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All Journal Kertha Patrika Journal of Indonesian Tourism and Development Studies Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal Pengabdian UntukMu NegeRI Jurnal Mirai Management International Research Journal of Management, IT & Social Sciences JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Jurnal Ilmiah Manajemen dan Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan International Journal of Social Science Economic Reviews Journal International Journal of Applied Sciences in Tourism and Events Media Bina Ilmiah Jurnal Sains Terapan Pariwisata Journal of Innovative and Creativity As-Syirkah: Islamic Economic & Financial Journal
Ni Nyoman Sri Wisudawati
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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The "Melukat" Tradition As Millennial Religious Tourism In Badung, Bali Putu Ratna Juwita Sari; Ni Nyoman Sri Wisudawati; Ni Made Dhian Rani Yulianti
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 24, No 2 (2022): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v24.n2.p241-248.2022

Abstract

One of the religious tourisms known as melukat in Bali is a form of spiritual tourism that initially aims to gain peace of mind and draw closer to God Almighty. The increasing number of tourists who are interested in melukat lately is due to various other motivations such as getting recognition from others. Social media is one form of communication media used by the millennial generation to find information about the purpose of melukat which is currently viral. The aim of this study was to determine the motivation of the millennial generation to do this religious travelling and to find out whether the Fear of Missing Out (FoMO) phenomenon is one of the causes of the millennial generation to carry out this activity. The research method used in this research was qualitative. It was conducted using primary data and the data collection through observation and interviews with the local guide, tourists, and the priest at the location of melukat.The findings of the study indicate that the motivation for traveling by most of the millennial tourits is to follow the trend that is currently popular on their social media and their fear of not being able to match the community. Based on this phenomenon, it is essential to prepare an attractive and advantageous tourism 
STRATEGI PEMASARAN DALAM PENGEMBANGAN DESA WISATA SIDATAPA KECAMATAN BANJAR KABUPATEN BULELENG A. A. Istri Agung Maheswari; A. A. Ngr. Oka Suryadinatha G; Ni Putu Yunita Anggreswari; Nyoman Sri Manik Parasari; Ni Nyoman Sri Wisudawati
Media Bina Ilmiah Vol. 17 No. 10: Mei 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism village is a form of combination of accommodation, attractions, supporting facilities that are presented in the pattern and structure of community life that blends with culture, nature, art and traditions that apply to the community. With the existence of this tourism village, it is expected to be able to grow and develop into the management of a tourism business sector, and requires the right marketing strategy. One of the villages that has tourism potential to be developed is Sidatapa Village. Sidatapa Village, known as Baliaga Village, has natural beauty, very unique regional arts and ancestral cultural heritage in the form of traditional houses that must be preserved. However, in its development there are still obstacles, especially in terms of promotion and marketing. To be able to survive and thrive in the tourism industry, a marketing strategy is needed by the destination manager. Data collection was carried out through observation, literature study and interviews with village officials and environmental awareness leader group who are responsible for tourism in Sidatapa Village. Strategy analysis is done by using SWOT analysis. Based on the results of the analysis, it was found that there needs to be a promotion strategy and increase cooperation, re-branding image of tourist destinations, forming a professional team and preparing tour package rates, as well as further optimizing tourism products and the performance of tourism destination managers in Sidatapa Village
Mapping The Potential Creative Tourism Based Community to Build Creative Experience in Gianyar Regency Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari; Ni Wayan Widhiasthini
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 25, No 2 (2023): December
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v25.n2.p252-257.2023

Abstract

Gianyar regency has a diverse culture and crafts as one of authentic tourism attraction. This study aims to map the creative tourism potential in accordance with the distinction of the artisan village in Gianyar regency. This study solely examined the tourism potential of 14 creative village that had been identified by the government tourism office have creative potential to support promote Gianyar district as a World Craft City in 2023. In this study, a qualitative approach, checklist of observations was also made in each creative village along with interviews with informants from the Gianyar Regency Tourism Office and village head. Each village’s uniqueness and characteristics can be displayed by the development of creative ideas in packaging tourism potential as attractiveness and also other potential to support the main characteristic of the village to create branding of each village. Gianyar needs to market its tourist villages because the tourism potential of many of the villages is essentially comparable, so branding is necessary to each village to create their own identity and have competitiveness. Mapping of natural, cultural and arts made possibilities can be used to ascertain a village’s identity. Based on finding from 14 creative villages in Gianyar regency, it is possible to focus on expanding tourism potential in general while also creating creative tourism such as: Development of a Creative Tourism Village based on the crafts Industry, Development of Gastronomy-based Creative Tourism Villages, Development of a creative tourism village based on performing arts, Development of Nature-based Creative Tourism Villages.
Potential of Tri Eka Buana Village as an Arak Tourism Village through the Creative Tourism Concept in Karangasem Regency Wisudawati, Ni Nyoman Sri; Sudharma, Kadek Januarsa Adi
Journal of Indonesian Tourism and Development Studies Vol. 11 No. 2 (2023)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2023.011.02.01

Abstract

This study aims to describe the potential of Tri Eka Buana village as a tourist destination producing Arak through the application of creative tourism in terms of tourist activities or a place that produces Arak. The research uses qualitative study and field research to find the potential of Tri Eka Buana as a creative tourist destination. We identified the potential of Tri Eka Buana village and then explored the contribution of the local community to develop the village as a creative tourism destination. We also assessed the perception of the community leaders and community who play role in the development of tourism activities in Tri Eka Buana village.  In the first stage for the result, the potential of Tri Eka Buana village is very supportive in developing as a creative tourism destination with the characteristic of Arak village. It is supported by the natural and socio-cultural environment that is still well maintained in the globalization era. The second stage of the result is about the contribution of the local community to support Tri Eka Buana village as a creative tourism destination obtained through in-depth interviews with the village head, Arak farmers, and owner of Arak production.  These investigations identify the role of all levels of society in developing the Tri Eka Buana villages as creative tourism destinations. Another result implied that not only the role of local communities but also the role of the local government is needed for development and sustainability. Keywords: Arak (authentic local beverage), Creative tourism, Tourism village.
MAPPING THE TOURISM POTENTIAL OF SIDAN DAM IN ORDER TO SUPPORT THE DEVELOPMENT OF NEW RENEWABLE ENERGY AS AN ATTRACTION FOR GREEN TOURISM THROUGH EDUCOTOURISM IN BALI Ni Nyoman Sri Wisudawati; Anak Agung Istri Agung Maheswari; Putu Dyah Permatha Korry; I Ketut Nuraga
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.9161

Abstract

This research aims to map potential and formulate appropriate development strategies in the development of Sidan Dam as a green tourism-based destination that provides education and conservation of the surrounding nature. This research uses a descriptive qualitative approach through the analysis of natural, artificial, and cultural potentials that can support economic, socio-cultural aspects and reduce the impact on the surrounding environment. Data collection was conducted through field surveys, Focus Group Discussions (FGD), and documentation studies. Sidan Dam has significant potential to be developed as an ecotourism destination that integrates environmental conservation activities and education in tourism. The concept is relevant considering the adequate natural potential and the development of supporting facilities. The development of tourism at the Sidan Dam needs to focus on educational tourism infrastructure that is still under construction, which can support learning about water resource management and the surrounding environment, as well as the development of nature-based tourism activities that are conservation-oriented and do not harm the environment. The development of tourism in the Sidan Dam area is expected to provide sustainable benefits for the surrounding community and environmental preservation.
DEALING WITH DISTRESS IN THE TOURISM INDUSTRY: THE ROLE OF LEADERS, AGILITY AND COLLABORATION ON SME RESILIENCE Putu Dyah Permatha Korry; Ni Nyoman Sri Wisudawati; I Putu Dharmawan Pradhana
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.9162

Abstract

Business resilience is an essential issue in entrepreneurship studies, especially in the tourism industry support sector in Bali. Dynamic and rapid changes in the industrial environment often threaten business sustainability, especially in the small and medium enterprises (SMEs) sector, the backbone of the Balinese economy. Although SMEs significantly contribute to the tourism sector, this sector remains vulnerable to change and has a relatively short business life. This study explores the factors determining business resilience in tourism-supporting SMEs by examining the relationship between entrepreneurial leadership, agility, collaboration, and resilience. This study uses a quantitative approach with Structural Equation Modeling (SEM) analysis through SMART PLS 3.0 software. Data were collected from 261 SME entrepreneurs in the creative tourism industry sector in Bali through a questionnaire. The study results indicate that entrepreneurial leadership has a direct positive effect on agility and resilience. Other findings suggest that agility directly affects collaboration and resilience, while collaboration contributes positively to resilience. In addition, the study’s results suggest an indirect effect, where agility acts as a mediating variable that strengthens the relationship between entrepreneurial leadership and resilience. At the same time, collaboration mediates the relationship between agility and resilience. This study makes an essential contribution to the Bali tourism sector by showing that entrepreneurial leadership, agility, and collaboration are key elements to increase the resilience of SMEs in facing industry dynamics. These findings provide practical insights for SME actors to strengthen business resilience through improving leadership skills, developing agility, and strategic collaboration to support the sustainability of the tourism sector in Bali
Bali's cultural festivals: A visitor magnet supporting sustainable tourism Yanti, Ni Kadek Winda; Mahadewi, Ni Nyoman Tri; Wisudawati, Ni Nyoman Sri; Shantika, Budi; Yusnny, Bella Desita
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.25-40

Abstract

This study aims to further understand the perceptions of visitors to the Cultural Festival towards strengthening Balinese cultural identity. Cultural festivals in Bali are held with the aim of maintaining, preserving and as exposure of cultural values to the wider public. Cultural Festival activities in Bali organized by the government such as the Bali Arts Festival, Denpasar Festival and the latest is the Kesanga Festival. In organizing each festival, the principle of sustainability is one of the strong foundations for maintaining social, economic and environmental values without distorting local traditions and culture. This study uses quantitative data that is described descriptively. The unstructured interview was conducted during the data collection with informants from the representative of the festivals’ social media associates. The data in this study were collected using a questionnaire distribution technique. The number of samples in this study was 100 respondents calculated using the Slovin formula with a 90% confidence level and a 10% error rate with no specific criteria yet mainly has experience in visiting (visitor) one of the cultural event used as research object. The results of the study showed that the variables of marketing strategy, cultural experience, cultural authenticity, and sustainability practices play an important role in creating strengthening cultural identity at cultural festivals in Bali.
MEMBANGUN PERILAKU PRO-LINGKUNGAN WISATAWAN GEN Z UNTUK PARIWISATA BERKELANJUTAN Ni Kadek Winda Yanti; Faluti, M. Zacky; Putri Gayatri, Ni Nyoman; Sri Wisudawati, Ni Nyoman
Jurnal Sains Terapan Pariwisata Vol. 10 No. 3 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i3.622

Abstract

This study aims to further explore the environmentally friendly behavior of the generation Z tourist group to support the implementation of sustainable tourism. This is motivated by the dominance of tourists from this group in destinations, so that they have the potential to become agents in the formation of more environmentally friendly tourism, especially in the environmental sector. This is also supported by the tendency of this group's high adoption of social media which can encourage the creation of more targeted behavior through the user generated content method. This study uses quantitative data obtained through the distribution of questionnaires to 180 valid respondents. The number of samples itself is determined using the rule of thumb method, namely the highest number of reflective variables multiplied by 10. Respondents themselves are selected purposively with criteria such as tourism history, duration of travel and others. The data collected is then measured using SEM-PLS to assess outer loading, AVE, cronbach's alpha. This study found that generation Z tourists through UGC show a good commitment to behaving in an environmentally friendly manner and are implemented in real terms, but still need further support so that they can be implemented sustainably.
Membangun Daya Saing UMKM Tenun Bali melalui Pendekatan Entrepreneurial Marketing Berbasis Digital Korry, Putu Dyah Permatha; Ni Nyoman Sri Wisudawati; Melati Budi Srikandi
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.9288

Abstract

Utari Tenun Cagcag merupakan pelaku UMKM tradisional di Karangasem, Bali, yang menghadapi berbagai tantangan dalam pemasaran produk, khususnya keterbatasan dalam pemanfaatan teknologi digital, manajemen merek, dan akses pasar. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi digital marketing berbasis pendekatan entrepreneurial marketing melalui serangkaian pendampingan yang mencakup pelatihan pengelolaan media sosial, penguatan identitas merek, pengembangan jejaring pemasaran, serta optimasi platform e-commerce. Pendekatan teoritis yang digunakan meliputi konsep digital marketing, teori difusi inovasi, dan teori entrepreneurial marketing. Hasil kegiatan menunjukkan peningkatan signifikan dalam kapasitas mitra dalam mengelola konten digital, membangun identitas merek berbasis budaya lokal, memperluas jaringan pemasaran, serta menjalankan toko daring secara mandiri. Pendampingan ini tidak hanya memberikan dampak teknis, tetapi juga membentuk pola pikir kewirausahaan digital yang adaptif dan berkelanjutan. Temuan ini menunjukkan bahwa integrasi strategi digital dan nilai-nilai kewirausahaan efektif dalam memperkuat daya saing UMKM tradisional di era transformasi digital.
CLUSTERING RATA-RATA TINGKAT SPENDING MONEY BERDASARKAN PROFIL GEOGRAFIS DAN PREFERENSI KONSUMSI WISATAWAN MANCANEGARA DI KOTA DENPASAR Yoga, I Made Sindhu; Sari, Putu Ratna Juwita; Wisudawati, Ni Nyoman Sri
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.943 KB)

Abstract

Clustering Rata-rata Tingkat Spending Money Berdasarkan Profil Geografis dan Preferensi Konsumsi Wisatawan Mancanegara di Kota Denpasar. Tujuan dari penelitian ini adalah untuk menganalisa potensi tingkat pengeluaran wisatawan (spending money) dari sisi profil geografis asal wisatawan serta preferensi konsumsi yang mereka lakukan berdasarkan lima kategori pengeluaran. Sejauh ini, mayoritas penelitian mengkaji tingkat pengeluaran wisatawan sebagai variabel yang dipengaruhi oleh durasi lama tinggal wisatawan (length of stay) dan juga beberapa faktor terkait demografis, seperti gender, umur, tingkat pendidikan, dan juga faktor-faktor sosio-demografis. Memperhitungkan bahwa industri pariwisata merupakan industri penyokong utama di Kota Denpasar sehingga dibutuhkan sudut pandang yang tidak hanya secara kuantitatif seperti durasi lama tinggal, namun juga pendekatan kualitatif untuk mengetahui secara mendalam kesediaan wisatawan mancanegara untuk melakukan pembelanjaan berdasarkan karakter mereka dengan membedah segmentasi secara geografis dan perilaku. Ketatnya persaingan antar destinasi wisata menyebabkan pelaku usaha pada industri pariwisata di Kota Denpasar harus lebih cermat untuk menganalisa segmen wisatawan yang menjadi konsumen potensial. Karakter yang berbeda-beda antar negara mempengaruhi rata-rata tingkat pengeluaran yang mereka lakukan untuk setiap kategori jenis konsumsi. Mengetahui karakter wisatawan asing diharapkan akan menjadi sebuah strategi yang lebih efektif dalam menyasar wisatawan potensial dengan lebih optimal. Sepuluh peringkat teratas asal negara wisatawan asing menjadi acuan pemilihan sampel informan untuk mengetahui profil mereka secara lebih mendalam dan preferensi konsumsi yang mereka lakukan selama menikmati waktu liburan di Kota Denpasar.Kata kunci: Tingkat pengeluaran wisatawan, profil geografis, preferensi konsumsi, wisatawan mancanegara
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A Istri Ari Maheswari, A.A Istri Ari Adnyana, I Gusti Putu Ferry Putra Agung Maheswari, Anak Agung Istri Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Cahyani, Ni Putu Anggita Vira Daniel Surya Nadi, I Kadek I G. N. Oka Ariwangsa I Gede Agus Kurniawan I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Tirtayani I Gusti Ngurah Yogi Agastya Ananda I Made Mastianta Nadera I Made Sindhu Yoga I Made Wirya Darma I Putu Dharmawan Pradhana Istri Maheswari, A.A.A Istri Maheswari, A.A.A Juwita Sari, Putu Ratna Kadek Januarsa Adi Sudharma M Zacky Faluti Mahadewi, Ni Nyoman Tri Maheswari, Anak Agung Istri Agung Melati Budi Srikandi Ni Kadek Winda Yanti Ni Made Dhian Rani Yulianti Ni Putu Yunita Anggreswari Ni Wayan Widhiasthini Nuraga, Ketut Nyoman Sri Subawa Parasari, Nyoman Sri Manik Permatasari, Ni Putu Intan Pika, Putu Ayu Titha Paramita Putri Ekaresty Haes Putri Gayatri, Ni Nyoman Putu Dyah Permatha Korry Putu Nita Oktaviani Putu Ratna Juwita Sari Sari, Putu Ratna Juwita Shantika, Budi Yanti, Ni Kadek Winda Yusnny, Bella Desita