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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Vokasi Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Penelitian dan Evaluasi Pendidikan JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Indonesia Journal of Education and Learning (EduLearn) Lembaran Ilmu Kependidikan Jurnal Inovasi Teknologi Pendidikan REiD (Research and Evaluation in Education) Jurnal Taman Vokasi JURNAL DINAMIKA VOKASIONAL TEKNIK MESIN Indonesian Journal Of Civil Engineering Education Jurnal Pensil : Pendidikan Teknik Sipil Journal of Vocational Education Studies Dimasejati: Jurnal Pengabdian Kepada Masyarakat Journal of Community Service and Empowerment Journal of Innovation in Educational and Cultural Research Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Vocational and Technical Education (JVTE) International Journal of Information Techonology and Education (IJITE) Journal Research of Social Science, Economics, and Management Pesona Pariwisata Prosiding SeNTIK STI&K
Mochamad Bruri Triyono
Universitas Negeri Yogyakarta
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Community Service and Empowerment

 1 
Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta S. Sudarti; Mochamad Bruri Triyono
Journal of Community Service and Empowerment Vol. 3 No. 3 (2022): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v3i3.20230

Abstract

This research was aimed (1) to know the internal environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; (2) to know external environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; and (3) to know the appropriate marketing system for the location of Bendhung Lepen fish attractions. The method used in this study was qualitative descriptive where data were obtained by means of interviews, observations, and documentation. The interview was conducted at random on visitors to fish attraction Bendhung Lepen, the community around the Gajah Wong river irrigation site, and the Bendhung Lepen Community. Field results were used for SWOT analysis consisting of IFAS tables, EFAS tables, IE matrices, and SWOT matrices. The results of the analysis on IFAS can be known that the score for internal factors of 3.43 which understands the internal condition of management of fish attraction management in Bendhung Lepen falls into the moderate category (average). This is because factors that have a high score were at high operational cost points. The results of the EFAS analysis showed a score of 3.28 which means the external condition of Bendhung Lepen fish attractions were in good condition, where the most dominant factor is the number of competitors was still small, balanced crop sales, and the density of the number of tourist attraction visitors.
Co-Authors Abdurrahman, A. Acu Sutisna Afririo Enanda Agus Riyadi Tri Susilo Putro Agustin, Amarlian Bilqisthi Ainur Kaliaskarova Al Fatahillah Arif Ainur Rafiq AS, Jusrianto Azhar Fauzan Budi Santosa Budi Santosa Daryono, Rihab Wit Dedi Setiawan Desmira Desmira, Desmira Ernawati, Enik Felestin Felestin Galeh Nur Indriatno Putra Pratama Galuh Alif Fahmi Rizki Ganggang Canggi Arnanto Govindarajan Kulanthaivel Gulzhaina K. Kassymova Hakiki, Muhammad Hendra Hidayat Ida Nugroho Saputro Irwanto Irwanto Istanto Wahyu Djatmiko Jaya, Daniel Jesayanto Jusrianto AS Kadek Arief Jayadie Putra Khusni Syauqi Laila Nurul Himmah Lise Asnur M. Sukarno Martias Martias Megawati Kumalasari Moningkey, Efraim Ronald Stefanus Moningkey,, Efraim R S Muhamad A. Ramadhan Muhammad Anwar Muhammad Nurtanto Mustofa Abi Hamid Ninik Septyani Novita Wulandari Novita Wulandari Nur Hasanah Nuryadin Eko Raharjo Nuur Wachid Abdul Majid Pardjono, P. Prihandini, Tinesa Fara Priyanto Priyanto Priyanto Priyanto Priyanto Priyanto Priyanto Putu Sudira Putu Sudira Putu Sudira Rendra Ananta Prima Hardiyanta Rizqillah, Muhamad Aqil S. Sudarti Sahria, Yoga Septiono Eko Bawono Septiono Eko Bawono Septyani, Ninik Shilmi Arifah Sigit Purnomo Subramaniam, Tamil Selvan Sudira, Putu Sudji Munadi Sugiri Syifa Fauziyah Syifa Fauziyah, Syifa Ta'ali Ta'ali Tamrin, Agusti G. Taufiq Lilo Adi Sucipto Tinesa Fara Tinesa Fara Prihandini Turakhan Zhundybaeva Veva Nellone Syahputeri Wagiran Wagiran Wagiran Widodo Widodo, Widodo Yoga Sahria Zainal Arifin