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Journal : Journal of Social Responsibility Projects by Higher Education Forum

Optimalisasi Kampung Wisata Kreatif Inovatif Melalui Pemasaran Digital di Kampung Wisata River Tubing Mayangsari Semarang Masitha Fahmi Wardhani; Diana Puspitasari; Amalia Nur Chasanah; Linda Ayu Oktoriza; Ratna Herawati
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.755 KB) | DOI: 10.47065/jrespro.v3i2.2845

Abstract

The Mayangsari River Tubing Tourist Village, Semarang is one of the new tours in the city of Semarang, initiated since 2018 by a number of people who are members of the Mayangsari Putra Disaster Preparedness Group (KSB Puma) and the Mayangsari Tourism Awareness Group (Pokdarwis Mayangsari). Starting to only serve the requests of people who are still within the scope of their community or have not yet served the general public, the Culture and Tourism Office of the City of Semarang provides an idea for the development of Mayangsari River Tourism by raising the potential for river tubing attractions, river educational attractions, and culinary tourism attractions. With the progress of the development of the River Tubing tourist village, Mayangsari, which became a finalist for the 2022 great village competition in the category of creative and innovative villages, there were still a number of things that needed to be improved during the investigation stage, namely optimizing digital marketing in making the River Tubing tourist village one of the leading tours. and an independent tourism community that is able to creatively manage the existing innovative potential. Therefore as a solution by providing knowledge and skills in theory and practice of digital marketing in the community of the River Tubing Mayangsari tourism village. The approach method used in this community partnership program is in the form of giving practical lectures in examples of forms of digital marketing that the public can reach and use. It is hoped that the results of this service will be able to add to the mastery of knowledge and skills in theory and practice of digital marketing in the community of the River Tubing Mayangsari tourism village. This addition of knowledge and skills goes hand in hand with the increasing number of tourists who come.
Pemberdayaan Ibu Rumah Tangga Melalui Pelatihan Shibori dan Pemasaran dalam Upaya Meningkatkan Kesejahteraan Ekonomi Keluarga di Kampung Ringintelu Ngaliyan Semarang Masitha Fahmi Wardhani; Diana Puspitasari; Amalia Nur Chasanah
Journal of Social Responsibility Projects by Higher Education Forum Vol 4 No 1 (2023): Juli 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v4i1.4028

Abstract

Ringintelu Village, which is located in Kalipancur Village, Ngaliyan District, Semarang City, has a strategic and potential location. Located near the tourist area of the River Tubing Mayangsari and the historical monument Tugu Suharto with easy road access and busy road activity from the Sam Poo Kong tourist road and Kreo Cave to the Gajahmungkur-Gunung Pati area, which is a hilly area of many public and private universities in Semarang City. In the field, it can be seen that the productivity of the surrounding community has not seen the potential of this area to be used as an attraction to come. One of the solutions starts with mobilizing housewives by providing knowledge and skills through shibori and marketing training, as well as solutions for dealing with the effects of post-pandemic conditions by increasing productivity to advance the welfare and economy of local regional families. Increasing business competition is currently being addressed by developing creative business ideas by providing business insights to housewives to remain productive and have additional income. This Community Partnership Program activity uses counseling and training methods related to the importance of having the skills to make creative products, namely shibori bags that are ready to sell, as well as knowledge of marketing in the
Co-Authors Abdillah, Mirza Farhan Adilla Kustya Ulfa Adrianno, Dunga AGUNG SEDAYU Almira Santi Samasta Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani ARIANTI, RISMA Ariati Anomsari Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dava Tri Agutama Bachtiar Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Masitha Fatah Nur Abdul Aziz Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Halimah Pudyastuti Hartono , Soraya Farahdilla Dwi Ibrahim, Nor Fauziana Ida Farida Ida Farida Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lenni Yovita Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mochammad Eric Suryakencana Wibowo Mudinillah, Adam Muhammad Ikhsan Anugrah Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Pratama, Annisa Salsabilah Prawitasari, Dian Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Raihan Vito Savero Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyono, Riyono Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Sania Dinda Awalia Shintia Apriliana Sih Darmi Astuti Suhita Whini Setyahuni Susilowati, MG Westri Kekalih Sylvia Widiastuti Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Widhi, Oktavandi Widya Anggraini Widyatmoko Widyatmoko Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro