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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Al-Buhuts (e-journal) Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Enrichment: Journal of Multidisciplinary Research and Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew IIJSE Majapahit Journal of Islamic Finance dan Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

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Social Media Marketing Photo Techniques Training For Small And Medium Enterprises (SMEs) In Desa Kerinjing Ogan Ilir Dessy Yunita; Aslamia Rosa; Iisnawati; Suhartini Karim
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5678

Abstract

Social Media Marketing Photo Techniques Training for SMEs in Desa Kerinjing Ogan Ilir is an activity to understand photography and photo editing techniques. Within this training, SMEs are given training to develop business potential through the ability to use simple photography and editing techniques to make photos more attractive. The purpose of this training is to increase the selling value of the product. The existence of training provided to SMEs, especially in Desa Kerinjing Ogan Ilir, gives participants the ability to advance to class in the midst of intense competition.
THE INFLUENCE OF REGISTRATION SERVICE QUALITY AND TRUST ON OUTPATIENT SATISFACTION UNDER BPJS HEALTH INSURANCE GUARANTEE AT HERMINA PALEMBANG HOSPITAL Elvi Indahwati; Marlina Widiyanti; Muchsin Saggaff Shihab; Aslamia Rosa
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of registration service quality and trust on outpatient satisfaction under BPJS Health Insurance guarantee at Hermina Palembang Hospital. The population of this study consisted of outpatient BPJS Health Insurance patients at Hermina Palembang Hospital during the period of 2022-2023, totaling 102,360 respondents. The sample for this study is 123 respondents who are outpatient BPJS Health Insurance patients at Hermina Palembang Hospital during the period of 2022-2023, selected using purposive sampling technique. The results of multiple linear regression analysis show that registration service quality and trust have a positive and significant influence on patient satisfaction. In terms of service quality, the management of Hermina Palembang Hospital is expected to evaluate the factors causing frequent congestion in the outpatient registration process under BPJS Health Insurance. Regarding trust, it is recommended to evaluate the service providers in order to improve the quality of service delivery. The addition of information staff is perceived as necessary to provide assistance to patients in need.
Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3778

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City. Keywords: Brand Image, Brand Trust, Electronic Word of Mouth, Purchase Decision, ShopeeFood
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian pada E-Commerce Lazada Indonesia Ismail Yogi Indra Pranata; Zakaria Wahab; Marlina Widiyanti; Aslamia Rosa
The Manager Review Vol. 4 No. 1 (2022)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v4i1.20328

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian pada e-commerce Lazada Indonesia. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian pada Lazada Indonesia pada tahun 2021 dengan menggunakan teknik purposive sampling. Hasil dari analisis regresi linier berganda menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada e-commerce Lazada Indonesia. Harga berpengaruh positif dan signifikan terhadap keputusan pembelian pada e-commerce Lazada Indonesia. Pada variabel promosi, perlu adanya penambahan karyawan pada bagian customer service yang masih menjadi keluhan konsumen dalam menanggapi keluhan. Memberikan inovasi baru dalam program promosi yang lebih menarik seperti bekerja sama dengan bank-bank untuk memberikan potongan harga kepada konsumen jika melakukan pembayaran dengan menggunakan bank tertentu. Program gratis ongkos kirim yang diklaim semua untuk pengiriman seluruh Indonesia dengan menggunakan beberapa ekspedisi pengiriman. Pada variabel harga, sebaiknya pihak Lazada perlu adanya peninjauan kepada seller-seller yang berjualan pada e-commerce Lazada dalam penentuan harga. Untuk seller, jangan dibebankan biaya admin yang membuat harga produk menjadi lebih mahal.  Selain itu perlu adanya peningkatan promosi untuk memberikan potongan harga yang lebih menarik untuk menjadikan daya tarik konsumen untuk melakukan pembelian.
PENGARUH PROMOSI DAN PEMASARAN DIGITAL TERHADAP MINAT MENABUNG MASYARAKAT PADA BANK SUMSEL BABEL Satria, Berry; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Rosa, Aslamia
JURNAL DARMA AGUNG Vol 31 No 5 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i5.3722

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh promosi dan pemasaran digital terhadap minat menabung masyarakat pada Bank Sumsel Babel. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada Bank Sumsel Babel pada tahun 2022 sebanyak 1.229.964 nasabah. Maka, hasil perhitungan sampel menggunakan teknik purposive sampling, maka responden dalam penelitian ini adalah nasabah aktif Bank Sumsel Babel pada kategori jenis layanan tabungan pada tahun 2023 sebanyak 156 nasabah. Hasil dari analisis linier berganda menunjukkan bahwa promosi dan pemasaran digital berpengaruh positif dan signifikan terhadap minat menabung masyarakat pada Bank Sumsel Babel. Promosi, dilakukan pemilihan karyawan yang berkompeten di bidang pelayanan nasabah serta penambahan hubungan kerjasama dengan banyak brand untuk dapat memberikan promosi yang lebih banyak dan menarik. Pemasaran digital, penambahan untuk jumlah karyawan sebagai admin social media serta pemberian diskon yang sangat menarik menjadi salah satu harapan nasabah Bank Sumsel Babel.
Pengaruh Brand Awareness Dan Perceived Quality Terhadap Keputusan Pembelian Pada Kopi Kenangan Cabang Kota Palembang Melinia, Fitri; Mavilinda, Hera Febria; Rosa, Aslamia
Jurnal Media Wahana Ekonomika Vol. 21 No. 2 (2024): Jurnal Media Wahana Ekonomika, Juli 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i2.16118

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan perceived quality terhadap keputusan pembelian pada kopi kenangan cabang Kota Palembang. Penelitian ini menggunakan sampel 100 responden yang memiliki kriteria berumur lebih dari 17 tahun dan pernah membeli kopi kenangan 6 bulan terakhir. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Teknik analisis data yang digunakan adalah analisis regresi Berganda. Berdasarkan hasil analisis disimpulkan bahwa brand awareness dan perceived quality berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Brand Awareness, Perceived Quality, Keputusan Pembelian. ABSTRACT This research aims to determine the influence of brand awareness and perceived quality on purchasing decisions for the Palembang City branch of Memories Coffee. This research used a sample of 100 respondents whose criteria were more than 17 years old and had bought memorable coffee in the last 6 months. The data collection method used in this research was obtained through a questionnaire. The data analysis technique used is multiple regression analysis. Based on the results of the analysis, it is concluded that brand awareness and perceived quality have a positive and significant effect on purchasing decisions. Keywords : Brand Awareness, Perceived Quality, Purchasing Decisions.
Pengaruh Persepsi Manfaat dan Persepsi Kemudahan Penggunaan terhadap Minat Menggunakan Dompet Digital DANA: Rahmawati, Meliza; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.3785

Abstract

This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that used in this research is non-probability sampling with a purposive sampling method. Type of this research is descriptive quantitative. The Population of this research is E-wallet DANA users which belong to Generation Z category. The data was collected through questionnaire which validity and reliability were already verified and distributed to 100 respondents. The analysis tools in this research are simultaneous test (F test), Partial test (t test) and multiple linear regression analysis. The result of F test shows that the TAM’s variables simultaneously affect the Intention to use on user. Keywords: Perceived Usefulness, Perceived Ease of Use, Intention to Use
Pengaruh Influencer Marketing terhadap Minat Beli Produk Skincare Ms Glow: Tarigan, Ertika Br; Nofiawaty, Nofiawaty; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4067

Abstract

The purpose of this study is to determine the impact of influencer marketing on purchase intention for MS Glow skincare products, both simultaneously and partially. This quantitative study used a primary data obtained by distributing questionnaires to 100 respondents. The sampling technique used in this study was a purposive sampling technique. The analysis techniques used in this study are descriptive analysis, the F test, the T test, and multiple linear regression. This study showed a result that influencer marketing simultaneously has a significant impact on purchase intention. Authenticity and content partially have a significant impact on purchase intention. Brand fit and community partially have no impact on purchase intention. The multiple linear regression analysis showed a result that content has a dominant impact on purchase intention. Keyword: authenticity, brand fit, community, content, purchase intention
Pengaruh Brand Image dan Brand Awareness Terhadap Keputusan Pembelian Pizza Hut Delivery Cabang Plaju Meilani, Windi; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4570

Abstract

This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collection methods through questionnaires. The population in this study were people in Palembang City aged 15-25 years who had purchased pizza hut delivery from the Plaju branch in October, November, December 2022 and January, February, March 2023. The sampling method used purposive sampling with a total sample of 100 respondent. Data analysis techniques in this study were hypothesis testing, coefficient of determination testing, and multiple linear analysis. the results of testing the calculated F value of 73,597 with a significance value of 0.000 (0.000 <0.05), brand image and brand awareness together have a positive and significant effect on purchasing decisions for Pizza Hut Delivey Plaju Branch. Keywords: Brand image, Brand Awareness, Purchase Decisions
Analisis E-Service Quality Terhadap Kepuasan Konsumen Pada I Am Geprek Bensu Triana, Jessica; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4654

Abstract

This study aims to analyze the effect of e-service quality in customer satisfaction at I Am Geprek Bensu Palembang through the ShopeeFood channel at least 1 time in the last 4 months (January-April 2023) partially and simultaneously, and to determine the e-service quality variable that has a dominant influence on customer satisfaction at I Am Geprek Bensu Palembang. The sampling technique used in this research Is non-probability sampling with purposive sampling method and using multiple linear regression analysis with the help of SPSS 23 software. The method used for data collection, namely questionnaires with a Likert scale totaling 140 respondents. The results of this study indicate that the partial test (t test) of e-service quality variables in the dimensions of efficiency (X1), fulfillment (X2), privacy (X4), responsiveness (X5), compensation (X6) has a positive and significant effect on customer satisfaction. The simultaneous test (F test) proves that the dimensions of efficiency (X1), fulfillment (X2), system availability (X3), privacy (X4), responsiveness (X5), compensation (X6), and contact (X7) have an effect on the dependent variable, namely customer satisfaction (Y). Keywords: E-Service Quality, Customer Satisfaction, Efficiency, Fulfillment, System Availability, Privacy, Responsiveness, Compensation, Contact
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad MAULANA Ahmad Maulana Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Apria Sari Aryanty, Yessie Ayu Liring Bethari Azra, Annisa Auliya Barezki, M Bagus Dessi Yunita Dessy Ratna Sari Dessy Yunita Diah Natalisa, Diah Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Febrina, Ade Tiara Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hafiz Hafiz Hairun Nissa, Hairun Hartati Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah Kristin, Julie M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Maulana, Achmad Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi Putri, Melisa Ariani Rahma Delawati Rahman, Beno Saggaf, Muchsin Saggaff Shihab, Muchsin Salsabila, Nabila Samosir, Bob Olopan Satria, Berry Setiady, Hendy Shihab, Muchin Saggaf Siti Soeleha Suhartini Karim Suhartini Karim SULASTRI Sulastri Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Thamrin, Kemas Muhammad Husni Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Wawan Setiawan Yuandita, R. A. Firy Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy Zakaria Wahab zakaria Wahab Zakaria Wahab, Zakaria Zuhdi, Egi