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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew IIJSE Majapahit Journal of Islamic Finance and Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

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The Influence of Brand Loyalty and Service Quality on Product Purchase Decisions at Bank Syariah Indonesia Kartika Sari, Indah; Widiyanti, Marlina; Rosa, Aslamia; Maulana, Ahmad
Journal of Management, Economic, and Financial Vol. 2 No. 5 (2024): Journal of Management, Economics and Finance
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i5.60

Abstract

This research was conducted with the aim of determining the influence of brand loyalty and service quality on product purchase decisions at Bank Syariah Indonesia. The population in this study is all customers who purchase products at Bank Syariah Indonesia in the city of Palembang in 2023-2024. The sample used in this study was 100 respondents with a determination method using purposive sampling. The results of the multiple linear regression analysis show that brand loyalty and service quality have a positive and significant effect on product purchase decisions. In the brand loyalty variable, it is necessary to innovate the types of services and products offered. Where at this time, there are many conventional banks in Indonesia that offer attractive facilities and offers. In terms of service quality variables, it is hoped that Bank Syariah Indonesia can adjust to the number of employees.
Analysis of the impact of price and brand image on consumer decisions to purchase Baturaja cement products in Palembang City R. A. Firy Yuandita; Marlina Widiyanti; Aslamia Rosa; Ahmad Maulana
Interdisciplinary Social Studies Vol. 4 No. 2 (2025): Regular Issue: January-March 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i2.766

Abstract

The Indonesian Cement Association (ASI) projects growth for cement companies in 2022, but challenges persist, including declining demand and overcapacity in the national cement industry, leading to intensified price competition. This research was conducted with the aim of determining the influence of price and brand image on consumer purchasing decisions for Baturaja cement products in the city of Palembang, offering valuable insights into consumer behavior within the cement market. The study employed a quantitative approach, specifically utilizing multiple linear regression analysis to determine the influences of price, brand image, and purchasing decisions. The results show that price has a positive and significant effect on consumers' purchasing decisions in buying Baturaja cement products. Brand image is a significant influencer on consumer decisions.
Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City Maulana, Ahmad; Novalia, Nurkardina; Sari, Dwi Darma Puspita; Rosa, Aslamia; Yuliansyah, Yuliansyah
Annals of Human Resource Management Research Vol. 4 No. 2 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v4i2.2817

Abstract

Purpose: This study analyzes how entrepreneurial and market orientation affect MSME performance in Palembang, emphasizing the role of competitive advantage as a moderating variable. Research Methodology: This study uses a survey method with data collection techniques through interviews with micro, small, and medium enterprise (MSME) owners and direct observation of the research object. The research population consists of 151 MSME entrepreneurs who live in Palembang. Results: The results showed that entrepreneurial orientation had a negative effect on performance. Testing the effect of entrepreneurial orientation on the performance of the value obtained a coefficient value of -0.090 with a p-valSSue of 0.008 <0.005, indicating that there is a significant influence, but no relationship between entrepreneurial orientation and the performance of food and beverage providers, and vice versa. Testing the effect of market orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 5.55 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable. Testing the effect of entrepreneurial orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 2.37 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable.
Pengaruh E-Wom dan E-Servqual Terhadap Keputusan Pembelian Makanan pada Grabfood di Kota Palembang Siti Soeleha; Yulia Hamdaini Putri; Aslamia Rosa
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3440

Abstract

The purpose of this study is to examine the influence of E-WOM and E-Servqual on food purchase decisions on GrabFood in Palembang. This study is categorized as quantitative research. The respondents in this study are users who have purchased and used the GrabFood application. The sample for this study consists of about 100 respondents and uses purposive sampling method along with non-probability sampling techniques. The instrument for collecting data for this study is a questionnaire analysis evaluated using a Likert scale and linear regression analysis techniques. The results of this study indicate that the t-test variables e-wom and e-servqual have a significant and partial effect on purchasing decisions. The results of the study on the f-test variables e-wom and e-servqual have a positive and significant influence on purchasing decisions simultaneously.
Pengaruh Bauran Pemasaran terhadap Minat Beli pada Iphone 15 Pro Max di Kota Palembang Yumi Lestari; Yulia Hamdaini Putri; Aslamia Rosa
Journal Economic Excellence Ibnu Sina Vol. 3 No. 2 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i2.2804

Abstract

The research was conducted to examine the influence of the marketing mix (product, price, place, and promotion) on consumers' purchase intention of the iPhone 15 Pro Max in Palembang City. The research employed a quantitative approach with purposive sampling involving 200 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that all four elements of the marketing mix have a significant effect on purchase intention, both simultaneously and partially. Product and promotion emerged as the dominant factors influencing consumer decisions. This study provides important implications for Apple’s marketing strategies and for local business actors in the premium technology industry.
Analysis of Green Marketing, Environmental Concern, and Pro-Environmental Behavior on Repurchase Decisions of Compressed Natural Gas (CNG) Fuel Consumers (Case Study of CNG Consumers of Rubber Companies and Oil Palm Companies in South Sumatra) Samosir, Bob Olopan; Maulana, Ahmad; Shihab, Muchin Saggaf; Rosa, Aslamia; Thamrin, Kemas Muhammad Husni; Barezki, M Bagus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5452

Abstract

This study examines the influence of green marketing, environmental concern, and pro-environmental behavior on repeat purchase decisions. The scope of this study is rubber companies and palm oil companies with stakeholder respondents. The population and sample in this study are stakeholders in the company. The type of data used in this study is quantitative data. The data source used in this study is Primary Data. The results of the study state that green marketing, environmental concern, and pro-environmental behavior have a positive and significant effect on repeat purchase decisions.
Pengaruh Brand Trust dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Axioo pada Mahasiswa di Kota Palembang Achmad Anjas Asmara; Aslamia Rosa; Yulia Hamdaini Putri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1853

Abstract

The Influence of Brand Trust and Product Quality on the Purchase Decision of Axioo Laptops in Palembang City This study aims to analyze the influence of brand trust and product quality on the purchase decision of Axioo laptops in Palembang City. The research employs a quantitative approach using primary data obtained through questionnaires. The independent variables in this study are brand trust (X1) and product quality (X2), while the dependent variable is the purchase decision (Y). The analysis results indicate that partially, both brand trust (X1) and product quality (X2) have a positive influence on the purchase decision. Additionally, simultaneously, these independent variables also have a positive influence on the purchase decision of Axioo laptops. These findings suggest that consumers' trust in the brand and good product quality play a crucial role in driving purchase decisions. Therefore, it is recommended that the company continues to enhance consumers' trust in the brand and maintain product quality to strengthen its competitiveness in the market.
PENGARUH KUALITAS PRODUK DAN PRICE FAIRNESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK TAS BUTTONSCARVES Fania Maulidina; Iisnawati, Iisnawati; Rosa, Aslamia
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2025): April 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i2.128

Abstract

Kualitas produk dan price fairness merupakan dua faktor utama dalam memengaruhi keputusan pembelian khususnya dalam industri fashion lokal. Adanya fenomena mengenai komentar negatif terhadap produk tas Buttonscarves di media sosial menunjukkan ketidakpuasan pasar yang belum secara langsung diuji melalui data empiris dari konsumen yang benar-benar pernah membeli produk tersebut. Penelitian ini menggunakan pendekatan kuantitatif dan teknik purposive sampling yang melibatkan 100 responden perempuan yang telah membeli produk tersebut. Data penelitian ini diolah dengan menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan price fairness berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menunjukkan bahwa persepsi terhadap kualitas dan harga yang adil tetap menjadi faktor penentu dalam perilaku pembelian, meskipun terdapat komentar negatif di ruang publik. Implikasi dari hasil penelitian ini mengarah pada pentingnya konsistensi kualitas dan pengelolaan persepsi harga dalam strategi pemasaran merek lokal.
DAMPAK DIGITAL MARKETING TERHADAP KINERJA UMKM DI PALEMBANG Hartiningsih Apriliza; Sulastri, Sulastri; Rosa, Aslamia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3296

Abstract

Introduction: This research aims to investigate the impact of digital marketing on the performance of MSMEs in Palembang, specifically at Palembang Indah Mall (PIM).Methods: The sample in this study consisted of 91 SMESs, which were obtained through a simple random sampling technique. The data collection method involves distributing questionnaires to MSMEs, and the data are then processed using Structural Equation Modeling (SEM).Results: The study's findings indicate that digital literacy has no significant positive impact on the performance of MSMEs. However, e-commerce and digital support facilities have a considerable positive impact on the performance of MSMEs. Meanwhile, the effectiveness of digital marketing can mediate the relationship between digital literacy and MSME performance. Then, the effectiveness of digital marketing can also mediate the relationship between e-commerce and MSME performance. The effectiveness of digital marketing can mediate the relationship between supporting facilities and MSME performance. The effectiveness of digital marketing has a positive and significant impact on the performance of MSMEs. Keywords: SMEs, Digital Literacy, E-commerce, Digital Support Facilities, Effectiveness of Digital Marketing, Performance of SMEs.
The Influence of Price and Service Quality on Customer Loyalty at Riska Laundry Palembang Salsabila, Nabila; Rosa, Aslamia; Yunita, Dessy
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.571

Abstract

The laundry service sector in Indonesia is rapidly growing due to increasingly busy lifestyles and heightened competition, which motivates this study to analyze the impact of price and service quality on customer loyalty at Riska Laundry Palembang. The objective of this study is to examine the extent to which price and service quality factors influence customer loyalty among users of Riska Laundry Palembang. This research employs two types of data: primary and secondary data. The sample was selected using non-probability sampling with a purposive sampling approach, totaling 90 respondents. The analytical technique applied in this study is multiple linear regression, utilizing SPSS Statistics 27 for Windows. The results of the t-test and F-test demonstrate that both price and service quality factors have a positive and significant effect on customer loyalty, both individually and simultaneously, among customers of Riska Laundry Palembang.
Co-Authors Achmad Anjas Asmara Achmad Widad Ahmad Maulana Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Annisa Auliya Azra Apria Sari Barezki, M Bagus Defebri FS Kerlyn Dessi Yunita Dessy Ratna Sari Dessy Yunita Diah Natalisa Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Graciella Sabathini Hartati Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati Iisnawati Iisnawati Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi R. A. Firy Yuandita Rahman, Beno Saggaff Shihab, Muchsin Salsabila, Nabila Samosir, Bob Olopan Satria, Berry Shafira Adristi Lingga Savitri Shihab, Muchin Saggaf Siti Soeleha Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Thamrin, Kemas Muhammad Husni Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy zakaria Wahab Zakaria Wahab Zuhdi, Egi