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All Journal Eksos LPPM MBIA Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Manajemen dan Akuntansi Journal of Student Research Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Esti Dwi Rahmawati
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Master Manajemen

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4D Marketing Mix Terhadap Keputusan Pembelian pada Shopee di Kota Surakarta Dewi Aprilia Nugraheni; Esti Dwi Rahmawati; Agus Suyatno
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.480

Abstract

This research aims to analyze the influence of disruption, diffusion, digitalization, and de-siloage on purchasing decisions. This research uses a primary data collection method, namely by distributing questionnaires where the population in this research is Shopee users in Surakarta City. Sampling in this study used a non-probability sampling technique using purposive sampling. With a sample size of 100 respondents. The analysis method is multiple linear regression analysis using SPSS 25 software. The results of this research show that disruption has a positive and significant effect on purchasing decisions, diffusion has a positive and significant effect on purchasing decisions, digitalization has a positive and significant effect on purchasing decisions, and de-siloage has a positive effect and significant to purchasing decisions.
Co-Authors Abdul Azis Agus Suyatno Agus Suyatno Ainaro Adi Sutomo Akhmad, Khabib Alia Alfania Ananda Putri Amanda Yuniarta Amanda Yuniarta Ana Arum Janah Ana Arum Janah Anita Nurul Cahyani Annasya Al Sadhilla Aprilia Widya Cahyaningrum Atala Cindy Fatya Chandra Gita Damar Putranto Dewi Aprilia Nugraheni Dinnova Ryo Kristanto Dyah Sugandini Efi Pertiwi Rahayu Enik Tri Afrika Evi Elisanti Fani Anisa Rahmawati Fauzan Muflih Prakoso Febyola Puspa Dewani Habib Fajar Aditya Haris Novy Admadianto Haris Novy Admadianto Hasanudin Hasanudin Hasanudin Hasanudin Hidayatulloh, M. Syarif Hidayatulloh Indra Hastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intana Wahyu Putri Ismi Munfarida KHABIB ALIA AKHMAD Kurniasih Kurniasih M. Yogi Riyantama Isjoni Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Irhas Effendi, Muhammad Irhas Muhammad Zulfikar R Munawaroh - Nissa Gayuh K Nissa Gayuh K Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Fajar Ali Maulana Nur Hadi Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri Pudya, Yehezkiel Narhendra Puji Mulyati Putri Intan Prastiwi Rahajeng Arundati Rahmat Subagyo Rahmawati Setiyani Ratna Ariyanti Rayhan Gunaningrat Riski Apriani Risma Nur Pratiwi Rista Matdiasih Rita Haju Kaesti Sarah Fadila Sarah Fadila Sarah Fadila Shalli Habiibika Baaq Shalli Habiibika Baaq Shalli Habiibika Baaq Silvia Putri Riswardani Singgih Purnomo Siti Maryam Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Taufik Nur Muftiyanto Taufiq NM Taufiq Nur Muftiyanto Tiara Kartika Sari Wiedy Rahmawati Wiedy Rahmawati Yulia Aji Puspitasari Yuni Istanto Zakina Eva C Zakina Eva C