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All Journal Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Sosiohumaniora Journal of Educational, Health and Community Psychology Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Khazanah Sosial Jurnal Pusat Inovasi Masyarakat International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Disaster Management Journal of Child, Family, and Consumer Studies Jurnal Penelitian Pendidikan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Pendidikan Progresif
Irni Rahmayani Johan
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Wahpiyudin, Cep Abdul Baasith; Mahanani, Raditya Kasih; Rahayu, Ismie Leona; Simanjuntak, Megawati; Sumarwan, Ujang; Yuliati, Lilik Noor; Djamaludin, Moh. Djemdjem; Johan, Irni Rahmayani; Muflikhati, Istiqlaliyah
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
EXPLAINING CHILDREN ON YOUTUBE: THE CASE OF INDONESIAN SUBSCRIBER BEHAVIORAL INTENTION ON KIDZ YOUTUBE CHANNEL : Kajian Anak pada YouTube: Kasus Minat Subscriber Indonesia di Channel Youtube Kidz Simanjuntak, Megawati; Putri, Marietta Krisnaya Nandika; Yuliati, Lilik Noor; Muflikhati, Istiqlaliyah; Retnaningsih, Retnaningsih; Johan, Irni Rahmayani
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 2 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.2.188

Abstract

Understanding children's behavior and intentions to subscribe to YouTube channels are important for production companies and parents. This study analyzed factors influencing children’s behavioral intention to subscribe to YouTube channels using UTAUT 2 model and SEM-PLS analysis. The samples were 100 kids aged 7 to 12 who live in the Greater Jakarta area. Data were collected through an online questionnaire. The results showed that habit and social influence significantly influenced children’s behavioral intention to use Kidz YouTube Channel. Children’s behavioral intention to use Kidz YouTube Channel significantly influenced children’s usage behavior. Moreover, children’s usage behavior significantly influenced their intention to subscribe to Kidz's YouTube Channel. The study indicated that children’s decision to subscribe to YouTube channels was simple and relied on their habits and social influence. Therefore, parents need to supervise children’s activities on YouTube. Meanwhile, the content creator company could optimize a routine schedule for uploading a new video based on selected themes and also needs to increase parents’ awareness of the safety of their program.
PERSEPSI RISIKO, FINANCIAL SELF-EFFICACY DAN MINAT INVESTASI EMAS PADA GENERASI Z: Risk Perception, Financial Self-Efficacy, and Interest in Gold Investment among Gen-Z Johan, Irni Rahmayani; Azarian, Shafa Ariella
Jurnal Ilmu Keluarga dan Konsumen Vol. 18 No. 1 (2025): JURNAL ILMU KELUARGA DAN KONSUMEN 18.1
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2025.18.1.26

Abstract

Emas merupakan produk investasi berisiko rendah, namun keputusan berinvestasi emas dapat dipengaruhi oleh berbagai faktor, seperti persepsi risiko dan financial self-efficacy. Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik responden, persepsi risiko, financial self-efficacy, dan minat investasi emas pada generasi Z di Indonesia. Menggunakan pendekatan kuantitatif dengan desain eksplanatori, penelitian ini melibatkan 188 responden berusia 17-26 tahun. Hasil penelitian menunjukkan bahwa persepsi risiko memiliki pengaruh negatif terhadap minat investasi emas, sementara jumlah tanggungan dan usia berpengaruh positif terhadap minat investasi emas. Selain itu, hasil analisis regresi menunjukkan bahwa faktor usia dan jumlah tanggungan dapat meningkatkan minat investasi emas secara signifikan. Implikasi teoritis dari penelitian ini adalah meningkatkan pemahaman tentang faktor psikologis yang memengaruhi keputusan investasi, khususnya pada generasi Z. Secara praktis, temuan ini memberikan informasi penting bagi lembaga keuangan untuk lebih fokus pada pengurangan persepsi risiko yang dapat menghalangi minat investasi. Program edukasi yang mengedukasi masyarakat tentang risiko dan potensi keuntungan investasi emas dapat membantu meningkatkan partisipasi generasi Z dalam investasi emas. Penelitian selanjutnya disarankan untuk memperhatikan pengaruh variabel eksternal, seperti budaya, sosialisasi keuangan dari keluarga, serta pengaruh media terhadap keputusan investasi generasi Z, agar dapat memperkaya pemahaman tentang faktor-faktor yang memengaruhi perilaku investasi di kalangan generasi muda.
Co-Authors Alfiasari Aminah, Mimin Anggi Mayang Sari Azarian, Shafa Ariella Christine Haryati Dewi Sekar Mukhti Diah Krisnatuti Diar Rizki Fitriani Dwi Anindita DWI HASTUTI Dwi Kurniati Putri Ekawati Sri Wahyuni Euis Sunarti Fadillah, Siti Sekar Ayu Fakhrina Fadhli Fathia Rizqi Hafiza Firina Firina Fulan Sri Utami, Fulan Sri Hanum Fauziah Ramadhanti Istiqlaliyah Muflikhati Jihan Apikasari Putri Khoirunnisaa, Jihaan Latuconsina, Nurgaip Leli Dwi Novitasari Lilik Noor Yuliati Lisa Asriyani m, Istiqlaliyah Ma'mun Sarma Mahanani, Raditya Kasih Megawati Simanjuntak Melly Latifah Moh. Djemdjem Djamaludin Mohammad Nur Indro Mutia Rahmah Nisrina Nadhifah Nur Alisha Suherman Pramesti, Prita Pudji Muljono Purnama, Nurjanah Putri, Marietta Krisnaya Nandika Rahayu, Ismie Leona Restu Dwi Prihatina Restu Utami, Restu Retnaningsih Retnaningsih Ridhayani, Fikriyyah Shafira, Nabilla Sinaini, La Siroj, Eko Yuliarti Siti Nadira Nurdiyanti Sofyan Sjaf Sukmawati, Indah Titik Sumarti Tri Yuliyanti Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Fitri Ayu Yulina Eva Riany Yulina Eva Riany Zulfikar Zulfikar