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All Journal Jurnal Sosio Ekonomika Bisnis SOCA: Jurnal Sosial Ekonomi Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Media Agribisnis (MeA) Journal of Agribusiness and Local Wisdom Jurnal Bisnis Tani Journal of Agri Socio Economics and Business Khazanah Intelektual Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Akademika Baiturrahim Jambi
Endy Effran
Universitas Jambi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Marketing Mix Analysis of Banana Chips in Darma Jaya Agroindustry in Jambi City Mayshinta, Rosa; Wahyuni, Ira; Effran, Endy; Fathoni, Zakky; Yulismi, Yulismi
JALOW | Journal of Agribusiness and Local Wisdom Vol. 8 No. 2 (2025): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v8i2.46525

Abstract

This research aims to (1) Describe the general picture of Darma Jaya Agroindustry (2) Analyze the marketing mix strategy applied by Darma Jaya Agroindustry. The analysis method used is quantitative descriptive with an assessment using a Likert scale (4,3,2,1). The number of respondents in this research was 30 consumers of Agroindustry Darma Jaya banana chips. The result of this research show that : (1) The production process activities of Agroindustry Darma Jaya are carried out by processing the main raw material in the form of horn bananas into banana chips in various flavors, with a workforce of 15 people. Production is carried out every day and the products are distributed to distributors and resellers. (2) The application of the marketing mix elements of 7P Agroindustry Darma Jaya, namely the aspects of product, price, place, people, and process, shows a good category based on the tendency of the averafe score. However, it still has aspects that fall into the less good category, namely promotion and physical evidence. Thefore, Darma Jaya Agroindustry is advised to maintain and improve the quality of aspects that are already good and make improvements to aspects that are still less than optimal, especially in terms of promotion strategies and improving physical evidence. Keywords: Marketing mix, Banana chips, Agroindustry, Likert scale
Analysis of Factors Affecting Indonesia's Crude Palm Oil (CPO) Export Volume to China (1990-2023) Inayah Salwa, Adinda; Suandi, suandi; Effran, Endy
JALOW | Journal of Agribusiness and Local Wisdom Vol. 8 No. 2 (2025): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v8i2.46973

Abstract

This study aims to describe the characteristics of the development of Indonesia's CPO export volume to China, Indonesia's CPO production, CPO exports, exchange rates, Indonesia's inflation, and output from 1990-2023. This study uses secondary data obtained from UN Comtrade with HS Code 151110, the World Bank, the Central Bureau of Statistics and other sources related to this study. Data processing was carried out using multiple linear regression analysis tools with the ECM (Error Correction Model) method using Eviews Version 12 software. Statistical testing in this study used short-term estimates. The results of the study show that the development of Indonesia's CPO export volume to China, Indonesia's CPO production, CPO export prices, exchange rates, China's GDP, and Indonesia's inflation fluctuate every year.
RESPON PETANI TERHADAP PENGENALAN TEKNOLOGI DAN MANAJEMEN PABRIK KELAPA SAWIT MINI Rahman, A; Ningsih, Rozaina; Fauzia, Gina; Effran, Endy
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 26 No 02 (2023): Bahasa Inggris
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v26i02.27022

Abstract

This research is based on the theory of farm household economics developed by Nakajima, modified by incorporating Miller’s concept of household investment. The aim of this study is to determine whether the Nucleus Estate Smallholder (PIR) Project has succeeded in developing farmers’ ability to invest at the household level. The research was conducted in the Sungai Bahar area, involving 100 independent smallholder respondents from the former oil palm PIR project. The collected data were processed descriptively. The findings show that during the middle period up to about two-thirds of the planting cycle, oil palm cultivation with a land area of 2 hectares still generates a surplus between revenue and costs, enabling farmers to make investments. However, after passing that period—entering the final stage of the planting cycle—there is an indication that 2-hectare oil palm farmers are no longer able to set aside income for replanting or other investments. Independent oil palm smallholders from the ex-PIR project who have successfully made investments are proven to be more resilient in maintaining oil palm plantations that have not yet been replanted, due to the availability of alternative sources of income. The findings of this study suggest that in the last phase of the planting cycle, when production decreases and maintenance expenses remain high, smallholder farmers do not have enough cash to replant. This highlights the need for state support (subsidies, soft loans, and revitalization initiatives) to keep smallholder farmers from becoming locked in a cycle of old, unproductive plantations. Furthermore, farmer empowerment programs should include household economic diversification, not simply palm oil output.
ANALISIS PENDAPATAN DAN KESEJAHTERAAN PETANI KARET DI KECAMATAN MUARA BULIAN KABUPATEN BATANGHARI Nainggolan, Saidin; Effran, Endy; Safitri, Nadia
JALOW | Journal of Agribusiness and Local Wisdom Vol. 6 No. 1 (2023): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v6i1.40263

Abstract

The objectives of this study are: 1) to find out the picture of rubber farming in Muara Bulian District, Batanghari Regency, 2) to find out the income and welfare of rubber farmers in Muara Bulian District, Batanghari Regency and 3) to analyze the relationship between income and welfare of rubber farmers in Muara Bulian District, Batanghari Regency. This study uses a random sampling method. The sampling technique uses the Slovin formula from Taro Yamanae. The sample size is 83 farmers. The results of this study show that: 1) Rubber plants are one of the commodities cultivated in Muara Bulian District, Batanghari Regency. This research was conducted on farmers who are owners as well as cultivators. The average land area owned is 1-3 ha with an average plant lifespan of 20 years. 2) the average income of rubber farmers in Muara Bulian District is Rp. 21,711,783/year, and the average monthly income is Rp. 1,809,315/month. based on BPS criteria from 8 welfare indicators is included in the good category, namely 59 farmers or 71.08%. 3) Based on the results of the Chi square test, it was obtained that the relationship between income and the level of welfare of rubber farmers, the relationship between the two variables was significantly associated, namely X2calculate = 9.275 and X2table = (a=5%, df=1)=3.84, then the value of  X2calculate > X2table then accept H1, which means that there is a relationship of income to the level of welfare of rubber farmers in Muara Bulian District, Batanghari Regency
ANALYSIS OF CONSUMER PREFERENCES AND SATISFACTION WITH BULOG RICE SALES IN ALAM BARAJO DISTRICT, JAMBI CITY tamara, vidiya; Suandi, Suandi; Effran, Endy
JALOW | Journal of Agribusiness and Local Wisdom Vol. 6 No. 2 (2023): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v6i2.40595

Abstract

ABSTRACT The increasing competition in the rice market in Indonesia encourages the importance of understanding consumer preferences and satisfaction levels for rice sold by the Logistics Affairs Agency (Bulog). This study aims to (1) describe the socio-economic situation of Bulog rice consumers in Alam Barajo District, Jambi City, (2) to analyze consumer preferences and satisfaction with Bulog rice, and (3) to analyze socio-economic influencing factors on Bulog rice consumer preferences. The research was conducted in Alam Barajo District, Jambi City. The research was conducted for three calendar months. The data used were primary data and secondary data with a total of 50 respondents. The data was analyzed by means of statistical tests by regression method and satisfaction test. The results of consumer research have a high level of satisfaction and interest in Bulog rice, Importance Performance Analysis (IPA) analysis of rice attributes that are included in the main priority quadrant (I) are cleanliness, texture and price. The attribute that is included in the quadrant that maintains its achievement (II) is endurance. The attributes included in the low priority quadrant (III) are the aroma and integrity and uniformity of rice.The attributes included in the satisfactory quadrant (IV) are color and distribution services. The Customer Satisfaction Index (CSI) analysis results of the satisfaction index obtained are 0.7767 which means it is in the satisfied category. Consumer preferences are influenced by income, number of family members, amount of household expenses, and employment while those that do not affect preferences are age and education.
MARKETING MIX STRATEGY OF TOFU PRODUCTS IN TOFU AGROINDUSTRY IN JAMBI CITY Almira, Inez; Fitri, Yanuar; Effran, Endy
JALOW | Journal of Agribusiness and Local Wisdom Vol. 6 No. 2 (2023): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v6i2.40786

Abstract

This research aims to (1) Describe the general picture of the tofu agroindustry in Jambi City, (2) Analyze aspects of the marketing mix that has been implemented by the tofu agroindustry in Jambi City. The selection of the research location was carried out purposively by considering production capacity and number of workers. Respondents in this research are agro-industry owners. The analytical method used is descriptive qualitative by providing assessments using a Likert scale (4,3,2,1). The results of this research show that, (1) the Tofu Koni, Tagor Kuring, and Ghaizan Alfarizi agro-industry is an industry that produces wet tofu and dry tofu located in Jambi City with different numbers of workers, namely 9 people, 6 people, and 3 people. . Production activities are carried out every day and use grinding machine technology. Products are distributed to market distributors in Jambi City. The selling price of the product is different for each agro-industry starting from Rp. 600 – Rp. 11,000, (2) The overall implementation of the 7P marketing mix strategy implemented by Tahu Koni Agroindustry, Tagor Kuring Agroindustry, and Ghaizan Alfarizi Agroindustry is in the good category. The three agro-industries can maintain aspects of the marketing mix that are in the good category and improve and improve aspects of the marketing mix that are still in the poor category. Aspects that need to be improved are the promotion aspect, the people aspect and the physical evidence aspect.
CONTRIBUTION OF RAIN-FED RICE FARMING INCOME TO HOUSEHOLD INCOME IN SEKERNAN DISTRICT, MUARO JAMBI REGENCY yusafriyani, fitra; Wahyuni, Ira; Effran, Endy
JALOW | Journal of Agribusiness and Local Wisdom Vol. 7 No. 2 (2024): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v7i2.41646

Abstract

This research aims to: 1). Describe the business patterns of lowland rice farmers in Sekernan District, Muaro Jambi Regency.2). Analyze the income of lowland rice farming based on existing business patterns in Sekernan District, Muaro Jambi Regency. 3). Analyzing how much income from lowland rice farming based on business patterns contributes to farmers' income in Sekernan District, Muaro Jambi Regency. This research was carried out in Pulau Kayu Aro Village and Tantan Village, Sekernan District, Muaro Jambi Regency. The sampling technique used Simple Random Sampling with a sample size of 92 sample farmers. The sample in this research was Rice Farmers who planted IP 100 or once a year. The census method used in data use. Analysis refers to a quantitative approach, using revenue and income analysis. The research results show that there are 4 business patterns in the research location. Pattern I is lowland rice farming, oil palm farming, Pattern II is lowland rice farming and rubber farming, Pattern III is lowland rice farming, oil palm farming and rubber farming, Pattern IV is lowland rice and other farming, Average income of the largest farmers Lowland rice farming originates from Business Pattern III, namely lowland rice farming, oil palm farming and rubber farming with a nominal value of IDR. 75,885,203/farmer/year. The largest contribution of lowland rice farming income to farmers' total income is in business pattern II, namely lowland rice and rubber farming at 48.7%.  
Analysis of Sugarcane Agroindustry Income: Case Study on Sugarcane Brown Sugar Agroindustry in Sungai Asam Village, Kayu Aro District, Kerinci Regency Oliviandari, Windi; Yanita, Mirawati; Effran, Endy
JALOW | Journal of Agribusiness and Local Wisdom Vol. 7 No. 2 (2024): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v7i2.42565

Abstract

This study aims to: (1) Describe an overview of the sugar cane brown sugar processing agro-industry in Sungai Asam Village, Kayu Aro Barat Subdistrict, Kerinci Regency. (2) Analyze the income and acceptance of sugar cane brown sugar agro-industry in Sungai Asam Village, Kayu Aro Barat Subdistrict, Kerinci Regency. Data collection in this thesis was conducted using observation and interview methods. Interviews were conducted with 7 agro-industries located in Sungai Asam Village, West Kayu Aro Subdistrict, Kerinci Regency. The analysis method used is descriptive analysis analysis, income analysis. Based on the results of the study, there are 16 agro-industries that developed in Sungai Asam Village, West Kayu Aro Subdistrict, Kerinci Regency, spread across four hamlets. One of the hamlets that has the most agroindustry is Block C Hamlet with a total of 7 agroindustries (1) The Sugar Cane Agroindustry in Sungai Asam Village is still categorized as a small-scale industry which is founded on the background because the majority of the people of Sungai Asam Village plant sugar cane plants. (2) The average income received by the cane brown sugar agroindustry is greater than the UMP value of Kerinci Regency. From the results of these calculations, the average R / C Ratio value of agro-industry is 2.22, so agro-industry in Sungai Asam Village, Kayu Aro District, Kerinci Regency is feasible or profitable to continue.  
ANALYSIS OF CASSIAVERA FARMING DEVELOPMENT STRATEGY IN KERINCI REGENCY Ulma, Riri Oktari; Nurchaini, Dewi Sri; Effran, Endy
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 02 2022 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.485 KB) | DOI: 10.31186/jagrisep.21.2.367-380

Abstract

The purpose of this study are describes general picture of Cassiavera farming in Kerinci Regency, and Identifying any strategies and alternative strategies that can be applied in developing Cassiavera farming in Kerinci Regency. Research data is sourced from primary and secondary data. Data collection techniques are taken by means of observation, in-person interview, and indepth interview. Determination of sample regions is done by the Stratified–Cluster random sampling method, where the technique combines stratafication and cluster methods. Meanwhile, the determination of farmer respondents was taken using the slovin technique. Data analysis in descriptive and SWOT analysis.  The results showed that the development of Cassiavera farming in Kerinci Regency uses S-O strategy which is a combination of strength and opportunity factors, with alternative strategies that can be applied, namely maintaining the quality of Cassiavera to maintain the superior advantage of Cassiavera as Indonesia's superior export commodity to meet high market demand.
Pola Saluran Pemasaran Agroindustri Kopi Bubuk Di Desa Muara Madras Kecamatan Jangkat Kabupaten Merangin Kurniasih, Siti; Effran, Endy
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.22

Abstract

This study aims 1) To describe the marketing location of coffee powder in Muara Madras Village in Merangin Regency and outside Merangin Regency. 2) To find out the pattern of marketing channels for ground coffee agroindustry in Muara Madras Village, Jangkat District, Merangin Regency. 3) To find out the marketing efficiency channel for coffee powder in Muara Madras Village, Jangkat District, Merangin Regency. This research was conducted from 21 June 2021 to 02 July 2021 with primary and secondary data sources. The analytical method used in this research is descriptive qualitative and quantitative analysis with a sample of 3 agroindustry 19 traders. The results showed that 1) The distribution of marketing locations for ground coffee in Muara Madras Village from the total distribution of 70 percent of ground coffee marketing was in Merangin Regency, namely Bangko District and sales out of Merangin Regency, 2) Marketing of ground coffee in Muara Madras Village consisted of 3 marketing channel patterns, namely: (I) agroindustry - final consumers, (II) agroindustry - sub-district retailers - final consumers, (III) agroindustry - village retailers - final consumers. 3) Based on the marketing efficiency indicators with the marketing margin approach, the technical marketing efficiency index (IET), and the economic efficiency index (IEE) it has been explained that of the three marketing channel patterns, agro-industry I (agro-industry – end consumer) is more efficient in terms of the margin of the marketing pattern. I am more efficient because there is no price difference between agro-industry and end consumers and based on marketing efficiency, technical efficiency index (IET), and economic efficiency index (IEE) my marketing channel pattern is more efficient than other marketing channel patterns.Keywords: Marketing Distribution, Marketing Channel Pattern, Marketing Efficiency, Ground Coffee
Co-Authors A Rahman Alamsyah, Zulkilfi Almira, Inez Ardhiyan Saputra, Ardhiyan Arsyad Lubis Asropi Dewi Sri Nurchaini dewi sri nurchaini, dewi sri Dompak Napitupulu Elwamendri Fauzia, Gina Febiola Silalahi, Fenny Fidi Kaseta Pratama FITRY TAFZI Fuad Muchlis Hasmar, Wanti Inayah Salwa, Adinda Lizawati Lizawati Mayshinta, Rosa Mirawati Yanita Napisah, Sri Oliviandari, Windi Puad, Laylin Raden Mohamad Herdian Bhakti Rini Mustikasari Kurnia Pratama Riri Oktari Ulma Rozaina Ningsih, Rozaina Saad Murdy Safitri, Nadia Saidin Nainggolan, Saidin Siti Kurniasih Siti Kurniasih Siti Kurniasih Suandi Sugiarto, Rahmat tamara, vidiya Umi Budi Rahayu Yanuar Fitri, Yanuar Yulismi, Yulismi yusafriyani, fitra Yusma Damayanti Yusma Damayanti Zakiah Zakiah zakky fathoni, zakky