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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Informatika Jurnal Sarjana Teknik Informatika Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi I-ECONOMICS: A Research Journal on Islamic Economics Asia-Pacific Management and Business Application Jurnal MEBIS (Manajemen dan Bisnis) International Journal of Advances in Data and Information Systems Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Special and Inclusive Education Journal (SPECIAL) Jurnal Teknik Informatika (JUTIF) Journal of Economics Research and Social Sciences J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Riset Manajemen dan Bisnis Jurnal Manajemen Pemasaran dan Perilaku Konsumen BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Lucerna : Jurnal Riset Pendidikan dan Pembelajaran Jurnal Kewirausahaan dan Inovasi At-Tahdzib: Jurnal Studi Islam dan Muamalah
Taufiq Ismail
Program Studi Teknik Informatika Universitas Ahmad Dahlan Prof. Dr. Soepomo, S.H., Janturan, Umbulharjo, Yogyakarta 55164
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Formulasi Model Bisnis dan Integrasi Tata Kelola Pemasaran Destinasi sebagai Inisiator Transformasi Ekowisata Desa Ngrayudan Ismail, Taufiq; Irawan, Ari; Pariasa, Imaniar Ilmi; Handrito, Radityo Putro; Barinta, Dunga Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4.1 (2025): SPESIAL ISSUE DESEMBER
Publisher : Lembaga Dongan Dosen

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Abstract

Program Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Ngrayudan, Kabupaten Ngawi, periode Agustus-Oktober 2025 dengan melibatkan 25 pengurus BUMDesa dan Pokdarwis. Program bertujuan memperkuat kapasitas manajerial BUMDesa serta menginisiasi transformasi tata kelola ekowisata berbasis komunitas. Permasalahan utama yang dihadapi adalah rendahnya kemampuan manajerial (pretest rata-rata 46), belum tersedianya prosedur operasional baku, serta lemahnya identitas dan strategi pemasaran destinasi. Kegiatan menggunakan pendekatan Community-Based Participatory (CBP) melalui empat tahapan: asesmen kebutuhan, pelatihan manajerial (model bisnis, keuangan, SOP, pemasaran digital), pendampingan teknis, dan evaluasi menggunakan pre-test dan post-test (skala 0-100). Hasil kegiatan menunjukkan peningkatan signifikan pada pemahaman dan keterampilan pengelola dengan nilai posttest rata-rata 78 (peningkatan 70%), serta terwujudnya empat dokumen SOP (2 diimplementasikan), prototipe website berbasis CMS, logo dan company profile untuk 3 objek wisata, serta tiga paket wisata berbasis potensi lokal (eco-trekking, family camping, agro-edu tourism). Tingkat partisipasi peserta mencapai 96% dengan kepuasan program 4.2/5. Program ini berhasil menegaskan bahwa kombinasi pelatihan praktis, pendampingan lapang, dan kolaborasi masyarakat mampu mendorong kemandirian BUMDesa menuju tata kelola destinasi ekowisata yang berkelanjutan.
Building Impulse Buying Through Store Atmosphere: The Mediating Role of Positive Emotion Febriyanputri, Salsabila; Ismail, Taufiq
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.06

Abstract

Purpose – This study aims to examine the influence of store atmosphere on impulse buying among Oh!some customers in Malang City by investigating the mediating role of positive emotion based on the Stimulus–Organism–Response (S-O-R) theory. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected through questionnaires from 244 customers who had shopped at Oh!some in Malang City. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both the direct and indirect relationships among the variables. Findings – The results indicate that store atmosphere has a positive and significant effect on positive emotion and directly influences impulse buying. Positive emotion also has a positive and significant effect on impulse buying and partially mediates the relationship between store atmosphere and impulse buying. These findings demonstrate that store atmosphere stimulates impulse buying both directly and indirectly by evoking consumers' positive emotional responses. Originality/Value – This study extends the application of the Stimulus–Organism–Response (S-O-R) framework by providing empirical evidence of the mediating role of positive emotion in the relationship between store atmosphere and impulse buying within the post-pandemic retail context. The findings contribute to the consumer behavior literature and offer practical guidance for retailers in designing atmospheric elements, such as lighting, scent, and store layout, to enhance positive emotions and encourage spontaneous purchasing behavior.  
Co-Authors Abanan, Muchammad Zuhri Ramadhani Aini, Maya Faridhotul Al Qudsy, Naahilah Hunafaa' Aldiansyah, Mohammad Wildan Ananda Sabil Hussein Ardi Pujiyanta Ari Irawan Badjie, Gibriel Bangun, Muhammad Fathurrahman Dunga Dwi Barinta Fakhriyah, Widya Shafanisa Fatchur Rohman Fauzi Abdillah, Fauzi Febriyanputri, Salsabila Fiftin Noviyanto Fuad Thohari Humairah, Rafiqa Ida Yulianti Ikhtiara Kaideni Isharina Imam Kamaluddin Imam Riadi Imaniar Ilmi Pariasa Irma Kurniasari Kardina Yudha Parwati Maiwan, Moh. Meilandini, Salsabila Nadhifah Muda, Lalu Iskandar Murti, Raden Hario Wahyu Noermijati Nuril Anwar, Nuril Prasanti, Noviana PRASTIWI, LITA ERA Radityo Putro Handrito Rahmadian, Reihan Safriandi, Ferry Setyawan, Fariz Sirait, Johanes Christanto Hasian Sri Palupi Prabandari Sri Winiarti Suratman, Harith Noviansyah Susilowati , Christin Syafitri, Mutia Dira Ulaya Ahdiani Wahyu Dede Gustiawan