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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Al-Buhuts (e-journal) Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew Majapahit Journal of Islamic Finance dan Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Journal of Economics, Accounting, and Management Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Kosmetik Maybelline pada Mahasiswi Fakultas Ekonomi Universitas Sriwijaya Palembang Adristi Lingga Savitri, Shafira; Ahmad Maulana; Aslamia Rosa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1088

Abstract

This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya University in Palembang. This study is a quantitative research and data obtained through a questionnaire. The sample in this study amounted to 100 respondents using purposive sampling method. The analysis technique used in this study is multiple linear regression analysis, t-test, and F-test. The results of this study indicate that both brand image and product quality simultaneous have a positive and significant effect on purchasing decisions. Partially, brand image has a positive effect on purchasing decisions, but nonsignificant. Whereas product quality has a positive and significant effect on purchasing decisions.
Pengaruh Kepercayaan dan Kemudahan terhadap Keputusan Pembelian Menggunakan Metode Pembayaran Shopeepay di Kota Palembang Ummi Rani Syafitri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1090

Abstract

E-commerce is an online channel that can be reached by a person through computer services and is used by business people in carrying out their business activities, e-commerce can also be used by consumers to obtain information using the help of smart phones by providing information services to consumers in making choices. In the development of the era, humans will always follow developments, such as in electronic money such as Shoopepay which is used in various transactions. This research discusses the people of Palembang city in using e-wallet shoopepay as seen from the convenience and trust in purchasing decisions, with the primary method or by observation or questionnaire distribution interviews of 100 respondents where the results will be collected then analyzed using multiple linear regression analysis techniques. The results of this study showed that as many as 15 question indicators were declared valid. Besides that, the variables of trust and convenience have a significant influence on purchasing decisions in a positive direction, this means that the people of Palembang city will increase purchases based on the convenience and trust provided by the application/electronic wallet, the Shoopepay e-wallet.
Impact of marketing communication and affiliate marketing strategies on marketing performance: an empirical study on online merchants in the shopee marketplace Firmansyah, Firmansyah; Sulastri, Sulastri; Aslamia Rosa
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, online business in Indonesia has experienced rapid growth. This condition is undoubtedly supported by technological advancements and a high number of internet users. Moreover, with the change in consumer behavior leaning towards online shopping, the shift from offline to online shopping patterns has led to the closure of retail stores in Indonesia, a phenomenon also observed in several other countries. The transition from offline to online sales systems has intensified competition in the online business landscape. The fierce competition requires merchants to develop effective strategies to remain the number one choice in the hearts of consumers. By employing appropriate strategies and platforms, merchants hope to reach their target market and increase sales volume. In this context, marketing communication plays a crucial role in informing, persuading, and reminding consumers directly or indirectly about the products and brands being sold. Additionally, affiliate marketing is equally important in this strategy, promoting merchandise through online platforms and sharing profits through revenue-sharing methods. This research aims to determine the extent to which marketing communication and affiliate marketing influence the increase in sales volume. The study adopts a quantitative research approach using purposive sampling techniques. The sample consists of Shopee marketplace merchants, with data collected through the distribution of questionnaires to 100 respondents. The analysis employed is multiple linear regression, and the results show that both marketing communication and affiliate marketing have a positive and significant impact on increasing sales volume. The coefficient of determination (R Square) is 0.389, indicating that 38.9% of the variation in sales volume is influenced by marketing communication and affiliate marketing, while the remaining 61.1% is attributed to unexplored external factors in this study
Optimalisasi Nilai Produk Melalui Manajemen Usaha, Kemasan, Dan Labeling Desa Burai Novalia, Nurkardina; Maulana, Ahmad; Rosa, Aslamia; Putri, Melisa Ariani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3819

Abstract

Purpose: This community service activity aims to improve the ability of MSME actors in Burai Village through training and coaching in the fields of production, business management, and the use of good packaging and labeling. Methodology/approach: The approach used in implementing community service involves providing support to meet needs through assistance and education. The methods employed included lectures, demonstrations, and mentoring. Results/findings: usiness management is not yet fully optimized, which limits the effectiveness of business operations. Additionally, products such as wet cakes and kemplang lack proper packaging, which could enhance their appeal. Furthermore, the absence of effective labeling has led to poor product recognition among consumers. Conclusions: The conclusion drawn from the findings is that while the home industry has adequate facilities, it faces challenges in business management, packaging, and labeling, which hinder product appeal and recognition. Addressing these issues through training and support can enhance the development and growth of MSMEs in the home industry sector. Limitations: While the home industry owners have adequate facilities and infrastructure, they remain underdeveloped in terms of business management, packaging, and labeling. Contribution: This program aims to offer training and support to address issues related to management, packaging, and labeling, thereby enhancing MSMEs' capabilities to grow their businesses in the home industry sector. This activity is supported by Sriwijaya University's community service grant as a practical demonstration of community engagement.
Analysis of the impact of price and brand image on consumer decisions to purchase Baturaja cement products in Palembang City R. A. Firy Yuandita; Marlina Widiyanti; Aslamia Rosa; Ahmad Maulana
Interdisciplinary Social Studies Vol. 4 No. 2 (2025): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i2.766

Abstract

The Indonesian Cement Association (ASI) projects growth for cement companies in 2022, but challenges persist, including declining demand and overcapacity in the national cement industry, leading to intensified price competition. This research was conducted with the aim of determining the influence of price and brand image on consumer purchasing decisions for Baturaja cement products in the city of Palembang, offering valuable insights into consumer behavior within the cement market. The study employed a quantitative approach, specifically utilizing multiple linear regression analysis to determine the influences of price, brand image, and purchasing decisions. The results show that price has a positive and significant effect on consumers' purchasing decisions in buying Baturaja cement products. Brand image is a significant influencer on consumer decisions.
The Effect Of Endorsements, Online Promotions On Social Media And Word Of Mouth On Buying Interest In Culinary Businesses In Palembang City Annisa Auliya Azra; Diah Natalisa; Aslamia Rosa; Marlina Widiyanti
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2282

Abstract

This research was conducted with the aim of determining the influence of endorsements, online promotions on social media and word of mouth on buying interest in culinary businesses in the city of Palembang. The number of samples used in this study was as many as 125 respondents who were included in the sample with a homogeneous population type or the entire population in the same area by purchasing products of the same type or brand using the purposive sampling method. The results of multiple linear regression analysis show that endorsement, online promotion on social media and word of mouth have a positive and significant effect on buying interest. Endorsement, it is hoped that you can choose a foodvlooger who has a good image in the community, has quite a lot of followers on social media, a way to do food reviews that attract consumer interest. Promotions, it is hoped that MSMEs often provide promo prices by collaborating with several merchants such as e-wallets or banks that often provide discounts. Word of mouth, it is hoped that MSME culinary business actors in the city of Palembang can take advantage of the role of social media in promotional events.
The Influence Of Service Quality And Product Quality Of Mobile Banking On Customer Satisfaction Ayu Liring Bethari; Aslamia Rosa; Ahmad Maulana; Zakaria Wahab
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5117

Abstract

This study aims to analyze the effect of service quality and product quality of mobile banking on customer satisfaction of Bank Sumsel Babel. This quantitative research uses data from 123 mobile banking customer respondents in the Palembang area collected through an online questionnaire during May to June 2024. Multiple linear regression analysis with SPSS version 26 was used to test the hypothesis. The results showed that both service quality and product quality had a positive and significant effect on customer satisfaction, and simultaneously also had a significant effect. Product quality has a more dominant influence on customer satisfaction than service quality
The Effect of Service Quality, Brand Image, And Price Perception on Word of Mouth In Wedding Organizer Services at PT. Euforia Unggul Berkarya M. Lucky Pratama; Diah Natalisa; Aslamia Rosa
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1737

Abstract

This study aims to analyze the influence of service quality, brand image, and price perception on electronic word of mouth (e-WOM) for wedding organizer services at PT. Euforia Unggul Berkarya. The study involved all 100 respondents from the company's clients, ensuring the data obtained comprehensively represents consumer perceptions. Data collection involved primary and secondary data, with a questionnaire as the primary instrument to measure respondents' perceptions of the research variables. The data were then analyzed using multiple linear regression analysis to determine the effect of each independent variable on e-WOM. The results show that service quality has a significant influence on e-WOM, indicating that responsive, professional, and service that meets customer expectations encourages clients to share their positive experiences through digital media. Furthermore, brand image also significantly influences e-WOM, indicating that reputation, credibility, and positive perceptions of the company play a significant role in shaping consumers' willingness to recommend the service to others. These findings suggest that a strong brand image can increase customer trust and loyalty, which is then reflected in e-WOM activity. Furthermore, price perception also has a significant influence on e-WOM. This indicates that prices that are perceived as reasonable and commensurate with the quality of service received will increase consumer satisfaction, thereby encouraging the emergence of positive reviews and recommendations. Overall, the results of this study confirm that the synergy between service quality, brand image, and price perception is a crucial factor in increasing e-WOM in wedding organizer services, particularly at PT. Euforia Unggul Berkarya
When Ecolabeling is Not Enough: The Importance of Green Brand Awareness in Influencing Purchase Decisions Venita Venita; Yulia Hamdaini Putri; Aslamia Rosa
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 2 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i2.2448

Abstract

This study investigates the impact of ecolabelling on college students' purchasing decisions for ecologically friendly paper products in Palembang City, with green brand awareness serving as a mediating variable. The applied methodology is quantitative, involving purposive sample approaches with 100 respondents who have previously purchased go green labeled paper. We employed SEM-PLS to examine the correlations among the variables in the data analysis. The research findings demonstrate that ecolabelling does not directly affect purchase decisions; yet, it significantly influences them through green brand awareness, indicating a total mediation effect. The findings indicate that eco-friendly labels are beneficial only when customers comprehend the significance of brand sustainability. This research highlights the need for corporations to augment education on ecolabels and to elevate environmental literacy via more informed and pertinent communication methods directed at the younger generation. Theoretically, this research reinforces signaling theory and green marketing theory within the context of environmentally conscious consumer behavior.
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad MAULANA Ahmad Maulana Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Annisa Auliya Azra Apria Sari Ayu Liring Bethari Dessi Yunita Dessy Yunita Diah Natalisa Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hairun Nissa, Hairun Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah M. Lucky Pratama M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Melisa Ariani Putri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Putri Kumala Dewi R. A. Firy Yuandita Rahma Delawati Rahman, Beno Saggaff Shihab, Muchsin Salsabila, Nabila Satria, Berry Siswahyudianto Siti Soeleha Suhartini Karim Suhartini Karim SULASTRI Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Triana, Jessica Ummi Rani Syafitri Venita Venita Vika Diwinta Aulia Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy Zakaria Wahab zakaria Wahab Zakaria Wahab, Zakaria