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All Journal Kertha Patrika Journal of Indonesian Tourism and Development Studies Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal Pengabdian UntukMu NegeRI Jurnal Mirai Management International Research Journal of Management, IT & Social Sciences JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Jurnal Ilmiah Manajemen dan Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan International Journal of Social Science Economic Reviews Journal International Journal of Applied Sciences in Tourism and Events Media Bina Ilmiah Jurnal Sains Terapan Pariwisata Journal of Innovative and Creativity As-Syirkah: Islamic Economic & Financial Journal
Ni Nyoman Sri Wisudawati
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Peran Event Marketing Dan Influencer Terhadap Minat Beli Voucher Game Mobile Legends Dengan Brand Image Sebagai Moderasi Adnyana, I Gusti Putu Ferry Putra; Wisudawati, Ni Nyoman Sri
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10396

Abstract

Penelitian ini bertujuan menganalisis pengaruh event marketing dan influencer terhadap minat beli voucher game Mobile Legends dengan brand image sebagai variabel moderasi. Latar belakang penelitian didasari oleh pesatnya pertumbuhan industri game mobile di Indonesia serta meningkatnya peran promosi digital berbasis event dan influencer dalam menarik minat konsumen. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 150 responden pemain Mobile Legends di Provinsi Bali, dengan analisis data menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa event marketing dan influencer berpengaruh positif dan signifikan terhadap minat beli. Selain itu, brand image terbukti memperkuat hubungan antara event marketing maupun influencer terhadap minat beli. Temuan ini menegaskan pentingnya strategi promosi berbasis pengalaman dan kolaborasi dengan influencer yang kredibel, disertai upaya menjaga citra merek positif guna meningkatkan keputusan pembelian pemain.
Peran Strategi Pemasaran Inovatif, Kualitas Pelayanan dan Fasilitas Pelabuhan Terhadap Peningkatan Wisatawan Di Pelabuhan Benoa, Bali Dengan Kepuasan Wisatawan Sebagai Variabel Mediasi Cahyani, Ni Putu Anggita Vira; Maheswari, Anak Agung Istri Agung; Tirtayani, I Gusti Ayu; Wisudawati, Ni Nyoman Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.969

Abstract

Maritime tourism in Bali continues to develop and has become one of the key sectors supporting the regional economy. Benoa Port plays a strategic role as a gateway for both international and domestic cruise tourists, especially after the development of the Bali Maritime Tourism Hub (BMTH). This study aims to examine the influence of innovative marketing strategies, service quality, and port facilities on the increase of tourists, with tourist satisfaction as a mediating variable. The research applies a quantitative approach with data collected through questionnaires. The population consists of tourists visiting Benoa Port, while the sample is determined using an accidental sampling technique with a total of 108 respondents. Data analysis is conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM), including outer model testing, inner model testing, and hypothesis testing. The findings are expected to indicate that innovative marketing strategies, service quality, and port facilities have a positive and significant effect on tourist satisfaction as well as on the increase of tourists at Benoa Port. The implications of this study provide insights for port management to enhance service quality, strengthen digital marketing strategies, and improve facilities to support the sustainable development of maritime tourism.
POTRET PENGEMBANGAN DESA WISATA PINGE DALAM BINGKAI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF KOMUNIKASI PEMBANGUNAN I Putu Dharmawan Pradhana; Putri Ekaresty Haes; Ni Nyoman Sri Wisudawati; Anak Agung Istri Agung Maheswari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This qualitative research, using a case study approach, aims to analyse the role of Instagram as a development communication tool in the development of Pinge Tourism Village, Tabanan, Bali. The study's results reveal that Instagram serves as an adequate digital public space for promoting and branding Pinge Tourism Village. Community participation is essential for sustainable development in various sectors, including tourism and environmental management. Involving the local community will provide experience and ensure that economic benefits are distributed evenly. Through tags, geotags, and collaborations with influencers or other tourism accounts, Instagram helps Pinge Tourism Village build networks with external partners such as travel agencies, local governments, and tourism communities, thereby expanding the reach of its promotion. From a development communication perspective, Instagram facilitates a two-way communication process. Village managers can convey information while receiving feedback from visitors. This interaction aids in the planning and development of tourism villages that are more responsive to market needs and trends. However, the study also identified challenges, including pressure on village capacity and the potential for cultural commodification. The study concludes that, from a development communication perspective, Instagram functions as a strategic development communication tool that transforms local values into socioeconomic capital, while requiring critical and balanced content management to ensure genuine development sustainability. Furthermore, participatory development communication plays a vital role, with Instagram serving as a tool for this form of communication
Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen pada Naashop di Denpasar I Gusti Ayu Agung Prajas Anggraini; I Gusti Ngurah Oka Ariwangsa; Ni Nyoman Sri Wisudawati; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of product quality and store atmosphere on purchasing decisions with consumer trust as the mediator at Naashop Denpasar. The research method used is a quantitative approach with PLS-SEM analysis of 170 respondents. The results of the study indicate that product quality has a positive and significant effect on consumer trust and purchasing decisions. Store atmosphere also has a positive and significant effect on consumer trust and purchasing decisions, although the effect is not as large as product quality. Consumer trust is proven to have a positive and significant effect on purchasing decisions. In addition, consumer trust significantly mediates the relationship between product quality and purchasing decisions, but does not mediate the relationship between store atmosphere and purchasing decisions. These results confirm that product quality is the main factor that builds trust and increases purchasing decisions at Naashop Denpasar.
The Contribution of Digital Marketing to Tourist Visit Intention through Destination Image Mediation: Creative Tourism Perspective Daniel Surya Nadi, I Kadek; Sri Wisudawati, Ni Nyoman; Juwita Sari, Putu Ratna; Agung Maheswari, Anak Agung Istri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Creative tourism has increasingly shifted the tourism value from passive sightseeing into participatory cultural experience, strengthening emotional destination attachment and revisitation intention. However, seasonal fluctuation and global tourism competition continue to challenge visitor stability in Bali, particularly in artistic hubs including Ubud, Celuk, Mas, and Batuan, Gianyar Regency. This examines how digital marketing influences tourist’s intention to visit, while positioning destination image as the intermediary factor, viewed through a creative tourism context and Destination Branding Theory. A quantitative method was applied using survey-based data and variance-using a Structural Equation Modeling approach (SEM-PLS). The study population consists of potential and past tourists interested in creative tourism activities such as silver crafting, wood carving, traditional painting, and cultural workshops. Indicators of digital marketing include social media utilization, search engine optimization, email marketing exposure, and Google business visibility. Destination image is measured through cognitive, affective, and uniqueness dimensions, while visit intention is assessed via attraction appeal, accessibility, amenity, and revisit interest. Findings from previous empirical benchmarks confirm that digital marketing significantly improves destination image, which in turn drives visit intention. However, contradictory evidence suggests that digital exposure does not always directly increase visit intention without a strong destination identity and experiential value. This study fills the gap by positioning destination image as the key mediator, specifically within creative tourism attributes emphasizing co-creation experiences, authenticity, and interactive cultural engagement. The study contributes theoretically to Destination Branding Theory expansion and practically as a digital marketing strategy framework for creative tourism destinations in Bali.
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A Istri Ari Maheswari, A.A Istri Ari Adnyana, I Gusti Putu Ferry Putra Agung Maheswari, Anak Agung Istri Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Cahyani, Ni Putu Anggita Vira Daniel Surya Nadi, I Kadek I G. N. Oka Ariwangsa I Gede Agus Kurniawan I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Tirtayani I Gusti Ngurah Yogi Agastya Ananda I Made Mastianta Nadera I Made Sindhu Yoga I Made Wirya Darma I Putu Dharmawan Pradhana Istri Maheswari, A.A.A Istri Maheswari, A.A.A Juwita Sari, Putu Ratna Kadek Januarsa Adi Sudharma M Zacky Faluti Mahadewi, Ni Nyoman Tri Maheswari, Anak Agung Istri Agung Melati Budi Srikandi Ni Kadek Winda Yanti Ni Made Dhian Rani Yulianti Ni Putu Yunita Anggreswari Ni Wayan Widhiasthini Nuraga, Ketut Nyoman Sri Subawa Parasari, Nyoman Sri Manik Permatasari, Ni Putu Intan Pika, Putu Ayu Titha Paramita Putri Ekaresty Haes Putri Gayatri, Ni Nyoman Putu Dyah Permatha Korry Putu Nita Oktaviani Putu Ratna Juwita Sari Sari, Putu Ratna Juwita Shantika, Budi Yanti, Ni Kadek Winda Yusnny, Bella Desita