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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Aptisi Transactions on Technopreneurship (ATT) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Ilomata International Journal of Management International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen Asian Journal of Management Analytics ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Manajemen Dan Akuntansi Medan Journal of Management, Economic, and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics and Management Sciences International Journal of Economics, Business Management and Accounting Jurnal Akuntansi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Muhammad Dharma Tuah Putra Nasution
Magister Ilmu Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY Hambali; Muhammad Dharma Tuah Putra; Dewi Nurmasari Pane
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18611645

Abstract

This study aims to analyze the influence of Perceived Convenience 4.0 and Digital Experience Quality on Continuance Usage Beyond Basic Features among users of the Livin' by Mandiri mobile banking application, with Affective Trust as a mediating variable. This study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained from Livin' user respondents who have used basic features and have accessed features beyond basic. The results show that Perceived Convenience 4.0 and Digital Experience Quality have a significant positive effect on Affective Trust and continued use of advanced features. In addition, Affective Trust is proven to significantly mediate the relationship between convenience and digital experience on continuance usage, so emotional trust plays an important role in encouraging exploration of more complex features. These findings confirm that digital convenience and experience quality are key factors in building users' emotional relationships with the application, which ultimately increases the use of features beyond basic. This study provides theoretical contributions to the development of mobile banking user behavior models as well as practical implications for optimizing experience- and trust-based digital banking strategies.
The Effect of Service Quality, Price, and Facilities on Customer Satisfaction at Warkop 08 Muhammad Saeed Asshihab; Ocdy Amelia; Muhammad Dharma Tuah Putra Nasution
Jurnal Manajemen Dan Akuntansi Medan Vol. 8 No. 2 (2026): Jurnal Manajemen dan Akuntansi Medan
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v8i2.9392

Abstract

This study was conducted to determine the effect of service quality, price, and facilities on customer satisfaction at Warkop 08. This study used a quantitative approach with primary data selected using simple random sampling. The data analysis technique used was multiple linear regression, preceded by classical assumption testing and hypothesis testing. The results of this study demonstrate that service quality, price, and facilities have a positive effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.754 indicates that the variables of service quality, price, and facilities account for 75.4% of the variation in customer satisfaction levels. Meanwhile, the remaining 24.6% is influenced by other factors not included in this study. Thus, efforts to improve service quality, implement appropriate pricing, and provide adequate facilities need to be prioritized because they play a crucial role in enhancing customer satisfaction. This study is intended to serve as a reference for business managers in formulating strategies to improve customer satisfaction and business competitiveness.
The Influence of Brand Storytelling on Brand Advocacy in Beauty Products: The Mediating Effect of Emotional Attachment Fitriani Tobing; Muhammad Dharma Tuah Putra Nasution; Syafrida Hafni Sahir; Yossie Rossanty
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3611

Abstract

In the competitive digital market, brands must foster emotional attachment with consumers through storytelling that conveys their identity and values. This paper aims to examine the influence of brand storytelling on brand advocacy with emotional brand attachment as a mediating variable in the context of the digital beauty industry in Indonesia. The design of this research is quantitative with a descriptive-causal approach, using data from 200 active consumers of local cosmetic brands collected through an online survey. The analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The research results show that brand storytelling has a significant positive effect on emotional brand attachment, and this attachment partially mediates the relationship between brand narrative and advocacy behavior. These findings provide a theoretical contribution by confirming the role of affective mechanisms in shaping loyalty and voluntary support among digital consumers, particularly in the context of emerging market countries. From a practical standpoint, these results recommend that marketers prioritize the development of authentic and emotionally resonant storytelling as a strategy to build psychological closeness and encourage consumers to become active advocates for the brand.
Authenticity, Credibility, and Cultural Context: An Integrated Model of Influencer Marketing in Collectivistic Societies Fadli; Muhammad Dharma Tuah Putra Nasution; Inneke Qamariah; Siti Hafsah Zulkarnain
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3785

Abstract

Influencer marketing thrives in Indonesia’s collectivistic culture, where community trust shapes consumer behavior. This study aims to test the Cultural Contingency Theory of Digital Influence, examining how authenticity influences credibility and digital engagement among influencers on Instagram and TikTok. A mixed-methods approach was employed, analyzing data from 152 influencers over eight weeks. The study utilized a natural language processing model tailored for the Indonesian language to assess authenticity, alongside validated scales for credibility, engagement, and consumer skepticism, followed by structural equation modeling for hypothesis testing. Findings reveal that authenticity strongly enhances credibility, which in turn drives digital engagement through likes, comments, and shares. Nano influencers excel in building credibility through authentic, community-driven content reflecting values like mutual cooperation (gotong royong), while micro influencers boost engagement with broader reach. Consumer skepticism weakens the authenticity–credibility link, particularly when content lacks cultural resonance, such as moral character. Engagement is higher in Java than Sumatra, with TikTok favoring raw authenticity and Instagram emphasizing curated aesthetics. This study validates a culturally contingent model, offering insights for tailored marketing strategies, although it is limited by its focus on the standard Indonesian language and short study duration.
The Influence Of Customer Experience, Brand Image, And Social Media Influencer On Purchase Decision Of Staccato Products At Sunplaza Medan Cyndi Varelie; Dewi Nurmasari Pane; Muhammad Dharma Tuah Putra Nasution
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1520

Abstract

This research was conducted with the aim of determining the influence of customer experience, brand image, and social media influencer on the purchasing decision of Staccato products at Sunplaza Medan. The research method used in this study is descriptive quantitative. The population used in this study is consumers who buy Staccato products at SunPlaza. The sampling in this study was taken by selecting 10 (ten) consumers who have bought Staccato products every day for 10 days of research, so the sample size obtained is 100 consumers. The results of this study indicate that simultaneously customer experience, brand image, and social media influencer have a positive and significant effect on the purchasing decision of Staccato products at Sunplaza Medan.
Authentic Food Experience dan Sensory Marketing Dalam Meningkatkan Kepuasan Pengunjung Tenant Nusantara Legend Julia Evita Lestari; Muhammad Dharma Tuah Putra Nasution; Husni Muharram Ritonga
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Authentic Food Experience dan Sensory Marketing terhadap Kepuasan Pengunjung Tenant Nusantara Legend di Medan. Riset ini dilatarbelakangi oleh rendahnya tingkat kepuasan pengunjung terhadap aspek keaslian makanan dan pengalaman sensorik yang ditawarkan tenant. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling kepada 88 responden, serta pengolahan data menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa baik Authentic Food Experience maupun Sensory Marketing berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung secara parsial dan simultan. Nilai koefisien regresi menunjukkan bahwa pengalaman makanan otentik memberikan pengaruh dominan, sedangkan pemasaran sensorik tetap memiliki kontribusi signifikan. Model regresi menjelaskan 54,1% variasi kepuasan pengunjung. Temuan ini menegaskan pentingnya pengelolaan kuliner yang menitikberatkan pada keaslian budaya makanan serta keterlibatan multisensori dalam menciptakan pengalaman kuliner yang bermakna. Penelitian ini merekomendasikan integrasi strategi budaya dan sensorik dalam pengelolaan tenant kuliner guna meningkatkan daya saing dan kepuasan pengunjung secara berkelanjutan.
Cultural values, status signalling and quiet luxury adoption in collectivist emerging markets Cut Kesuma Pahlufi; Muhammad Dharma Tuah Putra Nasution
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 8 No. 1 (2026): January 2026
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v8i1.3464

Abstract

Purpose: Existing status signalling frameworks, developed within individualistic cultural contexts, cannot predict luxury consumption in collectivist societies, where affluent consumers favour understated expressions despite possessing both the economic means and the social motivation to signal status conspicuously.Design/methodology/approach: We develop Cultural Signalling Adaptation Theory by integrating status signalling theory, cultural values research, and acculturation mechanisms, illustrated through Indonesia as a collectivist emerging market case study.Findings: The framework identifies four mechanisms through which cultural values reshape luxury signalling: cultural filtering, which suppresses materialist motivation; identity protection, which generates resistance to culturally incongruent consumption; bicultural competence, which enables navigation between global sophistication Research limitations/implications: The framework is conceptual and requires empirical validation across diverse collectivist markets. Priority directions include scale development for cultural adaptation strategies, boundary condition testing across Southeast and South Asian contexts, and longitudinal tracking of adaptation patterns.Practical implications: Luxury brands should emphasise cultural sensitivity, quality craftsmanship, and community-oriented positioning over status symbolism, with segmentation based on cultural adaptation approaches rather than economic capability alone.         Originality/value: This paper extends signalling theory beyond individualistic assumptions by demonstrating cultural moderation of the wealth-status relationship
Omnichannel Integration Quality, Perceived Personalization, dan Online ‎Customer Experience: Dampaknya terhadap Perceived Brand Authenticity ‎dan Brand Loyalty David Pranata Pakpahan; Fadli; Muhammad Dharma Tuah Putra Nasution
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 4 No. 1 (2026): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v4i1.733

Abstract

Penelitian ini menjelaskan bagaimana kualitas integrasi saluran (omnichannel integration ‎quality/OIQ) dan persepsi personalisasi (perceived personalization/PP) membentuk pengalaman ‎pelanggan daring (online customer experience/OCE), yang pada gilirannya menumbuhkan persepsi ‎keotentikan merek (perceived brand authenticity/PBA) dan loyalitas merek (brand loyalty/BL) pada ‎konteks ritel omnichannel. Model yang diajukan memposisikan OIQ dan PP sebagai anteseden, OCE ‎sebagai mekanisme psikologis yang menyalurkan dampak hulu ke hilir, serta PBA sebagai jembatan ‎makna menuju loyalitas. Penelitian ini menggunakan konstruk yang telah tervalidasi dan menetapkan ‎rencana pengujian dengan pendekatan PLS-SEM, termasuk evaluasi reliabilitas dan validitas, ‎pengendalian bias metode umum, serta uji invariansi pengukuran antarsegmen. Secara teoretis, studi ‎ini menempatkan OCE sebagai penghubung antara integrasi kanal dan personalisasi dengan ‎pembentukan keotentikan merek, serta mengonsolidasikan peran PBA dalam menjelaskan transisi ‎dari pengalaman ke perilaku loyal. Secara manajerial, temuan yang diharapkan menekankan ‎pentingnya integrasi informasi dan proses yang konsisten di semua kanal serta personalisasi yang ‎transparan dan memberi kendali kepada pelanggan, sehingga pengalaman lebih relevan, persepsi ‎autentisitas meningkat, dan loyalitas dapat dipupuk secara berkelanjutan.‎
Peran Digital Customer Relationship Management dalam Meningkatkan ‎Kepuasan dan Loyalitas Pelanggan David Pranata Pakpahan; Muhammad Dharma Tuah Putra Nasution; Fadli Fadli
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 4 No. 1 (2026): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v4i1.744

Abstract

Di era digital, Customer Relationship Management (CRM) telah berevolusi menjadi Digital CRM ‎‎(DCRM) yang memanfaatkan teknologi digital untuk mengelola interaksi dan data pelanggan secara ‎real-time. Penelitian ini menganalisis peran Digital CRM dalam meningkatkan kepuasan dan loyalitas ‎pelanggan dengan menggunakan pengalaman pelanggan (customer experience) sebagai mediator. Model ‎konseptual menempatkan Digital CRM sebagai konstruk eksogen, pengalaman pelanggan sebagai ‎mekanisme perantara, serta kepuasan dan loyalitas sebagai konstruk keluaran. Data dikumpulkan ‎melalui survei online pada konsumen digital (umum), dengan analisis menggunakan PLS-SEM. Hasil ‎analisis menunjukkan bahwa Digital CRM berpengaruh positif dan signifikan terhadap pengalaman ‎pelanggan, kepuasan pelanggan, dan loyalitas pelanggan. Temuan juga mengonfirmasi bahwa ‎pengalaman pelanggan memediasi pengaruh Digital CRM terhadap kepuasan dan loyalitas pelanggan. ‎Temuan ini konsisten dengan literatur terbaru yang menekankan pentingnya integrasi teknologi digital, ‎personalisasi layanan, serta pengelolaan data yang efektif dalam membangun hubungan jangka panjang ‎dengan pelanggan. Implikasi praktisnya adalah perusahaan perlu mengoptimalisasi penggunaan alat ‎Digital CRM dengan dukungan teknologi mutakhir agar dapat meningkatkan kualitas pengalaman, ‎kepuasan, dan loyalitas pelanggan.‎
Beyond The Principal–Agent Dyad: How MCN Governance Structures Shape Social Proof Mechanisms And Monetization Outcomes In Live-Streaming Social Commerce Ecosystems Corry Patricia Manik; Fadli Fadli; Muhammad Dharma Tuah Putra Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11628

Abstract

The proliferation of live-streaming commerce has reconfigured digital marketing landscapes, yet Multi-Channel Networks (MCNs) remain systematically mischaracterized as exploitative intermediaries depleting creator earnings. Drawing upon Agency Theory, Relationship Marketing, and Social Proof Theory, this study develops a conceptual framework theorizing the strategic governance role of MCNs in talent marketing management, emphasizing digital gift distribution optimization and deliberate social proof construction on TikTok. Critically, this study clarifies that agencies receive a 7–15% commission disbursed directly by TikTok a structural arrangement preserving streamer net revenue entirely, contradicting prevailing exploitative narratives. The framework demonstrates that MCNs function as ecosystem catalysts through technical infrastructure provision, algorithmic performance coaching, and incentive-based mechanisms including diamond injection programs that amplify viewer engagement and algorithmic visibility. Agencies further orchestrate social proof dynamics generating self-reinforcing gifting cascades within a symbiotic value co-creation ecosystem. This study contributes to platform governance, algorithmic creator economy, and social commerce intermediation literature by reconceptualizing MCNs as indispensable strategic ecosystem partners.
Co-Authors , Wilchan Robain Ahmad Rafiki Annisa Eka Maghfiroh Arif Qaedi Hutagalung Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Auliya Allendifa Beby Sendy Br Ginting , Nita Budi Syahputra Corry Patricia Manik Cut Kesuma Pahlufi Cyndi Varelie Dany Perdana Sitompul David Pranata Pakpahan David Pranata Pakpahan Dewi Nurmasari Pane Diah Sulistia Doli Muhammad Ja’far Dalimunthe Dwi Hadi Surya Etrie Septiani Lubis Fadli Fadli Fadli Fadli Fadli Fadli Fadli Fadli Fitriani Tobing Hambali Harahap , Ramadhan Harahap, Ramadhan Husni Muharram Ritonga Husni Muharram Ritonga Inneke Qamariah Irawan Irawan Irawan Irawan Irawan, Irawan Ivo Arfiani Turnip Jhony Joko Ramadhani Julia Evita Lestari Ku Halim bin Ku Ariffin Lasma Uli Simangunsong M. Chaerul Rizky Mesra B Monica Oktavia, Monica Muhammad Saeed Asshihab Nasution, Thorique Akbar Maulana Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Ocdy Amelia Pahlufi, Cut Kesuma Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rifky Budi Setiawan Rospita Simamora Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Siti Hafsah Zulkarnain Slamet Widodo Surya, Dwi Hadi Sutan Emir Hidayat Syafrida Hafni Sahir Tanjung, Aulia Ramadhan Tarigan, Vita Cita Emia Yossie Rossanty Yossie Rossanty