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Journal : Berajah Journal

PENGARUH PERSEPSI HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PROPERTY DI ANDARI PROPERTY BADUNG I Gede Bagus Wiguna Dananjaya; Ni Putu Nina Eka Lestari; I Wayan Sunia
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.473

Abstract

This research is expected to help evaluate and serve as a basis for consideration in determining marketing strategies that can meet consumer tastes and desires when purchasing property. This research was conducted at Andari Property Badung, located at Jalan Muding Indah No. 121, Kerobokan Kaja, Badung Regency. The research focused on marketing related to price, location, promotion, and consumer/customer purchasing decisions. The reason for this research is that based on the Andari Property Badung database, the population and sample consisted of 41 respondents. Quantitative and qualitative data sources include primary and secondary data collected through documentation, questionnaires, and online data searches. The data analysis methods used were Classical Assumption Testing and Multiple Linear Regression Analysis using SPSS 26.0. Based on the results of the discussion above, it can be concluded that this study is: Partially Has a Positive and Significant Influence Between Price Variables (X₁) on Purchasing Decisions (Y), Partially Obtained a T-Count Value of 2.249 with a Significance Level Value of 0.31. Partially Has a Positive and Significant Influence Between Place/Location Variables (X₂) on Purchasing Decisions (Y), Partially Obtained a T-Count of 5.037 with a Significance Level Value of 0.000. Partially Has a Passive and Significant Influence Between Promotion Variables (X₃) on Purchasing Decisions (Y), Partially Obtained a T-Count of 3.231 with a Significance Level of 0.003. Simultaneously, there is a positive and significant influence between the influence of price (X₁), place/location (X₂), and promotion (X₃) on purchasing decisions (Y). Simultaneously, the influence of price (X₁), place/location (X₂), and promotion (X₃) on purchasing decisions (Y) obtained an F count of 17.180 with a significance value of 0.000.
Co-Authors A.A.N. Oka Suryadinatha Gorda Alfon Syaputra Alit Sumantri Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Agung Angga Atmaja Anak Agung Ngurah Bagus Narendra Anak Agung Ngurah Eddy Supriyadinata Gorda Anggada Hardoyogi Tampubolon Budi Yanto, Budi Desak Made Sukarnasih Dewi, Ni Kadek Kirana Iswari Dhuaja, Ida Bagus Ary Indra Diantini Suwena Dwisuardinata, Ida Bagus Nyoman Gde Sri Darma Gede Parama Putra Sukadana, Putu Gede Sri Darma Gorda, A.A.A. Ngr Sri Rahayu I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Bagus Wiguna Dananjaya I Gede Eka Sanjaya Harta I Gusti Ayu Ary Ratih I Gusti Ayu Ary Ratih I Gusti Ayu Ratih Swandewi I Gusti Ayu Tirtayani I Gusti Ngurah Widya Hadi Saputra I Kadek Ery Pradnyantara I Kadek Pasek Juniarta I Kadek Rahyudi Sukarta I Ketut Sudama I Made Chandra Mandira I Made Gita Rivaldo I Made Suidarma I Nyoman Arta Yasa I Nyoman Rasmen Adi I Nyoman Sunarta I Nyoman Taun I Putu David Aritona I Wayan Sunia I Wayan Sunia Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ida Bagus Teddy Prianthara Jyotisanta, Gde A. Prabhawatya Kadek Bagus Putra Permana Karna, I Gede Phio Ananta Ketut Pramaini Komang Sri Widiantari Komang Widhya Sedana Putra P Kurniawan, I Made Rai Yoga Made Kembar Sri Budhi Made Mulyadi Made Nidya Lestari Karma Manuaba, Ida Bagus Agung Andi Bhisma Ni Kadek Ayu Aprillia Dian Paramita Ni Kadek Suryani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Sri Wulantari Dewi Ni Nyoman Reni Suasih Ni Putu Ayu Ira Rianti Ni Putu Desy Darmayanti Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Wartika Dewi Ni Wayan Lasmi Ni Wayan Yuli Yudianti Nilna Muna Nuraga, Ketut Nyoman Djinar Setiawina Parasari, Nyoman Sri Manik Permana, Kadek Bagus Putra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Prayogi, Putu Rages Anantha Riyo Putu Bagus Wedanta Prasetia Putu Eka Artha Pratama Putra Putu Galih Jananuraga Putu Ratna Juwita Sari Putu Sri Arta Jaya Kusuma Putu Viona Nita Putri Rahayu, Ni Putu Febri Lintang Ratih, I Gusti Ayu Ary Sagung Sanjani Bintang Prastiti Sari, Putu Ratna Juwita Satya Dewi, Putu Akila Chandra Setianingsih, Made Apriani Siangan, Ida Bagus Gede Bajra Sumantri, Alit Sunia, I Wayan Supriyadinatha G, A A Ngr. Eddy Suryadinatha G, A A Ngr. Oka Wijaksana, I Gede Nelza Wijaya, Gede Crisna Wirsa, I Nengah Wulandari, Gusti Putu Mutia