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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal AgroBiogen Distribusi SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Varian Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Target : Jurnal Manajemen Bisnis JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pusat Akses Kajian Manajemen Jurnal Ilmiah Pengabdian dan Inovasi Interdiciplinary Journal of Education Journal of Management, Entrepreneurship and Tourism Journal of Innovative and Creativity INTAN CENDEKIA: JURNAL PENGABDIAN MASYARAKAT
Irwan Cahyadi
Universitas Bumigora
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Journal : Jurnal Varian

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Structural Analysis of the Equation Model on Store Atmosphere towards Hedonic Value and Consumer Impulsive Buying (Study at Majapahit Food Center) Rini Anggriani; Anthony Anggrawan; Irwan Cahyadi
Jurnal Varian Vol 4 No 1 (2020)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/varian.v4i1.851

Abstract

This study aims to determine the analysis of Structural Equation Modeling (SEM) of store atmosphere on Hedonic Value and Impulsive Buying of Consumers at the Majapahit Food Center. This type of research uses causality research with a sample of respondents who are consumers who visited at Majapahit Food Center Mataram. The sampling technique used the accidental sampling technique. The study population was 100 visitors to the Majapahit Food Center. Sampling using the accidental sampling technique. The data collection technique used a questionnaire with a Likert scale measuring instrument. The data analysis method used is a validity test, reliability test, using SPSS, and data analysis using Structural Equation Modeling (SEM) with AMOS. The results of the study stated that the store atmosphere has a positive and significant effect on Hedonic Value and the Store Atmosphere has a positive and significant effect on Impulsive Buying and Hedonic Value has a positive and significant effect on Impulsive Buying Consumers in the Majapahit Food Center Study.
Co-Authors Abdurahman Abdurrahman ABDURRAHMAN ABDURRAHMAN Abdurrahman Abdurrahman Adrianda Anwar Agus Hermanto Ahmad Zunurraini Andria, Yass Anggriani, Rini Anthony Anggrawan Ayu Dasriani, Ni Gusti Baskoro S Wibowo Bintang Rizki Maulana christofer satria Dewi, Puspita Dwi Ningsih Susilowati Erwin Suhendra Fariqi, Zulfikar Al Felicia Natalie Fedrich Gustu Yudi Artha Hany Pebrianti Haryono Haryono Hasbullah Hasbullah Helna Wardhana I Made Samudra I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Iman Rusmana Josman, Lady Faerrosa Juliana Palit Laksono Trisnantoro Lanang Sakti M. Najmul Fadli M. Thonthowi Jauhari Mardedi, Lalu Zazuli Azhar Mimi Fadila Muhammad Rahmatul Burhan Muhammad Rosikhu Muslim, Irwan Ni Kadek Ira Kusumawardani Phyta Rahima Raden Bagus Faisal Bagus Faisal Irany Sidharta Raden Bagus Faisal Irany Sidharta Raden Bagus Faizal Irany Sidharta Raden Bagus Faizal Irany Sidharta Rangga Mulya Jati Rini Anggraini Rini Anggriani Rini Anggriani rodhi, mohammad najib Sri Maryanti Sunardy Kasim Tri Puji Priyatno Widia Febriana Widia Febriana, Widia Yadi Suryadi Yohana A Dahliani yulina eliza