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All Journal International Journal of Public Health Science (IJPHS) Jurnal Gizi dan Pangan JURNAL PROMOSI KESEHATAN INDONESIA Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Gender Equality: Internasional Journal of Child and Gender Studies Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Indonesian Journal of Global Health research JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) AgriHealth: Journal of Agri-food, Nutrition and Public Health Journal of Food System and Agribusiness (JoFSA) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Agristan AGRIEKSTENSIA Indonesian Journal of Community Services Cel DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Jurnal Sains Terapan Pariwisata Journal of Agriculture and Social Development
Yaktiworo Indriani
Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PERILAKU KONSUMEN SUSU KAMBING PASTEURISASI PRODUK PETERNAKAN TELAGA RIZQY 21 DI KOTA METRO Anjelina, Dela; Indriani, Yaktiworo; Endaryanto, Teguh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9330

Abstract

This study aims to analyze the behavior of consumers of pasteurized goat milk from Telaga Rizqy 21 livestock products.  The method used was survey method.  The number of respondents in this research was 60 consumers of pasteurized goat milk.  Data collection was conducted from November 2023 to January 2024, and analyzed by using quantitative descriptive method, employed Multiattributes Fishbein's, Customer Satisfaction Index (CSI), loyalty pyramid, and Spearman Rank.  The results show that consumers motivation in buying the milk product is due to the benefit of the product. The consumers get information from their friend related to the location where to get the product.  The main consideration of purchasing is the flavour variants. This research evaluates that an alternative when the product runs out is to buy another brand elsewhere. Purchase decisions are influenced by friends with planned purchases.  Based on study, all consumers are interested in making repeat order, with satisfied consumers reach 78.33 percent. The results of the analysis of consumer attitudes towards pasteurized goat milk are in a good category.  The level of consumer satisfaction in the satisfied category with the highest attribution score is the flavor variant.  The level of consumer loyalty based on the consumer loyalty pyramid analysis test tends to be unloyalty because the percentage of committed buyers is smaller than the value of switcher buyers. It is also found that there is a significant relationship between age income and consumer attitudes. Key words:attitude, decision making, goat milk, loyalty, satisfaction
Implementasi Green Marketing terhadap Sikap Konsumen Kosmetik Alami PT. Best One Natural Astiti, Ari; Indriani, Yaktiworo; Sayekti, Wuryaningsih Dwi
AGRIEKSTENSIA : Jurnal Penelitian Terapan Bidang Pertanian Vol 23 No 1 (2024): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v23i1.3194

Abstract

Enviromental issue stimulate growth of green marketing. The aims of this research are to evaluate implementation of green marketing and attitude of natural cosmetics consumens at PT Best One Natural in case to support green cosmetics marketing. Data collection in July to September 2023 at Terusan Nunyai, Lampung Tengah. The research method used is case study which is analized by qualitative and quantitative descriptive. The samples are consumers of PT Best One Natural which are recruited by random sampling. Total respondens are 54 consumers. Data analyzed by descriptive analysis, namely Multiatribut Fishbein and Ideal model for analyse Consumer Behaviour. Analyze of this research showed that PT Best One Natural have implement green marketing in green product specially at quality aspect and minimalize product waste, then still optimalize at green price, green promotion also green place aspect. The research show that consumers like Best One Natural products with the highest score on the quality attribute and the lowest score on the price attribute. Consumers stated that the highest ideal model was for the longlasting fragrance attribute and the lowest ideal value was for the label attribute. Keywords : consumer attitude, green marketing, natural cosmetics
Sikap Konsumen serta Faktor-faktor yang Memengaruhi Pola Konsumsi dan Pengeluaran Konsumen Produk Olahan Ayam Beku di Kota Metro Thooriq, Naqiyya Amaniya; Indriani, Yaktiworo; Affandi, Muhammad Irfan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16779

Abstract

This research aims to analyze (1) the decision-making process in purchasing frozen processed chicken products in Metro City, (2) consumer attitudes towards frozen processed chicken products in Metro City, (3) the factors influencing consumption patterns of frozen processed chicken products in Metro City, and (4) the factors affecting expenditures on frozen processed chicken in Metro City. The method used is survey, approvead by descriptive qualitative and quantitative approach with a sample of 100 respondents. Data collection was conducted using an online questionnaire in February in Metro City, which was determined purposively, and analyzed using the Fishbein multi-attribute model, descriptive analysis, factor analysis, and multiple linear regression. The research results indicate that (1) the attributes most considered by consumers are taste, nutritional content, and type of product. (2) Consumption patterns are influenced by the types of products frequently consumed, consumer spending on frozen chicken processed meat, the amount consumed, where the products are purchased, the quantity of main meals consumed in a day, preparation methods, frozen chicken processed meat as side dishes, and frozen chicken processed meat as snacks. (3) The factors determining the consumption pattern of frozen chicken processed products in Metro City are formed based on two main components according to the leading factor values. The first component (product attributes) consists of price (X1), brand (X2), packaging design (X4), and texture (X5). The second component (marketing appeal) consists of ease of access (X3) and promotions (X6). (4) Factors that influence expenditure are the number of family members (X2), purchasing frequency (X3) and brand (D3), while income (X1), age (X4), taste (D1), wife's education level (D2), price (D4) and wife's job (D5) do not have a significant influence on expenditure on frozen chicken meat products in Metro City.
Household Socioeconomic Status and Nutritional Knowledge of Mothers of Stunted and Non-Stunted Toddlers in Tulang Bawang Tengah District Tanjung, Rahmadani; Indriani, Yaktiworo; Ibnu, Muhammad
Dunia Keperawatan: Jurnal Keperawatan dan Kesehatan Vol 13 No 1 (2025): Dunia Keperawatan: Jurnal Keperawatan dan Kesehatan
Publisher : School of Nursing, Faculty of Medicine and Health Science, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jdk.v13i1.760

Abstract

Stunting is one of the critical public health issues prioritized in Indonesia’s national development agenda. This study aims to analyze the differences in household socioeconomic status and maternal nutritional knowledge among mothers of stunted and non-stunted toddlers in Tulang Bawang Tengah District. The total sample comprised 42 mothers of toddlers, including 21 mothers of stunted toddlers and 21 mothers of non-stunted toddlers. Data were analyzed using quantitative descriptive statistics and the Mann–Whitney U test. The results showed that household income and maternal nutritional knowledge significantly contributed as indirect factors in the occurrence of stunting. There was a significant difference in household income between mothers of stunted and non-stunted toddlers. The level of nutritional knowledge among mothers of stunted toddlers was categorized as moderate. Therefore, it is necessary to enhance mothers’ curiosity and interest in learning more about food, nutrition, and signs of malnutrition in toddlers, in order to better prevent stunting.
Hubungan Asupan Zat Gizi Dan Anemia Dengan Kejadian Kurang Energi Kronis (KEK) Pada Remaja Putri suryadi, suryadi; Indriani, Yaktiworo; Angraini, Dian Isti
Jurnal Kesehatan Panca Bhakti Lampung Vol 13 No 1 (2025): JKPBL Vol 13 No 1 2025
Publisher : Sekolah Tinggi Ilmu Kesehatan Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47218/jkpbl.v13i1.371

Abstract

Kurang Energi Kronis adalah keadaan malnutrisi dimana tidak tercukupinya zat gizi dalam waktu lama yang berdampak buruk terutama pada wanita usia subur. Kejadian kurang energi kronis pada wanita usa subur usia 15- 49 tahun di Indonesia pada tahun 2018 ditemukan 36,93%. Penelitian ini bertujuan menganalisis hubungan asupan energi, vitamin C dan anemia dengan kejadian kurang energi kronis pada remaja putri dengan menggunakan pendekatan cross sectional. Sampel penelitian 75 remaja putri usia 18-22 tahun di asrama STIKes Baitul Hikmah dari 92 responden. Penelitian dilakukan pada Juni 2024, dengan menilai asupan energi dan vitamin C menggunakan kuesioner food recall 24 jam, anemia berdasarkan hasil pemeriksaan Hb dan kurang energi kronis dengan pengkuran LILA. Analisis chi square bila tidak memenuhi syarat digunakan Uji fisher’s exact tes dengan nilai signifikansi α = 0,005. Hasil uji fisher’s exact tes menunjukan tidak ada hubungan tingkat asupan energi (p-value = 1,000), terdapat hubungan asupan vitamin C (p-value = 0,001) dan terdapat hubungan anemia (p-value=0,000) dengan kejadian krang eneri kronis pada remaja putri. Disimpulkan bahwa tidak terdapat hubungan asupan energi, terdapat hubungan asupan vitamin C dan anemia dengan kejadian kurang energi kronis pada remaja putri di asrama. Apabila kurang energi kronis terus berlanjut hingga memasuki fase kehamilan akan berdampak terhadap kesehatan dan keselamatan ibu dan bayi serta kualitas bayi yang dilahirkan.
Pola Kemitraan dan Pendapatan Peternak di KPT Maju Sejahtera Kecamatan Tanjung Sari Kabupaten Lampung Selatan Jazim, Fahriza Anjaya; Rufaidah, Erlina; Indriani, Yaktiworo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17998

Abstract

The purposes of this research are to: ascertain the pattern, mechanisms, rights and responsibilities, and evaluation of partnerships carried out by KPT Maju Sejahtera; analyze the income of both partner and non-partner cattle breeders; in addition to analyze the variables influencing breeders choices to form partnerships. The research location was chosen purposively, taking into account that KPT Maju Sejahtera has been running a partnership program since 2017 and that South Lampung District is one of the population centres or beef cattle areas in Lampung Province. About 66 participants were chosen at random to participate in the research as respondents. The months of January through February in 2024 were used for data collection.  The analysis method used to answer the first purpose was descriptive qualitative analysis; farming business analysis was used to answer the second; and binary logistic regression analysis was used to answer the third. The results showed that KPT Maju Sejahtera and IACCB had formed an agribusiness operational cooperation patternship pattern. The evaluation results of the partnership established between IACCB and KPT Maju Sejahtera showed that the partnership was going well in accordance with the agreed cooperation agreement. The average income for livestock business in Tanjung Sari sub-district was IDR 19.906.090,91 for partners and IDR 14.820.030,30 for non partner breeders. Breeders’ decisions to partner are influenced more positively by factors like age, education, and income.
Pola Kemitraan dan Pendapatan Peternak di KPT Maju Sejahtera Kecamatan Tanjung Sari Kabupaten Lampung Selatan Jazim, Fahriza Anjaya; Rufaidah, Erlina; Indriani, Yaktiworo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18541

Abstract

The objectives of this study are to: identify the patterns, mechanisms, rights and responsibilities, and evaluate the partnerships implemented by KPT Maju Sejahtera; analyze the income of both partner and non-partner cattle farmers; and examine the factors influencing cattle farmers decisions to engage in partnerships. The research location was chosen purposively, considering that KPT Maju Sejahtera has been implementing a partnership program since 2017 and that South Lampung District is one of the population centres or beef cattle areas in Lampung Province. About 66 participants were chosen at random to participate in the research as respondents. The months of January through February in 2024 were used for data collection. The analysis method used to answer the first purpose was descriptive qualitative analysis; farming business analysis was used to answer the second; and binary logistic regression analysis was used to answer the third. The results showed that KPT Maju Sejahtera and IACCB had formed an agribusiness operational cooperation patternship pattern. The evaluation results of the partnership established between IACCB and KPT Maju Sejahtera showed that the partnership was going well in accordance with the agreed cooperation agreement. The average income of partner and non-partner cattle farmers in Tanjung Sari District was IDR 23.233.363,64 per 2,82 heads and IDR 19.282.909,09 per 2,73 heads, respectively. Education level and initial capital for male and female cattle had a significantly positive effect, while the initial number of cattle had a significantly negative effect on the likelihood of farmers deciding to participate in partner with IACCB.
Pengambilan Keputusan, Sikap dan Hubungan antara Karakteristik dengan Sikap Konsumen Minuman Kopi Benefit Coffee Kota Bandar Lampung Rianti, Anissa Indah; Indriani, Yaktiworo; Adawiyah, Rabiatul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18974

Abstract

This consumer behavior research aims to determine decision making, attitudes and the relationship between characteristics and attitudes of coffee beverage consumers at Benefit Coffee (BC) using the survey method and involving 68 respondents. Data collectioniwas carriedi out in February 2025 and analyzed descriptively and quantitatively using the Fishbein multiattribute model and Spearman Rank correlation test. The results showed that the main purpose of visiting BC was to find a place to relax, with consumer motivation to try various flavors of BC coffee. Consumers obtain product information through friend recommendations that influence their decision to try. Consumer attitude whenithe desired product runsi out is to choose another flavor as an alternative. Consumers tend to plan purchases with the main consideration of coffee flavor. Most consumers are satisfied and interested in making repeat purchases. Consumer attitudes towards BC coffee drinks fall into the moderately good category.  There is a significant relationship  between age and incomei of consumers and consumeri attitudes towards BC coffee drinks.
KERAGAAN AGROINDUSTRI MAKANAN DI DESA MOJOPAHIT KECAMATAN PUNGGUR KABUPATEN LAMPUNG TENGAH Aryogi, Riski Tri; Indriani, Yaktiworo; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 3 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i3.9970

Abstract

This study aims to analyze the performance of food agro-industry.  This research was employed  case study method at D’Lia Foods at Mojopahit Village in Punggur District of Central Lampung Regency. The respondents  were involved the owner and two employees of the agroindustry,  and seven retailers  for the marketing channel. . Data collection was carried out from December 2023 to January 2024, and analyzed by descriptive qualitatively and quantitatively. The results show  that the supply chain flow pattern of product raw materials at D'Lia Foods Agroindustry comes from several districts with some predetermined criterias, and  the  financial flow between suppliers/producers and agro-industry required cash money. The information flows in two directions related to ordering raw material stocks. The labor productivity of dodol pineapple is 0.85 kg/hour, pineapple salad is 0,50 kg/hour, shredded pineapple skin is 0,67 kg/hour, and tiwul chips is 1,07  kg per hour. .  The profit from each product  is IDR 4,073,843.24 per production. The study indicates two marketing channels of the products , namely level I channels, and level II channels. The role of supporting services is the most utilized in the marketing section and has a positive impact on the activities of D'Lia Foods Agroindustry. Keywords: agroindustry, performance, pineapple, processed, tiwul
Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers Andini, Talenta Priska; Adawiyah, Rabiatul; Indriani, Yaktiworo
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.296-317

Abstract

The COVID-19 pandemic has changed consumer behavior; therefore, it is interesting to understand consumer behavior when purchasing vegetables online. This study aims to determine consumer attitudes, decision-making processes, and patterns in purchasing vegetables online at Bejana.id. The research location in Bandar Lampung City was purposively selected with the consideration that the company is representative for achieving research objectives. Sample determination was performed by the non-probability method with the quota sampling technique. There were 45 research samples consisting of 40 B2C consumers (individuals/households) and five B2B consumers (hotels, restaurants, and cafes). The data were collected from January to February 2023. The data were analyzed descriptively using the Fishbein Multi-attribute model. The results showed that the attitude of Bejana.id consumers was in the good category with the most preferred attributes, namely, the attributes of the expiration period inclusion (product component) and the accuracy of the product according to the order (service component). Consumers buy vegetables online through problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. B2C consumers form a purchasing pattern with an amount of 2.1 bunches or 2.8 packs each week with the type of vegetables, namely leaf vegetables, which in one purchase reaches IDR 50,000.00 - IDR 100,000.00, with a frequency of once per week. The vegetables most purchased by B2B consumers are leaf vegetables, fruit vegetables, and root vegetables, which are routinely purchased 3-4 times each week with one purchase reaching IDR 1,000,000.00 - IDR 3,499,999.00.
Co-Authors Abbas Zakariya, Wan Abd. Rasyid Syamsuri Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Afifah, Shofy Aulia Agus Hudoyo Ai Kustiani Ali Djamhuri Ali Khomsan Anak Agung Gede Sugianthara Andini, Talenta Priska Aneftasari, Ica Rizki Ani Suryani Anis Hasna Syafitri Anita Noviana Anjelina, Dela Aria Juwita, Aria Aryogi, Riski Tri Astiti, Ari Atikah Adyas Atikah Khansa, Shafrina Bagus Lujeng Pangestu Begem Viantimala Bustanul Arifin Bustanul Arifin BUSTANUL ARIFIN Cahyawati, Novia Dadang Sukandar Desva Sari Diah Tera Dwi Muthi Dian Isti Angraini Dwi Haryono Dwi Surya Ningsih Edelyn Adi Surya Ega Noveria Putri Hernanda Eka Kasymir Eka Kasymir Eka Kasymir Elsa Fitriana Elvany Oktaviana Endang Kasihati Erik Budi Susanto Erin Apriani Erinda Pradini Erlina Rufaidah Faakhira Nadia Syakina Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Firdasari Firdawati, Firdawati Fitri, Ayu Aulia Fransiska Elisa Adelina Gita Marindra Hadi Riyadi Hasyim, Fuad Hayah, Shafa Husain, Abu Haris Indah Listiana Ine Indriastuti Iskandar Mirza Ismah, Khairunnisa Jazim, Fahriza Anjaya Kahfindra Khalik Kabuli Karina Ayesha Khairunnisa Ismah Kordiyana K Rangga Ktut Murniati Kurniati Mahasari Lestari, Dyah Aring Hepiana Lina Marlina Ludi Satria Ariesman, Ludi Satria Lutfi Yulisa Lutfia Khoirunnisa M Yanuar Rizaldi, M Yanuar Magdalena Meiliani Marsaben, Winny Maharani Maya Riantini, Maya Mellova Amir Mera Epriani Misma Trimara Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Ibnu Muslimah, Putri Ayu Mutiara Indira Putri Nadya Kurnia Sari Ni Made Anggiasari Novia Cahyawati Nugroho, Rahmadi Nur Nazariah Nurhanif, Muhammad Daffa Prianando Tambunan, Varingan Putri, Milla Selviana Qurrotun Ayuniyah R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rendi Setiawan Reni Zuraida Rianti, Anissa Indah Rini Pradita Riyanti, Linda Rizki Ramadhan Rosfenda, Siti Meisa Rosi Triafni Nurhayati Saleh, Yuliana Samsu Udayana Nurdin Sari, Dewi Mulia Setiawati, Lita Shinta Tantriadisti Shofy Aulia Afifah Siti Ghalika Permata Suri Almega Suharmanto Suriaty Situmorang Suryadi Suryadi Susanto Susanto Susmalini Susmalini, Susmalini Tanjung, Rahmadani Teguh Endaryanto Terisia Muharam Sesunan, Terisia Muharam Thooriq, Naqiyya Amaniya Tiara Hernanda Tiara Shinta Anggraeni Tubagus Hasanuddin Tunjung Andarwangi Tyas Sekartiara Syafani, Tyas Sekartiara Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yessi Febrina Br Bangun Yoga, M. Agung Prasetya Adnyana Yunarni Martha Doloksaribu Zainal Abidin Zefanya, Prillia Mberru