Claim Missing Document
Check
Articles

Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers Andini, Talenta Priska; Adawiyah, Rabiatul; Indriani, Yaktiworo
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.296-317

Abstract

The COVID-19 pandemic has changed consumer behavior; therefore, it is interesting to understand consumer behavior when purchasing vegetables online. This study aims to determine consumer attitudes, decision-making processes, and patterns in purchasing vegetables online at Bejana.id. The research location in Bandar Lampung City was purposively selected with the consideration that the company is representative for achieving research objectives. Sample determination was performed by the non-probability method with the quota sampling technique. There were 45 research samples consisting of 40 B2C consumers (individuals/households) and five B2B consumers (hotels, restaurants, and cafes). The data were collected from January to February 2023. The data were analyzed descriptively using the Fishbein Multi-attribute model. The results showed that the attitude of Bejana.id consumers was in the good category with the most preferred attributes, namely, the attributes of the expiration period inclusion (product component) and the accuracy of the product according to the order (service component). Consumers buy vegetables online through problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. B2C consumers form a purchasing pattern with an amount of 2.1 bunches or 2.8 packs each week with the type of vegetables, namely leaf vegetables, which in one purchase reaches IDR 50,000.00 - IDR 100,000.00, with a frequency of once per week. The vegetables most purchased by B2B consumers are leaf vegetables, fruit vegetables, and root vegetables, which are routinely purchased 3-4 times each week with one purchase reaching IDR 1,000,000.00 - IDR 3,499,999.00.
Perilaku Konsumen dalam Pembelian Daging Ayam Broiler Secara Online di Era New Normal Covid-19 Kota Bandar Lampung, Lampung Husain, Abu Haris; Indriani, Yaktiworo; Hudoyo, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14603

Abstract

Consumers tend to experience changes in attitudes and satisfaction towards purchasing broiler chicken meat in the new normal era. This research was conducted using a survey method which aims to determine consumer attitudes and levels of satisfaction by paying attention to what attributes consumers consider before buying broiler chicken meat in the new normal era. The number of samples in this study was 116 respondents. Research data was analyzed conjointly which describes consumer attitudes based on evaluation of various product attributes and Importance Performance Analysis (IPA) to measure attributes that influence consumer satisfaction with purchasing broiler chicken meat. Based on conjoint analysis, it shows that consumer attitudes towards broiler chicken meat in the new normal era are in a very good direction with the attributes most liked by household consumers in Bandar Lampung, namely halal labels, meat texture, type of purchase, price of chicken, aroma and skin color. . The combination of broiler chicken attributes that Bandar Lampung household consumers like is cheap price, not rancid aroma, shiny yellowish red skin color, chewy texture, halal label, and online purchase type. The level of consumer satisfaction based on the consumer satisfaction index for broiler chicken meat is 91.39 percent which is in the very satisfied category. The level of consumer satisfaction with the performance attributes of texture, type of purchase, halal and color of broiler chicken meat is in the range of 4.18-4.28, falling into the very satisfied category. Meanwhile, consumer satisfaction with the performance attributes of price and aroma of broiler chicken meat is in the range of 4.07 and 4.06, which is in the satisfied category.
The Relationship between Energy and Macronutrient Intake and Nutritional Status in Chronic Renal Failure Patients with Haemodialysis Yoga, M. Agung Prasetya Adnyana; Susmalini, Susmalini; Zuraida, Reni; Indriani, Yaktiworo; Sayekti, Wuryaningsih Dwi
Indonesian Journal of Global Health Research Vol 6 No 5 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i5.3653

Abstract

Patients with end-stage renal disease, especially those receiving HD treatment, often show characteristics in the body's protein and energy storage, called protein energy wasting (PEW). HD is the mainstay of treatment for end-stage renal disease and the number of patients undergoing HD is increasing every year. Appropriate nutritional therapy is needed to improve nutritional status and improve the patient's quality of life. Malnutrition is a common condition in patients undergoing haemodialysis (HD) and is associated with increased morbidity and mortality. The main aim of this study was to evaluate the relationship between energy and macronutrient intake and nutritional status in HD patients at at Haemodialysis Unit Dr. H. Abdul Moeloek General Hospital Bandar Lampung. This research is an observational analytical study with a cross sectional design with 30 respondent with chronic kidney failure who underwent HD at at Haemodialysis Unit Dr. H. Abdul Moeloek General Hospital Bandar Lampung from April to May 2024, sampling technique using consecutive sampling technique. Information regarding eating patterns was collected using the 1 x 24 hour food recall method, mini mental status examination (MMSE) used to evaluate dementia in elderly respondents and the nutritional status index was based on an assessment using the mid-upper arm circumference percentile, the patient's height was obtained by measuring the patient's knee height which was then calculated using the Chumlea equation to obtain ideal body weight. The nutritional status index uses mid-upper arm circumference to categorize patients with good and poor nutritional status. Data were analyzed using Fisher's test. The results showed that the majority of respondents had inadequate energy intake as many as 20 patients (66.7%), inadequate protein intake as many as 24 patients (80%), inadequate fat intake as many as 26 patients (86.7%) and inadequate carbohydrate intake as many as 23 patients (76.7%). So it can be concluded that there is no relationship between energy intake (p = 0.633), protein (p = 0.656), fat (p = 0.557) and carbohydrates (p = 0.567) with nutritional status in HD patients at at Haemodialysis Unit Dr. H. Abdul Moeloek General Hospital Bandar Lampung. Further research needs to be carried out to determine the intake of other nutrients such as fluids, sodium and potassium as well as the duration of HD which is a common problem in HD patients.
Education on Diverse, Nutritious, Balanced, Safe, and Halal Diet Habits to Adolescents in Bandar Lampung Murniati, Ktut; Indriani, Yaktiworo; Sari, Dewi Mulia
Indonesian Journal of Community Services Cel Vol. 2 No. 1 (2023): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v2i1.33

Abstract

There are four health problems that are considered most often experienced by Indonesian adolescents, namely iron deficiency (anemia), disturbance of body growth (stunting), chronic energy deficiency (underweight), and obesity (overweight). This community services activity aims to provide information and education about diverse, nutritious, balanced, safe, and halal (beragam, bergizi, seimbang, aman, dan halal/B2SAH) diet habits and the impact of contemporary food and beverages on adolescents’ health in Bandar Lampung City. This activity was carried out at Daarul 'Ilmi Integrated Islamic High School (SMA IT) in Bandar Lampung City. The target participants were the 11th and 12th grade students of Daarul 'Ilmi High School. The methods used were extension, discussion, and monitoring. The results showed that the implementation of community services activity in this school have succeeded in increasing the knowledge and understanding of the participants on the B2SAH eating habits, namely from the moderate category to the good category after participating in the activity, and resulted in changes in students’ behavior in consuming contemporary food.
SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG Fitri, Ayu Aulia; Indriani, Yaktiworo; Rufaidah, Erlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7746

Abstract

This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 people, selected by non-probability sampling technique, namely accidental sampling.  The research data are analyzed by quantitative descriptively using the Fishbein multi-attribute model, Customer Satisfaction Index (CSI) and the loyalty pyramid. Data collection was carried out in October-November 2022.  The results showed that the consumers’ attitude toward multi-attribute of Yu-One Milk fresh milk was in the good category, in which score was 181.72 and the most favored attribute by consumers was friendliness services. Most of Yu-One Milk consumers (25%) bought fresh milk with chocolate flavor variants.  The average frequency of purchasing Yu-One Milk fresh milk was twice per month with a purchase expenditure of IDR 51,883.00/month.  The average purchases amount of Yu-One Milk fresh milk was 1,377 ml/month with the purpose of purchasing to eliminate hunger/thirst (46.67%).  Yu-One Milk fresh milk consumer satisfaction was in the very satisfied category with a CSI value of 83.61.  Yu-One Milk consumer loyalty was quite good in the form of an inverted pyramid.  The switcher buyer value was 46.67%, the habitual buyer value was 48.83%, the satisfied buyer value was 90.00%, the liking the brand value was 86.67% and the committed buyer value was 83.33%.  Keywords: attitude, consumer loyalty, fresh milk, purchase pattern, satisfaction.
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT Muslimah, Putri Ayu; Indriani, Yaktiworo; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8105

Abstract

This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at least 2 purchases during the last 3 months and are at least 17 years old.  Data collection was carried out in January-February 2023.  The Data are analyzed descriptively using Fishbein's multiattributes, Customer Satisfaction Index (CSI), and loyalty pyramid.  The results of this research showed that the first reason consumers buying were because they wanted to try the products, they got the location information from their friends and their main consideration for purchases was the taste.  The consumers would switch to other menus when the product was run out and they decided to buy themselves on purpose.  All of the consumers were interested in repurchases and 63.33 percent of them were satisfied.  From the analysis of Fishbein’s  multiattributes showed the score was 136.95 or in a good category.  The most preferred attribute was taste with score of 18.13, followed by the location attribute and the employee service attribute.  The level of consumer satisfaction on Dievha Café products obtained a value of 82.77 percent or categorized as very satisfied with the highest score attribute was the taste.  The level of consumer loyalty to Dievha Café based on the loyalty pyramid analysis was in the satisfied buyer category (73.33%), followed by liking the brand (71.67%), committed buyer (70.00%), switcher buyer (40.00%), and habitual buyer (36.67%).Keywords: coffee shop, consumer attitudes, decisions making, loyalty, satisfaction. 
SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG Afifah, Shofy Aulia; Indriani, Yaktiworo; Sayekti, Wuryaningsih Dwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.8629

Abstract

The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfaction
PERILAKU KONSUMEN MINUMAN KOPI DI QALU COFFEE KOTA BANDAR LAMPUNG Riyanti, Linda; Indriani, Yaktiworo; Kasymir, Eka
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 3 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i3.9038

Abstract

This research aims to determine the behavior of coffee beverage consumers in Qalu Coffee.  The research method is a survey.  The number of respondents in this research is 60 Qalu Coffee consumers.  Data collection was carried out in November-December 2023. The data in this research was analyzed quantitatively descriptively using Fishbein's multiattribute model, Customer Satisfaction Index (CSI), loyalty pyramid, and multiple linear regression. The results showed that consumer attitudes towards Qalu Coffee coffee drinks were in a good category.  The average number of consumer purchases is 2 cups with the number of purchases per visit as much as 1 cup, the average frequency of purchases is 2 times/month, the most purchased coffee drink flavor variant is Qopsu Aren, and most consumers come at night to hang out, the most consumer visit time is between 3-4 hours, and the most widely used vehicle is a motorcycle. Consumer satisfaction with Qalu Coffee coffee drinks is in the very satisfied category.  Consumer loyalty to Qalu coffee drinks is quite good with the greatest value at the level of liking the brand.  Factors that have a real influence on the number of purchases are the price of non-coffee drinks, income, and taste. Key words:  attitude, coffee, loyalty, satisfaction
SIKAP DAN KEPUASAN KONSUMEN TERHADAP PRODUK MINUMAN TRADISIONAL BANDREK DI KOTA BANDAR LAMPUNG Marsaben, Winny Maharani; Indriani, Yaktiworo; Saleh, Yuliana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9107

Abstract

 This research was conducted to identify the most satisfying atributes  at Kedai Bandrek Uus and Kedai Bandrek Istimewa Enggal, Bandar Lampung City. There were many attributes of consumers consider important, among of attributes, the shop owner must be able to categories which attributes were considered important of which attributes of the shop were deemed satisfactory. Therefore, this research was conducted to find out what consumers' attitudes are and which attributes need to be maintained to improve the performance of Bandrek shops. This research used survey methodology and involved 60 samples from  both Bandrek shops. This research used  the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) analysis methods. The result of the  research shows that consumer attitudes towards the traditional Bandrek drink are in good category with the highest attributes considered as  important are  parking lots, service, and the taste of bandrek. Consumer satisfaction of  Bandrek drinks in Bandar Lampung City is categorized as very satisfying with score reach to  86.6 percent in related  attributes of parking lots and the taste of the drink, that both are in first quadrant (Top Priority), and there are   2 attributes in second quadrant that need to maintain achievement, namely price and service. Another 2 attributes in third quadrant with  low priority), namely location and aroma, while in fourth quadrant there are variation attributes. Keywords: bandrek, CSI, IPA, satisfactory
PERILAKU KONSUMEN SUSU KAMBING PASTEURISASI PRODUK PETERNAKAN TELAGA RIZQY 21 DI KOTA METRO Anjelina, Dela; Indriani, Yaktiworo; Endaryanto, Teguh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9330

Abstract

This study aims to analyze the behavior of consumers of pasteurized goat milk from Telaga Rizqy 21 livestock products.  The method used was survey method.  The number of respondents in this research was 60 consumers of pasteurized goat milk.  Data collection was conducted from November 2023 to January 2024, and analyzed by using quantitative descriptive method, employed Multiattributes Fishbein's, Customer Satisfaction Index (CSI), loyalty pyramid, and Spearman Rank.  The results show that consumers motivation in buying the milk product is due to the benefit of the product. The consumers get information from their friend related to the location where to get the product.  The main consideration of purchasing is the flavour variants. This research evaluates that an alternative when the product runs out is to buy another brand elsewhere. Purchase decisions are influenced by friends with planned purchases.  Based on study, all consumers are interested in making repeat order, with satisfied consumers reach 78.33 percent. The results of the analysis of consumer attitudes towards pasteurized goat milk are in a good category.  The level of consumer satisfaction in the satisfied category with the highest attribution score is the flavor variant.  The level of consumer loyalty based on the consumer loyalty pyramid analysis test tends to be unloyalty because the percentage of committed buyers is smaller than the value of switcher buyers. It is also found that there is a significant relationship between age income and consumer attitudes. Key words:attitude, decision making, goat milk, loyalty, satisfaction
Co-Authors Abbas Zakariya, Wan Abd. Rasyid Syamsuri Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Afifah, Shofy Aulia Agus Hudoyo Ai Kustiani Ali Djamhuri Ali Khomsan Anak Agung Gede Sugianthara Andini, Talenta Priska Aneftasari, Ica Rizki Ani Suryani Anis Hasna Syafitri Anita Noviana Anjelina, Dela Aria Juwita, Aria Aryogi, Riski Tri Astiti, Ari Atikah Adyas Atikah Khansa, Shafrina Bagus Lujeng Pangestu Begem Viantimala BUSTANUL ARIFIN Bustanul Arifin Bustanul Arifin Cahyawati, Novia Dadang Sukandar Desva Sari Diah Tera Dwi Muthi Dian Isti Angraini Dwi Haryono Dwi Surya Ningsih Edelyn Adi Surya Ega Noveria Putri Hernanda Eka Kasymir Eka Kasymir Eka Kasymir Elsa Fitriana Elvany Oktaviana Endang Kasihati Erik Budi Susanto Erin Apriani Erinda Pradini Erlina Rufaidah Faakhira Nadia Syakina Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Firdawati, Firdawati Fitri, Ayu Aulia Fransiska Elisa Adelina Gita Marindra Hadi Riyadi Hasyim, Fuad Husain, Abu Haris Indah Listiana Ine Indriastuti Iskandar Mirza Ismah, Khairunnisa Jazim, Fahriza Anjaya Kahfindra Khalik Kabuli Karina Ayesha Khairunnisa Ismah Kordiyana K Rangga Ktut Murniati Kurniati Mahasari Lestari, Dyah Aring Hepiana Lina Marlina Ludi Satria Ariesman, Ludi Satria Lutfi Yulisa Lutfia Khoirunnisa M Yanuar Rizaldi, M Yanuar Magdalena Meiliani Marsaben, Winny Maharani Maya Riantini, Maya Mellova Amir Mera Epriani Misma Trimara Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Ibnu Muslimah, Putri Ayu Mutiara Indira Putri Nadya Kurnia Sari Ni Made Anggiasari Novia Cahyawati Nugroho, Rahmadi Nur Nazariah Nurhanif, Muhammad Daffa Prianando Tambunan, Varingan Putri, Milla Selviana Qurrotun Ayuniyah R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rendi Setiawan Reni Zuraida Rianti, Anissa Indah Rini Pradita Riyanti, Linda Rizki Ramadhan Rosfenda, Siti Meisa Rosi Triafni Nurhayati Saleh, Yuliana Samsu Udayana Nurdin Sari, Dewi Mulia Setiawati, Lita Shinta Tantriadisti Shofy Aulia Afifah Siti Ghalika Permata Suri Almega Suharmanto Suriaty Situmorang Suryadi Suryadi Susanto Susanto Susmalini, Susmalini Tanjung, Rahmadani Teguh Endaryanto Terisia Muharam Sesunan, Terisia Muharam Thooriq, Naqiyya Amaniya Tiara Hernanda Tiara Shinta Anggraeni Tubagus Hasanuddin Tunjung Andarwangi Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yessi Febrina Br Bangun Yoga, M. Agung Prasetya Adnyana Yunarni Martha Doloksaribu Zainal Abidin