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RETHINGKING MARKETING MADRASAH Menimbang Pola dan Strategi Pemasaran Jasa Pendidikan Madrasah Imam Machali Machali
EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan EDUKASI | VOLUME 13, NOMOR 1, APRIL 2015
Publisher : Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32729/edukasi.v13i1.230

Abstract

AbstractSince the 1980’s Islamic educational institutions in Indonesia have been varied in types. At first  mainstream  Islamic  educational  institutions included school, madrasah and Islamic schools but in the last two decades new model of variant have been coming out in the forms of Integrated Islamic School (SIT), Islamic School with International Perspective (SIBI), International Islamic School (Intis School), and others with numerous variants and affiliates.  This  becomes  an  interesting  phenomenon and at the same time constitutes a challenge and competitor for mainstream Islamic institutions such as madrasahs. This article describes the development of variants and new trend of Islamic educational institutions in Indonesia and offers strategies and innovation in the development of madrasah in the perspective of educational service marketing management through the strategy of rethinking madrasah marketing strategy. Abstrak Sejak tahun 1980-an lembaga pendidikan Islam di Indonesia mengalami perkembangan variasi. Pada mulanya mainstream lembaga pendidikan Islam adalah sekolah, madrasah dan sekolah Islam. Maka pada dua dekade terakhir ini Muncul varian baru model Pendidikan Islam berbentuk Sekolah Islam Terpadu (SIT), Sekolah Islam Berwawasan Internasional (SIBI), International Islamic School (Intis School), dan lain-lain dengan berbagai  varian  dan  afiliasinya.  Hal  ini  menjadi fenomena menarik dan sekaligus menjadi tantangan dan kompetitor bagi lembaga pendidikan Islam mainstream seperti madrasah. Artikel ini mendeskripsikan perkembangan varian dan trend baru lembaga pendidikan Islam di Indonesia dan menawarkan strategi dan inovasi pengembangan madrasah dalam perspektif manajemen pemasaran jasa pendidikan melalui strategi rethingking marketing madrasah.
MODEL KEPEMIMPINAN SEKOLAH KELAS MENENGAH MUSLIM DI YOGYAKARTA Imam Machali
EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan Vol. 16 No. 3 (2018): EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan
Publisher : Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32729/edukasi.v16i3.489

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AbstractSchool principal is the important key in leading Islamic educational institutions to improve and develop to be chosen by Islamic middle-class society as a place to educate their children. This research aimed to observe the leadership model of Islamic Senior High School Principal in Yogyakarta in improving, developing, and preserving the quality of Islamic educational institutions to be chosen by Islamic middle-class society in Yogyakarta. The results in this research explained that the leadership model in Islamic Senior High School is transformational leadership. This leadership model is established through two abilities possessed. First ability is knowledgeable, which means that a school principal is knowledgeable about the organizational theories, the organizational culture, the strategic management, the leadership, and other managerial knowledges.  The wider knowledge and perspective a school principal has, the more open, flexible, inclusive, and open-minded the school principal is, to be able to manage a new knowledge. Second ability is experience, which is something that someone has encountered, undergone, endured, and borne. Experience is highly related with the ability and the will to continuously learn. The more opportunity to learn, the more experience will be achieved. The combination of knowledge and experience will establish a transformational leadership. Abstrak Kepala sekolah menjadi faktor kunci dalam membawa peningkatan dan perkembangan lembaga pendidikan Islam, sehiangga menjadi pilihan masyarakat kelas menengah Muslim untuk menyekolahkan pura putrinya. Penelitian bertujuan melihat bagaimana model kepemimpinan kepala sekolah kelas menengah muslim Yogyakarta dalam upaya meningkatkan, mengembangkan dan menjaga mutu lembaga pendidikan Islam sehingga menjadi sekolah pilihan masyarakat kelas menengah muslim di Yogyakarta. Hasil penelitian menunjukkan bahwa model kepemimpinan sekolah kelas menengah muslim adalah kepemimpinan transformasional. Model kepemimpinan ini terbentuk melalui dua kemampuan yang dimiliki yaitu, pertama, penguasaan pengetahuan (knowledge) seperti teori-teori organisasi, budaya organisasi, manajemen strategic, kepemimpinan, dan pengatahuan managerial lainnya. Semakin luas pengetahuan dan wawasan seseorang pemimpin, maka semakin terbuka, fleksibel, inklusif, mudah menerima masukan (open minded), dan mampu mengolahnya menjadi pengetahuan baru. Kedua adalah pengalamannya. Pengalaman adalah sesuatu yang pernah dialami, dijalani, dirasakan, ditanggung. Pengalaman sangat berhubungan dengan kemampuan dan kesediaan untuk terus belajar. Semakin banyak belajar, maka semakin banyak pula pengalaman yang akan didapat. Penggabungan antara pengetahuan dan pengelaman inilah yang akan membentuk kepemimpinan transformasional.
Pembelajaran Holistik – Integratif Anak Usia Dini dengan Pendekatan Cashflow Quadrant di RA Al Muttaqin Tasikmalaya Hijriyani, Yuli Salis; Machali, Imam
Al-Athfal: Jurnal Pendidikan Anak Vol. 3 No. 2 (2017)
Publisher : Islamic Early Childhood Education Study Program, Faculty of Tarbiyah and Education, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/al-athfal.2017.32-02

Abstract

This article is aimed to figure out the integrative holistic learning process of early childhood which consist of implementation of child health service program, education, child welfare protection, nad child care. The implementation of learning is analyzed by cashflow quadrant approach to see how far the achievement from institute of education for early childhood. This kind of research is qualitative and implemented in RA Al Muttaqin Tasikmalaya. The process of collecting data is using observation, interview and documentation. The data are analyzed using Matthew B Millers Interactive Analyzed Model. The result of this research shows that there is huge support from the organizers of RA Al Muttaqin and aslo some parties who cooperate well toward the instituation. The conclusion of this research is the integrative holistic learning process will run well when the management of financial in the instituation will reach the goal since those factors will bring related to the smoothness of partnering with several parties outside the institution that makes the implementation of services - holistic programs integratif well.
Pendekatan Studi Islam: Macam-Macam Pendekatan Dilengkapi dengan Konsep Integrasi-Interkoneksi Shofiyati, Arrum; Machali, Imam; Santosa, Sedya
AN NUR: Jurnal Studi Islam Vol. 16 No. 02 (2024): July - December
Publisher : Institut Ilmu Al-Qur'an (IIQ) An-Nur Yogyakarta Komplek PP An Nur Ngrukem PO BOX 135 Bantul 55702 Yogyakarta Tlp/Fax (0274) 6469012. http://jurnalannur.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37252/annur.v16i02.442

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This article discusses various models of approaches to Islamic studies from various scientific perspectives, along with the concepts of integration-interconnection. Islamic studies from various scientific perspectives is one of the efforts to avoid the dimming of the existence of Islamic sciences along with the times. The purpose of this article is to: (1) find out various approaches to Islamic studies; and (2) know the concept of integration-interconnection and its implementation. This research method is literature study by collecting information related to the approach to Islamic studies and the concept of integration-interconnection from various journal articles, then analyzed using Miles & Huberman's interactive descriptive technique. The results of the research show that: (1) there are nine examples of approaches in Islamic studies with different scientific characteristics; and (2) the emergence of the concept of integration-interconnection which is an attempt not to carry out a dichotomy between general knowledge and religious knowledge. This concept is still being developed and perfected. Meanwhile, some of the obstacles to the development of integration-interconnection are due to the lack of human resources and the reality that does not support this integration-interconnection effort. Religious knowledge and general science are not designed to be combined or connected, so efforts to combine and connect the two are things that really need innovation and creation.
Impact of Entrepreneurial Leadership on Teacher Creativity: The Mediating Role of School Culture in Indonesian Public Senior Secondary Schools Machali, Imam; Murfi, Ali; Yani, Zhou
Global Educational Research Review Vol. 1 No. 1 (2024)
Publisher : MyResearch ID Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71380/GERR-08-2024-18

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Purpose – This study explores the relationship between entrepreneurial leadership, school culture, and teachers' creativity within public senior secondary schools in Yogyakarta, Indonesia. The research aims to determine whether entrepreneurial leadership directly influences teacher creativity or whether its impact is mediated through the school culture. Methods/Design/Approach – A quantitative survey methodology was employed, collecting data from 136 teachers across multiple schools in Yogyakarta. Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to analyze the relationships between the variables, including entrepreneurial leadership, school culture, and teachers' creativity. Findings – The results reveal that entrepreneurial leadership does not directly enhance teachers' creativity within the studied context. However, entrepreneurial leadership significantly contributes to a conducive school culture, which in turn positively impacts teachers' creativity. The study identifies school culture as a critical mediator, suggesting that the influence of entrepreneurial leadership on creativity is indirect and operates primarily through the development of a supportive environment. Originality/Value – This study provides new insights into the applicability of entrepreneurial leadership in educational settings, particularly in Indonesia. It challenges the assumption that entrepreneurial leadership directly fosters creativity and underscores the importance of school culture as a mediator. Practical Implications – The findings emphasize the importance of developing a supportive school culture to foster creativity among teachers. Educational leaders should focus on building environments that encourage innovation, collaboration, and growth. Policymakers can support this by integrating entrepreneurial leadership practices with strategies to cultivate a positive school culture, enhancing overall teacher creativity and effectiveness. Keywords Entrepreneurial leadership, school culture, teacher creativity, educational leadership, Indonesian schools. Paper type Research paper
Pengaruh Kepemimpinan Demokratis Kepala Sekolah dan Kompensasi Terhadap Kinerja Guru di SMA Negeri 3 Yogyakarta Fawaiz, Aiz Affawa; Machali, Imam
Indonesian Journal of Action Research Vol. 3 No. 2 (2024)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ijar.2024.32-04

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Tujuan –  Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan demokratis kepala sekolah dan kompensasi terhadap kinerja guru di SMA Negeri 3 Yogyakarta. Metode – Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kausal. Populasi sekaligus sampel penelitian adalah seluruh guru tetap di SMA Negeri 3 Yogyakarta yang berjumlah 40 orang, ditentukan melalui teknik sampling jenuh. Teknik analisis data meliputi uji t parsial dan uji F simultan, dengan bantuan perangkat lunak statistik. Hasil – Hasil uji t menunjukkan bahwa: (1) kepemimpinan demokratis kepala sekolah berpengaruh signifikan terhadap kinerja guru (thitung = 4,186; p-value = 0,000 < 0,05), (2) kompensasi juga berpengaruh signifikan terhadap kinerja guru (thitung = 4,294; p-value = 0,000 < 0,05). Selanjutnya, uji F membuktikan bahwa kepemimpinan demokratis dan kompensasi secara simultan berpengaruh signifikan terhadap kinerja guru (Fhitung = 36,968; p-value = 0,000 < 0,05). Nilai koefisien determinasi (R²) sebesar 0,666 menunjukkan bahwa 66,6% variasi kinerja guru dapat dijelaskan oleh kedua variabel bebas tersebut. Implikasi – Penelitian ini memberikan kontribusi pada penguatan model kepemimpinan sekolah berbasis demokratis dan sistem kompensasi sebagai faktor penting dalam peningkatan kinerja guru. Studi ini relevan untuk pengembangan kebijakan pendidikan yang berbasis pada peningkatan mutu sumber daya manusia di tingkat sekolah.
Filantropi Islam Untuk Pendidikan: Strategi Pendanaan Dompet Dhuafa dalam Program Sekolah Guru Indonesia (SGI) Shofa, Rizka Amalia; Machali, Imam
Madania: Jurnal Kajian Keislaman Vol 21, No 1 (2017): JUNE
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v21i1.242

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Islamic Philanthropy for Education: Dompet Dhuafa Funding Strategy in Indonesian Teacher School Program (SGI). This study is aimed at finding out the implementation of the use of zakah funds for the Indonesian Teachers School (SGI) program, and to motivate Islamic educational institutions to empower zakah as the Islamic education funding strategy in Indonesia. This research is a qualitative research and conducted in Indonesian Teachers School office with sevent respondents using snow ball sampling technique. The methods of data collection use observation, interviews, and documentation. Data validity test used is source triangulation technique, and data analysis technique used is interactive model from Huberman and Miles. The results show that Indonesian Teachers School is a teacher delivery program in disadvantaged areas by using productive zakah funds from Dompet Dhuafa. The teacher is included in the category ashnâf fî sabilillâh so it is entitled to receive the benefit of zakah. The process of funding using zakat begins with the preparation of the Annual Budget Work Plan (RKAT), the disbursement of zakah funds, the use of zakah funds by beneficiaries (teachers), the preparation of monthly financial and activity reports by beneficiaries to the Indonesian Teachers School.
PENGGUNAAN SARANA DAN PRASARANA UNIT KEGIATAN MAHASISWA PECINTA ALAM DALAM MENINGKATKAN PRESTASI NON-AKADEMIK MAHASISWA UNIVERSITAS COKROAMINOTO YOGYAKARTA Lely Nurarifah; Imam Machali; Musakal Musakal; Agryanda Agryanda
Gemi: Jurnal Penelitian dan Pengabdian Vol. 3 No. 1 (2023): Gemi
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/gemi.v3i1.2153

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This research was conducted to determine the use and utilization of facilities and infrastructure in supporting the non-academic achievements of students who enter and become members of Mapala Unisco. This research will discuss about: a) how the facilities and infrastructure of Mapala Unisco; b) how to utilize the facilities and infrastructure of Mapala Unisco; and c) how the impact of Mapala Unisco facilities and infrastructure in improving non-academic achievement. The method used in this study is descriptive qualitative. The facilities and infrastructure owned by Mapala Unisco are used to carry out four divisions: rock climbing, rafting, caving, and mountain forest. The lack of complete tools is owned, making the maximum achievement obtained by Mapala Unisco.
Persepsi Kepala Madrasah Terhadap Kinerja Supervisi Manajerial Pengawas Madrasah Ibtidaiyah Kota Yogyakarta Iskandar, Wahyu; Machali, Imam
AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Vol 10 No 1 (2020): AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/alidarah.v10i1.6485

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 AbstrakPengawas madrasah ibtidaiyah memiliki tugas pokok di antaranya melakukan supervisi manajerial pada madrasah yang di binanya. Upaya ini dalam rangka untuk meningkatkan kualitas madrasah sesuai dengan Peraturan Menteri Agama No 2 tahun 2012 dan Permendiknas No 12 Tahun 2007. Tujuan dasar penelitian ini untuk melihat bagaimana persepsi kepala madrasah ibtidaiyah Nurul Ummah kotagede terhadap kinerja supervisi manajerial pengawas di kota Yogyakarta yang meliputi program perencanaan, pelaksanaan dan evaluasi pengawas. Penelitian lapangan (Field research) ini menggunakan metode kombinasi (Mix Methode) yang sifatnya deskriptif dengan gabungan antara metode kualitatif dan kuantitatif. Sementara model yang digunakan dalam penelitian ini adalah model Concurrent Embedded. Kemudian data di indeks dan di kategorisasikan menggunakan skala rating lajuan atau Rating Scale. Adapun hasil dalam penelitian ini rata rata skor dalam perencanaan program supervisi manajerial berjumlah 79,17 % kategori sangat baik, rata rata skor dalam pelaksanaan program supervisi manajerial berjumlah 91,18 % kategori sangat baik, dan rata rata skor dalam evaluasi program supervisi manajerial berjumlah 91,67 % kategori sangat baik.Kata Kunci: Persepsi Kepala Madrasah, Kinerja Pengawas
The Influence of Price, Promotion, Location, and Facilities on Parental Decision-Making in Choosing MTs Darussalam Kemiri, Batang Regency, Central Java Hasanah, Silvi Nadiyatul; Machali, Imam
Journal of Islamic Education Management Research Vol. 3 No. 1 (2025): Islamic Education Management 5
Publisher : Islamic Education Management Study Program, Faculty of Tarbiyah and Education State Islamic University (UIN) Sunan Kalijaga Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiemr.2025.31-04

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Purpose – This study aims to analyze the influence of price, promotion, location, and facilities on parents’ decision to enroll their children at MTs Darussalam Kemiri, Subah District, Batang Regency, Central Java. Design/methods – The research employed a quantitative approach with survey methods. Data were collected through questionnaires distributed to parents of students, and the analysis was conducted using multiple linear regression to examine the effect of the independent variables on parents’ decision-making. Findings – The results indicate that price, promotion, location, and facilities significantly influence parents’ decision to choose MTs Darussalam Kemiri. Among these, facilities emerged as the most dominant factor shaping parental choice, while the other variables also contributed positively. Research implications/limitations – The study was limited to one school in a single region, which constrains the generalizability of the findings. Future studies should expand the scope by comparing multiple institutions or regions to capture broader determinants of school choice. Practical implications – The findings provide valuable insights for educational institutions in developing effective strategies to attract students. Schools should prioritize improving infrastructure and facilities, while also maintaining competitive tuition pricing, targeted promotions, and strategic location considerations. Originality/value – This research contributes to the limited body of literature on parental school choice in the Indonesian Islamic education context, particularly highlighting the combined role of price, promotion, location, and facilities in influencing decision-making.