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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Ekonomi Bisnis MIX : Jurnal Ilmiah Manajemen Edukasi: Jurnal Pendidikan dan Pengajaran Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi dan Bisnis IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Madani Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Utsaha: Journal of Entrepreneurship Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Manajemen Kewirausahaan dan Teknologi
Fitriaty, Fitriaty
Fakultas Ekonomi Dan Bisnis, Universitas Jambi
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Challenges and strategies for sustainable heritage tourism development through local community empowerment Fitriaty, Fitriaty; Amin, Shofia; Musnaini, Musnaini; Elliyana, Dessy; Widiatmoko, Agus; Saputra, Muhammad Haris; Larissa, Luna Laila
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i2.11309

Abstract

This research focuses on the critical challenges and strategies in developing sustainable tourism in the Jambi Province Heritage Site area by involving the active participation of local communities. Sustainable tourism is defined as an approach to tourism that aims to maintain sustainability in terms of economic, social, and environmental aspects. The research method approach includes the use of mixed methods, combining qualitative analysis using QDA Miner software and quantitative analysis with SmartPLS. The results showed that active local community empowerment and socio-cultural factors have a significant impact on sustainable tourism. The implications of this study highlight the need for a holistic approach that brings together the values of culture, nature and the tourism ecosystem to achieve sustainability goals. Sustainable tourism is not simply a replication of urban planning improvements, but must combine the values of nature, community cooperation, and cultural preservation with community welfare. This research provides a meaningful contribution in formulating sustainable tourism models and strategies that can be applied in Jambi Province, focusing on cultural and environmental preservation efforts and improving community welfare through local community empowerment to achieve sustainable tourism development.
MODEL PENINGKATAN KINERJA PEGAWAI BADAN KEPEGAWAIAN DAERAH PROVINSI JAMBI HAT, Stefani; Fitriaty, Fitriaty
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33023

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial leadership dan learning agility terhadap kinerja pegawai Badan Kepegawaian Daerah Provinsi Jambi, melalui innovative work behavior. Sampel penelitian yang digunakan sebanyak 85 orang responden, yang diambil dengan menggunakan teknik sampling jenuh. Jenis data yang dikumpulkan meliputi data primer yang berupa hasil isian kuesioner entrepreneurial leadership, learning agility, innovative work behavior, dan kinerja pegawai, serta data sekunder berupa hasil publikasi lainnya seperti; buku, jurnal-jurnal dan dokumen lainnya yang ada hubungannya dengan topik penelitian ini. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan metode analisis statistik deskriptif dan analisis verifikatif berupa Partial Least Square (PLS). Hasil analisis direct effect membuktikan bahwa; (1) entrepreneurial leadership secara langsung berpengaruh tidak signifikan terhadap innovative work behavior, (2) learning agility secara langsung berpengaruh signifikan terhadap innovative work behavior, (3) innovative work behavior secara langsung berpengaruh signifikan terhadap kinerja pegawai, (4) entrepreneurial leadership secara langsung berpengaruh tidak signifikan terhadap kinerja pegawai, (5) learning agility secara langsung berpengaruh signifikan terhadap kinerja pegawai. Sementara hasil analisis indirect effect membuktikan bahwa; (1) entrepreneurial leadership secara tidak langsung berpengaruh tidak signifikan terhadap kinerja pegawai, melalui innovative work behavior, dan (2) learning agility secara tidak langsung berpengaruh signifikan terhadap kinerja pegawai, melalui innovative work behavior. Hasil penelitian ini berimplikasi terhadap upaya peningkatan ketangkasan pegawai dalam hal menghadapi tekanan kerja dan kemampuan problem solving, serta peningkatan kemampuan inovasi pada pimpinan khususnya dalam hal pengembangan layanan yang dapat memberikan nilai tambah bagi organisasi dan masyarakat. Melalui upaya-upaya tersebut diharapkan dapat meningkatkan innovative work behavior dan kinerja pegawai di waktu yang akan datang
MODEL KEPUTUSAN PEMBELIAN SMARTPHONE APPLE MELALUI AKTIVITAS PEMASARAN MEDIA SOSIAL, INOVASI PRODUK, DAN BRAND IMAGE Dewi, Wifiani Sukma; Fitriaty, Fitriaty; Musnaini, Musnaini
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas pemasaran media sosial dan inovasi produk terhadap keputusan pembelian smartphone iPhone, melalui brand image. Sampel penelitian yang digunakan sebanyak 384 orang responden, yang diambil dengan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner dengan format skala Likert. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan metode analisis statistik deskriptif dan analisis verifikatif berupa Partial Least Square (PLS). Hasil analisis direct effect membuktikan bahwa; (1) aktivitas pemasaran media sosial secara langsung berpengaruh signifikan terhadap brand image dan keputusan pembelian, (2) inovasi produk secara langsung berpengaruh signifikan terhadap brand image dan keputusan pembelian, dan (3) brand image secara langsung berpengaruh signifikan terhadap keputusan pembelian. Sementara hasil analisis indirect effect membuktikan bahwa; (1) aktivitas pemasaran media sosial secara tidak langsung berpengaruh signifikan terhadap keputusan pembelian, melalui brand image, dan (2) inovasi produk secara tidak langsung berpengaruh signifikan terhadap keputusan pembelian, melalui brand image. Hasil penelitian ini berimplikasi terhadap upaya peningkatan brand image dan keputusan pembelian smartphone iPhone melalui pengambangan ide-ide yang lebih inovatif dan kreatif untuk seri iPhone berikutnya.
DEVELOPING A GOVERNANCE MODEL FOR SOUVENIR MSMES AND SOUVENIR CENTERS Lubis, Tona Aurora; Firmansyah, Firmansyah; Solikhin, Agus; Fitriaty, Fitriaty; Ningsih, Maryati
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.688

Abstract

This study explores the relationship between MSME souvenir governance and souvenir center governance in the context of supporting regional tourism in Jambi Province, Indonesia. The research addresses the challenges faced by MSME operators in accessing souvenir centers, such as limited skills, high raw material costs, and insufficient marketing knowledge, which hinder the overall tourism experience. To address these issues, this study develops a governance model based on key indicators that influence the efficiency and effectiveness of both MSME vendors and souvenir centers. The study employs a quantitative research approach, using purposive sampling to gather data from 100 MSME operators and souvenir center managers. The data is analyzed using Structural Equation Modeling (SEM) with SmartPLS software to evaluate the relationship between governance variables. The findings reveal that Product Quantity is the most influential factor in MSME souvenir governance, indicating that business actors must focus on maintaining consistent product supply. Meanwhile, Distance is the most significant indicator for souvenir center governance, highlighting the importance of strategic locations to attract customers. The study concludes that the governance practices of MSME souvenir vendors positively impact the governance of souvenir centers. This research provides valuable insights into improving governance structures in the souvenir industry, promoting better collaboration between MSME vendors and souvenir centers to support sustainable business growth.
The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO Sihombing, Jul Kono; Octavia, Ade; Fitriaty, Fitriaty
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.36237

Abstract

This study analyzes the influence of brand image, service quality, and lifestyle on the decision to finance home ownership loans (KPR) at Bank Tabungan Negara (BTN) in Kabupaten Bungo. Data were collected through questionnaires distributed to BTN customers who have taken out KPR. Data analysis was performed using multiple regression techniques. The results show that brand image and service quality have a positive and significant influence on KPR financing decisions. Additionally, lifestyle moderates the relationship between brand image and KPR financing decisions, as well as between service quality and KPR financing decisions. These findings highlight the importance of enhancing brand image and service quality and considering customer lifestyle in designing KPR products and services.    
Peran Digital Marketing Tiktok dan Elektronik Word of Mouth dalam Keputusan Pembelian Fashion pada Gen Z Wanita Lina Mustika Reni; Musnaini Musnaini; Fitriaty Fitriaty
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.878

Abstract

This study aims to examine the role of digital marketing and electronic word of mouth on fashion purchasing decisions among Gen Z women. This study is a quantitative research type. The determination of the number of samples in this study was 96 respondents with the sampling technique used was Purposive Sampling and the sampling method used was Non-Probability Sampling. The primary data used was obtained through a digital questionnaire, namely Google Form with a Likert scale. The data analysis method in this study used SPSS (Statistical Product and Service Solution) using IBM SPSS Statistics 25 For Windows software. The results of this study indicate that digital marketing and electronic word of mouth have a positive and significant effect on fashion purchasing decisions among Gen Z women.
Sustainable Tourism Development Through Social Empowerment Fitriaty, Fitriaty; Rosita, Sry; Fazri, Andang; Saputra, Muhammad Haris
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.008

Abstract

Objectives: This research aims to develop a sustainable tourism development model through social empowerment, prioritizing local wisdom, infrastructure, and Human resources management strengthened by government rule.Methodology: This study uses a quantitative approach by distributing questionnaires to 270 tourists using convenience sampling techniques, who visiting the main destinations in Jambi province consisting of 9 districts and 2 cities and the data is processed using smart PLS, a qualitative method by conducting Focus Group discussions to obtain validation of the findings of the research results that are adjusted to the facts from the opinions of experts.Finding: This study found that local wisdom and human resource management significantly influence sustainable tourism development, while infrastructure does not directly contribute to tourism sustainability. Social empowerment plays a crucial role in strengthening the relationship between local wisdom, infrastructure, and human resource management through government rule.Conclusion: The key implication of these findings underscores the importance of effective social empowerment and governance in ensuring the long-term sustainability of the tourism sector. Therefore, policies that encourage active participation of local communities in tourism management should be developed, supported by training and capacity-building programs to enhance workforce adaptability to market and technological changes. Tourism industry players in Jambi to integrate local wisdom into business models and destination management to enhance attractiveness and sustainability. Further research is needed to explore more effective mechanisms for strengthening social empowerment and tourism governance through community-based approaches, as well as to examine the impact of fiscal policies and economic incentives on tourism sustainability. Overall, this study highlights the necessity of collaboration between governments, local communities, and private sector stakeholders to build a resilient and sustainable tourism ecosystem.
PENGARUH LITERASI DIGITAL DAN STRATEGI BISNIS ONLINE TO OFFLINE (O2O) TERHADAP BUSINESS SUSTAINABILITY DI ERA DIGITAL DENGAN EMPLOYEE CREATIVITY SEBAGAI VARIABEL MEDIASI (STUDI PADA UMKM MITRA MARKETPLACE PARTO.ID) Jihan, Salsandra; Fitriaty, Fitriaty; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37735

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Literasi Digital, Strategi Bisnis Online to Offline (O2O), dan Employee creativity terhadap Business sustainability pada UMKM yang bermitra dengan Marketplace Parto.id di Kota Jambi, dengan Employee creativity sebagai variabel mediasi. Pendekatan kuantitatif digunakan dengan teknik purposive sampling pada 88 responden. Analisis data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui Smart PLS 4.0 untuk menguji validitas outer model dan hubungan antar variabel pada inner model. Hasil penelitian menunjukkan bahwa Literasi Digital tidak berpengaruh langsung terhadap Business sustainability, namun memiliki pengaruh signifikan melalui mediasi Employee creativity. Sementara itu, Strategi Bisnis O2O berpengaruh positif dan signifikan baik secara langsung maupun melalui mediasi Employee creativity. Temuan ini menekankan pentingnya peningkatan literasi digital dan kreativitas karyawan sebagai kunci keberhasilan strategi O2O untuk meningkatkan keberlanjutan bisnis UMKM di era digital.
The Equality of Material and Non-Material Culture in Reconstructing Muarajambi Temple as Center of Education Fitriaty, Fitriaty; Sadzali, Asyhadi Mufsi; Husni, Amir; Octavia, Ade
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4156

Abstract

Archaeological research in various parts of Indonesia has helped the construction of local and national identities as a unifying narrative of the nation. The results of archaeological research on the Srivijaya Kingdoms have been used as a historical basis for building Indonesia's identity as a maritime and agrarian nation spread across the archipelago. Archaeological research has grown rapidly since the 1800s and focuses on material culture such as artifacts and features without seeing other non-material objects around them. This paradigm produces a limited narrative that only views humans as the solo actors in the process of cultural formation in civilization, while non-material objects such as the natural environment have been marginalized from the process of identity reconstruction. This phenomenon raises the question of what approach can accommodate material and non-material culture used in one whole perspective in reconstructing identity. This article is theoretical with a desk study of Witmore's thoughts. From the review, it is known that the symmetrical archaeology approach places material and non-material culture as equal data in interpreting the past which produces a more in-depth narrative with various perspectives. Symmetrical archaeology is also able to see the role of non-material culture such as the environment, and thought as active actors in the process of cultural formation. Symmetrical archaeology bridges the connectivity between identities in comprehensive narrative.
Pelatihan Pengembangan Kawasan Minapolitan Dalam Meningkatkan Perekonomian Di Desa Teluk Ketapang Kabupaten Batanghari Melalui Perbaikan Kemasan Dan Promosi Digital Pada Olahan Ikan Patin M, Musnaini; Rosita, Sry; Sumarni, Sumarni; Fitriaty, Fitriaty; Elliyana, Dessy; Yosefa, Yessa Okta; Nurlaila, Endang; Febriansyah, Wahyu; Lestari, Retno Putri; R.S, Salsa Faradilla; Ramadhan, Syabani; Irsyad, Muhammad
Bakti Cendana Vol 6 No 1 (2023): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.6.1.2023.49-55

Abstract

Tujuan kegiatan pengabdian pada masyarakat ini memberdayakan kelompok tani desa Teluk Kepatang Kab, Batanghari. Pemberdayaan dengan pemanfaatan budidaya ikan patin bernilai ekonomi untuk meningkatkan kesejahteraan anggota kelompok, pemasaran dan multiflier effect kepada masyarakat desa lainnya. Tujuan lainnya untuk transfer knowledge dan technology terkait penggunaan sitem E-Commerce berbasis web. Metode yang digunakan berupa sosialisasi, dan pelatihan inovasi kemasan serta pembuatan sistem promosi E-Commerce berbasis web berupa pemanfaatan akun media sosial (seperti: Instagram, Facebook, dan tiktok) dan aplikasi Shopee. Metode pengabdian menggunakan Focus Group Discussion dan teknik PPM menggunakan manajemen usaha yaitu Planning- Implementing - Controling, dan Evaluating. Hasil anaslisa menunjukkan ada efek positif penggunaan media sosial-e commerce sebagai sarana promosi dan perkembangan usaha dari inovasi kemasan produk. Evaluasi menunjukkan ada pengingkatan pangsa pasar yang lebih luas, dan inovasi pengemasan produk serta meningkatnya ide usaha kelompok tani Harapan Maju.
Co-Authors Abdul Aziz Ade Octavia Ade Octavia Agus Solikhin Agus Solikhin, Agus Amir Husni Andang Fazri Andika Dwi Larecsa Asih Retno Pungki Billy Alberto Cici Carmiasih Dahmiri Darmaileny, Darmaileny Dea Rusita Dewi, Wifiani Sukma Dwi Kurniawan Elliyana, Dessy Fahlefi, Izal Fathiyah Fathiyah Febriansyah, Wahyu Firmansyah Firmansyah Firmasari, Puja Guspianto Guspianto Hartoyo Hartoyo Hasbiallah, Hapis HAT, Stefani Hz, Ridho Akbar Idham Khalik Idham Khalik, Idham Irfan Hassandi Jihan, Salsandra JOHAN ERYANTO KHOIRUN NI’MAH Kristanto, Raja Bastian Larissa, Luna Laila Lina Mustika Reni M, Musnaini Mardiana R Melsa Srikandi MIKA MAYASARI Mugi Rahayu Muhammad Haris Saputra Muhammad Irsyad Muhammad Safri Musnaini Musnaini Musnaini musnaini musnaini Musnaini Musnaini Ningsi Trilianah Ningsih, Maryati NINIK VURWANTI Novita Sari NUR AFRIYANI Nurlaila, Endang Octora, Shinta PAUZI, PAUZI Prayogi Prayogi Puja Firmasari R.S, Salsa Faradilla Rachmawati Annisaa Ramadhani Ramadhan, Syabani Rendi Aditya Alfanza Retno Putri Lestari Rike Setiawati Rusita, Dea Sadzali, Asyhadi Mufsi Safrudin Dwi Apriyanto Sembiring, Rinawati Shinta Octora Shofia Amin Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Sihombing, Jul Kono Sry Rosita Sumarni Sumarni Tona Aurora Lubis Widiastuti, Fitri Widiatmoko, Agus Yosefa, Yessa Okta Yosi Fadillah Zuhri, Almuluk Fajar Zulfina Adriani Zulfina Andriani