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Nirwana Nirwana
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Journal : Hasanuddin Journal of Applied Business and Entrepreneurship

 1 
THE INFLUENCE OF SOCIAL MEDIA AND ENTREPRENEURSHIP KNOWLEDGE ON INTEREST IN ENTREPRENEURSHIP THROUGH BUSINESS MOTIVATION OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS HASANUDDIN UNIVERSITY MAKASSAR Nirwana Nirwana; Muhammad Ismail; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 4 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i4.483

Abstract

This study aims to determine the effect of social media and entrepreneurial knowledge on interest in entrepreneurship through business motivation in students of the Faculty of Economics and Business at Hasanuddin University. This research was conducted at the Faculty of Economics and Business at Hasanuuddin University by taking information from students in 2018 using a questionnaire, with a total sample of 200 students. The data were analyzed using a quantitative approach and processed using the SPSS version 22 application. The results of this study indicate that social media has a significant effect on business motivation for economic and business faculty students, in contrast to entrepreneurial knowledge which has no significant effect on economic and business faculty students. Then the influence of social media, entrepreneurial knowledge and business motivation have a positive effect on business interest in economics and business faculty students. Then based on the results of the intervening the influence of social media and business knowledge has a significant effect on business interest through business motivation. This shows that students of the Faculty of Economics and Business at the Indonesian Muslim University have a high enthusiasm for entrepreneurship.
Co-Authors A. Indrianti Ismunandar Abd. Rasyid Syamsuri ABDUL HAMID HABBE Abdul Razak Munir Adrian Syawal Ahmad Wiranto Ainun Azzarah Annur Alimuddin Alimuddin Amalia, Alia Rezki Andi Kusumawati Andi Rahma Nur Alam Andi Wawo Angelina Debbie Asri Aulia Ainun Bahruddin Darmawati Darmawati Dedy Hamdani Dewi Anggraeni Dewi Herawaty Dewi Retnaningati Donny Kurniawan Dwi Reski Marham Novianti Eko Swistoro Erdiyanto Erdiyanto Erniati Erniati Eva Efriyani Fernando S Sihotang Fitri Kumalasary Fitriani Fitriani Frengky Mandacan Galih Ageng Pambudi Gde Made Dwi Praditya Rahadi Habib, Alltop Amri Ya Hafsah Hafsah Haliah, Haliah Hanis Destrini Hari Rionaldo Hasbullah Hasbullah Helda Nelvia Hendri, Yola Bertilsya Husnul Hatima Hutri Rara Panggalo Ian Siswanto Idral Amri Indra Sakti Irdoni HS Irdoni Irdoni Irmayanti Sudirman Januari Darung Joni Miharyono Jumriana Ibriani Kartini Kartini Kiran Salsabilah Lisa Legawati M Lutfi Firdaus M. Lutfi Firdaus Maliyo Junizon Mansur Mansur Maradona Maradona Maria Peratenta Marina Marina Muhammad Ismail Mustafa, Mifta Mustika Hadijati Muthmainnah Mursidin Nico Gunawan Noferi Yanli Nur Alam Fajar Nur alim Bahri Nurayni Wahdaniyah Nurmilasari Nurmilasari Nurul Fitrahminarsih N Nurul Fitriyani NURUL HIDAYAT Nyoman Rohadi Pratiwi Bayuningrum Qoningatun Nashikhah Rahmad Agung Yanuardhi Randi Farlindo Rexi Agusmin RIA AGUSTIN Ria Aprilia Rico Januar Sitorus Ridwan Ridho Rika Dwi Ayu Parmitasari Risky Deliana Safira Welay Salma Liska Sandra Jeanet Muntu Septiani Lestari Sitti Jam'iah H.A Sri Helianty Suhairi Suhairi Suhendri Suhendri Susilawati Susilawati Syahruni Syahruni Syamsu Herman Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsul Alam Syarif Syahrir Malle Syarima Z Tria Wulandari Ummu Aiman Vandy Rahmarta Vijay Amar Wa Ode Helda Wahidah Abdullah Wahyu Widada Wasriani Wasriani Yolanda, Yogi Yustinawati Yustinawati Yusuf Bahtiar Zulfansyah Zulfansyah Zuqni Meldha