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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Ekonomi Bisnis MIX : Jurnal Ilmiah Manajemen Edukasi: Jurnal Pendidikan dan Pengajaran Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi dan Bisnis IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Madani Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Utsaha: Journal of Entrepreneurship Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Fitriaty, Fitriaty
Fakultas Ekonomi Dan Bisnis, Universitas Jambi
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Exploring the Factors Shaping Investment Decisions : Insights from Financial Literacy, Financial Behavior, and Income among Lecturers at the Faculty of Economics and Business, University of Jambi fitriaty fitriaty
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1958

Abstract

This study aims to examine the effect of financial literacy and income on investment decisions mediated by financial behavior. This study uses secondary data by distributing questionnaires to lecturers at the Faculty of Economics and Business, Jambi University. The data is processed using the smart PLS application to test the effect of each variable. The results of this study found that financial literacy and financial behavior have a significant positive effect on investment decisions, and income has a negative effect on investment decisions. Financial literacy has a significant positive effect on financial behavior, income has a non-significant positive effect on financial behavior. The financial treatment variable can mediate the relationship between financial literacy and investment decisions
Sustainable Strategy toward Community Life Satisfaction in Heritage Tourism Fitriaty Fitriaty; Shofia Amin; Musnaini Musnaini; Dessy Elliyana; Muhammad Haris Saputra
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 18 No. 2 (2024): JKI Edisi Desember 2024
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v18i22024.257-286

Abstract

This research aims to form a model strategy for community life satisfaction by developing sustainable tourism in cultural heritage sites. This research used mixed method: qualitative method by in-depth interviews with four respondents from local communities, MSMEs, Kawasan Cagar Budaya Nasional (KCBN) Muaro Jambi, government involved in heritage site tourism activities and analyzed using QDA Miner. The quantitative method was by distributing questionnaires using purposive sampling to 200 respondents, and data were processed using SmartPLS to build a holistic model of community life satisfaction in heritage sites. The results of this research are: firstly, social culture and urban landscapes contribute to community satisfaction; secondly, social culture and urban landscape have a significant positive influence on sustainable tourism; thirdly, through sustainable tourism, community life satisfaction will be formed. This research has relevant implications for providing a deeper understanding of the impact of sustainable tourism in improving community life satisfaction in heritage sites by integrating natural values and urban landscape and empowering the local community.
Model Peningkatan Kinerja Petani Kopi Arabika di Kabupaten Kerinci Raja Bastian Kristanto; Fitriaty Fitriaty; Tona Aurora Lubis
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.5333

Abstract

This research aims to determine the direct and indirect influence of Supply Chain Management (SCM) on Performance Improvement through Government Policy. This research is quantitative research using a survey research design. The sample in this study consisted of 70 coffee farmers in Kerinci district taken using the Purposive Sampling Technique. The data collection instrument is a questionnaire with a Likert Scale format consisting of five alternative answers. Data from filling out the questionnaire will be analyzed using the Partial Least Square (PLS) technique. The research results show that the SCM has a significant influence on Performance Improvement and Government Policy, the Government Policy variable has a significant influence on Performance Improvement and the Government Policy variable is able to mediate the SCM on Performance Improvement.
THE EFFECT OF FINANCIAL LITERACY, EDUCATION LEVEL ON INVESTMENT DECISIONS IN GENERATION Z SMEs Fitriaty, Fitriaty
Jurnal Mebis Vol. 8 No. 1: July 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i1.418

Abstract

This study aims to examine the effect of financial literacy, level of education on the investment decisions of generation Z SMEs, and the mediating effect of financial literacy on the relationship between educational level and investment decisions of Gen Z. The data in this study were obtained by distributing questionnaires to Generation Z in Jambi city using purposive sampling. The data is processed using the Smart-PLS software to test the model and hypothesis. This study found that financial literacy and level of education can influence investment decisions in Generation Z MSME actors. Financial literacy can mediate education level variables and investment decisions in Generation Z MSME actors
ANALISIS KEBIJAKAN KEUANGAN SEBAGAI MITIGASI OVERINVESTMENT TERHADAP PROFITABILITAS PERUSAHAAN Saputra, Muhammad Haris; Fitriaty, Fitriaty; Firmasari, Puja; Mardiana, Mardiana
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 3 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i3.10721

Abstract

The main objective of this study is to analyze the impact of overinvestment on firm performance and the moderating role of debt policy, dividend policy in reducing the negative effect of overinvestment on firm performance. This study uses data from a sample of 50 non-financial companies that have debt and consistently pay dividends from 2010 to 2023. Overinvestment is calculated through two methods: the residual value of the new investment equation and the Hodrick-Prescott (HP) filter. The data was then transformed into panel data, and various models such as fixed effect, random effect, and common effect were applied to identify the most appropriate model. This study found a negative correlation between overinvestment and firm performance. Debt policy is a mitigating factor in overcoming agency conflicts and reducing the negative impact of overinvestment on firm performance. Dividend policy is proven effective in reducing the negative impact of overinvestment by limiting excess cash. The combination of debt and dividend policy is identified as a comprehensive strategy to mitigate overinvestment, as it helps limit excessive free cash flow. This combination also lowers financing funds to a minimum level that could potentially lead to a shortage of funds for profitable projects in the future. Careful calculations are required to ensure the company achieves a balance, avoiding the neglect of profitable investments in the future.
Challenges and strategies for sustainable heritage tourism development through local community empowerment Fitriaty, Fitriaty; Amin, Shofia; Musnaini, Musnaini; Elliyana, Dessy; Widiatmoko, Agus; Saputra, Muhammad Haris; Larissa, Luna Laila
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i2.11309

Abstract

This research focuses on the critical challenges and strategies in developing sustainable tourism in the Jambi Province Heritage Site area by involving the active participation of local communities. Sustainable tourism is defined as an approach to tourism that aims to maintain sustainability in terms of economic, social, and environmental aspects. The research method approach includes the use of mixed methods, combining qualitative analysis using QDA Miner software and quantitative analysis with SmartPLS. The results showed that active local community empowerment and socio-cultural factors have a significant impact on sustainable tourism. The implications of this study highlight the need for a holistic approach that brings together the values of culture, nature and the tourism ecosystem to achieve sustainability goals. Sustainable tourism is not simply a replication of urban planning improvements, but must combine the values of nature, community cooperation, and cultural preservation with community welfare. This research provides a meaningful contribution in formulating sustainable tourism models and strategies that can be applied in Jambi Province, focusing on cultural and environmental preservation efforts and improving community welfare through local community empowerment to achieve sustainable tourism development.
MODEL PENINGKATAN KINERJA PEGAWAI BADAN KEPEGAWAIAN DAERAH PROVINSI JAMBI HAT, Stefani; Fitriaty, Fitriaty
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33023

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial leadership dan learning agility terhadap kinerja pegawai Badan Kepegawaian Daerah Provinsi Jambi, melalui innovative work behavior. Sampel penelitian yang digunakan sebanyak 85 orang responden, yang diambil dengan menggunakan teknik sampling jenuh. Jenis data yang dikumpulkan meliputi data primer yang berupa hasil isian kuesioner entrepreneurial leadership, learning agility, innovative work behavior, dan kinerja pegawai, serta data sekunder berupa hasil publikasi lainnya seperti; buku, jurnal-jurnal dan dokumen lainnya yang ada hubungannya dengan topik penelitian ini. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan metode analisis statistik deskriptif dan analisis verifikatif berupa Partial Least Square (PLS). Hasil analisis direct effect membuktikan bahwa; (1) entrepreneurial leadership secara langsung berpengaruh tidak signifikan terhadap innovative work behavior, (2) learning agility secara langsung berpengaruh signifikan terhadap innovative work behavior, (3) innovative work behavior secara langsung berpengaruh signifikan terhadap kinerja pegawai, (4) entrepreneurial leadership secara langsung berpengaruh tidak signifikan terhadap kinerja pegawai, (5) learning agility secara langsung berpengaruh signifikan terhadap kinerja pegawai. Sementara hasil analisis indirect effect membuktikan bahwa; (1) entrepreneurial leadership secara tidak langsung berpengaruh tidak signifikan terhadap kinerja pegawai, melalui innovative work behavior, dan (2) learning agility secara tidak langsung berpengaruh signifikan terhadap kinerja pegawai, melalui innovative work behavior. Hasil penelitian ini berimplikasi terhadap upaya peningkatan ketangkasan pegawai dalam hal menghadapi tekanan kerja dan kemampuan problem solving, serta peningkatan kemampuan inovasi pada pimpinan khususnya dalam hal pengembangan layanan yang dapat memberikan nilai tambah bagi organisasi dan masyarakat. Melalui upaya-upaya tersebut diharapkan dapat meningkatkan innovative work behavior dan kinerja pegawai di waktu yang akan datang
MODEL KEPUTUSAN PEMBELIAN SMARTPHONE APPLE MELALUI AKTIVITAS PEMASARAN MEDIA SOSIAL, INOVASI PRODUK, DAN BRAND IMAGE Dewi, Wifiani Sukma; Fitriaty, Fitriaty; Musnaini, Musnaini
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas pemasaran media sosial dan inovasi produk terhadap keputusan pembelian smartphone iPhone, melalui brand image. Sampel penelitian yang digunakan sebanyak 384 orang responden, yang diambil dengan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner dengan format skala Likert. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan metode analisis statistik deskriptif dan analisis verifikatif berupa Partial Least Square (PLS). Hasil analisis direct effect membuktikan bahwa; (1) aktivitas pemasaran media sosial secara langsung berpengaruh signifikan terhadap brand image dan keputusan pembelian, (2) inovasi produk secara langsung berpengaruh signifikan terhadap brand image dan keputusan pembelian, dan (3) brand image secara langsung berpengaruh signifikan terhadap keputusan pembelian. Sementara hasil analisis indirect effect membuktikan bahwa; (1) aktivitas pemasaran media sosial secara tidak langsung berpengaruh signifikan terhadap keputusan pembelian, melalui brand image, dan (2) inovasi produk secara tidak langsung berpengaruh signifikan terhadap keputusan pembelian, melalui brand image. Hasil penelitian ini berimplikasi terhadap upaya peningkatan brand image dan keputusan pembelian smartphone iPhone melalui pengambangan ide-ide yang lebih inovatif dan kreatif untuk seri iPhone berikutnya.
DEVELOPING A GOVERNANCE MODEL FOR SOUVENIR MSMES AND SOUVENIR CENTERS Lubis, Tona Aurora; Firmansyah, Firmansyah; Solikhin, Agus; Fitriaty, Fitriaty; Ningsih, Maryati
Utsaha: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.688

Abstract

This study explores the relationship between MSME souvenir governance and souvenir center governance in the context of supporting regional tourism in Jambi Province, Indonesia. The research addresses the challenges faced by MSME operators in accessing souvenir centers, such as limited skills, high raw material costs, and insufficient marketing knowledge, which hinder the overall tourism experience. To address these issues, this study develops a governance model based on key indicators that influence the efficiency and effectiveness of both MSME vendors and souvenir centers. The study employs a quantitative research approach, using purposive sampling to gather data from 100 MSME operators and souvenir center managers. The data is analyzed using Structural Equation Modeling (SEM) with SmartPLS software to evaluate the relationship between governance variables. The findings reveal that Product Quantity is the most influential factor in MSME souvenir governance, indicating that business actors must focus on maintaining consistent product supply. Meanwhile, Distance is the most significant indicator for souvenir center governance, highlighting the importance of strategic locations to attract customers. The study concludes that the governance practices of MSME souvenir vendors positively impact the governance of souvenir centers. This research provides valuable insights into improving governance structures in the souvenir industry, promoting better collaboration between MSME vendors and souvenir centers to support sustainable business growth.
The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO Sihombing, Jul Kono; Octavia, Ade; Fitriaty, Fitriaty
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.36237

Abstract

This study analyzes the influence of brand image, service quality, and lifestyle on the decision to finance home ownership loans (KPR) at Bank Tabungan Negara (BTN) in Kabupaten Bungo. Data were collected through questionnaires distributed to BTN customers who have taken out KPR. Data analysis was performed using multiple regression techniques. The results show that brand image and service quality have a positive and significant influence on KPR financing decisions. Additionally, lifestyle moderates the relationship between brand image and KPR financing decisions, as well as between service quality and KPR financing decisions. These findings highlight the importance of enhancing brand image and service quality and considering customer lifestyle in designing KPR products and services.    
Co-Authors Abdul Aziz Ade Octavia Ade Octavia Agus Solikhin Agus Solikhin, Agus Almuluk Fajar Zuhri Amir Husni Andang Fazri Andika Dwi Larecsa Asih Retno Pungki Cici Carmiasih Dahmiri Darmaileny Darmaileny Dea Rusita Dewi, Wifiani Sukma Dwi Kurniawan Elliyana, Dessy Fahlefi, Izal Fathiyah Fathiyah Febriansyah, Wahyu Firmansyah Firmansyah Firmansyah Firmansyah Firmasari, Puja Guspianto Guspianto Hartoyo Hartoyo Hasbiallah, Hapis HAT, Stefani Idham Khalik Idham Khalik, Idham Irfan Hassandi Jihan, Salsandra JOHAN ERYANTO KHOIRUN NI’MAH Larissa, Luna Laila Lina Mustika Reni M, Musnaini Mardiana R Maryati Ningsih Melsa Srikandi MIKA MAYASARI Mugi Rahayu Muhammad Haris Saputra Muhammad Irsyad Muhammad Safri Musnaini Musnaini musnaini musnaini Musnaini Musnaini Ningsi Trilianah Ningsih, Maryati NINIK VURWANTI Novita Sari NUR AFRIYANI Nurlaila, Endang Octora, Shinta PAUZI, PAUZI Prayogi Prayogi Puja Firmasari R.S, Salsa Faradilla Rachmawati Annisaa Ramadhani Raja Bastian Kristanto Ramadhan, Syabani Rendi Aditya Alfanza Retno Putri Lestari Rike Setiawati Rusita, Dea Sadzali, Asyhadi Mufsi Safrudin Dwi Apriyanto Sembiring, Rinawati Shinta Octora Shofia Amin Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Sihombing, Jul Kono Sry Rosita Sumarni Sumarni Tona Aurora Lubis Widiastuti, Fitri Widiatmoko, Agus Yosefa, Yessa Okta Yosi Fadillah Zulfina Adriani Zulfina Andriani