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All Journal International Journal of Public Health Science (IJPHS) Jurnal Gizi dan Pangan JURNAL PROMOSI KESEHATAN INDONESIA Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Gender Equality: Internasional Journal of Child and Gender Studies Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Indonesian Journal of Global Health research JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) AgriHealth: Journal of Agri-food, Nutrition and Public Health Journal of Food System and Agribusiness (JoFSA) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension AGRIEKSTENSIA Indonesian Journal of Community Services Cel DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Journal of Agriculture and Social Development
Yaktiworo Indriani
Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pola Pikir Makan dan Preferensi Mahasiswa terhadap Makanan dan Minuman Jadi: Studi Kasus di Kota Bandar Lampung Saat Pandemi Covid-19 Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah; Yaktiworo Indriani; Shinta Tantriadisti; Tyas Sekartiara Syafani
AgriHealth: Journal of Agri-food, Nutrition and Public Health Vol 2, No 2 (2021): October
Publisher : Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrihealth.v2i2.54702

Abstract

Lifestyle is one of the factors that influence consumer behavior. The increase in spending on the consumption of food and beverage in Indonesia shows changes in people's lifestyles, including college students who like eating out. Food consumption is closely related to the eating mindset and preferences of someone. This study aims to analyze college students’ preferences of foods and beverages; analyze the student's eating mindset and analyze the correlation between college students’ eating mindset and preferences of foods and beverages in Bandar Lampung City. This research used a survey method. The data was collected from May to July 2020 (the Covid-19 pandemic period). The sampling technique used was quota sampling and the number of samples was 500 college students in Bandar Lampung City. The primary data collection was carried out using an online questionnaire. The data were analyzed by descriptive statistics and Kendall's Tau correlation test. The results showed that: (1) college students' preference of beverages was higher than foods and based on the variety, the highest preference of main course/meal was noodles, the snack was pempek and beverages were bottled mineral water; (2) the college student's eating mindset about the benefits of eating is good enough, but the consumption is still rice oriented and (3) eating mindset about the benefits of eating dimensions has a significant negative effect on the preferences of college students in Bandar Lampung City for meals made from rice and flour, and snacks made from flour and sago. College students' knowledge of food and nutrition, and also local food diversification needs to be improved to achieve the goal of food diversification.
STUDI RAGAM PENGOLAHAN PASCA PANEN BIJI KOPI TERHADAP KEUNTUNGAN, KEPUASAN DAN LOYALITAS KONSUMEN KOPI GHALKOFF Siti Ghalika Permata Suri Almega; Yaktiworo Indriani; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 2 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i2.5920

Abstract

Lampung Province has a great potential yield of coffee plantations.  This potential causes the rise of coffee-based businesses.  PT. Ghaly Roelies Indonesia is one of the coffee-based agro-industry in Lampung Province.  This research aims to analyze the benefits of Ghalkoff Coffee’s products as well as consumers' satisfaction and loyalty on Ghalkoff Coffee beverages based on the variety of processing.  This research was conducted in two places, namely PT. Ghaly Roelies Indonesia’s agro-industry and Ghalkoff Cafe.  The research was conducted by using survey method, involving 58 respondents, in which data were collected by conducting interviews based on the consumers’ purchase histories.  The data were analyzed by Cost of Sales, Customer Satisfaction Index (CSI), and Loyalty Pyramid analysis.  The analysis showed that the variety of processing affected the profits, which was shown by profits of 50.67 to 66.51%. The highest profit was obtained by the coffee processing of F12 variant which was about IDR 365,794.28/kg. The lowest profit was obtained by the coffee processing of F2 variant which was about IDR 91,205.58/kg. The level of customer satisfaction on consuming Ghalkoff Coffee beverages was on the criteria of being very satisfied with the CSI value of 85.66%.  Ghalkoff Coffee beverage consumer loyalty was at Liking the Brand level with value of 87.93% based on loyalty pyramid analysis test. Key words : Consumers, loyalty, processing, profits, satisfied.
ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG Erinda Pradini; Dwi Haryono; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 4 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i4.5407

Abstract

This study aims to analyze the marketing mix applied on the marketing activities and study the obstacles onapplying marketing mix, in addition to analyzing the marketing mix that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. This research was a case study conducted in January to February 2020 at the Bandar Lampung Industrial Chip Center in which data was analyzed by qualitative descriptive analysis method. The results of this study showed that the marketing mix carried out by Askha Jaya Agroindustry produced three types of banana chips, namely sliced, rounded and melted. The determination of the selling price was implemented by the cost plus pricing method. The distribution channels were conducted by two channels and promotions was carried out through personal selling, sales promotion, advertising and publicity. Some constraints faced by the agroindustry were the availability of products caused by the scarcity of raw materials, delaying in the process of services to consumers, product delivering time and imaging capture without permission on online marketing. The marketing mix that should be done was reducing the size of the product weight when there was scarcity of raw materials, adding price tags to the shop, and the need of sanctions for those who were not responsible for online marketing.Keywords: agroindustry, banana chips, marketing mix
Pembinaan Kelompok Wanita Tani dalam Inovasi Olahan Pangan Lokal Bersertifikat Halal di Kecamatan Rajabasa, Lampung Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah; Dyah Aring Hepiana Lestari; Yaktiworo Indriani; Tyas Sekartiara Syafani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.1.46-57

Abstract

The Women Farmers Group (KWT) is one of the farmer institutions in empowering women to support agricultural development programs. The target of the activity is KWT Harapan Kita, Sinar Harapan Village, Rajabasa Jaya Urban Village, Rajabasa Sub-District, Bandar Lampung City which has a productive business of processing food made from local food. Food processing made from local food raw materials is a strategic activity in accelerating food diversification in the community. This activity aims to increase the resource capacity of KWT Harapan Kita by increasing: 1) Knowledge of diversification of food and local food ingredients; 2) Knowledge and skills of local food processing; 3) Knowledge and skills of orderly administration and determination of product selling prices; and 4) Knowledge and understanding of the halal assurance system for products and halal certificate for KWT’s food products. The methods to be used are counseling, training, mentoring, and demonstrations. The results of the activity show that the knowledge and understanding of KWT Harapan Kita about local food diversification, orderly administration and determination of product selling prices, and halal certification of products has increased by 60,11%, and 20 types of local food processed products of KWT Harapan Kita got halal certification of LPPOM MUI with number 02100018190121. In the future, KWT Harapan Kita needs to be assisted to promote product development that has been carried out and certified so that the market opportunities will open and increase.
PEMASARAN KERIPIK PISANG KHARISMA PADA MASA PANDEMIK DI BANDAR LAMPUNG Endang Kasihati; Eka Kasymir; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.6129

Abstract

This study aimed to analyze the strengths and weaknesses of banana chips marketing in the pandemics period at Kharisma banana chips agroindustry in Bandar Lampung City. This research involved 5 respondents, namely 1 owner, 2 employees, and 2 consumers.  The research data was collected in January 2022 and analyzed qualitatively and quantitatively. Qualitative analysis was conducted based on the field observations and direct interviews with business owners, production employees, sales employees, and consumers. Quantitative analysis was conducted by calculating the EFE, IFE, and IE matrices. The results showed that the internal factors in the marketing of the agroindustry of Kharisma banana chips were product, price, promotion, human resources, physical evidence, and process while external factors were competitors, consumers, technology, suppliers, and the government. The condition that occurred in the marketing of the Agroindustry during the pandemic was that the turnover was decreasing because the number of consumers was reducing due to the pandemic.  Keywords:   Agroindustry, Banana, Marketing, Pandemic
KETAHANAN PANGAN ANGGOTA DAN NONANGGOTA KWT MEKAR JAYA PENERIMA PROGRAM PEKARANGAN PANGAN LESTARI SELAMA PANDEMI COVID-19 Rendi Setiawan; Yaktiworo Indriani; Maya Riantini
Jurnal Ilmu-Ilmu Agribisnis Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.7058

Abstract

Goals of this study is to analyze food security and factors influencing food security of members and nonmembers of KWT Mekar Jaya, the recipient of the sustainable food yard program (P2L). This study was conducted purposively in Giri Tunggal Village of Pagelaran Utara Subdistrict of Pringsewu Regency.  There were 60 household samples consisting of 30 members and 30 nonmembers of KWT Mekar Jaya.  The main and second data of this research was collected in April-July 2021.  The first aim was analyzed by crosstabs between the part of food expenditure and sufficiency of energy and the second goal was analyzed by logistic regression.  The results of this study showed that most respondents (65%) are classified as food resistant, and the rest (35%) are classified as vulnerable to food. The factors that influenced the household food security were the number of family members and household income. Key words: food security, household, KWT Mekar Jaya, P2L
Tingkat Kepuasan Konsumen dan Faktor-Faktor yang Memengaruhi Pembelian Pempek NR di Kota Bandar Lampung: Consumer Satisfaction Levels and Faktors that Influence Pempek NR Purchases in Bandar Lampung City Febby Wulandari; Yaktiworo Indriani; Maya Riantini
Journal of Agriculture and Social Development Vol. 1 No. 1 (2022): Journal of Agriculture and Social Development
Publisher : Research and Social Study Institute (RESSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/jasodev.v1i1.4

Abstract

Pempek is a culinary food favored by many ages, which is processed using the basic ingredients of sea fish and tapioca flour. This study aims to determine the level of customer satisfaction, and the purchasing pattern of pempek NR in the city of Bandar Lampung. The study used a survey method with direct interviews using a questionnaire at the locations of Pempek NR Telukbetung and Rajabasa branches. Data collection in June-July 2020. The research data were analyzed descriptively qualitatively using the Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA) methods. Data collection used accidental sampling of 50 consumers with criteria of at least 17 years and had bought pempek NR twice in the last 3 months before covid-19. The results of research on the level of customer satisfaction are in the criteria of satisfaction with a value of 78.35 percent. The buying pattern is seen from the frequency, namely (62%) buying 5-10 pieces in one transaction, the most popular type is cheese filled pempek (34%), with the purchasing frequency (78%).
Sikap dan Loyalitas Konsumen Susu Hometown Dairy di Kota Bandar Lampung Erik Budi Susanto; Yaktiworo Indriani; Maya Riantini
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 1 No. 2 (2021): Maret
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v1i2.5078

Abstract

Penelitian ini bertujuan untuk mengetahui karakteristik, sikap dan tingkat loyalitas konsumen terhadap Susu Hometown Dairy di Kota Bandar Lampung. Penelitian ini adalah penelitian survei yang dilakukan di Chandra Supermarket Tanjung Karang dengan melibatkan sampel sebanyak 50 orang yang didapatkan dengan cara purposive sampling. Data diambil dari bulan Agustus -September 2019 dan dianalisis dengan cara deskriptif kualitatif dan kuantitatif, serta metode Multiatribut Fishbein dan piramida loyalitas. Hasil penelitan menunjukkan bahwa konsumen susu Hometown Dairy sebagian besar adalah perempuan yang berumur 22-26 tahun, berpendidikan SMA/SMK dengan pendapatan mulai dari lima ratus sampai satu juta rupiah per bulan. Konsumen menilai atribut tertinggi susu Hometown Dairy adalah kandungan gizinya yakni sebesar 20,23. Hasil perhitungan loyalitas konsumen terhadap susu hometown dairy menunjukkan bahwa committed buyer (68%) jauh lebih besar dibandingkan switcher buyer (36%) dan tertinggi adalah konsumen liking the brand (70%).
SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG Shofy Aulia Afifah; Yaktiworo Indriani; Wuryaningsih Dwi Sayekti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.8629

Abstract

The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfaction
POLA KONSUMSI DAN SIKAP MAHASISWA UNIVERSITAS LAMPUNG TERHADAP KOPI ROBUSTA Nur Nazariah; Yaktiworo Indriani; Eka Kasymir
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5340

Abstract

The purpose of this study was to determine the attitudes and consumption patterns of University of Lampung (Unila) students towards Robusta coffee.  This research was a survey carried out in the University of Lampung.  The total sample was 90 students who consumed robusta coffee.  The research data were collected in March to May 2019 by interviews using questionnaires, google form, and whatsapp.  Data were analyzed quantitatively and qualitatively.  The results showed that student respondents consumed robusta coffee once a day.  Most consumers chose the coffee attributes that were most important, namely the expiration date and taste of Robusta coffee.  The results of the multiatribute analysis of Fishbein on consumer attitudes indicated that the attitude score of taste gets the highest value of 18.50, followed by the halal label attribute of 18.40.  The multiatribute attitude score (Ao) of robusta coffee was 162.30.  It means that robusta coffee has a positive value and is prefered by student consumers.Key words: attitude, Fishbein multiatribute, consumption patterns, robusta coffee
Co-Authors Abbas Zakariya, Wan Abd. Rasyid Syamsuri Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Afifah, Shofy Aulia Agus Hudoyo Ai Kustiani Ali Djamhuri Ali Khomsan Anak Agung Gede Sugianthara Andini, Talenta Priska Aneftasari, Ica Rizki Ani Suryani Anis Hasna Syafitri Anita Noviana Anjelina, Dela Aria Juwita, Aria Aryogi, Riski Tri Astiti, Ari Atikah Adyas Atikah Khansa, Shafrina Bagus Lujeng Pangestu Begem Viantimala BUSTANUL ARIFIN Bustanul Arifin Bustanul Arifin Cahyawati, Novia Dadang Sukandar Desva Sari Diah Tera Dwi Muthi Dian Isti Angraini Dwi Haryono Dwi Surya Ningsih Edelyn Adi Surya Ega Noveria Putri Hernanda Eka Kasymir Eka Kasymir Eka Kasymir Elsa Fitriana Elvany Oktaviana Endang Kasihati Erik Budi Susanto Erin Apriani Erinda Pradini Erlina Rufaidah Faakhira Nadia Syakina Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Firdawati, Firdawati Fitri, Ayu Aulia Fransiska Elisa Adelina Gita Marindra Hadi Riyadi Hasyim, Fuad Husain, Abu Haris Indah Listiana Ine Indriastuti Iskandar Mirza Ismah, Khairunnisa Jazim, Fahriza Anjaya Kahfindra Khalik Kabuli Karina Ayesha Khairunnisa Ismah Kordiyana K Rangga Ktut Murniati Kurniati Mahasari Lestari, Dyah Aring Hepiana Lina Marlina Ludi Satria Ariesman, Ludi Satria Lutfi Yulisa Lutfia Khoirunnisa M Yanuar Rizaldi, M Yanuar Magdalena Meiliani Marsaben, Winny Maharani Maya Riantini, Maya Mellova Amir Mera Epriani Misma Trimara Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Ibnu Muslimah, Putri Ayu Mutiara Indira Putri Nadya Kurnia Sari Ni Made Anggiasari Novia Cahyawati Nugroho, Rahmadi Nur Nazariah Nurhanif, Muhammad Daffa Prianando Tambunan, Varingan Putri, Milla Selviana Qurrotun Ayuniyah R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rendi Setiawan Reni Zuraida Rianti, Anissa Indah Rini Pradita Riyanti, Linda Rizki Ramadhan Rosfenda, Siti Meisa Rosi Triafni Nurhayati Saleh, Yuliana Samsu Udayana Nurdin Sari, Dewi Mulia Setiawati, Lita Shinta Tantriadisti Shofy Aulia Afifah Siti Ghalika Permata Suri Almega Suharmanto Suriaty Situmorang Suryadi Suryadi Susanto Susanto Susmalini, Susmalini Tanjung, Rahmadani Teguh Endaryanto Terisia Muharam Sesunan, Terisia Muharam Thooriq, Naqiyya Amaniya Tiara Hernanda Tiara Shinta Anggraeni Tubagus Hasanuddin Tunjung Andarwangi Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yessi Febrina Br Bangun Yoga, M. Agung Prasetya Adnyana Yunarni Martha Doloksaribu Zainal Abidin