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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues Jurnal Inovasi Daerah INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open Ettisal: Journal of Communication International Journal of Economic Integration and Regional Competitiveness
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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CAMILLE BEAUTY'S DIGITAL MARKETING STRATEGY AS AN EFFORT TO INCREASE PRODUCT SELLING POWER Aliya Yuniar Salsabila Setiawan Putri; Nur Maghfirah Aesthetika
International Journal of Business, Law and Political Science Vol. 1 No. 8 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i8.234

Abstract

General Background: In the contemporary business landscape, companies are increasingly competing to deliver fast, convenient, and high-quality services, particularly within the beauty industry, which has gained significant traction among young women. Specific Background: The proliferation of social media platforms has emerged as a vital marketing tool for beauty brands, enhancing their reach and engagement with potential customers. Knowledge Gap: Despite the recognized importance of digital marketing strategies, there is a paucity of comprehensive research analyzing the specific indicators that contribute to the selling power of beauty products in an online context. Aims: This study aims to evaluate the digital marketing strategies employed by Camille Beauty and their effectiveness in enhancing product sales. Results: Utilizing a descriptive qualitative methodology, the research identifies five key indicators—accessibility, interactivity, entertainment, credibility, and informativeness—that Camille Beauty integrates into its digital marketing approach. The implementation of these indicators has significantly boosted sales turnover and fostered customer trust. Novelty: This research uniquely highlights the critical role of these five digital marketing indicators in the beauty sector, providing a framework for other brands to enhance their online presence and sales effectiveness. Implications: The findings underscore the importance of a well-rounded digital marketing strategy, suggesting that brands in the beauty industry can achieve greater market penetration and consumer loyalty by focusing on these specific dimensions. This study contributes to the growing body of literature on digital marketing strategies, offering practical insights for beauty businesses aiming to thrive in a competitive digital marketplace.
DIGITAL MARKETING OF CITRA MOBIL INDO IN USED CAR SALES Adam Alifandra Khalifah; Nur Maghfirah Aesthetika
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 2 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i2.223

Abstract

This study explores the strategic significance of digital marketing in influencing consumer behavior on social media, particularly within the used car trading sector exemplified by Citra Mobil Indo. General Background: As digital platforms increasingly dominate marketing landscapes, businesses are tasked with adapting to new consumer engagement strategies. Specific Background: Citra Mobil Indo employs a targeted digital marketing approach, utilizing social media marketplaces to promote and sell used cars effectively. Knowledge Gap: Despite the proliferation of digital marketing in the automotive sector, there remains a lack of comprehensive analysis regarding its efficacy and the specific challenges encountered in these online environments. Aims: This research aims to evaluate the effectiveness of Citra Mobil Indo's digital marketing strategies and identify the obstacles faced in the sales process. Results: Utilizing a qualitative descriptive method, findings reveal that Citra Mobil Indo's sales efforts on Facebook Marketplace are both relevant and aligned with ongoing market digitization trends, with 70% of sales conducted through digital channels from a sample of 10 transactions. Novelty: This study offers new insights into the application of digital marketing strategies in the used car industry, emphasizing the critical role of social media in shaping consumer interactions. Implications: The findings highlight the necessity for enhanced consumer protection measures against fraud within social media transactions, providing actionable recommendations for businesses to strengthen their digital marketing frameworks and safeguard against potential risks.
CONTENT ANALYSIS OF INSTAGRAM SOCIAL MEDIA ACCOUNTS @3SECOND LOCAL BRAND FASHION PRODUCTS Aditya Rizka Ramadhanta; Nur Maghfirah Aesthetika
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 3 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i3.225

Abstract

General Background: The rise of social media has fundamentally transformed consumer behavior, particularly in the fashion industry, where brands leverage platforms like Instagram to engage with consumers. Specific Background: Established in Indonesia in 2012, 3second has positioned itself as a prominent local brand within the casual wear segment, gaining traction through trendy designs and affordability. Knowledge Gap: Despite its growth, there is limited research analyzing the specific impact of 3second’s social media strategy on consumer perceptions and engagement within the local market. Aims: This study aims to conduct a content analysis of the Instagram account @3second to explore the nature of consumer interactions and the brand's influence on consumer attitudes toward local fashion products. Results: The analysis reveals that content shared on the @3second Instagram account is generally well-received, generating positive feedback from consumers. Key factors contributing to this positive reception include trendy designs, perceived quality, and affordability. Novelty: This study contributes to the literature by providing empirical insights into how local fashion brands in Indonesia utilize social media to cultivate consumer loyalty and brand recognition. Implications: The findings underscore the importance of engaging with consumers through interactive content and prompt responses, suggesting that local brands can enhance their market presence by effectively leveraging social media platforms to align with consumer preferences and trends.
USING INSTAGRAM AS SOCIAL MEDIA MARKETING FOR CAFE RED COFFEE AND PLANTS Moch Rizky Adi Nugroho; Nur Maghfirah Aesthetika
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 7 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i7.229

Abstract

General Background: In the competitive landscape of the café industry, social media, particularly Instagram, has emerged as a pivotal tool for business development and consumer engagement. Specific Background: This study focuses on Red Coffee and Plants, which leverages Instagram to disseminate information and attract consumers, highlighting the platform's effectiveness in marketing strategies. Knowledge Gap: Despite the growing recognition of social media marketing, there is a lack of comprehensive analysis regarding the specific dimensions of social media marketing utilized by local cafes on platforms like Instagram. Aims: The primary aim of this research is to explore and identify the dimensions of social media marketing present in the Instagram account @redcoffee.id. Results: Utilizing qualitative methods, including purposive sampling and observations of the Instagram account, data was analyzed through the techniques outlined by Miles & Huberman—encompassing data reduction, presentation, and conclusion drawing. The findings reveal four key dimensions of social media marketing: interaction, share of content, accessibility, and credibility. Novelty: This study contributes to the understanding of how local cafés can effectively use social media marketing dimensions to enhance consumer engagement and brand loyalty. Implications: The results underscore the importance of these marketing dimensions for café owners seeking to optimize their Instagram presence, suggesting that a strategic approach to social media can significantly enhance brand visibility and consumer relationships. This research provides valuable insights for practitioners aiming to develop effective social media marketing strategies in the café sector.
Co-Authors Abda Abda Adam Alifandra Khalifah Aditya Rizka Ramadhanta Afandi, Mohammad Aldi Aini Alfatikhah, Dinda Nur Ainiyah, Indah Nurul Ainur Rochmaniah Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Aliya Yuniar Salsabila Setiawan Putri Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Armilia, Elfira Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dian Rahma Santoso Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hanif, Muhammad Rusdi Haniyah Febriyanti Rosadi Hartina Ayu Rosita Helmy Muhammad Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Moch Rizky Adi Nugroho Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Muslimah, Mei Syaroh Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Aini Shofiya Asy'ari Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riswanda, Yusrizal Aditya Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Syahrul Ramadhan Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia