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SEMIOTIKA TANDA VERBAL DAN VISUAL PADA IKLAN KAMPANYE PENCEGAHAN PENYEBARAN COVID-19
Putri I Gusti Ayu Vina Widiadnya
KULTURISTIK: Jurnal Bahasa dan Budaya Vol. 4 No. 2 (2020): Juli 2020
Publisher : Universitas Warmadewa
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DOI: 10.22225/kulturistik.4.2.1871
This research was conducted to determine the types of signs and the meaning behind the series of signs that appear in advertisements, so it can be seen whether the advertisement has used signs that can change people's views or not. The data was taken from the Public Service advertisement about the campaign to prevent Covid-19 spread. Data in the form of brochures, images, posters, billboards, and download advertisements from the website were used in this research. The analytical method used was verbal and visual communication semiotics. The collected data were analyzed qualitatively based on the theory from Barthes (1967). In visual signs, the data were analyzed based on the theory proposed by Wierzbicka (1996) to analyze the colors that appear in the signs presented. Based on the analysis of the data, there are three findings which are the results of this study: first, verbal signs that appear in every advertisement, contain connotation and denotation meaning. Second, the visual signs that appear show a number of images that have various meanings in accordance with the context behind the advertisement, even through ads that do not contain verbal signs can provide meaningful messages to the reader. Third, verbal signs and visual signs in addition to being able to support and interpret each other, these two signs can stand alone and show their own meaning of the message to be conveyed to the reader.
Penguasaan Kosakata Bahasa Inggris untuk Memperkenalkan Kearifan Lokal ke Manca Negara
I Dewa Ayu Devi Maharani Santika;
I Gusti Ayu Vina Widiadnya Putri;
Made Henra Dwikarmawan Sudipa;
Ni Putu Ayu Diantari
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 4 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning
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DOI: 10.31849/dinamisia.v6i4.10014
Abstract Local wisdom in Bali can be an attractive tourism potential and is known throughout the world. To be able to introduce this local wisdom, local tourism workers in the area must be able to communicate in English with the right vocabulary. This fact underlies the implementation of community service activities in Tista Village, Tabanan, Bali. The tourism potential that offers the village wisdom can be widely introduced to foreign countries with the right vocabulary mastery by local tourism workers in Tista Village. English tourism vocabulary training is given to the members of tourism awareness group of Desa Tista for 6 months. The results of the training show the trainees are able to communicate with proper vocabulary and their confidences are increased when doing the communication. Mastery of English vocabulary used to guide foreign tourists can introduce tourism potential that brings the local wisdom of Tista Village to the world. Abstrak Kearifan lokal daerah di Bali dapat menjadi potensi wisata yang menarik dan dikenal di seluruh dunia. Untuk dapat memperkenalkan kearifan lokal ini, para pekerja wisata lokal di daerah tersebut harus mampu berkomunikasi Bahasa Inggris dengan kosakata yang tepat. Kenyataan ini mendasari dilakukannya kegiatan pengabdian di Desa Tista, Tabanan, Bali. Potensi wisata yang menawarkan kearifan lokal Desa dapat lebih diperkenalkan luas ke manca negara dengan penguasaan kosakata yang tepat oleh para pekerja wisata lokal Desa Tista. Pelatihan kosakata Bahasa Inggris yang digunakan dalam keseharian pekerja wisata lokal yang tergabung dalam Pokdarwis Desa Tista diberikan selama 6 bulan. Hasil pelatihan menunjukkan kemajuan yang dicapai peserta latihan dalam berkomunikasi dengan kosakata yang diberikan serta mulai terlihatnya kepercayaan diri peserta pelatihan untuk melakukan komunikasi dengan pemilihan kosakata yang baik dan benar. Peningkatan penguasaan kosakata Bahasa Inggris yang dapat digunakan untuk memandu wisatawan asing dapat mengenalkan potensi wisata yang membawa kearifan lokal Desa Tista mendunia.
The Referential Function Used in L’oreal Paris Advertisements
I Gusti Ayu Vina Widiadnya Putri;
Ida Ayu Putri Gita Ardiantari;
Ni Made Sutariani
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol 8 No 4 (2022): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Buton
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DOI: 10.35326/pencerah.v8i4.2519
This study focused on analyzing language function, especially referential function. This function used in many kinds of communication, including in daily communication. Therefore, this study aimed to analyze the referential function as well as its elements in L’Oreal Paris advertisements. In regards to the aims of the study, two theories were applied. The theory proposed by Jakobson (1980: 82) was used to analyzed referential function used in the transcripts of 19 advertisements videos of L’Oreal Paris. In addition, the theory proposed by Quirk and Greenbaum (1973: 12) was used to analyze the sentence elements of that function found in the transcripts of L’Oreal Paris advertisements videos. Observation method with watching and note taking technique were applied in collecting the data. Descriptive qualitative method was applied in analyzing the data. The data were presented by formal and informal methods. There were 42 referential functions found in the transcripts of 19 advertisements videos of L’Oreal Paris. Those data were presented by various elements of sentence. However, some of the referential functions found were non-sentences.
Pelatihan Mengucapkan Salam dalam Bahasa Jepang Tingkat Dasar bagi Pemuda-Pemudi Desa Penglipuran
Anak Agung Ayu Dian Andriyani;
Ni Wayan Meidariani;
I Gusti Ayu Vina Widiadnya Putri;
Rifaldo Antonio Nicholas Vianey
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 3, No 4: November (2022)
Publisher : ICSE (Institute of Computer Science and Engineering)
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DOI: 10.36596/jpkmi.v3i4.505
Implementasi dari Tri darma perguruan tinggi adalah melaksanakan kegiatan pengabdian kepada masyarakat dengan tujuan untuk membantu permasalahan yang terjadi salah satunya dalam meningkatkan kemampuan berbahasa asing yaitu bahasa Jepang bagi pemuda dan pemudi di desa Penglipuran sebagai desa wisata yang telah dikenal oleh wisatawan lokal maupun mancanegara. Peran pemuda-pemudi dalam meningkatkan kualitas berbahasa asing lebih dari satu memberikan suatu daya tarik tersendiri bagi wisatawan Jepang karena secara otomatis hospitality yang diberikan memberikan kenyamana berwisata di desa yang mendapat penghargaan sebagai desa terbersih ini karena sudah memahami budaya masyarakat Jepang yang jauh berbeda dengan budaya lokal. Kegiatan pengabdian dengan memberikan pelatihan Bahasa Jepang dalam mengucapkan salam tingkat dasar ditunjang dengan pemahaman budaya tutur. Kegiatan dilaksanakan dalam kurun waktu empat bulan dengan jadwal pelatihan setiap minggu secara luring bertempat di wantilan desa Penglipuran. Pemuda–pemudi yang mengikuti pelatihan sangat antusias terlihat perkembangan dalam berkomunikasi menggunakan bahasa Jepang secara perlahan mengalami peningkatan. Hal ini dapat dilihat dari hasil wawancara sebelum pelatihan dan hasil tes setelah pelatihan dilaksanakan. Peserta mampu dengan baik menuturkan salam, serta bersikap sopan sesuai budaya yang dimiliki oleh masyarakat Jepang.
Pergeseran ekoleksikon nama orang Bali: Studi kasus kajian ekolinguistik
I Gusti Ayu Vina Widiadnya Putri;
I Gusti Bagus Wahyu Nugraha Putra;
Ida Bagus Putra Yadnya
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 8 No. 2 (2022): Oktober
Publisher : Universitas Muhammadiyah Malang
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DOI: 10.22219/kembara.v8i2.21196
Sistem penamaan manusia memiliki hubungan yang erat dengan budaya dan kebiasaan. Budaya masyarakat akan memengaruhi sistem penamaan manusia dari masa ke masa. Penelitian ini bertujuan untuk menganalisis nama orang Bali dari generasi ke generasi yang dianalisis menggunakan kajian Ekolinguistik. Tata cara pemberian nama seseorang dalam setiap budaya memiliki keunikan masing-masing. Keunikan teresebut ditemui pada sistem penamaan orang Bali. Penelitian ini merupakan jenis penelitian kualitatif dengan menerapkan teknik rekam dan catat. Data penelitian ini merupakan nama-nama orang Bali yang dikumpulkan dalam satu banjar yaitu di Br. Sari, Desa Talibeng Kec. Sidemen Kab. Karangasem. Data diperoleh dengan mendata dan mencatat nama warga melalui kelian adat (ketua adat). Subjek penelitian ini adalah informan utama yaitu kelian adat (ketua adat) dan kelian dinas (ketua urusan luar adat atau kedinasan). Berdasarkan hasil analisis data maka ditemukan bahwa variasi leksikon yang digunakan sebagai nama orang Bali pada kelahiran tahun 1920an didominasi dengan nama yang berhubungan dengan lingkungan. Sebanyak 43% masyarakat menggunakan leksikon yang berhubungan dengan lingkungan sebagai nama anak, diikuti dengan kata sifat sebanyak 34%, beberapa variasi leksikon lainnya yang digunakan sebagai nama anak yaitu kata kerja sebanyak 10%, nama hari sebanyak 9% dan nama tokoh sebanyak 9%. Pada kelahiran tahun 1960an, nama orang Bali bergeser menjadi nama-nama tokoh pewayangan, nama hari, nama tokoh dewa-dewi. Pada kelahiran tahun 1980an sampai sekarang nama orang Bali dipengaruhi oleh bahasa asing. Faktor-faktor utama yang memengaruhi pergeseran ekoleksikon nama orang Bali di generasi kelahiran tahun 1960an adalah karena masuknya informasi-informasi baru tentang keagamaan dan kesusastraan yang sering disajikan dalam bentuk hiburan rakyat. Faktor-faktor penyebab pergeseran ekoleksikon nama orang Bali pada kelahiran 1980an adalah karena adanya faktor urbanisasi, ekploitasi alam, dan faktor globalisasi. Berdesakan hasil penelitian, dapat disimpulkan bahwa pergeseran leksikon nama orang Bali merupakan salah satu bentuk pergeseran budaya, gaya hidup dan lingkungan masyarakat yang berubah dari masa ke masa.
The Role of Kerobokan Customary Village in Utilizing Land for Investment in Tourism Area Based on Local Wisdom
I Gusti Ngurah Anom;
Lis Julianti;
I Gusti Ayu Vina Widiadnya Putri
Jurnal Ilmu Sosial dan Humaniora Vol. 11 No. 3 (2022)
Publisher : Universitas Pendidikan Ganesha
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DOI: 10.23887/jish.v11i3.47505
This research aims explicitly to explain the authority and role of the traditional village in utilizing customary village land for investment activities for tourism areas based on local wisdom in the Kerobokan Customary Village. This study used an empirical research type, with the research subjects of the Bendesa Adat and the village Prajuru. The data collection techniques used in this study were observation, a document study, in-depth interviews, purposively selected informants, namely each of the Indigenous Prajuru in the Kerobokan Customary Village, and Focus Group Discussion. The finding showed that the Kerobokan Customary Village has a role in the use of land for investment in tourism areas. The use of customary land for tourism investment activities was carried out with a lease agreement under the supervision of the Bendesa Adat. The finding showed that the involvement of the Customary Village in maintaining the balance of Tri Hita Karana values implementing tourism investment was not optimal, which can be seen from the effect of this activity in the form of environmental pollution within the tourism area, the shifting values of the local wisdom to be more commercialism, liberalism, and individualism.
SEMIOTIC ANALYSIS FOUND ON SELECTED SCENE IN ASUS VIDEO ADVERTISEMENT
Ni Putu Ayu Diantari;
I Gusti Ayu Vina Widiadnya Putri
PRASASTI: Journal of Linguistics Vol 7, No 2 (2022)
Publisher : Universitas Sebelas Maret
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DOI: 10.20961/prasasti.v7i2.64747
This study aimed to find out the verbal and visual signs used in the ASUS video advertisement and the meaning of those signs. The data source is from ASUS's YouTube in the name of the Asus Vivobook S 14X/16X OLED product. Analysis of verbal and visual signs is part of the semiotic study. The process of collecting data was conducted by observation method, and there were some steps in collecting the data. The collected data were analyzed by the descriptive qualitative method. The data was analyzed verbal and visual signs based on the theory of semiotics by Saussure, cited in Chandler's book (2007). This study analyzes the meaning of signs using the denotative and connotative meaning theory by Barthes (1967), and supported theory of color by Wierzbicka (1996). This study presented the data by using the formal and the informal method, which described the meaning of the verbal and visual signs found in the ASUS advertisement. The more discovered signs are verbal signs than visual signs. This study also found both types of meaning which are, denotative meaning and connotative meanings, were used in all of the data that is in order to convey messages regarding promoting the commercial product, which is ASUS.
PENGEMBANGAN PEMASARAN UMKM MENYEDIAKAN STABILITAS EKONOMI MASYARAKAT DESA MENGWI SELAMA PANDEMI COVID-19
I Gusti Ayu Vina Widiadnya Putri;
Ni Putu Eva Kharismayanti
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Mahasaraswati Denpasar
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DOI: 10.36733/jadma.v3i2.5326
Penyebaran virus corona yang telah menyebar ke berbagai belahan dunia mempengaruhi perekonomian Indonesia dari sisi perdagangan, investasi dan pariwisata. Berdasarkan hasil observasi melalui wawancara salah satu UMKM di desa Mengwi yang menjual kerupuk kulit jambu mete merasakan dampak dari pandemi tersebut. Pemilik perusahaan menjelaskan, sejak Covid-19 pendapatan menurun drastis, sehingga banyak pelanggan yang tidak membeli produknya, lebih memilih membuat sendiri atau tidak membeli dari masyarakat sekitar karena kendala finansial. Pengabdian kepada masyarakat ini bertujuan untuk menambah pengetahuan tentang Kewirausahaan dalam Pemasaran Produk di Media Sosial dan Pengembangan Produk. Layanan ini dilaksanakan melalui kegiatan pendampingan, antara lain menggunakan media sosial untuk menjual produk, mengemas dan menambahkan logo perusahaan untuk kekhasan, mengembangkan produk baru dan menawarkan layanan pengiriman. Hasil yang diperoleh setelah pendampingan menunjukkan bahwa akses konsumen terhadap UKM mengalami peningkatan. Langkah ini harus menjadi model bagi pelaku usaha mikro lainnya yang terkena dampak pandemi COVID-19 dan menjadi solusi permasalahan UMKM yang ada.
Instrumental Motivation of English Online Learning During Pandemic Covid-19
I Gusti Ayu Vina Widiadnya Putri;
Ida Bagus Gde Nova Winarta
Yavana Bhasha : Journal of English Language Education Vol. 4 No. 1 (2021): Volume 4, Issue 1 (2021)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
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DOI: 10.25078/yb.v4i1.650
This study aims to identify and analysed the Instrumental Motivation of Englishonline learning during pandemic covid-19. Teachers and learners must be consistent incarrying out learning in special conditions nowadays. A teacher has very important rolein fostering student motivation to take part in online learning, so the failures in theprocess of transferring knowledge to students can be minimized. This research isquantitative and descriptive qualitative study to examine Instrumental motivation inonline learning during pandemic covid-19. The random sampling was used in this study.The questionnaire was used as an instrument in this study. The questionnaire consists of12 questions as a test of instrumental motivation which is divided into three differenttypes of questions such as: academic motivation, individual motivation and socialmotivation. The responses obtained from the participants were classified into fivecategories according to Gardner's Attitude and Motivation (Jefiza, 2017), such as; stronglyagree, agree, doubt, disagree and strongly disagree. It was found that the motivation ofstudents in online learning conducted in class was to finish on time. The total mean ofacademic aspect is 3.61 at the moderate level. Meanwhile, for the personal aspect, it wasfound that the value for the total mean of the personal aspect was 3.69 at a high level, andthe mean of social aspects on instrumental motivation was 3.89 at a high level. It can beshown that, the students still have high motivation in taking online learning even duringthe pandemic covid-19.
The Conative Function Used in the Advertisement of Covid-19 Vaccine Socialization
I Gusti Ayu Vina Widiadnya Putri;
Anak Agung Ayu Dian Andriyani
Pioneer: Journal of Language and Literature Vol 14 No 2 (2022)
Publisher : Faculty of Letters, Universitas Abdurachman Saleh Situbondo
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DOI: 10.36841/pioneer.v14i2.1691
This study aims to analyze the conative function used in the covid 19 vaccine socialization advertisement. The objective of this study is to analyze the advertisement of Covid-19 vaccine socialization in conative function. This research is qualitative descriptive research and uses a quantitative approach. This study uses the theory by Jacobson (1980) to analyze data. Then combined with questionnaire data and interviews to find out the respondent's views of the public service advertisements for the Covid-19 vaccine socialization. The results of this study stated that there are several simple sentences used to emphasize that the public service advertisement of the Covid-19 vaccine socialization aims to invite readers to participate in the Covid-19 vaccine program. Questionnaire data stated that as many as 58% of the public were interested and influenced to take part in the Covid-19 vaccine after reading public service advertisements. As many as 78% of readers thought that the public service advertisement was very clear so that it could be easily understood by readers. The use of simple sentence structure makes the sentence a communicative sentence. Then 60% of the public stated that the public service advertisement of the Covid-19 vaccine socialization was effective in providing complete information for readers so they can believe the information.