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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew IIJSE Majapahit Journal of Islamic Finance and Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

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Pengaruh Influencer Marketing terhadap Minat Beli Produk Skincare Ms Glow: Tarigan, Ertika Br; Nofiawaty, Nofiawaty; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4067

Abstract

The purpose of this study is to determine the impact of influencer marketing on purchase intention for MS Glow skincare products, both simultaneously and partially. This quantitative study used a primary data obtained by distributing questionnaires to 100 respondents. The sampling technique used in this study was a purposive sampling technique. The analysis techniques used in this study are descriptive analysis, the F test, the T test, and multiple linear regression. This study showed a result that influencer marketing simultaneously has a significant impact on purchase intention. Authenticity and content partially have a significant impact on purchase intention. Brand fit and community partially have no impact on purchase intention. The multiple linear regression analysis showed a result that content has a dominant impact on purchase intention. Keyword: authenticity, brand fit, community, content, purchase intention
Pengaruh Brand Image dan Brand Awareness Terhadap Keputusan Pembelian Pizza Hut Delivery Cabang Plaju Meilani, Windi; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4570

Abstract

This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collection methods through questionnaires. The population in this study were people in Palembang City aged 15-25 years who had purchased pizza hut delivery from the Plaju branch in October, November, December 2022 and January, February, March 2023. The sampling method used purposive sampling with a total sample of 100 respondent. Data analysis techniques in this study were hypothesis testing, coefficient of determination testing, and multiple linear analysis. the results of testing the calculated F value of 73,597 with a significance value of 0.000 (0.000 <0.05), brand image and brand awareness together have a positive and significant effect on purchasing decisions for Pizza Hut Delivey Plaju Branch. Keywords: Brand image, Brand Awareness, Purchase Decisions
Analisis E-Service Quality Terhadap Kepuasan Konsumen Pada I Am Geprek Bensu Triana, Jessica; Rosa, Aslamia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4654

Abstract

This study aims to analyze the effect of e-service quality in customer satisfaction at I Am Geprek Bensu Palembang through the ShopeeFood channel at least 1 time in the last 4 months (January-April 2023) partially and simultaneously, and to determine the e-service quality variable that has a dominant influence on customer satisfaction at I Am Geprek Bensu Palembang. The sampling technique used in this research Is non-probability sampling with purposive sampling method and using multiple linear regression analysis with the help of SPSS 23 software. The method used for data collection, namely questionnaires with a Likert scale totaling 140 respondents. The results of this study indicate that the partial test (t test) of e-service quality variables in the dimensions of efficiency (X1), fulfillment (X2), privacy (X4), responsiveness (X5), compensation (X6) has a positive and significant effect on customer satisfaction. The simultaneous test (F test) proves that the dimensions of efficiency (X1), fulfillment (X2), system availability (X3), privacy (X4), responsiveness (X5), compensation (X6), and contact (X7) have an effect on the dependent variable, namely customer satisfaction (Y). Keywords: E-Service Quality, Customer Satisfaction, Efficiency, Fulfillment, System Availability, Privacy, Responsiveness, Compensation, Contact
The Influence of Word of Mouth and Social Media Content on Livestock Purchasing Decisions Among Millennials and Gen Z in Palembang Zuhdi, Egi; Maulana, Ahmad; Rosa, Aslamia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1346

Abstract

Livestock purchasing is primarily utilized to meet the demand for animal products such as meat, dairy, and wool. Livestock purchasing highly depends on the context and goals of the consumer in a generation. Some methods can be used for word of mouth. As time goes by, the existing technology is developing, so the current method of livestock purchasing has become more accessible by utilizing existing media social content. However, as a past method, word of mouth still affected consumer purchase decisions, even among millennials. This study will comprehensively examine, explore, and validate this phenomenon by examining how word of mouth and social media content influence millennial and Gen Z consumers' livestock purchasing decisions. This research was carried out from May to June 2024, and data was collected on Google from consumers who had purchased livestock (cows or goats). This research used several data processing method tests, including inferential descriptive statistics and multiple linear regression. This research uses a questionnaire distribution technique by 100 respondents directly and distributed to livestock buyers in Palembang. The scope of this research is to determine the influence between the words of mouth (x1) and variables social media content variables (x2) on the purchasing decision variable (y) for livestock in Palembang. In this research, the words of mouth variable (x1) have five dimensions: talkers, topics, tools, talking part, and tracking. The social media content variable (x2) has seven dimensions: clear, concise, concrete, correct, coherent, complete, and courteous. Furthermore, the purchasing decision variable has six dimensions: product choice, brand choice, channel choice, purchase time, purchase amount, and purchase method. The implications of these findings were discussed, and limitations and future research directions were suggested.
The Effect Of Endorsements, Online Promotions On Social Media And Word Of Mouth On Buying Interest In Culinary Businesses In Palembang City Annisa Auliya Azra; Diah Natalisa; Aslamia Rosa; Marlina Widiyanti
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2282

Abstract

This research was conducted with the aim of determining the influence of endorsements, online promotions on social media and word of mouth on buying interest in culinary businesses in the city of Palembang. The number of samples used in this study was as many as 125 respondents who were included in the sample with a homogeneous population type or the entire population in the same area by purchasing products of the same type or brand using the purposive sampling method. The results of multiple linear regression analysis show that endorsement, online promotion on social media and word of mouth have a positive and significant effect on buying interest. Endorsement, it is hoped that you can choose a foodvlooger who has a good image in the community, has quite a lot of followers on social media, a way to do food reviews that attract consumer interest. Promotions, it is hoped that MSMEs often provide promo prices by collaborating with several merchants such as e-wallets or banks that often provide discounts. Word of mouth, it is hoped that MSME culinary business actors in the city of Palembang can take advantage of the role of social media in promotional events.
Penyusunan Studi Kelayakan Bisnis UMKM di Kota Daro II Kecamatan Rantau Panjang Kabupaten Ogan Ilir Yulia Hamdaini Putri; Sulastri Sulastri; Marlina Widiyanti; Muhammad Kemas Husni Thamrin; Aslamia Rosa; Ahmad Syathiri
Sriwijaya Accounting Community Services Vol. 1 No. 1 (2022): Sriwijaya Accounting Community Services
Publisher : Jurusan Akuntansi Fakultas Ekonomu Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sacs.v1i1.8

Abstract

Village communities have relatively low incomes but have abundant natural resources that can be exploited, such as wild plants, swamps, fertile land, and clean flowing rivers. On the other hand, although education is relatively low, rural communities have many skills and expertise that can be developed, for example in the village of farmers in Kota Daro II the majority of people are farmers, breeders and weavers. Thus, the community needs MSME assistance through proper business development learning. The preparation of a business feasibility study is a fundamental step in developing a better business. The problems faced by rural communities are the lack of community knowledge to be able to analyze problems such as environmental, marketing, social, legal, and finance as well as the lack of community knowledge for business management. This community service partner is a village community in Kota Daro II who works as a breeder and weaver. The method used is counseling and mentoring. The result of this activity is that the community can analyze the business aspects they are engaged in.
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Keamanan Terhadap Minat Penggunaan (Behavior Intention) Aplikasi Brimo di Kota Prabumulih Dessy Ratna Sari; Ahmad Maulana; Aslamia Rosa; Zakaria Wahab
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.52258

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan keamanan terhadap minat penggunaan aplikasi BRImo di Kota Prabumulih. Dalam era digital, kemudahan akses dan keamanan transaksi menjadi faktor kunci dalam meningkatkan minat masyarakat terhadap mobile banking. Metode yang digunakan adalah survei melalui kuisioner yang melibatkan 150 responden. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh positif dan signifikan terhadap minat penggunaan aplikasi BRImo. Temuan ini diharapkan dapat memberikan wawasan bagi pihak bank dalam merumuskan kebijakan pemasaran dan pengembangan layanan digital.
Penerapan Strategi Harga Digital (E-Price) dan E-Wallet pada Usaha dengan Platform Digital Iisnawati, Iisnawati; Rosa, Aslamia; Yunita, Dessy
Sricommerce: Journal of Sriwijaya Community Services Vol. 2 No. 1 (2021): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v2i1.39

Abstract

Pandemik Covid-19 yang tengah dihadapi oleh Indonesia saat ini telah memaksa usaha kecil atau mikro yang dulunya belum menggunakan platform digital, kini terpaksa menggunakannya. Kurangnya pengetahuan pelaku usaha kecil atau mikro ini pada platform digital dan persaingan yang menjadi ketat di online karena telah menjadi platform yang paling banyak digunakan pada masa pandemik membuat pelaku usaha kecil atau mikro ini perlu didampingi dalam hal pengelolaan dan teknis penggunaan usaha dengan platform digital. Tujuan dari pendampingan berupa pelatihan ini adalah agar pengetahuan pelaku usaha online terutama usaha kecil mengenai strategi penetapan harga digital (e-price) serta sistem pembayaran e-wallet semakin bertambah dan dapat meningkatkan penjualan hasil usahanya sehingga mampu bersaing dengan industri sejenis lainnya. Tahapan pelatihan dimulai dari pengenalan strategi penerapan harga digital dan kemudian praktek penggunaan aplikasi pembayaran e-wallet. Selanjutnya dilakukan diskusi mengenai materi terkait. Hasil dari pelatihan ini dapat membantu usaha kecil atau mikro meningkatkan penjualan dan mampu bersaing di era digital.
Pembuatan Hidroponik dari Botol Bekas bagi Ibu-Ibu dan Remaja Putri di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir Rosa, Aslamia; Maulana, Ahmad; Iisnawati, Iisnawati
Sricommerce: Journal of Sriwijaya Community Services Vol. 3 No. 2 (2022): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v3i2.84

Abstract

Pengabdian ini bertujuan untuk memberikan pemahaman kepada Ibu-ibu rumah tangga dan remaja putri di Desa Kerinjing atas hidroponik, dan hidroponik ternyata mudah dan murah dilakukan. Penggunaan metode tanam dengan hidroponik selain murah dapat meningkatkan kesejahteraan keluarga melalui pemenuhan gizi keluarga dan tanaman sayurannya dapat dijual, sehingga meningkatkan penghasilan keluarga. Sistem hidroponik yang diberikan dalam pelatihan ini adalah sistem wick atau sumbu, sistem ini diperkenalkan karena sangat mudah untuk mendapatkan bahan-bahannya, yaitu botol plastik bekas serta bahan lain yang dapat befungsi sebagai sumbu. Pelatihan ini menggunakan dua metode yaitu ceramah dan tutorial. Ceramah dimaksudkan adalah memberikan penjelasan pengertian dan mafaat dari hidroponik, metode yang kedua adalah tutorial yang menunjukkan atau demonstrasi cara pembuatan hidroponik sumbu dengan menggunakan botol plastik bekas. Diharapkan peserta selanjutnya dapat menerapkan sendiri, hasil panennya selain dapat dikonsumsi sendiri juga diharapkan menjadi rintisan untuk berkembang memberikan keuntungan secara ekonomi.
Mengembangkan Business Plan Yang Kreatif dan Inovatif Bagi Wirausaha Muda di Desa Burai Ogan Ilir Yunita, Dessy; Rosa, Aslamia; Nofiawaty, Nofiawaty; Iisnawati, Iisnawati
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 1 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i1.178

Abstract

Inisiatif penyusunan rencana bisnis yang kreatif dan inovatif bagi para wirausahawan di Burai Ogan Ilir diarahkan untuk membuka seluruh potensi yang ada di dalamnya. Mengingat sumber daya manusia yang melimpah di Burai Ogan Ilir, maka pembinaan kewirausahaan pada masyarakat ini merupakan hal yang sangat penting dan memerlukan perhatian khusus, terutama dalam hal pelatihan. Tujuan dari pelatihan ini untuk membekali individu dengan keterampilan yang diperlukan untuk membuat rencana bisnis yang efektif, sehingga meminimalkan risiko kegagalan bisnis. Dengan memberdayakan wirausahawan melalui pengetahuan komprehensif tentang perencanaan bisnis, pelatihan ini bertujuan tidak hanya untuk mencegah kurangnya kesiapan namun juga merangsang peningkatan jumlah bisnis yang berkembang di Burai Ogan Ilir. Hal ini diharapkan dapat meningkatkan perekonomian daerah secara signifikan. Rencana bisnis yang terstruktur dengan baik berfungsi sebagai peta jalan, yang memandu bisnis menuju tujuan dan sasaran mereka. Ini bertindak sebagai alat penting bagi wirausahawan, membantu mereka membuat keputusan yang tepat mengenai apakah akan memulai atau memperluas usaha mereka. Oleh karena itu, berinvestasi dalam program pelatihan yang berfokus pada perencanaan bisnis sangatlah penting. Pelatihan semacam ini tidak hanya mengurangi kemungkinan terjadinya tantangan awal dalam bisnis namun juga membina wirausahawan, memungkinkan mereka untuk berkembang sebagai bisnis yang efektif.
Co-Authors Achmad Anjas Asmara Achmad Widad Ahmad Maulana Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Annisa Auliya Azra Apria Sari Barezki, M Bagus Defebri FS Kerlyn Dessi Yunita Dessy Ratna Sari Dessy Yunita Diah Natalisa Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Graciella Sabathini Hartati Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati Iisnawati Iisnawati Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi R. A. Firy Yuandita Rahman, Beno Saggaff Shihab, Muchsin Salsabila, Nabila Samosir, Bob Olopan Satria, Berry Shafira Adristi Lingga Savitri Shihab, Muchin Saggaf Siti Soeleha Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Thamrin, Kemas Muhammad Husni Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy Zakaria Wahab zakaria Wahab Zuhdi, Egi