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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Al-Buhuts (e-journal) Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew Majapahit Journal of Islamic Finance dan Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Accounting, and Management Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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DAMPAK DIGITAL MARKETING TERHADAP KINERJA UMKM DI PALEMBANG Hartiningsih Apriliza; Sulastri, Sulastri; Rosa, Aslamia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3296

Abstract

Introduction: This research aims to investigate the impact of digital marketing on the performance of MSMEs in Palembang, specifically at Palembang Indah Mall (PIM).Methods: The sample in this study consisted of 91 SMESs, which were obtained through a simple random sampling technique. The data collection method involves distributing questionnaires to MSMEs, and the data are then processed using Structural Equation Modeling (SEM).Results: The study's findings indicate that digital literacy has no significant positive impact on the performance of MSMEs. However, e-commerce and digital support facilities have a considerable positive impact on the performance of MSMEs. Meanwhile, the effectiveness of digital marketing can mediate the relationship between digital literacy and MSME performance. Then, the effectiveness of digital marketing can also mediate the relationship between e-commerce and MSME performance. The effectiveness of digital marketing can mediate the relationship between supporting facilities and MSME performance. The effectiveness of digital marketing has a positive and significant impact on the performance of MSMEs. Keywords: SMEs, Digital Literacy, E-commerce, Digital Support Facilities, Effectiveness of Digital Marketing, Performance of SMEs.
The Influence of Price and Service Quality on Customer Loyalty at Riska Laundry Palembang Salsabila, Nabila; Rosa, Aslamia; Yunita, Dessy
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.571

Abstract

The laundry service sector in Indonesia is rapidly growing due to increasingly busy lifestyles and heightened competition, which motivates this study to analyze the impact of price and service quality on customer loyalty at Riska Laundry Palembang. The objective of this study is to examine the extent to which price and service quality factors influence customer loyalty among users of Riska Laundry Palembang. This research employs two types of data: primary and secondary data. The sample was selected using non-probability sampling with a purposive sampling approach, totaling 90 respondents. The analytical technique applied in this study is multiple linear regression, utilizing SPSS Statistics 27 for Windows. The results of the t-test and F-test demonstrate that both price and service quality factors have a positive and significant effect on customer loyalty, both individually and simultaneously, among customers of Riska Laundry Palembang.
The Influence of Price and Service Quality on Customer Loyalty at Riska Laundry Palembang Salsabila, Nabila; Rosa, Aslamia; Yunita, Dessy
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.571

Abstract

The laundry service sector in Indonesia is rapidly growing due to increasingly busy lifestyles and heightened competition, which motivates this study to analyze the impact of price and service quality on customer loyalty at Riska Laundry Palembang. The objective of this study is to examine the extent to which price and service quality factors influence customer loyalty among users of Riska Laundry Palembang. This research employs two types of data: primary and secondary data. The sample was selected using non-probability sampling with a purposive sampling approach, totaling 90 respondents. The analytical technique applied in this study is multiple linear regression, utilizing SPSS Statistics 27 for Windows. The results of the t-test and F-test demonstrate that both price and service quality factors have a positive and significant effect on customer loyalty, both individually and simultaneously, among customers of Riska Laundry Palembang.
The Influence of Product Quality, Service Quality, and Perception of Coal Prices on Customer Satisfaction at PT Bukit Asam, Tbk Rahman, Beno; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Rosa, Aslamia
Devotion : Journal of Research and Community Service Vol. 5 No. 10 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i10.15699

Abstract

This study was conducted with the aim of determining the influence of product quality, service quality and coal price perception on customer satisfaction at PT Bukit Asam, Tbk. The population in this study is all consumers or companies that purchase coal at PT Bukit Asam in the Tanjung Enim Mining Unit, Tarahan Port Unit and Kertapati Pier Unit in 2023 to 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, service quality and coal price perception have a positive and significant effect on customer satisfaction. Product quality, it is expected for PT Bukit Asam, Tbk to be able to provide innovation both in terms of offers, marketing and promotions carried out. The quality of service, PT Bukit Asam, Tbk is expected to be quick in responding and providing information. Price perception, it is hoped that PT Bukit Asam, Tbk can adjust in providing the price of coal offered.
The Influence of Brand Loyalty and Service Quality on Product Purchase Decisions at Bank Syariah Indonesia Kartika Sari, Indah; Widiyanti, Marlina; Rosa, Aslamia; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 2 No. 5 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i5.60

Abstract

This research was conducted with the aim of determining the influence of brand loyalty and service quality on product purchase decisions at Bank Syariah Indonesia. The population in this study is all customers who purchase products at Bank Syariah Indonesia in the city of Palembang in 2023-2024. The sample used in this study was 100 respondents with a determination method using purposive sampling. The results of the multiple linear regression analysis show that brand loyalty and service quality have a positive and significant effect on product purchase decisions. In the brand loyalty variable, it is necessary to innovate the types of services and products offered. Where at this time, there are many conventional banks in Indonesia that offer attractive facilities and offers. In terms of service quality variables, it is hoped that Bank Syariah Indonesia can adjust to the number of employees.
EMPOWERMENT OF COMMUNITIES ENTERPRISES OF KERINJING OGAN ILIR VILLAGE THROUGH TRAINING AND ASSISTANCE IN THE MANAGEMENT FIELD, FINANCE, AND MARKETING Maulana, Ahmad; Novalia, Nurkardina; Rosa, Aslamia; Puspita Sari, Dwi Darma; FS Kerlyn, Defebri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1601

Abstract

This community service activity aims to provide services to MSME actors who want to maintain and develop their businesses amid economic competition and during the Covid-19 Pandemic by maximizing the use of technology in their business. Through the urgency of the MSME needs for digital marketing facilities and financial consulting, as well as the availability of human resources for the service team that can meet the needs of MSME assistance services in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency from April 2022 to November 2022. This community service activity includes assisting the needs of related MSMEs making online marketing media and making financial reports that are carried out in stages, starting with partner coordination meetings, collecting data on MSME needs and allocation of companions, preparing services, and ending with the implementation of the mentoring process to fulfill MSME needs in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. to increase the added value of the business for MSMEs. The outputs of this activity include publications in the Sumatra Express mass media and national journals. Through publications, community service activities become transparent and can continue to become regular MSME service activities to continue to provide solutions to the needs of MSME actors
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Keamanan Terhadap Minat Penggunaan (Behavior Intention) Aplikasi Brimo di Kota Prabumulih Sari, Dessy Ratna; Maulana, Ahmad; Rosa, Aslamia; Wahab, Zakaria
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.52258

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan keamanan terhadap minat penggunaan aplikasi BRImo di Kota Prabumulih. Dalam era digital, kemudahan akses dan keamanan transaksi menjadi faktor kunci dalam meningkatkan minat masyarakat terhadap mobile banking. Metode yang digunakan adalah survei melalui kuisioner yang melibatkan 150 responden. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh positif dan signifikan terhadap minat penggunaan aplikasi BRImo. Temuan ini diharapkan dapat memberikan wawasan bagi pihak bank dalam merumuskan kebijakan pemasaran dan pengembangan layanan digital.
Factors that Influence the Decision to Choose Consumer Credit at PT BPR Baturaja (Perseroda) With Age as a Moderating Variable Rahma Delawati; Sulastri; Aslamia Rosa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2792

Abstract

As individuals age, they typically acquire more financial obligations, such as funding their children's education or planning for retirement, which can impact their decision to utilize consumer credit. This study aims to investigate the factors influencing the decision to opt for consumer credit at PT BPR Baturaja (Perseroda), with age serving as a moderating variable. The research methodology employed is associative descriptive research. The sampling technique utilized is probability random sampling, determined by the Slovin formula, resulting in a total sample size of 322. Data analysis was conducted using the Partial Least Square (PLS) method. The research findings lead to several conclusions: Firstly, service quality exerts a positive and significant influence on the decision to choose consumer credit at PT BPR Baturaja (Perseroda). Secondly, promotion demonstrates a positive but statistically insignificant effect on the decision to choose consumer credit at PT BPR Baturaja (Perseroda). Lastly, the interest rate has a positive and significant impact on the decision to select consumer credit at PT BPR Baturaja (Perseroda). The age variable acts as a Quasi Moderator (Quasi Moderation) on the influence of service quality on the decision to choose consumer credit at PT BPR Baturaja (Perseroda). The age variable acts as a Moderation Predictor on the influence of promotions on the decision to choose consumer credit at PT BPR Baturaja (Perseroda). The age variable acts as a Pure Moderator on the influence of interest rates on the decision to choose PT BPR Baturaja (Perseroda) consumer credit.
Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City Maulana, Ahmad; Novalia, Nurkardina; Sari, Dwi Darma Puspita; Rosa, Aslamia; Yuliansyah, Yuliansyah
Annals of Human Resource Management Research Vol. 4 No. 2 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v4i2.2817

Abstract

Purpose: This study analyzes how entrepreneurial and market orientation affect MSME performance in Palembang, emphasizing the role of competitive advantage as a moderating variable. Research Methodology: This study uses a survey method with data collection techniques through interviews with micro, small, and medium enterprise (MSME) owners and direct observation of the research object. The research population consists of 151 MSME entrepreneurs who live in Palembang. Results: The results showed that entrepreneurial orientation had a negative effect on performance. Testing the effect of entrepreneurial orientation on the performance of the value obtained a coefficient value of -0.090 with a p-valSSue of 0.008 <0.005, indicating that there is a significant influence, but no relationship between entrepreneurial orientation and the performance of food and beverage providers, and vice versa. Testing the effect of market orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 5.55 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable. Testing the effect of entrepreneurial orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 2.37 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable.
Kepercayaan Mobile Banking: Peran Keamanan dan Kualitas Layanan Elektronik dalam Mendorong Niat Bertransaksi Ulang Nissa, Hairun; Rosa, Aslamia; Maulana, Ahmad; Wahab, Zakaria
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5932

Abstract

This study investigates the role of Security and Electronic Service Quality in influencing Repurchase Intention in the mobile banking application of Bank Sumsel Babel, with Trust as an intervening variable. Data collected from 131 respondents who actively use the mobile banking application were analyzed using Structural Equation Modeling (SEM) with Smart PLS 4. The results indicate that Electronic Service Quality significantly influences Repurchase Intention, both directly and indirectly through Trust as a mediator. Security, however, does not show a significant impact on Repurchase Intention, either directly or indirectly through Trust. Nonetheless, Security remains crucial in building initial Trust among users. This study provides insights for improving service quality and Security features to strengthen customer loyalty
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad Maulana Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Annisa Auliya Azra Apria Sari Ayu Liring Bethari Dessi Yunita Dessy Yunita Diah Natalisa Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hairun Nissa, Hairun Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah M. Lucky Pratama M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Melisa Ariani Putri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi R. A. Firy Yuandita Rahma Delawati Rahman, Beno Saggaff Shihab, Muchsin Salsabila, Nabila Satria, Berry Siswahyudianto Siti Soeleha Suhartini Karim Suhartini Karim Sulastri SULASTRI Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Triana, Jessica Ummi Rani Syafitri Venita Venita Vika Diwinta Aulia Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy Zakaria Wahab zakaria Wahab Zakaria Wahab, Zakaria