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Aslamia Rosa
Universitas Sriwijaya
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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Pengaruh Brand Trust dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Axioo pada Mahasiswa di Kota Palembang Achmad Anjas Asmara; Aslamia Rosa; Yulia Hamdaini Putri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1853

Abstract

The Influence of Brand Trust and Product Quality on the Purchase Decision of Axioo Laptops in Palembang City This study aims to analyze the influence of brand trust and product quality on the purchase decision of Axioo laptops in Palembang City. The research employs a quantitative approach using primary data obtained through questionnaires. The independent variables in this study are brand trust (X1) and product quality (X2), while the dependent variable is the purchase decision (Y). The analysis results indicate that partially, both brand trust (X1) and product quality (X2) have a positive influence on the purchase decision. Additionally, simultaneously, these independent variables also have a positive influence on the purchase decision of Axioo laptops. These findings suggest that consumers' trust in the brand and good product quality play a crucial role in driving purchase decisions. Therefore, it is recommended that the company continues to enhance consumers' trust in the brand and maintain product quality to strengthen its competitiveness in the market.
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad MAULANA Ahmad Maulana Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Apria Sari Aryanty, Yessie Ayu Liring Bethari Azra, Annisa Auliya Barezki, M Bagus Dessi Yunita Dessy Ratna Sari Dessy Yunita Diah Natalisa, Diah Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Febrina, Ade Tiara Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hafiz Hafiz Hairun Nissa, Hairun Hartati Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati Iisnawati Iisnawati Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah Kristin, Julie M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Maulana, Achmad Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi Rahma Delawati Rahman, Beno Saggaf, Muchsin Saggaff Shihab, Muchsin Salsabila, Nabila Samosir, Bob Olopan Satria, Berry Setiady, Hendy Shihab, Muchin Saggaf Siti Soeleha Suhartini Karim Suhartini Karim SULASTRI Sulastri Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Thamrin, Kemas Muhammad Husni Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Wawan Setiawan Yuandita, R. A. Firy Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy Zakaria Wahab zakaria Wahab Zakaria Wahab, Zakaria Zuhdi, Egi