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Journal : Jurnal Ekonomi

Pilihan Konsumen Dalam Menggunakan Fitur Go-Food: Variabel Kegunaan sebagai Moderator Ni Putu Yuliana Ria Sawitri, Luh Erynayati, Made Ayu Desy Geriadi,
Jurnal Ekonomi Vol 26, No 1 (2021): March 2021
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v26i1.715

Abstract

The purpose of this study was to see the useful role in mediating the effect of choice on intention to use. This research was conducted at the Faculty of Economics and Business, Ngurah Rai University, located on Jalan Padma Penatih, Denpasar, Bali Province. The sample used in this study used a random sampling technique, where the respondents were students. The number of samples used was 100 people. The analysis technique used is the structural equation modeling (Structural Equation Modeling - SEM) based on the variant known as the Partial Least Square (PLS).The results showed that choice has a positive and significant effect on perceived benefits. The perceived usefulness has a positive and significant influence on the intention to use the Go-Food feature on the Gojek application. The choice of food variations has a positive and significant effect on the intention to use the Go-Food feature on the Gojek application. The perceived usefulness is able to mediate a positive and significant influence on the intention to use the Go-Food feature on the Gojek application.
Pilihan Konsumen Dalam Menggunakan Fitur Go-Food: Variabel Kegunaan Sebagai Moderator Luh Erynayati; Made Ayu Desy Geriadi; Ni Putu Yuliana Ria Sawitri
Jurnal Ekonomi Vol. 26 No. 1 (2021): March 2021
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v26i1.715

Abstract

The purpose of this study was to see the useful role in mediating the effect of choice on intention to use. This research was conducted at the Faculty of Economics and Business, Ngurah Rai University, located on Jalan Padma Penatih, Denpasar, Bali Province. The sample used in this study used a random sampling technique, where the respondents were students. The number of samples used was 100 people. The analysis technique used is the structural equation modelling (Structural Equation Modeling - SEM) based on the variant known as the Partial Least Square (PLS). The results showed that choice has a positive and significant effect on perceived benefits. The perceived usefulness has a positive and significant influence on the intention to use the Go-Food feature on the Gojek application. The choice of food variations has a positive and significant effect on the intention to use the Go-Food feature on the Gojek application. The perceived usefulness is able to mediate a positive and significant influence on the intention to use the Go-Food feature on the Gojek application.
Co-Authors Ade Maharini Adiandari Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Artha, I Kadek Arifandi Werdhi Astawa, I Gede Wana Bagus Arya Wijaya Bagus Arya Wijaya Cokorda Istri Agung Vera Nindia Putri Dewi, Kadek Ary Purnama Dewi, Sayu Ketut Sutrisna Dwijayanthi, A.A.Istri Agung Ovy Gede Wirata Hadi Nasbey Handayani, Made Mulia I Dewa Ayu Alit Juliantar I Gede Wana Astawa I Gusti Agung Prabandari Tri Putri I Gusti Agung Prabandari Tri Putri I Gusti Agung Prabandari Tri Putri I Gusti Bagus Wiksuana I Gusti Made Sudika I Komang Sumerta I Made Kartika I Wayan Meryawan I Wayan Suastika Juliantar, I Dewa Ayu Alit Juliantari, I Dewa Ayu Alit Luh Erynayati Made Ratna Witari Makatita, Reyner Frengky Mariani, I Gusti Agung Ayu Marini, Putu Lidia Martins, Rosena Fatima De Oliveira Monika Willys Saraswati, Ida Idewa Ayu Ni Kade Devi Sulistiana Ni Ketut Sukanti Ni Luh Ayu Karsini Ni Luh Putu Ening Permini Ni Luh Widyantari Ni Made Yumita Sari Ni Putu Ade Augustyana Barintha Dewi Ni Putu Ade Augustyana Barintha Dewi Ni Putu Yuliana Ria Sawitri Ni Putu Yuliana Ria Sawitri Ni Putu Yuliana Ria Sawitri Nyoman Dwika Ayu Amrita Prastha Adyatma Pratama, Octavianus Sumardana Putri, Putu Amanda Angelina Putu Doddy Heka Ardana Putu Gede Denny Herlambang Putu Surya Septiani Sang Ayu Putu Nindia Antika Sawitri, Ni Putu Yuliana Ria Seminar, Ni Ketut Septiani, Putu Surya Suastini, Ni Luh Putu Sudiyani, Ni Nyoman Sulistiana, Ni Kadek Devi Sumariani, Ni Putu Ayu Tjok Gde Raka Sukawati Tri Putri, I Gusti Agung Prabandari Wijaya, Bagus Arya Wirawan, I Kadek Arya Yudi