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All Journal Kertha Patrika Journal of Indonesian Tourism and Development Studies Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal Pengabdian UntukMu NegeRI Jurnal Mirai Management International Research Journal of Management, IT & Social Sciences JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan International Journal of Social Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events SENTRI: Jurnal Riset Ilmiah Jurnal Ilmiah Hospitality Management Media Bina Ilmiah Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Sains Terapan Pariwisata Al-Zayn: Jurnal Ilmu Sosial & Hukum As-Syirkah: Islamic Economic & Financial Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ni Nyoman Sri Wisudawati
Universitas Pendidikan Nasional
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Peran Event Marketing Dan Influencer Terhadap Minat Beli Voucher Game Mobile Legends Dengan Brand Image Sebagai Moderasi Adnyana, I Gusti Putu Ferry Putra; Wisudawati, Ni Nyoman Sri
Jurnal Mirai Management Vol 11, No 1.1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10396

Abstract

Penelitian ini bertujuan menganalisis pengaruh event marketing dan influencer terhadap minat beli voucher game Mobile Legends dengan brand image sebagai variabel moderasi. Latar belakang penelitian didasari oleh pesatnya pertumbuhan industri game mobile di Indonesia serta meningkatnya peran promosi digital berbasis event dan influencer dalam menarik minat konsumen. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 150 responden pemain Mobile Legends di Provinsi Bali, dengan analisis data menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa event marketing dan influencer berpengaruh positif dan signifikan terhadap minat beli. Selain itu, brand image terbukti memperkuat hubungan antara event marketing maupun influencer terhadap minat beli. Temuan ini menegaskan pentingnya strategi promosi berbasis pengalaman dan kolaborasi dengan influencer yang kredibel, disertai upaya menjaga citra merek positif guna meningkatkan keputusan pembelian pemain.
Peran Strategi Pemasaran Inovatif, Kualitas Pelayanan dan Fasilitas Pelabuhan Terhadap Peningkatan Wisatawan Di Pelabuhan Benoa, Bali Dengan Kepuasan Wisatawan Sebagai Variabel Mediasi Cahyani, Ni Putu Anggita Vira; Maheswari, Anak Agung Istri Agung; Tirtayani, I Gusti Ayu; Wisudawati, Ni Nyoman Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.969

Abstract

Maritime tourism in Bali continues to develop and has become one of the key sectors supporting the regional economy. Benoa Port plays a strategic role as a gateway for both international and domestic cruise tourists, especially after the development of the Bali Maritime Tourism Hub (BMTH). This study aims to examine the influence of innovative marketing strategies, service quality, and port facilities on the increase of tourists, with tourist satisfaction as a mediating variable. The research applies a quantitative approach with data collected through questionnaires. The population consists of tourists visiting Benoa Port, while the sample is determined using an accidental sampling technique with a total of 108 respondents. Data analysis is conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM), including outer model testing, inner model testing, and hypothesis testing. The findings are expected to indicate that innovative marketing strategies, service quality, and port facilities have a positive and significant effect on tourist satisfaction as well as on the increase of tourists at Benoa Port. The implications of this study provide insights for port management to enhance service quality, strengthen digital marketing strategies, and improve facilities to support the sustainable development of maritime tourism.
POTRET PENGEMBANGAN DESA WISATA PINGE DALAM BINGKAI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF KOMUNIKASI PEMBANGUNAN Putri Ekaresty Haes; Melati Budi Srikandi; Ni Nyoman Sri Wisudawati; Anak Agung Istri Agung Maheswari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This qualitative research, using a case study approach, aims to analyse the role of Instagram as a development communication tool in the development of Pinge Tourism Village, Tabanan, Bali. The study's results reveal that Instagram serves as an adequate digital public space for promoting and branding Pinge Tourism Village. Community participation is essential for sustainable development in various sectors, including tourism and environmental management. Involving the local community will provide experience and ensure that economic benefits are distributed evenly. Through tags, geotags, and collaborations with influencers or other tourism accounts, Instagram helps Pinge Tourism Village build networks with external partners such as travel agencies, local governments, and tourism communities, thereby expanding the reach of its promotion. From a development communication perspective, Instagram facilitates a two-way communication process. Village managers can convey information while receiving feedback from visitors. This interaction aids in the planning and development of tourism villages that are more responsive to market needs and trends. However, the study also identified challenges, including pressure on village capacity and the potential for cultural commodification. The study concludes that, from a development communication perspective, Instagram functions as a strategic development communication tool that transforms local values into socioeconomic capital, while requiring critical and balanced content management to ensure genuine development sustainability. Furthermore, participatory development communication plays a vital role, with Instagram serving as a tool for this form of communication
Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen pada Naashop di Denpasar I Gusti Ayu Agung Prajas Anggraini; I Gusti Ngurah Oka Ariwangsa; Ni Nyoman Sri Wisudawati; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of product quality and store atmosphere on purchasing decisions with consumer trust as the mediator at Naashop Denpasar. The research method used is a quantitative approach with PLS-SEM analysis of 170 respondents. The results of the study indicate that product quality has a positive and significant effect on consumer trust and purchasing decisions. Store atmosphere also has a positive and significant effect on consumer trust and purchasing decisions, although the effect is not as large as product quality. Consumer trust is proven to have a positive and significant effect on purchasing decisions. In addition, consumer trust significantly mediates the relationship between product quality and purchasing decisions, but does not mediate the relationship between store atmosphere and purchasing decisions. These results confirm that product quality is the main factor that builds trust and increases purchasing decisions at Naashop Denpasar.
Sustaining Celuk Silver Craft Through Brand Image : Enhancing Competitiveness Based On Creative Tourism Wisudawati, Ni Nyoman Sri; Sari, Putu Ratna Juwita; Gayatri , Ni Nyoman Putri; Bria, Anastasya Endria
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.331

Abstract

Celuk silver crafts face competitive challenges in the creative tourism era, thus demanding increased innovation, strengthening digital branding, and developing creative tourism experiences. This study aims to analyze the influence of Product Innovation, Digital Branding, and Creative Tourism on Brand Image and Competitiveness using a quantitative approach based on SmartPLS 4.0. A total of 200 tourist respondents were involved in the measurement’s instruments demonstrated acceptable levels of validity and reliability. The inner model shows moderate to strong R-square values for brand image and competitiveness, while the outer model output indicates that all indicators are valid and reliable. The main results indicate that product innovation, digital branding, and creative tourism enhance brand image and competitiveness, with brand image serving as an important mediator. The findings, interpreted through the Resource-Based View (RBV) confirm that innovation, creative experiences, and digital branding capabilities are sources of sustainable competitiveness advantage for Celuk silver crafts.
Konstruksi Representasi Perempuan dalam Episode “Beauty Standard” Podcast in Her View: Analisis Wacana Kritis Perspektif Sara Mills Hartantya, Ni Luh Made Gayatri Maharani; Anggreswari, Ni Putu Yunita; Wisudawati, Ni Nyoman Sri; Permatasari, Ni Putu Intan
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5109

Abstract

Beauty standards in Indonesia have become a complex social construction shaped by globalization, media expansion, and cultural dynamics. This study analyzes how representations of women and beauty standards are constructed in the “Beauty Standard” episode of Pancatera’s In Her View podcast using Sara Mills’ Critical Discourse Analysis (CDA). The podcast, hosted by five Indonesian women from diverse backgrounds, creates a multi-voiced discursive space that reflects personal experiences and social critique. Focusing on the subject–object position and writer–reader positioning, this research employs a qualitative descriptive design by analyzing episode transcripts, observations, and interviews with selected listeners. The findings show that the hosts position themselves as active subjects who challenge dominant beauty norms and encourage self-acceptance and critical awareness. The audience is positioned as an equal participant, invited to reflect and engage emotionally with the narrative. The discourse produced in the episode constructs a counter-hegemonic narrative that resists narrow beauty ideals by highlighting diversity, self-reflection, and empowerment. This study contributes to feminist discourse, media representation research, and podcast studies by demonstrating how digital conversational media reshape beauty narratives in the Indonesian context.
Pengaruh Virtual Tour dan Interaktivitas Media Digital terhadap Minat Wisatawan Dengan Brand Image (Studi pada Destinasi Badung Selatan) Ida Bagus Gede Yoga Agastya; Ni Nyoman Sri Wisudawati
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.6165

Abstract

This study examines the effect of Virtual Tour and Digital Media Interactivity on Tourist Visit Intention with Brand Image as a mediating variable in the South Badung destination area. The rapid development of digital technology has transformed tourism marketing, enabling destinations to provide immersive pre-visit experiences through virtual tours and interactive media. Using a quantitative approach, data were collected from 170 respondents who had used or accessed virtual tours and digital media related to South Badung. The analysis employed the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique to evaluate both direct and indirect relationships. The findings reveal that virtual tours and digital media interactivity significantly and positively influence brand image, which in turn enhances tourist visit intention. Moreover, brand image partially mediates the effect of virtual tours and digital interactivity on visit intention. These results highlight the strategic importance of high-quality digital experiences in strengthening destination brand image and stimulating actual visits. The study contributes theoretically to digital marketing and tourism literature and provides practical implications for destination managers and local governments in designing effective technology-based promotional strategies.
NARASI KRISIS ENERGI DALAM FRAMING VIDEO TIKTOK: Studi Kasus Pemberitaan Pertamax Oplosan Al Zalfa Cinta Ratu Aurellia; Ni Nyoman Sri Wisudawati
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis bagaimana isu Pertamax oplosan dibingkai dalam konten TikTok pada periode Februari–Maret 2025. Sebagai platform berbasis video pendek, TikTok memiliki peran signifikan dalam membentuk opini publik melalui penyebaran konten yang cepat dan visual yang persuasif. Penelitian menggunakan metode kualitatif dengan observasi konten, wawancara informan, serta studi dokumentasi. Analisis framing Robert Entman digunakan untuk mengidentifikasi empat elemen utama, yaitu pendefinisian masalah, penyebab, penilaian moral, dan rekomendasi solusi. Hasil penelitian menunjukkan bahwa TikTok membingkai isu ini sebagai masalah serius terkait kualitas dan keamanan BBM. Publik menilai bahwa penyebab munculnya dugaan oplosan berkaitan dengan kelalaian SPBU serta kurangnya pengawasan pemerintah dan Pertamina. Narasi TikTok juga memperlihatkan penilaian moral berupa kecaman terhadap pihak yang dianggap bertanggung jawab. Sementara itu, rekomendasi solusi yang muncul mencakup peningkatan transparansi, pengawasan distribusi BBM, serta edukasi literasi digital. Penelitian ini menegaskan peran TikTok sebagai ruang pembentukan persepsi publik dalam isu strategis
PERAN HUMAS DALAM PENGELOLAAN INFORMASI PUBLIK MELALUI APLIKASI SMILE PUSKESAD Ni Putu Arianti; Ni Putu Yunita Anggreswari; Ni Nyoman Sri Wisudawati; Ni Putu Intan Permatasari
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of public relations in managing public information through the SMILE Puskesad application at Tk. II Udayana Hospital as part of efforts to enhance transparency and improve the quality of health services. Employing a qualitative method with a case study approach, data were collected through in-depth interviews, field observations, documentation, and a review of relevant literature. The findings indicate that information management is carried out through monitoring patient satisfaction survey data, verifying and classifying reports, formulating information messages, and coordinating follow-up actions with related service units. Public relations also play a role in educating the public on the use of the application, although several challenges persist, including low levels of digital literacy among patients, limited internal socialization, and suboptimal digital communication strategies. Tk. II Udayana Hospital addresses these obstacles by strengthening coordination, utilizing digital media, and reinforcing the role of public relations as an information bridge between the hospital and the community. More specifically, the study demonstrates that optimizing the role of public relations directly contributes to the effectiveness of public information delivery through the SMILE Puskesad application, resulting in information that is more accurate, accessible, and capable of increasing public participation in patient satisfaction surveys
Membuka Potensi: Evaluasi Komprehensif Augmented Reality dan Virtual Try-On Dalam Membentuk Persepsi Konsumen Sari, Desak Made Febri Purnama; Wibisono, Stefanus Rendhy; Sari, Putu Ratna Juwita; Wisudawati, Ni Nyoman Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4732

Abstract

Penelitian ini bertujuan untuk melakukan evaluasi komprehensif terhadap pemanfaatan teknologi Augmented Reality (AR) dan Virtual Try-On (VTO) dalam membentuk persepsi konsumen pada industri kosmetik di Bali. Latar belakang penelitian adalah pesatnya transformasi digital industri kosmetik global, di mana merek-merek besar seperti L'Oréal dan Maybelline telah sukses mengimplementasikan AR/VTO untuk meningkatkan pengalaman berbelanja. Di Bali, meskipun tingkat literasi digital masyarakat tinggi (87,15%), terdapat kesenjangan signifikan antara kesiapan konsumen dengan kemampuan adopsi teknologi imersif oleh UMKM kosmetik lokal yang masih bergantung pada pemasaran konvensional. Mengadopsi pendekatan kualitatif deskriptif, penelitian ini menggali makna dan pengalaman subjektif secara mendalam. Data primer diperoleh melalui wawancara mendalam dengan delapan informan yang terdiri dari konsumen (pengguna dan non-pengguna AR/VTO), produsen (pengguna dan non-pengguna teknologi), beauty influencer, serta seorang pengamat ekonomi. Analisis data menggunakan model Miles dan Huberman, dengan keabsahan data dijamin melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa AR/VTO berperan krusial dalam meningkatkan kepercayaan konsumen (brand trust), mengurangi ketidakpastian produk, dan menciptakan pengalaman belanja yang personal, interaktif, dan menyenangkan (hedonic motivation). Namun, UMKM lokal dihadapkan pada tantangan berupa keterbatasan modal, literasi digital, dan akses terhadap teknologi. Penelitian ini memberikan implikasi strategis bagi pelaku UMKM untuk mempertimbangkan adopsi AR/VTO guna meningkatkan daya saing, serta memberikan kontribusi teoretis pada kajian pemasaran digital dan perilaku konsumen.
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A Istri Ari Maheswari, A.A Istri Ari Adnyana, I Gusti Putu Ferry Putra Al Zalfa Cinta Ratu Aurellia Anak Agung Istri Agung Maheswari Bria, Anastasya Endria Cahyani, Ni Putu Anggita Vira D.A Kartika Dutta Onassis Desak Made Febri Purnama Sari Dicko Helmi Susanto Gayatri , Ni Nyoman Putri Gusi Putu Lestara Permana Hartantya, Ni Luh Made Gayatri Maharani I G. N. Oka Ariwangsa I Gede Agus Kurniawan I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Gusti Ngurah Yogi Agastya Ananda I Ketut Arjawa I Made Arimbawa I Made Mastianta Nadera I Made Sindhu Yoga I Made Wirya Darma I Putu Dharmawan Pradhana Ida Ayu Oka Martini Ida Bagus Gede Yoga Agastya Ida Bagus Raka Suardana Istri Maheswari, A.A.A Istri Maheswari, A.A.A Kadek Januarsa Adi Sudharma Kadek Swastuti Lestari Komang Santi Sapitri M Zacky Faluti Mahadewi, Ni Nyoman Tri Melati Budi Srikandi Ni Kadek Winda Yanti Ni Made Dhian Rani Yulianti Ni Putu Arianti Ni Putu Intan Permatasari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Wayan Widhiasthini Nuning Indah Pratiwi Nuraga, Ketut Nyoman Sri Subawa Parasari, Nyoman Sri Manik Permatasari, Ni Putu Intan Permatasari, Ni Putu Mirna Pika, Putu Ayu Titha Paramita Putri Ekaresty Haes Putri Gayatri, Ni Nyoman Putu Dyah Permatha Korry Putu Nita Oktaviani Putu Ratna Juwita Sari Putu Swasti Adnyani Saputra, Kadek Aditya Dharma Sari, Putu Ratna Juwita Shantika, Budi Wibisono, Stefanus Rendhy Yanti, Ni Kadek Winda Yusnny, Bella Desita