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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Al-Buhuts (e-journal) Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Enrichment: Journal of Multidisciplinary Research and Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew Majapahit Journal of Islamic Finance dan Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis International Journal of Economics, Accounting, and Management Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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DAMPAK DIGITAL MARKETING TERHADAP KINERJA UMKM DI PALEMBANG Hartiningsih Apriliza; Sulastri, Sulastri; Rosa, Aslamia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3296

Abstract

Introduction: This research aims to investigate the impact of digital marketing on the performance of MSMEs in Palembang, specifically at Palembang Indah Mall (PIM).Methods: The sample in this study consisted of 91 SMESs, which were obtained through a simple random sampling technique. The data collection method involves distributing questionnaires to MSMEs, and the data are then processed using Structural Equation Modeling (SEM).Results: The study's findings indicate that digital literacy has no significant positive impact on the performance of MSMEs. However, e-commerce and digital support facilities have a considerable positive impact on the performance of MSMEs. Meanwhile, the effectiveness of digital marketing can mediate the relationship between digital literacy and MSME performance. Then, the effectiveness of digital marketing can also mediate the relationship between e-commerce and MSME performance. The effectiveness of digital marketing can mediate the relationship between supporting facilities and MSME performance. The effectiveness of digital marketing has a positive and significant impact on the performance of MSMEs. Keywords: SMEs, Digital Literacy, E-commerce, Digital Support Facilities, Effectiveness of Digital Marketing, Performance of SMEs.
The Influence of Price and Service Quality on Customer Loyalty at Riska Laundry Palembang Salsabila, Nabila; Rosa, Aslamia; Yunita, Dessy
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.571

Abstract

The laundry service sector in Indonesia is rapidly growing due to increasingly busy lifestyles and heightened competition, which motivates this study to analyze the impact of price and service quality on customer loyalty at Riska Laundry Palembang. The objective of this study is to examine the extent to which price and service quality factors influence customer loyalty among users of Riska Laundry Palembang. This research employs two types of data: primary and secondary data. The sample was selected using non-probability sampling with a purposive sampling approach, totaling 90 respondents. The analytical technique applied in this study is multiple linear regression, utilizing SPSS Statistics 27 for Windows. The results of the t-test and F-test demonstrate that both price and service quality factors have a positive and significant effect on customer loyalty, both individually and simultaneously, among customers of Riska Laundry Palembang.
The Influence of Price and Service Quality on Customer Loyalty at Riska Laundry Palembang Salsabila, Nabila; Rosa, Aslamia; Yunita, Dessy
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.571

Abstract

The laundry service sector in Indonesia is rapidly growing due to increasingly busy lifestyles and heightened competition, which motivates this study to analyze the impact of price and service quality on customer loyalty at Riska Laundry Palembang. The objective of this study is to examine the extent to which price and service quality factors influence customer loyalty among users of Riska Laundry Palembang. This research employs two types of data: primary and secondary data. The sample was selected using non-probability sampling with a purposive sampling approach, totaling 90 respondents. The analytical technique applied in this study is multiple linear regression, utilizing SPSS Statistics 27 for Windows. The results of the t-test and F-test demonstrate that both price and service quality factors have a positive and significant effect on customer loyalty, both individually and simultaneously, among customers of Riska Laundry Palembang.
The Influence of Product Quality, Service Quality, and Perception of Coal Prices on Customer Satisfaction at PT Bukit Asam, Tbk Rahman, Beno; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Rosa, Aslamia
Devotion : Journal of Research and Community Service Vol. 5 No. 10 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i10.15699

Abstract

This study was conducted with the aim of determining the influence of product quality, service quality and coal price perception on customer satisfaction at PT Bukit Asam, Tbk. The population in this study is all consumers or companies that purchase coal at PT Bukit Asam in the Tanjung Enim Mining Unit, Tarahan Port Unit and Kertapati Pier Unit in 2023 to 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, service quality and coal price perception have a positive and significant effect on customer satisfaction. Product quality, it is expected for PT Bukit Asam, Tbk to be able to provide innovation both in terms of offers, marketing and promotions carried out. The quality of service, PT Bukit Asam, Tbk is expected to be quick in responding and providing information. Price perception, it is hoped that PT Bukit Asam, Tbk can adjust in providing the price of coal offered.
The Influence of Brand Loyalty and Service Quality on Product Purchase Decisions at Bank Syariah Indonesia Kartika Sari, Indah; Widiyanti, Marlina; Rosa, Aslamia; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i5.60

Abstract

This research was conducted with the aim of determining the influence of brand loyalty and service quality on product purchase decisions at Bank Syariah Indonesia. The population in this study is all customers who purchase products at Bank Syariah Indonesia in the city of Palembang in 2023-2024. The sample used in this study was 100 respondents with a determination method using purposive sampling. The results of the multiple linear regression analysis show that brand loyalty and service quality have a positive and significant effect on product purchase decisions. In the brand loyalty variable, it is necessary to innovate the types of services and products offered. Where at this time, there are many conventional banks in Indonesia that offer attractive facilities and offers. In terms of service quality variables, it is hoped that Bank Syariah Indonesia can adjust to the number of employees.
The Effect of Price and Product Quality on Purchase Decisions with Brand Image as an Intervening Variable in The Lahat Coffee Monologue Product Febrina, Ade Tiara; Maulana, Ahmad; Rosa, Aslamia
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.849

Abstract

The coffee shop industry in Indonesia has experienced rapid growth in recent years, with coffee becoming a staple beverage among diverse consumer groups. Monolog Coffee, located in Lahat Regency, represents a modern coffee shop that adopts both online and offline sales models. This research aims to analyze the influence of price and product quality on purchasing decisions, with brand image as an intervening variable. Using a quantitative approach and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, this study surveyed 100 Monolog Coffee consumers through questionnaires. The results reveal that price and product quality significantly affect brand image. Furthermore, price has a significant impact on purchasing decisions, while product quality does not show a direct influence on purchase decisions. Notably, brand image significantly mediates the relationship between the independent variables and purchasing decisions. These findings suggest that Monolog Coffee’s efforts to enhance its brand image through pricing strategy and product quality are effective in shaping customer behavior. The implication of this research is that small and medium-sized enterprises (SMEs) in the coffee industry should prioritize building a strong brand image as a strategic mediator to drive consumer loyalty and purchasing decisions. Future studies are encouraged to explore additional mediators such as customer satisfaction or digital engagement to deepen the understanding of consumer behavior in the coffee shop sector.
The Influence of Online Consumer Reviews, Prices, and Consumer Trust on Online Purchase Decisions for Skincare Products on Shopee Kristin, Julie; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Rosa, Aslamia
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 5 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i5.140

Abstract

In the digital era, consumer purchasing decisions are increasingly influenced by various online factors, especially on e-commerce platforms such as Shopee. For skincare products, consumer reviews, price, and consumer trust levels are key factors that influence purchasing decisions. With more product choices and information available, it is important to understand how these factors influence consumer decisions. This study aims to examine the influence of online consumer reviews, price, and consumer trust on online purchasing decisions for skincare products on Shopee, given the importance of these factors in purchasing decisions in a competitive e-commerce market. This study aims to determine the effect of online consumer reviews, price, and consumer confidence on online purchasing decisions for skincare products at Shopee. The type of data used in this study is primary data obtained by distributing questionnaires. Respondents in this study were Shopee users who purchased skincare products in the period January - April 2024 with a sample size of 95 respondents. The data analysis technique used in this research is Multiple Linear Regression with the absolute value difference test method using SPSS 29.0. The results of this study prove that online consumer reviews, prices, and consumer confidence have a positive influence on online purchasing decisions for skincare products at Shopee. The results of this study imply that consumer reviews, price, and consumer trust are crucial factors that sellers of skincare products on Shopee must pay attention to in order to influence purchasing decisions. Sellers are advised to actively manage and respond to consumer reviews to build trust and improve their product reputation.
Analisis Bauran Pemasaran Terhadap Minat Anggota Baru di Dojang Taekwondo Kota Palembang Setiawan, Wawan; Maulana, Achmad; Rosa, Aslamia
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7468

Abstract

Dojang Taekwondo di Kota Palembang menghadapi tantangan dalam mempertahankan jumlah anggota baru akibat berbagai faktor pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap minat anggota baru dalam bergabung dengan Dojang Taekwondo. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui survei kuesioner kepada masyarakat Kota Palembang. Variabel yang dianalisis meliputi produk, tempat, harga, promosi, orang, proses, dan bukti fisik. Hasil penelitian menunjukkan bahwa faktor produk, tempat, harga, promosi, dan bukti fisik memiliki pengaruh signifikan terhadap minat anggota baru, sedangkan faktor orang dan proses tidak memberikan dampak yang signifikan. Selain itu, kepercayaan terhadap Dojang tidak secara langsung memengaruhi minat untuk bergabung. Temuan ini memberikan wawasan bagi pengelola Dojang Taekwondo dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan jumlah anggota baru. Rekomendasi utama adalah meningkatkan kualitas fasilitas, menerapkan strategi promosi digital yang lebih agresif, serta memastikan kesesuaian harga dengan kualitas layanan yang ditawarkan.
EMPOWERMENT OF COMMUNITIES ENTERPRISES OF KERINJING OGAN ILIR VILLAGE THROUGH TRAINING AND ASSISTANCE IN THE MANAGEMENT FIELD, FINANCE, AND MARKETING Maulana, Ahmad; Novalia, Nurkardina; Rosa, Aslamia; Puspita Sari, Dwi Darma; FS Kerlyn, Defebri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1601

Abstract

This community service activity aims to provide services to MSME actors who want to maintain and develop their businesses amid economic competition and during the Covid-19 Pandemic by maximizing the use of technology in their business. Through the urgency of the MSME needs for digital marketing facilities and financial consulting, as well as the availability of human resources for the service team that can meet the needs of MSME assistance services in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency from April 2022 to November 2022. This community service activity includes assisting the needs of related MSMEs making online marketing media and making financial reports that are carried out in stages, starting with partner coordination meetings, collecting data on MSME needs and allocation of companions, preparing services, and ending with the implementation of the mentoring process to fulfill MSME needs in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. to increase the added value of the business for MSMEs. The outputs of this activity include publications in the Sumatra Express mass media and national journals. Through publications, community service activities become transparent and can continue to become regular MSME service activities to continue to provide solutions to the needs of MSME actors
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Keamanan Terhadap Minat Penggunaan (Behavior Intention) Aplikasi Brimo di Kota Prabumulih Sari, Dessy Ratna; Maulana, Ahmad; Rosa, Aslamia; Wahab, Zakaria
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.52258

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan keamanan terhadap minat penggunaan aplikasi BRImo di Kota Prabumulih. Dalam era digital, kemudahan akses dan keamanan transaksi menjadi faktor kunci dalam meningkatkan minat masyarakat terhadap mobile banking. Metode yang digunakan adalah survei melalui kuisioner yang melibatkan 150 responden. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh positif dan signifikan terhadap minat penggunaan aplikasi BRImo. Temuan ini diharapkan dapat memberikan wawasan bagi pihak bank dalam merumuskan kebijakan pemasaran dan pengembangan layanan digital.
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad MAULANA Ahmad Maulana Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Annisa Auliya Azra Apria Sari Ayu Liring Bethari Dessi Yunita Dessy Yunita Diah Natalisa Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Febrina, Ade Tiara Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hairun Nissa, Hairun Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah Kristin, Julie M. Lucky Pratama M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Maulana, Achmad Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Melisa Ariani Putri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Permata Sari, Sofita Putri Kumala Dewi R. A. Firy Yuandita Rahma Delawati Rahman, Beno Saggaff Shihab, Muchsin Salsabila, Nabila Satria, Berry Siswahyudianto Siti Soeleha Suhartini Karim Suhartini Karim Sulastri SULASTRI Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Wawan Setiawan Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria