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All Journal Jurnal Ilmu Manajemen (JIM) GERVASI: Jurnal Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen EAJ (ECONOMICS AND ACCOUNTING JOURNAL) JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Joong-Ki : Jurnal Pengabdian Masyarakat Strategic: Journal of Management Sciences Room of Civil Society Development International Journal of Entrepreneurship and Sustainability Studies TGO Journal of Community Development Joong-Ki Glow: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
Sisca Sisca
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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What do Consumers really want? Online Vs Offline Shopping for Fashion Products Sisca Sisca; Andy Wijaya; Ernest Grace; Debi Eka Putri; Novelyne Sidabutar
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.714

Abstract

Digitalization has changed human behavior in carrying out various activities, one of which is consumer behavior in shopping. Nowadays, many consumers often make purchases of products online. However, certain products actually require a more in-depth product evaluation before consumers decide to buy the product, which can only be done by shopping offline, one of them is fashion products. This research is conducted to identify the factors that motivate consumers in Indonesia to shop online or offline and determine whether there are differences between these motivating factors based on the demographic characteristics of consumers. Data collection is carried out by distributing questionnaires online through whatsapp and telegram groups during June-July 2021, which resulted in 162 responses. Chi-Square, Mann-Whitney, and Kruskal-Wallis tests are used to test the hypothesis. The results prove that the relationship between the motivating factors to shop offline and preferred shopping method with the consumer demographic characteristics, most of them show insignificant results. Different results are shown in the relationship between the motivating factors to shop online with the consumer demographic characteristics, which most of them show significant results (age group, marital status and education level). Furthermore, research data also shows that more than half of the respondents still prefer to shop for fashion products offline rather than online although in the Covid-19 pandemic situation because they want to evaluate the product physically. Suggestions for future researchs to adopt a more representative sampling technique to replicate this research and adopt different product categories to explore how consumers behave in other product categories. This research provides a deeper understanding of consumer shopping behavior for fashion products both online and offline as well as provides an overview that there is still a future for offline fashion product stores to survive in competition with online stores by improving themselves to deal with consumer purchases in this new normal era.
Influence of Intellectual Capital on Financial Distress in Retail Sub-Sector Companies on Indonesia Stock Exchange Sisca; Putri, Debi Eka; Putra, Hendrick Sasimtan; Siregar, Liper; Aswatama, Gian
EAJ (Economic and Accounting Journal) Vol. 7 No. 3 (2024): EAJ (Economics and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v7i3.y2024.p253-260

Abstract

The purpose of this study is to examine: 1. The overview of intellectual capital and financial distress in retail sub-sector companies listed on the Indonesia Stock Exchange. 2. The influence of intellectual capital on financial distress in retail sub-sector companies listed on the Indonesia Stock Exchange. This study employs a library research design and uses data from all retail sub-sector companies on the Indonesia Stock Exchange on December 31, 2022. The study applies qualitative and quantitative descriptive analysis with purposive sampling techniques. Methods used for data analysis and testing include hypothesis testing, correlation and determination coefficients, simple linear regression analysis, and classical assumption tests. The study draws two main conclusions: 1. Intellectual capital and financial distress fluctuate and tend to decline over time. 2. According to the simple linear regression analysis, intellectual capital has a positive but insignificant effect on financial distress. The coefficient of determination test results indicate that intellectual capital contributes only a small portion to financial distress. The correlation coefficient test results show a very weak relationship between intellectual capital and financial distress.
MEASURING CONSUMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN WORKSHOP DIAN SERVICE PEMATANG SIANTAR Sisca Sisca; Andy Wijaya; Retno Widianti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.635

Abstract

Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.This research uses library research and field research design. The sample of this research is consumers of Bengkel Dian Service Pematang Siantar, which is 53 people.The results of this research can be concluded as follows: 1. Service quality is good, consumer satisfaction is satisfied and consumer loyalty is high. 2. There is positive effect between service quality and consumer satisfaction on consumer loyalty. 3. There is high correlation between service quality and consumer satisfaction with consumer loyalty. H0 is rejected, meaning that service quality and consumer satisfaction have positive and significant effect on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.
TEACHER PERFORMANCE IS REVIEWED BASED ON THE PRINCIPAL'S LEADERSHIP AND SCHOOL CULTURE AT PEMATANG SIANTAR FAMILY FOUNDATION PRIVATE HIGH SCHOOL Efendi Efendi; Sherly Sherly; Andy Wijaya; Erbin Chandra; Sisca Sisca
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.631

Abstract

The research objective is to determine the impact of principal leadership and school culture on teacher performance. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the Ftest and t test with the results of the study, namely a positive and significant effect between principal leadership and school culture on teacher performance and a moderately high level of relationship. The contribution of principal leadership and school culture on teacher performance was 73,1%
Sosialisasi Dampak Covid-19 Terhadap Kesehatan di UPTD Puskesmas BP Nauli Kecamatan Siantar Marihat Hengki Simarmata; Nancy Florida Siagian; Doris Yolanda Saragih; Poltak Pardamean Simarmata; Andy Wijaya; Sisca
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.401

Abstract

Pandemi Covid-19 yang melanda dunia khususnya Indonesia telah mengubah tatanan hidup manusia. Di awal masa pandemi Covid-19, setiap hari ada ratusan korban berjatuhan dan membuat ketakutan dimana-mana. Sampai sekarang vaksin telah dilakukan namun belum mampu mengatasi Covid-19. Oleh karena itu masyarakat diminta untuk tetap menjaga kesehatan dan mengikuti protokol kesehatan yang telah di imbau oleh Pemerintah Indonesia. Pencegahan penyebaran virus Covid-19 telah dilakukan dengan melakukan Lock down, Sosial Distancing, Physical Distancing dan penerapan Pembatasan Sosial Skala Besar (PSBB). Pemerintah Indonesia melakukan beberapa kebijakan seperti Instruksi Presiden Republik Indonesia untuk Work From Home (WFH) bekerja dari rumah. Bekerja dari rumah atau work from home yang dilaksanakan saat ini merupakan tindak lanjut atas imbauan Presiden Joko Widodo. Politeknik Bisnis Indonesia dan Sekolah Tinggi Akuntansi dan Manajemen Indonesia merupakan Perguruan Tinggi di Kota Pematangsiantar mengambil bagian dalam pengabdian masyarakat dalam penuntasan penyebaran Covid-19.
PELATIHAN MANAJEMEN INOVASI PRODUK LKP TAMI BOGA PEMATANGSIANTAR Andy Wijaya; Sisca; Rosita Manawari Girsang; Elly Susanti; Marthin Hutler Ambarita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 12: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i12.2056

Abstract

Tujuan dari pelatihan ini untuk menambah wawasan kepada anggota LKP Tami Boga dalam pemahaman tentang pentingnya pengelolaan inovasi terhadap produk. Dengan penerapan inovasi terhadap produk diharapkan untuk ke depannya anggota LKP Tami Boga ketika sudah selesai dalam menjalani pelatihan di LKP Tami Boga akan mampu menghasilkan produk-produk yang memiliki daya saing di lingkungan usaha yang akan dibangun ke depannya. Karena saat ini untuk mendukung ekonomi keluarga dapat berasal dari terciptanya industri rumah tangga yang kreatif dan mampu mendukung perekonomian keluarga maupun pemerintah.
Penguatan SDM dan Literasi Keuangan untuk Inovasi Produk UMKM Berkah Relief Pematangsiantar Silalahi, Marto; Sisca, Sisca; Putri, Debi Eka; Putra, Hendrick Sasimtan; Arshandy, Eliza; Silaen, Musa Fernando
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.664

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, tetapi masih menghadapi tantangan dalam manajemen keuangan dan inovasi produk. Pengabdian masyarakat ini bertujuan untuk meningkatkan kualitas sumber daya manusia (SDM) dan literasi manajemen keuangan untuk mendorong kreativitas dan inovasi produk pada UMKM Berkah Relief Pematangsiantar. Kegiatan diikuti oleh 12 peserta, terdiri atas pemilik dan staf pengelola usaha, dengan metode partisipatif melalui ceramah, diskusi interaktif, dan praktik langsung. Hasil evaluasi menunjukkan peningkatan signifikan pada aspek kualitas SDM dan literasi keuangan (91,7%), serta kreativitas dan inovasi produk (83,3%). Pelatihan berbasis praktik nyata dan kontekstual terbukti efektif mendukung pengelolaan keuangan yang lebih baik, perencanaan usaha yang efisien, dan pengembangan produk yang lebih relevan dengan kebutuhan pasar lokal. Disarankan agar program ini direplikasi pada UMKM sejenis dengan pendampingan lanjutan untuk memperkuat inovasi produk dan pemanfaatan teknologi digital.
STRATEGIC TRADE POLICY UNDER PRESIDENT PRABOWO: A NARRATIVE REVIEW OF INDONESIA’S GVC RESPONSE Wijaya, Andy; Sisca, Sisca; Simarmata, Hengki Mangiring Parulian
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.711

Abstract

This research examines Indonesia's strategic reaction to global value chain (GVC) disruptions via export tariff reforms under President Prabowo Subianto's administration. This research utilises a narrative literature analysis to combine findings from peer-reviewed journals, policy documents, and institutional reports published from 2014 to 2024. The study reveals that whereas tariff liberalisation seeks to improve export competitiveness, its efficacy is limited by non-tariff barriers, deficiencies in digital infrastructure, and institutional fragmentation. Compared to regional counterparts like Vietnam and Thailand, Indonesia's inward-oriented trade policy may restrict its inclusion into high-value areas of global value chains. The investigation is confined to secondary sources, providing conceptual insights instead of causal assertions. It underscores the necessity for synchronised reforms, including logistical modernisation, digital preparedness, and conformity with environmental, social, and governance (ESG) criteria. This study enhances the discussion on trade policy adjustment in emerging economies in the context of increasing global uncertainty
Pengaruh Persepsi Konsumen Dan Keputusan Pembelian Terhadap Kepuasan Konsumen Pada PT Garuda Makmur Sentosa Pematangsiantar Darwin Lie; Sisca Sisca; Sherly Sherly; Loist Abdi Putra; Andro Alex Chandra
Strategic: Journal of Management Sciences Vol. 1 No. 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v1i3.25

Abstract

Objective. The purpose of this research is: To know the description of consumer perceptions, purchasing decisions, and consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar. To determine the effect of consumer perceptions and purchasing decisions on consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar. Research Methods. The research design used in writing this research is library research and field research. Data collection techniques used in this research are questionnaire method, interview method and documentation method. Results. Consumers agree with their perceptions, purchase decisions are good, and customer satisfaction is satisfied. The results of the regression analysis are = 8.302 + 0.448 X1 + 0.400 X2, meaning that consumer perceptions and purchasing decisions have a positive and significant effect on consumer satisfaction. The results of the correlation analysis obtained a value of r = 0.789, meaning that there is a strong and positive relationship between consumer perceptions and purchasing decisions with consumer satisfaction. The value of the coefficient of determination R = 0.623 means that the level of consumer satisfaction can be explained by consumer perceptions and purchasing decisions of 62.3%. The research hypothesis H0 is rejected, meaning that consumer perceptions and purchasing decisions have a positive and significant effect on consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar either simultaneously or partially. Conclusion. The results of the qualitative descriptive analysis on perceptions both in terms of selective attention, selective distortion and selective retention got an average value of 3.85. Then the highest average value of 4.20 for the dimension of selective attention with an indicator of paying attention to banners. While the lowest average value is 3.27 on the selective retention dimension with indicators of previous experience and beliefs about product quality. The results of qualitative descriptive analysis on purchasing decisions both in terms of identifying the problem of needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior got an average value of 3.96. Then the highest average value of 4.23 on the dimensions of purchasing decisions with indicators of consumer confidence. While the lowest average value of 3.17 on the dimensions of purchasing decisions with indicators of consumer decisions. The results of qualitative descriptive analysis on consumer satisfaction in terms of product and service quality, price structure, convenience of procedures, and consumer support got an average score of 3.96. The highest average value is 4.30 on the dimensions of product and service quality with product completeness indicators and also on the convenience dimension of procedures with service procedures indicators with the highest average value of 4.30. While the lowest average value is 3.27 on the dimension of consumer support with indicators of the speed of service provided and handling of complaints submitted.
Pengaruh E-Service Quality dan Citra Perusahaan Terhadap Kepuasan Konsumen Pengguna Shopee (Studi Kasus Pada Masyarakat Kecamatan Siantar Martoba Kelurahan Naga Pita RT:003 RW:003) Darwin Lie; Sisca Sisca; Nana Triapnita Nainggolan; Christine Loist; Amelia Carlos Sumbayak
Strategic: Journal of Management Sciences Vol. 3 No. 1 (2023): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v3i1.92

Abstract

Objektif. Tujuan penelitian ini adalah untuk mengetahui gambaran e-service quality, citra perusahaan, dan kepuasan konsumen pada Pengguna Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba). Untuk mengetahui pengaruh e-service quality dan citra perusahaan terhadap kepuasan konsumen pada Pengguna Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba) baik secara simultan maupun parsial. Metode Riset. Penelitian ini menggunakan desain penelitian kepustakaan dan penelitian lapangan. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif, dan analisis deskriptif kuantitatif. Hasil. E-service quality dan citra perusahaan sudah baik serta kepuasan konsumen sudah puas. Terdapat pengaruh positif antara e-service quality dan citra perusahaan terhadap kepuasan konsumen baik secara simultan maupun parsial. Terdapat hubungan yang kuat dan positif antara e-service quality dan citra perusahaan dengan kepuasan konsumen. Kemudian tinggi rendahnya kepuasan konsumen dapat dijelaskan oleh e-service quality dan citra perusahaan. H0 ditolak, artinya terdapat pengaruh yang positif dan signifikan antara e-service quality dan citra perusahaan terhadap kepuasan konsumen baik secara simultan maupun parsial. Kesimpulan. Untuk meningkatkan e-service quality pada Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba), sebaiknya perusahaan mengarahkan konsumen untuk memilih menu kerusakan produk pada saat ingin membeli produk yang mereka inginkan supaya, setiap konsumen yang menerima produk dengan kondisi yang rusak dapat menerima jaminan terkait produk yang mereka beli dan lebih cepat lagi dalam menanggapi setiap keluhan yang diberikan oleh para konsumen.. Untuk meningkatkan citra perusahaan pada Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba), sebaiknya perusahaan memberikan keyakinan dengan memberi pelayanan yang baik agar konsumen memiliki pengalaman yang baik dalam berbelanja serta perusahaan memiliki nilai dan citra yang baik dibenak masyarakat luas.
Co-Authors Acai Sudirman Amelia Carlos Sumbayak Andro Alex Chandra Andy Wijaya Arshandy, Eliza Aswatama, Gian Butarbutar, Marisi Butarbutar, Novita Christine Loist Darwin Lie Debi Eka Putri Debi Eka Putri Debora Nainggolan Delima Asyanti Simanjuntak Dina Agustin Daulay Doris Yolanda Saragih Edy Dharma Edy Dharma Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Ervina Ervina Febriyanti Simatupang Fitri Yanti Sinaga Gita Theresia Ambarita Hendrick Sasimtan Putra Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Simarmata Jesica Mailoli Julyanthry Julyanthry Loist Abdi Putra Lora Ekana Nainggolan Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Musa Fernando Silaen Nana Triapnita Nainggolan Nancy Florida Siagian Novelyn Sidabutar Novelyne Sidabutar Onita Sari Sinaga Poltak Pardamean Simarmata Retno Widianti Robert Tua Siregar Rosita Manawari Girsang Ruth Tridianty Sianipar Setiyawami Setiyawami Sherly Sherly Simarmata, Hengki Mangiring Parulian Simatupang, Sudung Siregar, Liper Sofiyan Sofiyan Vivi Candra Winny Listyarini Yerisma Welly