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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Informatika Jurnal Sarjana Teknik Informatika Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi I-ECONOMICS: A Research Journal on Islamic Economics Asia-Pacific Management and Business Application Jurnal MEBIS (Manajemen dan Bisnis) International Journal of Advances in Data and Information Systems Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Special and Inclusive Education Journal (SPECIAL) Jurnal Teknik Informatika (JUTIF) Journal of Economics Research and Social Sciences J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Riset Manajemen dan Bisnis Jurnal Manajemen Pemasaran dan Perilaku Konsumen BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Lucerna : Jurnal Riset Pendidikan dan Pembelajaran Jurnal Kewirausahaan dan Inovasi At-Tahdzib: Jurnal Studi Islam dan Muamalah
Taufiq Ismail
Program Studi Teknik Informatika Universitas Ahmad Dahlan Prof. Dr. Soepomo, S.H., Janturan, Umbulharjo, Yogyakarta 55164
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Transformasi Manajerial BUMDesa Kemirigede melalui Penyusunan Rencana Strategis dan Model Bisnis untuk Pengembangan Desa Wisata Berkelanjutan di Kabupaten Blitar Ismail, Taufiq; Isharina, Ikhtiara Kaideni; Parwati, Kardina Yudha; Barinta, Dunga Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas manajerial Badan Usaha Milik Desa (BUMDesa) Kemirigede melalui dua kegiatan workshop, diantaranya Penyusunan Target dan Rencana Strategis BUMDesa dalam Memaksimalkan Potensi Wisata Desa dan Workshop Penyusunan Model Bisnis untuk Pengembangan Desa Wisata. Kegiatan ini diikuti oleh pengurus BUMDesa dan masyarakat setempat, bertujuan untuk menggali potensi lokal yang dimiliki desa serta mengembangkan strategi bisnis yang berkelanjutan. Hasil pengabdian masyarakat menunjukkan peningkatan pemahaman peserta mengenai pentingnya pemetaan aset desa, analisis SWOT, serta penyusunan visi, misi, dan nilai yang selaras dengan perkembangan industri pariwisata. Selain itu, peserta juga mampu mengidentifikasi masalah dan kebutuhan pengembangan desa wisata serta menyusun model bisnis yang relevan, dengan penekanan pada keunikan produk wisata berbasis alam dan budaya lokal. Pendekatan partisipatif serta penerapan Business Model menjadi kunci dalam merumuskan strategi dan rencana aksi jangka pendek yang aplikatif. Hasil pengabdian ini memberikan dampak positif terhadap pengelola BUMDesa Kemirigede, meningkatkan kemampuan mereka dalam merancang strategi bisnis yang lebih terarah, inovatif, dan berkelanjutan. Kesimpulannya, pendekatan terpadu ini diharapkan mampu meningkatkan daya saing wisata desa, memberdayakan masyarakat, dan menciptakan lapangan kerja yang berkelanjutan.
Pemberdayaan Perempuan Desa Sukorejo Melalui Pengembangan Kreativitas dan Pemanfaatan Pemasaran Digital Isharina, Ikhtiara Kaideni; Ismail, Taufiq; Barinta, Dunga Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Pengabdian kepada masyarakat yang dilakukan didesa Sukorejo Kabupaten Kediri didasarkan pada keresahan terhadap isu-isu kesetaraan gender. Pada konteks pembangunan berkelanjutan pemberdayaan perempuan menjadi bagian integral dari agenda pembangunan. Pemberdayaan perempuan dianggap sebagai strategi efektif dalam mengatasi kemiskinan, meningkatkan kesehatan, pendidikan, dan kesetaraan ekonomi. Tantangan yang dihadapi, terutama di Kota Kediri dan khususnya di Desa Sukorejo, meliputi tingginya angka putus sekolah di kalangan perempuan dan kurangnya sumber daya ekonomi bagi perempuan yang berstatus sebagai ibu rumah tangga. Inisiatif pengabdian masyarakat dirancang untuk merespons masalah ini dengan memberdayakan perempuan melalui peningkatan kapasitas mereka untuk mampu mengoptimalkan media dalam mengoptimalkan pemasaran digital. Penguatan dan pengembangan kapasitas manajerial khususnya keahlian pemasaran digital dapat menjadi salah satu upaya dalam mendorong kemandirian kelompok masyarakat di Desa Sukorejo. Melalui pelaksanaan aktivitas pengabdian kepada masyarakat oleh Fakultas Ekonomi dan Bisnis Universitas Brawijaya, kelompok masyarakat di Desa Sukorejo khususnya perempuan yang belum berdaya secara ekonomi dapat melek dan mampu mengelola tools pemasaran untuk meningkatkan kemandirian ekonomi. Kegiatan pelatihan pemasaran digital difokuskan pada pemahaman dasar serta optimalisasi fitur streaming sebagai daya ungkit digital. Kegiatan pengabdian masyarakat dilakukan dengan mengundang praktisi bisnis yang memiliki pemahaman dan pengalaman dalam mengoptimalkan sosial media serta beragam fiturnya untuk kepentingan komersialisasi. Hasil kegiatan pelatihan dirasakan dampaknya secara langsung oleh 20 orang penduduk sukorejo yang berjenis kelamin perempuan serta belum berdaya secara ekonomi. Program pemberdayaan dan penguatan masyarakat ini bukan hanya tentang mengatasi kesenjangan gender, tetapi juga mengenali potensi ekonomi yang belum dioptimalkan sepenuhnya bagi perkembangan masyarakat secara menyeluruh. Program yang diusulkan mencerminkan komitmen untuk menciptakan lingkungan inklusif dan mendukung bagi perempuan dalam perjalanan mereka menuju kemandirian dan kesetaraan.
ALASAN KONSUMEN DALAM MENGKONSUMSI (MEMBELI DAN MEMAKAI) SEPEDA SEBAGAI BARANG MEWAH Gustiawan, Wahyu Dede; Ismail, Taufiq
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aim of this research is to explore digger concerning to the reason of consumer on consuming bicycle as a luxurious product on members at Komunitas Sepeda Kaskus (KOSKAS) in Malang. This research uses Qualitative approach with phenomenology research design in order to explore concerning to the partisipant is experiances and reasons towards as buying and using bicycle as a luxurious product. The data was taken by interviewing in depth of 6 informers who are members of KOSKAS Malang as partisipants.  The data analysis is using coding technique in order a make easier on the meaning formulation process of the depth interview result. The result of this research show: the reasons in which being a background of consumers to buying and using bicycle as a lururious product, there are (1)  personality (2) the role of reference group (informational, value expressive)  (3) quality product (performances, durability, aesthetics, features, conformance of specification) (4) ideals motivations and Self-expression motivations. Keyword : personality, group reference, quality product, motivation, luxury consumption
Business Plan Design for a Culinary MSME: A Case of Mojo 94 Catering Rahmadian, Reihan; Ismail, Taufiq
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.21

Abstract

Purpose – This study aims to design business development strategies for Mojo 94 Catering by applying market penetration and market development strategies to identify opportunities for market expansion through social media optimization and improvements in managerial and operational systems. Design/Methodology/Approach – This study employs a qualitative research approach. Data were collected through observation, interviews, and document studies. The study applies market penetration and market development strategies to formulate a business development plan, supported by financial feasibility analysis using Internal Rate of Return (IRR) and Net Present Value (NPV). Findings – The results show that implementing digital marketing strategies and improving the financial reporting structure can enhance the competitiveness of Mojo 94 Catering. Furthermore, the financial feasibility analysis demonstrates positive investment prospects, as indicated by favorable IRR and NPV values, supporting the long-term sustainability of the business. Originality/Value This research provides value by integrating market penetration and market development strategies with digital marketing and financial system improvements, offering a practical business development model that can be adopted by similar MSMEs in the culinary sector.
Urge To Buy Impulsively Among Generation Z: The Influence Of Visual Appeal And Portability With Hedonic Browsing As A Mediating Variable Fakhriyah, Widya Shafanisa; Ismail, Taufiq
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.07.

Abstract

Purpose –  This study aims to examine the influence of visual appeal and portability on the urge to buy impulsively on the Shopee application, with hedonic browsing as a mediating variable among Generation Z users.    Design/methodology/approach –  This research uses a quantitative explanatory design. A total of 130 Generation Z Shopee users were selected using non-probability judgment sampling. Data were collected through an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS. The analysis included outer model testing, inner model testing, and hypothesis testing.   Findings – The results show that hedonic browsing has a positive and significant effect on the urge to buy impulsively. Visual appeal and portability also have a positive and significant effect on hedonic browsing. Additionally, visual appeal directly influences the urge to buy impulsively, and hedonic browsing mediates the relationship between visual appeal and impulsive buying intention.   Originality/value – This study highlights the role of hedonic browsing as a key mediating factor in shaping impulsive buying behavior in e-commerce, particularly through application design elements such as visual appeal and portability.
Assessing Salesperson Performance through Selling Capability and Experience Sirait, Johanes Christanto Hasian; Ismail, Taufiq
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.07

Abstract

Purpose –  This study aims to examine the effects of adaptive selling capability, customer networking capability, and sales experience on salesperson performance.    Design/methodology/approach –  This study employs a quantitative research design using a census sampling technique. The sample consists of 73 salespersons from Project ABC at PT. XYZ. Primary data were collected through structured questionnaires and analyzed using IBM SPSS Statistics version 26.   Findings – The results indicate that adaptive selling capability, customer networking capability, and sales experience each have a positive and significant effect on salesperson performance. These findings suggest that higher adaptability in sales approaches, stronger customer relationship networks, and greater sales experience contribute to improved salesperson performance.   Originality/value – This study contributes to sales management literature by integrating adaptive selling capability, customer networking capability, and sales experience as determinants of salesperson performance in a B2B pharmaceutical context. The findings provide practical implications for companies in strengthening sales force effectiveness through capability development and experience enhancement.
Discovering Student Learning Paths: An Educational Process Mining Approach in Moodle Supriyanto, Supriyanto; Ismail, Taufiq; Setyawan, Fariz
International Journal of Advances in Data and Information Systems Vol. 6 No. 3 (2025): December 2025 - International Journal of Advances in Data and Information Syste
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ijadis.v6i3.1437

Abstract

E-learning platforms like Moodle are critical to modern education, with their effectiveness deeply reliant on fostering optimal student engagement. A thorough understanding of how students interact with these platforms is therefore essential for enhancing the learning experience. This study aimed to analyze student interaction patterns within Moodle by employing educational process mining techniques. The core objective was to uncover hidden behavioral patterns and gain valuable insights into the underlying learning processes. To achieve this, we utilized both heuristic miner and inductive miner algorithms to analyze Moodle's extensive event log data. The effectiveness of various student activity variants was rigorously assessed through fitness checking. This study presents a novel, integrated analytical approach combining frequent sequential pattern mining, user behavior analysis, feature engineering, and process mining to comprehensively evaluate student learning effects in Moodle. While applying both Heuristic Miner and Inductive Miner algorithms to extensive Moodle event logs, we not only generated precise process models highlighting effective and ineffective student activity sequences but also uncovered unique challenges, such as the Inductive Miner's inability to accurately model the 'Tugas' (assignment) component's complex activity patterns. These findings offer distinct, actionable insights for refining Moodle course design and delivery, moving beyond general observations to pinpoint specific pedagogical interventions. Ultimately, our work advances the understanding of student behavior and academic performance within the Moodle ecosystem by providing a granular, data-driven methodology for optimization.
Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı Rohman, Fatchur; Ismail, Taufiq
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2013.002.01.2

Abstract

Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage.  
Women Lecturers’ Leadership Aspiration: A Mediation-Moderation Approach Based on Role Congruity and Self-Determination Theory Prastiwi, Lita Era; Noermijati; Ismail, Taufiq; Badjie, Gibriel
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.07

Abstract

There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. This disparity highlights the necessity of comprehending the factors that influence the leadership ambitions of women lecturers among women academics, who continue to encounter patriarchal obstacles and the glass ceiling phenomenon. This study seeks to examine the impact of a Supportive Organizational Culture on the Leadership Aspirations of Women Lecturers, with Motivation to Lead serving as a mediator and Family Support acting as a moderator. The study employed an explanatory quantitative methodology, focusing on women lecturers at Brawijaya University who held at least the academic rank of Lecturer. The results of the study indicate that a Supportive Organizational Culture positively influences Women Lecturers' Leadership Aspiration and their Motivation to Lead. Motivation to Lead positively influences aspirations and functions as a partial mediator between Supportive Organizational Culture and Women Lecturers' Leadership Aspiration. Family Support has been proven to be the most important factor that negatively influences this relationship. This shows that Family Support functions as a buffer, so that organizational support becomes most effective in increasing leadership aspirations, especially for women who face inadequate family support. Theoretically, this study combines Role Congruity Theory and Self-Determination Theory. Practically, the findings of this study assist universities in formulating supportive strategies to increase motivation and leadership aspirations among women lecturers.
Menumbuhkan Mindset Wirausaha Muda melalui Pelatihan Rajut, Social Control Interaction, dan Literasi Digital di SMA Hasanuddin Nahdlatul Ulama Malang Ismail, Taufiq
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4.1 (2025): SPESIAL ISSUE DESEMBER
Publisher : Lembaga Dongan Dosen

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Abstract

Program pengabdian kepada masyarakat ini dilaksanakan di SMA Hasanuddin Nahdlatul Ulama Kabupaten Malang selama periode Juli–September 2025 dengan melibatkan 30 siswa sebagai peserta. Tujuan program adalah menumbuhkan mindset kewirausahaan melalui tiga pendekatan utama: (1) pelatihan keterampilan rajut sebagai ekonomi kreatif, (2) pelatihan social control interaction untuk membangun interaksi sosial profesional, dan (3) pelatihan literasi digital untuk pemasaran dan etika bisnis digital. Metode pelaksanaan menggunakan pendekatan edukatif, partisipatif, dan aplikatif melalui ceramah interaktif, praktik langsung, dan pendampingan. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan kompetensi. Hasil program menunjukkan peningkatan signifikan: pemahaman kewirausahaan meningkat 45% (dari skor 58 menjadi 84), keterampilan teknis rajut meningkat 78% (dari skor 42 menjadi 75), dan literasi digital meningkat 52% (dari skor 55 menjadi 84). Seluruh peserta (100%) berhasil membuat minimal satu produk rajutan bernilai jual, dan 60% peserta telah menjual produk mereka dalam satu bulan pertama. Program ini berhasil menumbuhkan karakter wirausaha yang inovatif, etis, dan adaptif terhadap teknologi, serta mendukung pencapaian IKU 3, 4, dan 5 Universitas Brawijaya dalam pemberdayaan masyarakat dan pengembangan ekonomi.
Co-Authors Abanan, Muchammad Zuhri Ramadhani Aini, Maya Faridhotul Al Qudsy, Naahilah Hunafaa' Aldiansyah, Mohammad Wildan Ananda Sabil Hussein Ardi Pujiyanta Ari Irawan Badjie, Gibriel Bangun, Muhammad Fathurrahman Dunga Dwi Barinta Fakhriyah, Widya Shafanisa Fatchur Rohman Fauzi Abdillah, Fauzi Febriyanputri, Salsabila Fiftin Noviyanto Fuad Thohari Humairah, Rafiqa Ida Yulianti Ikhtiara Kaideni Isharina Imam Kamaluddin Imam Riadi Imaniar Ilmi Pariasa Irma Kurniasari Kardina Yudha Parwati Maiwan, Moh. Meilandini, Salsabila Nadhifah Muda, Lalu Iskandar Murti, Raden Hario Wahyu Noermijati Nuril Anwar, Nuril Prasanti, Noviana PRASTIWI, LITA ERA Radityo Putro Handrito Rahmadian, Reihan Safriandi, Ferry Setyawan, Fariz Sirait, Johanes Christanto Hasian Sri Palupi Prabandari Sri Winiarti Suratman, Harith Noviansyah Susilowati , Christin Syafitri, Mutia Dira Ulaya Ahdiani Wahyu Dede Gustiawan