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Ida Bagus Ketut Surya
Fakultas Ekonomi Dan Bisnis Universitas Udayana
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Strategi Growth-Oriented dalam Pengembangan Desa Wisata Aan di Kabupaten Klungkung Bali Anak Agung Alit Juliarta; Made Antara; Ida Bagus Ketut Surya
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 1 (2023): Volume 13 No 1 April 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p10

Abstract

The study aims to formulate an effective development strategy for Aan Village by identifying strengths, weaknesses, opportunities, and threats. Aan tourism Village with a diversity of attractions should be well developed using an appropriate strategy. The study used a qualitative approach where the researcher became the research instrument. Data collection techniques used were observations, interviews, documentation, and triangulation techniques to check the credibility of the data. It was found that Aan Village has several potential tourist attractions such as landscapes, waterfall, river, culture, art, and history. The study found that growth-oriented strategies are suitable to be implemented in Aan tourism village which includes backward integration, forward integration, horizontal integration, market penetration, market development, and product development. Implementing those grand strategies will help Aan village meet the needs of the tourists who, based on the recent trend, demand nature, eco, wellness, and adventure concepts.
Co-Authors A A Ngr Bagus Aristayudha AA Gde Oka Pramadita AA. Sagung Kartika Dewi Ade Agus Diama Purwa Diputra Adipra, I Made Yoga Agoes Ganesha Rahyuda Agus Ari Widana Alit Putra Laksana Anak Agung Alit Juliarta Anak Agung Ayu Sriathi Anak Agung Ngurah Anom Kumbara Azriel Yuda Penalemen Tarigan Cyntia Lukyta Sari Desak Made Pradnya Dewi Dewi, Desak Made Pradnya Dhan, Ni Kadek Sari Jayanti Dhita Pricillia Djohan Ega Malinda Angeliza Siahaan Gede Nanda Wiguna Gede Suparna Gusti Komang Trisna Sudiatmika Handayani, Sagung Agung Diah Pradnya Henny Rahyuda I Gde Hendra Narottama I Gede Aditya Pradana Putra I Gede Putu Kawiana I Gede Riana I Gede Rihayana I Gede Yudhistira Putra Riskiana I Gst Bagus Honor Satrya I Gusti Ayu Ketut Ratna Dewi I Gusti Ayu Manuati Dewi I Gusti Made Suwandana I Kadek Adi Subawa I Kadek Andika Budi Utama I Kadek Dwi Payana I Ketut Wijaya Kesuma I Komang Agus Dharma Sentana I Komang Angga Taruna Putra I Komang Hady Perdana I Komang Satria Warla Putra I Made Adnyana Putra I Made Artha Wibawa I MADE DANA I Made Dika Mahendra I Made Dwi Adnyana I Made Surya Negara Sudirman I Putu Agus Ardi Tirtaputra I Putu Indra Pardita I Putu Indra Samyoga Edom Mulyana I Putu Nugraha Wira Pratama I Wayan Bagus Satya Utama I Wayan Gde Arya Bhyasama Tukad Ida Ayu Trisya Ratna Kumari Ida Bagus Agung Indra Parasara Ida Bagus Agung Wiranatha Ida Bagus Budi Utama Induyoga Aditama I Wayan Kadek Meira Salsabila Maharani Kastawan Mandala Luh Ade Syah Sugiarni Made Antara Made Bayu Indra Nugraha Made Surya Putra Made Surya Putra Mayasari, Ni Made Dwi Ariani Moch Nur Efendi Nana Suardiningsih Ni Kadek Sari Jayanti Dhani Ni Ketut Rika Harum Sari Ni Ketut Sri Dya Astuti Ni Luh Putu Surya Astitiani Ni Made Dwi Ariani Mayasari Ni Made Putri Gangga Pratiwi Ni Putu Ade Novita Adnyani Ni Putu Diah Suryadewi Ni Putu Eka Fajariani Ni Putu Pratiwi Irmayanthi Ni Wayan Diah Widnyasari Ni Wayan Sri Suprapti Nyoman Yana Samyoga Putu Agus Yoga Brahmanda Ariarta Putu Anom Putu Evi Rosalinda Dewi Putu Gita Hapsari A Charmiati Putu Melati Purbaningrat Yo Raja Cendana Sedana Sayu Ketut Sutrisna Dewi Suryaningsih, Ida Ayu Anggreni Syamsul Alam Paturusi Vania Stella Elena Wayan Arya Paramarta Wayan Surya Gunawan Widiastuti Widiastuti Zeferino Martins