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PERSEPSI, PENGETAHUAN, DAN PERILAKU MEMBACA KORAN ONLINE PADA MAHASISWA Leli Dwi Novitasari; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 6 No. 1 (2013): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6164.197 KB) | DOI: 10.24156/jikk.2013.6.1.58

Abstract

This study aimed to analyze the correlation between college students characteristic, family characteristic, perception, knowledge, families behavior, peer groups behavior, and college student behavior in reading online newspaper. This study involved 100 college students that were choosed by convenience method. Data was collected by self report. The results showed that college students had knowledge and perception of online newspaper in moderate category. Students knowledge correlated significantly with father occupation, while perception correlated significantly with gender and father occupation. Meanwhile, family and peer groups behavior in reading online newspaper in low category. Family behavior in reading online newspaper correlated significantly with money pocket, income, and mother occupation. Students behavior in reading online newspaper was measured by duration and frequency. Students reading online newspaper less than one hour with frequency at unpredictable time. Based on duration, students behavior correlated significantly with perception, while based on frequency, students behavior correlated significantly with family size and family income. 
PENGARUH NILAI TERHADAP SIKAP DAN PERILAKU PENGURANGAN KONSUMSI BERAS PADA IBU RUMAH TANGGA DI WILAYAH PERDESAAN DAN PERKOTAAN Irni Rahmayani Johan; Tri Yuliyanti
Jurnal Ilmu Keluarga dan Konsumen Vol. 6 No. 2 (2013): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5142.468 KB) | DOI: 10.24156/jikk.2013.6.2.119

Abstract

This study aimed to analyze the values, attitudes, and behavior on rice consumption reduction in rural and urban areas. The research was conducted in the Cikarawang Village and Sempur Village, Bogor. The total samples were 109 housewives who were proportional randomly selected. Data was collected through self-report techniques and analyzed by descriptive and inferential statistics (different test, correlation test, and regression test). The results showed that there were significant differences between values, attitudes (cognitive aspects, affective aspects, and conative aspects), and behavior of rice consumption reduction on consumers who live in rural and urban areas. The correlation test also showed that the values, attitudes, and behaviors of rice consumption reduction were correlated significant . Values and also the attitude of consumers influenced significantly on the behavior of rice consumption reduction.
KERENTANAN KONSUMEN DAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN Megawati Simanjuntak; Fulan Sri Utami; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 3 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.051 KB) | DOI: 10.24156/jikk.2015.8.3.193

Abstract

The purpose of this study was to analyze the effect of consumer vulnerability on food packaging purchasing behavior. This study used cross sectional. The sample of this study was 80 households in Bogors’ rural and urban area, West Java Province who consume food packaging product. That households was choosen by simple random sampling. Data were analyzed by descriptive, and inferential using independent samples t-test, logistic regression, and multiple linear regression.The result showed there was significant differences of households’ purchasing behavior on food packaging product and consumer vulnerability in rural and urban area. Consumer vulnerability was influenced by geographical location, while purchasing behavior was influenced by family expenditure and consumer vulnerability. Based on the results, consumer education is needed on how the settlement of consumer problems and recognition as well as providing information on consumer protection agency.
THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
EXPLAINING CHILDREN ON YOUTUBE: THE CASE OF INDONESIAN SUBSCRIBER BEHAVIORAL INTENTION ON KIDZ YOUTUBE CHANNEL : Kajian Anak pada YouTube: Kasus Minat Subscriber Indonesia di Channel Youtube Kidz Megawati Simanjuntak; Marietta Krisnaya Nandika Putri; Lilik Noor Yuliati; Istiqlaliyah Muflikhati; Retnaningsih Retnaningsih; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 2 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.2.188

Abstract

Understanding children's behavior and intentions to subscribe to YouTube channels are important for production companies and parents. This study analyzed factors influencing children’s behavioral intention to subscribe to YouTube channels using UTAUT 2 model and SEM-PLS analysis. The samples were 100 kids aged 7 to 12 who live in the Greater Jakarta area. Data were collected through an online questionnaire. The results showed that habit and social influence significantly influenced children’s behavioral intention to use Kidz YouTube Channel. Children’s behavioral intention to use Kidz YouTube Channel significantly influenced children’s usage behavior. Moreover, children’s usage behavior significantly influenced their intention to subscribe to Kidz's YouTube Channel. The study indicated that children’s decision to subscribe to YouTube channels was simple and relied on their habits and social influence. Therefore, parents need to supervise children’s activities on YouTube. Meanwhile, the content creator company could optimize a routine schedule for uploading a new video based on selected themes and also needs to increase parents’ awareness of the safety of their program.