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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Informatika Jurnal Sarjana Teknik Informatika Jurnal Ilmiah Mahasiswa FEB Jurnal Minds: Manajemen Ide dan Inspirasi I-ECONOMICS: A Research Journal on Islamic Economics Asia-Pacific Management and Business Application J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal MEBIS (Manajemen dan Bisnis) International Journal of Advances in Data and Information Systems Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Special and Inclusive Education Journal (SPECIAL) Jurnal Teknik Informatika (JUTIF) Journal of Economics Research and Social Sciences VARIA HUKUM: Jurnal Forum Studi Hukum dan Kemasyarakatan J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Riset Manajemen dan Bisnis Jurnal Manajemen Pemasaran dan Perilaku Konsumen BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Lucerna : Jurnal Riset Pendidikan dan Pembelajaran Jurnal Kewirausahaan dan Inovasi At-Tahdzib: Jurnal Studi Islam dan Muamalah
Taufiq Ismail
Program Studi Teknik Informatika Universitas Ahmad Dahlan Prof. Dr. Soepomo, S.H., Janturan, Umbulharjo, Yogyakarta 55164
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Pengembangan Kreativitas Dan Pengenalan Mindset Wirausaha Di Lingkungan Pendidikan Dasar Susilowati , Christin; Ismail, Taufiq; Barinta , Dunga Dwi; Abanan, Muchammad Zuhri Ramadhani; Aini, Maya Faridhotul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Kewirausahaan merupakan salah satu pilar utama dalam pembangunan ekonomi, namun tantangan dalam mengembangkan jiwa wirausaha di Indonesia, terutama pada sektor usaha kecil dan menengah, masih cukup signifikan. Salah satu hambatan terbesar adalah kurangnya penanaman mindset kewirausahaan di tingkat pendidikan dasar, yang berakibat pada rendahnya minat siswa untuk terlibat dalam kegiatan wirausaha di masa depan. Melalui program pengabdian masyarakat ini, dilakukan strategi untuk menanamkan dan mengembangkan pola pikir kewirausahaan kepada siswa kelas 11 di SMP Negeri 11 Madiun. Kegiatan ini dimulai dengan workshop yang memperkenalkan konsep dan prinsip kewirausahaan, serta diikuti dengan sesi praktik pembuatan produk rajut sederhana. Pendekatan praktis ini bertujuan untuk mengembangkan kreativitas siswa, sekaligus memberikan gambaran nyata mengenai proses penciptaan nilai dalam kewirausahaan. Selain itu, siswa juga diberikan pemahaman mendasar mengenai penggunaan media sosial sebagai alat promosi, serta bagaimana memanfaatkan media tersebut secara efektif untuk mengembangkan bisnis di era digital. Edukasi ini mencakup sosialisasi penggunaan media sosial dan pelatihan pembuatan konten yang menarik dan relevan dengan tren saat ini. Hasil dari kegiatan ini menunjukkan adanya peningkatan kesadaran dan minat siswa terhadap kewirausahaan serta kemampuan mereka dalam memanfaatkan kreativitas dan teknologi digital sebagai modal penting dalam membangun usaha. Diharapkan, program ini dapat menjadi model yang efektif dalam menumbuhkan jiwa kewirausahaan di kalangan siswa sejak dini, yang pada akhirnya akan berkontribusi pada peningkatan jumlah wirausaha muda dan penguatan ekonomi lokal di wilayah Madiun
Transformasi Manajerial BUMDesa Kemirigede melalui Penyusunan Rencana Strategis dan Model Bisnis untuk Pengembangan Desa Wisata Berkelanjutan di Kabupaten Blitar Ismail, Taufiq; Isharina, Ikhtiara Kaideni; Parwati, Kardina Yudha; Barinta, Dunga Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas manajerial Badan Usaha Milik Desa (BUMDesa) Kemirigede melalui dua kegiatan workshop, diantaranya Penyusunan Target dan Rencana Strategis BUMDesa dalam Memaksimalkan Potensi Wisata Desa dan Workshop Penyusunan Model Bisnis untuk Pengembangan Desa Wisata. Kegiatan ini diikuti oleh pengurus BUMDesa dan masyarakat setempat, bertujuan untuk menggali potensi lokal yang dimiliki desa serta mengembangkan strategi bisnis yang berkelanjutan. Hasil pengabdian masyarakat menunjukkan peningkatan pemahaman peserta mengenai pentingnya pemetaan aset desa, analisis SWOT, serta penyusunan visi, misi, dan nilai yang selaras dengan perkembangan industri pariwisata. Selain itu, peserta juga mampu mengidentifikasi masalah dan kebutuhan pengembangan desa wisata serta menyusun model bisnis yang relevan, dengan penekanan pada keunikan produk wisata berbasis alam dan budaya lokal. Pendekatan partisipatif serta penerapan Business Model menjadi kunci dalam merumuskan strategi dan rencana aksi jangka pendek yang aplikatif. Hasil pengabdian ini memberikan dampak positif terhadap pengelola BUMDesa Kemirigede, meningkatkan kemampuan mereka dalam merancang strategi bisnis yang lebih terarah, inovatif, dan berkelanjutan. Kesimpulannya, pendekatan terpadu ini diharapkan mampu meningkatkan daya saing wisata desa, memberdayakan masyarakat, dan menciptakan lapangan kerja yang berkelanjutan.
Pemberdayaan Perempuan Desa Sukorejo Melalui Pengembangan Kreativitas dan Pemanfaatan Pemasaran Digital Isharina, Ikhtiara Kaideni; Ismail, Taufiq; Barinta, Dunga Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Pengabdian kepada masyarakat yang dilakukan didesa Sukorejo Kabupaten Kediri didasarkan pada keresahan terhadap isu-isu kesetaraan gender. Pada konteks pembangunan berkelanjutan pemberdayaan perempuan menjadi bagian integral dari agenda pembangunan. Pemberdayaan perempuan dianggap sebagai strategi efektif dalam mengatasi kemiskinan, meningkatkan kesehatan, pendidikan, dan kesetaraan ekonomi. Tantangan yang dihadapi, terutama di Kota Kediri dan khususnya di Desa Sukorejo, meliputi tingginya angka putus sekolah di kalangan perempuan dan kurangnya sumber daya ekonomi bagi perempuan yang berstatus sebagai ibu rumah tangga. Inisiatif pengabdian masyarakat dirancang untuk merespons masalah ini dengan memberdayakan perempuan melalui peningkatan kapasitas mereka untuk mampu mengoptimalkan media dalam mengoptimalkan pemasaran digital. Penguatan dan pengembangan kapasitas manajerial khususnya keahlian pemasaran digital dapat menjadi salah satu upaya dalam mendorong kemandirian kelompok masyarakat di Desa Sukorejo. Melalui pelaksanaan aktivitas pengabdian kepada masyarakat oleh Fakultas Ekonomi dan Bisnis Universitas Brawijaya, kelompok masyarakat di Desa Sukorejo khususnya perempuan yang belum berdaya secara ekonomi dapat melek dan mampu mengelola tools pemasaran untuk meningkatkan kemandirian ekonomi. Kegiatan pelatihan pemasaran digital difokuskan pada pemahaman dasar serta optimalisasi fitur streaming sebagai daya ungkit digital. Kegiatan pengabdian masyarakat dilakukan dengan mengundang praktisi bisnis yang memiliki pemahaman dan pengalaman dalam mengoptimalkan sosial media serta beragam fiturnya untuk kepentingan komersialisasi. Hasil kegiatan pelatihan dirasakan dampaknya secara langsung oleh 20 orang penduduk sukorejo yang berjenis kelamin perempuan serta belum berdaya secara ekonomi. Program pemberdayaan dan penguatan masyarakat ini bukan hanya tentang mengatasi kesenjangan gender, tetapi juga mengenali potensi ekonomi yang belum dioptimalkan sepenuhnya bagi perkembangan masyarakat secara menyeluruh. Program yang diusulkan mencerminkan komitmen untuk menciptakan lingkungan inklusif dan mendukung bagi perempuan dalam perjalanan mereka menuju kemandirian dan kesetaraan.
ALASAN KONSUMEN DALAM MENGKONSUMSI (MEMBELI DAN MEMAKAI) SEPEDA SEBAGAI BARANG MEWAH Gustiawan, Wahyu Dede; Ismail, Taufiq
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aim of this research is to explore digger concerning to the reason of consumer on consuming bicycle as a luxurious product on members at Komunitas Sepeda Kaskus (KOSKAS) in Malang. This research uses Qualitative approach with phenomenology research design in order to explore concerning to the partisipant is experiances and reasons towards as buying and using bicycle as a luxurious product. The data was taken by interviewing in depth of 6 informers who are members of KOSKAS Malang as partisipants.  The data analysis is using coding technique in order a make easier on the meaning formulation process of the depth interview result. The result of this research show: the reasons in which being a background of consumers to buying and using bicycle as a lururious product, there are (1)  personality (2) the role of reference group (informational, value expressive)  (3) quality product (performances, durability, aesthetics, features, conformance of specification) (4) ideals motivations and Self-expression motivations. Keyword : personality, group reference, quality product, motivation, luxury consumption
Business Plan Design for a Culinary MSME: A Case of Mojo 94 Catering Rahmadian, Reihan; Ismail, Taufiq
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.21

Abstract

This qualitative research aims to design business development strategies for Mojo 94 Catering, a local catering business in Batu City that still relies on word-of-mouth promotion and lacks a structured financial system. By applying market penetration and market development strategies, this study seeks to identify market expansion opportunities through social media optimization and improvements in managerial and operational systems. Data were collected through observation, interviews, and document studies. The analysis results show that implementing digital marketing strategies and improving the financial reporting structure can enhance the business's competitiveness. In addition, the financial projections indicate a positive investment feasibility, as reflected in favorable IRR, NPV, and payback period indicators. This business plan is expected to serve as a reference for Mojo 94 Catering in making strategic decisions and enhancing the long-term sustainability of the business.
Urge To Buy Impulsively Among Generation Z: The Influence Of Visual Appeal And Portability With Hedonic Browsing As A Mediating Variable Fakhriyah, Widya Shafanisa; Ismail, Taufiq
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.07.

Abstract

To improve the effectiveness of marketing strategies, it is essential to understand the factors that drive impulsive behavior, such as visual appeal and portability. This quantitative explanatory study investigates the influence of visual appeal and portability on the urge to buy impulsively on the Shopee application, with hedonic browsing as a mediating variable. Using a non-probability sampling method with judgment sampling, 130 Generation Z Shopee users were selected as respondents. The data were collected through an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS to examine the relationships among variables and determine their structural positions. Through outer model testing, inner model testing, and hypothesis testing, this study reveals that (1) hedonic browsing has a significant positive effect on the urge to buy impulsively, (2) visual appeal and (3) portability significantly and positively affect hedonic browsing, (4) visual appeal has a significant positive effect on the urge to buy impulsively, and (5) hedonic browsing mediates the indirect effect of visual appeal on the urge to buy impulsively. These findings enable marketers and e-commerce developers to optimize the visual appeal and portability of applications to create an enjoyable shopping experience that encourages impulsive purchasing behavior.  
Assessing Salesperson Performance through Selling Capability and Experience Sirait, Johanes Christanto Hasian; Ismail, Taufiq
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.07

Abstract

This study aims to examine the effect of Adaptive Selling Capability, Customer Networking Capability, and Sales Experience on Salesperson Performance. Employing a quantitative approach, the study involved 73 salespersons from Project ABC at PT. XYZ was selected through census sampling. Primary data were collected via questionnaires and analyzed using SPSS version 26. The findings reveal that all three independent variables significantly and positively affect salesperson performance. This suggests that greater adaptability in sales approaches, stronger customer networking capabilities, and broader sales experience contribute to enhanced performance. This research offers valuable insights for companies aiming to improve their sales force and contributes to the body of knowledge in sales management, particularly in the B2B pharmaceutical industry context.
Discovering Student Learning Paths: An Educational Process Mining Approach in Moodle Supriyanto, Supriyanto; Ismail, Taufiq; Setyawan, Fariz
International Journal of Advances in Data and Information Systems Vol. 6 No. 3 (2025): December 2025 - International Journal of Advances in Data and Information Syste
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ijadis.v6i3.1437

Abstract

E-learning platforms like Moodle are critical to modern education, with their effectiveness deeply reliant on fostering optimal student engagement. A thorough understanding of how students interact with these platforms is therefore essential for enhancing the learning experience. This study aimed to analyze student interaction patterns within Moodle by employing educational process mining techniques. The core objective was to uncover hidden behavioral patterns and gain valuable insights into the underlying learning processes. To achieve this, we utilized both heuristic miner and inductive miner algorithms to analyze Moodle's extensive event log data. The effectiveness of various student activity variants was rigorously assessed through fitness checking. This study presents a novel, integrated analytical approach combining frequent sequential pattern mining, user behavior analysis, feature engineering, and process mining to comprehensively evaluate student learning effects in Moodle. While applying both Heuristic Miner and Inductive Miner algorithms to extensive Moodle event logs, we not only generated precise process models highlighting effective and ineffective student activity sequences but also uncovered unique challenges, such as the Inductive Miner's inability to accurately model the 'Tugas' (assignment) component's complex activity patterns. These findings offer distinct, actionable insights for refining Moodle course design and delivery, moving beyond general observations to pinpoint specific pedagogical interventions. Ultimately, our work advances the understanding of student behavior and academic performance within the Moodle ecosystem by providing a granular, data-driven methodology for optimization.
Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı Rohman, Fatchur; Ismail, Taufiq
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2013.002.01.2

Abstract

Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage.  
Critical Legal Studies: The Omnibus Law Method In the Formulation of Local Regulations on Local Taxes and Levies Ismail, Taufiq; Nurul Huda, Uu; Mulyadi, Dedi
VARIA HUKUM Vol. 7 No. 2 (2025): VARIA HUKUM: Jurnal Forum Studi Hukum dan Kemasyarakatan
Publisher : Ilmu Hukum, Sharia and Law Faculty, Sunan Gunung Djati Islamic State University of Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/vh.v7i2.46703

Abstract

This article examines the application of the Omnibus Law method in the formation of Regional Regulations on Taxes and Levies in Cianjur Regency through the lens of Critical Legal Studies (CLS). CLS, as a school of critical legal thought, challenges the assumption that law is neutral and objective and critically examines its relationship to political and economic power. This study aims to analyse the mechanism for drafting regional regulations using the Omnibus Law method and to assess the legal implications of its application in the absence of a clear technical framework. The research employs a normative approach, with conceptual and historical analyses of national regulations, particularly Law Number 12 of 2011 and its amendments, as well as case studies in Cianjur Regency. The findings indicate that, although the Omnibus Law has been codified in Law Number 13 of 2022, there are still insufficient technical regulations governing the formation of regional legal products under the Omnibus framework. This creates the risk of formal defects in the establishment of regional rules, potentially undermining their legal validity. Therefore, the application of the Omnibus Law method at the regional level requires careful study, and the principles of CLS can serve as a critical analytical tool for evaluating legislative processes heavily influenced by political and economic interests.
Co-Authors Abanan, Muchammad Zuhri Ramadhani Aini, Maya Faridhotul Al Qudsy, Naahilah Hunafaa' Aldiansyah, Mohammad Wildan Ananda Sabil Hussein Ardi Pujiyanta Bangun, Muhammad Fathurrahman Barinta , Dunga Dwi Barinta, Dunga Dwi Dedi Mulyadi Fakhriyah, Widya Shafanisa Fatchur Rohman Fauzi Abdillah, Fauzi Fiftin Noviyanto Fuad Thohari Humairah, Rafiqa Ida Yulianti Ikhtiara Kaideni Isharina Imam Kamaluddin Imam Riadi Irma Kurniasari Kardina Yudha Parwati Maiwan, Moh. Meilandini, Salsabila Nadhifah Muda, Lalu Iskandar Murti, Raden Hario Wahyu Nuril Anwar, Nuril Nurul Huda, Uu Prasanti, Noviana Radityo Putro Handrito Rahmadian, Reihan Safriandi, Ferry Setyawan, Fariz Sirait, Johanes Christanto Hasian Sri Palupi Prabandari Sri Winiarti Supriyanto Supriyanto Suratman, Harith Noviansyah Susilowati , Christin Syafitri, Mutia Dira Ulaya Ahdiani Wahyu Dede Gustiawan