selected e-commerce platform and assess customer attitudes and loyalty towards the marketing of Ayam Goreng Sambal Ladas (AGSL) products on that platform. This research uses a survey method carried out at the AGSL business center. A total of 75 consumers were selected using purposive techniques and quota sampling. Data was collected between December 2022 and January 2023, then analyzed using descriptive statistics, Fishbein Multiattribute Analysis, and the loyalty pyramid model. Research findings show that Instagram is the platform most frequently used to obtain information because of its up-to-date and clear content, while GoFood is the e-commerce platform most commonly used for purchases because of its more attractive promotions. The consumer attitude score of 348,413 shows a positive attitude in the "like" category. In addition, consumer loyalty calculations reveal that the percentage of committed buyers (78.667%) is higher than switcher buyer (53.333%). Key words:   AGSL, E-Commerce, Fishbein Multiattribute, Loyalty Pyramid 
PERBEDAAN PENILAIAN PENGUNJUNG KELUARGA DAN NON-KELUARGA TERHADAP ATRIBUT WISATA DAERAH PERBUKITAN DI BANDAR LAMPUNG Nurhanif, Muhammad Daffa; Hudoyo, Agus; Indriani, Yaktiworo
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.9950

Abstract

ABSTRACT This research aims to analyse the differences between family visitors and non-family visitors in assessing the importance of the attributes of hilly area tourism and to rank the importance of these attributes. Additionally, it seeks to analyse which performance-related qualities should be preserved and which require improvement. 35 family visitors and 35 non-family visitors were interviewed for 16 qualities as part of this study's survey methodology. Probability sampling was used to choose the sample. Importance Performance Analysis (IPA) and the Mann-Whitney test were used for data analysis. When evaluating the value of traits, family visitors and non-family visitors differ in six ways, according to the results of the Mann-Whitney test. Meanwhile, the five attributes with the highest importance rankings in the assessment based on family visitors were comfort while traveling, scenery, air quality, safety while traveling, and food courts. In contrast, the assessment of non-family visitors highlights the five attributes with the highest importance rankings as air quality, scenery, comfort while traveling, tranquillity while traveling, and price. Furthermore, the combined results of the IPA analysis on family visitors and non-family visitors concluded that there were five attributes that need to be improved and nine attributes that need to maintain their performance. Key words: Attributes, Family and Non-family, Importance and Performance, and Importance Performance Analysis (IPA). 
EFISIENSI PEMASARAN RAJUNGAN DI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR Nugroho, Rahmadi; Endaryanto, Teguh; Indriani, Yaktiworo
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.10642

Abstract

This study aims to analyze the marketing efficiency of blue swimming crab in Labuhan Maringgai District, East Lampung Regency.  The analytical method used was quantitative descriptive analysis to analyze  marketing channels, marketing margins and marketing efficiency. This research was conducted in Muara Gading Mas Village and Margasari Village, Labuhan Maringgai District, East Lampung Regency. The number of respondents was 60  people including fishermen, breeders, miniplant owners in Labuhan Maringgai District, and UPI in Lampung Province.  Data collection was carried out from November to December 2023. The results of the research show that the marketing channel for blue swimming crab  in Labuhan Maringgai District has two marketing channels, namely marketing channel I (fishermen-miniplant-UPI), and marketing channel II (fisherman-middleman-miniplant-UPI).  Marketing margin for blue swimming crabs in Labuhan Maringgai District, supervisory marketers have a marketing margin of IDR 19.941/kg.  Miniplant marketing margin in marketing channel I is IDR 130.551/kg and Marketing Channel II is IDR 132.047/kg. UPI's marketing margin on marketing channels I and II is IDR 184,000/kg.  The marketing efficiency of blue swimming crab in Labuhan Maringgai District in each marketing channel categorizes as inefficient because the value is more than 5% (Eps > 5%), except for middleman. Keywords: blue swimming crab, efficiency, fisherman, marketing
POLA PENGELUARAN DAN KONSUMSI MAHASISWA PERANTAUAN FAKULTAS PERTANIAN UNIVERSITAS LAMPUNG Atikah Khansa, Shafrina; Indriani, Yaktiworo; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i4.11577

Abstract

This study aims to determine expenditure and consumption patterns of students living away from home at the Faculty of Agriculture (FP), University of Lampung (Unila) at by a survey method. The research samples consisted of 80 respondents, who were students of the Department of Agribusiness and Agricultural Product Technology. The data collection was conducted in April-May 2024 and analyzed by quantitative and descriptive methods. The results showed that the average of students living away from home total expenditure was Rp1,270,348.00 per month consisted of food expenditure as Rp684,848.00 per month (53.91%) and non-food expenditure as Rp585,500.00 per month (46.09%). The average of Desireable Dietary Pattern (DDP) score of the students living away from home was 52.88, in which the DDP score of female was 53.35, higher than that of male, which was 51.38. The types of food most frequently consumed by students were rice, fried chicken, oil, chicken eggs, and chili sauce. The average energy and protein intake of FP Unila students living away from home was 1,639.4 kcal and 67.8 g, respectively.
Co-Authors Abbas Zakariya, Wan Abd. Rasyid Syamsuri Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Afifah, Shofy Aulia Agus Hudoyo Ai Kustiani Ali Djamhuri Ali Khomsan Anak Agung Gede Sugianthara Andini, Talenta Priska Aneftasari, Ica Rizki Ani Suryani Anis Hasna Syafitri Anita Noviana Anjelina, Dela Aria Juwita, Aria Aryogi, Riski Tri Atikah Adyas Atikah Khansa, Shafrina Bagus Lujeng Pangestu Begem Viantimala BUSTANUL ARIFIN Bustanul Arifin Bustanul Arifin Cahyawati, Novia Dadang Sukandar Desva Sari Diah Tera Dwi Muthi Dian Isti Angraini Dwi Haryono Dwi Surya Ningsih Edelyn Adi Surya Ega Noveria Putri Hernanda Eka Kasymir Eka Kasymir Eka Kasymir Elsa Fitriana Elvany Oktaviana Endang Kasihati Erik Budi Susanto Erin Apriani Erinda Pradini Erlina Rufaidah Faakhira Nadia Syakina Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Firdawati, Firdawati Fitri, Ayu Aulia Fransiska Elisa Adelina Gita Marindra Hadi Riyadi Hasyim, Fuad Husain, Abu Haris Indah Listiana Ine Indriastuti Iskandar Mirza Ismah, Khairunnisa Jazim, Fahriza Anjaya Kahfindra Khalik Kabuli Karina Ayesha Khairunnisa Ismah Kordiyana K Rangga Ktut Murniati Kurniati Mahasari Lestari, Dyah Aring Hepiana Lina Marlina Ludi Satria Ariesman, Ludi Satria Lutfi Yulisa Lutfia Khoirunnisa M Ikhwan Hidayatulloh M Yanuar Rizaldi, M Yanuar Magdalena Meiliani Marsaben, Winny Maharani Maya Riantini, Maya Mellova Amir Mera Epriani Misma Trimara Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Ibnu Muslimah, Putri Ayu Mutiara Indira Putri Nadya Kurnia Sari Ni Made Anggiasari Novia Cahyawati Nugroho, Rahmadi Nur Nazariah Nurhanif, Muhammad Daffa Prianando Tambunan, Varingan Putri, Milla Selviana Qurrotun Ayuniyah R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rendi Setiawan Reni Zuraida Rianti, Anissa Indah Rini Pradita Riyanti, Linda Rizki Ramadhan Rosfenda, Siti Meisa Rosi Triafni Nurhayati Saleh, Yuliana Samsu Udayana Nurdin Sari, Dewi Mulia Setiawati, Lita Shinta Tantriadisti Shofy Aulia Afifah Siti Ghalika Permata Suri Almega Suharmanto Suriaty Situmorang Suryadi Suryadi Susanto Susanto Susmalini Susmalini, Susmalini Tanjung, Rahmadani Teguh Endaryanto Terisia Muharam Sesunan, Terisia Muharam Thooriq, Naqiyya Amaniya Tiara Hernanda Tiara Shinta Anggraeni Tubagus Hasanuddin Tunjung Andarwangi Tyas Sekartiara Syafani, Tyas Sekartiara Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yessi Febrina Br Bangun Yoga, M. Agung Prasetya Adnyana Yunarni Martha Doloksaribu Zainal Abidin Zainal Abidin Zefanya, Prillia Mberru