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Pelatihan Penggunaan Media Pemasaran On Line pada UMKM untuk Memperluas Pemasaran Tobing, Diana Sulianti K. Tobing; Apriono, Markus; Sudarsih, Sudarsih; Gede Krishnabudi, Nyoman
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 8 No 3 (2023): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v8i3.4310

Abstract

The problem of difficulty in finding information regarding the existence of SMEs has become a concern for the government. The government is trying to encourage the development of SMEs towards improving the quality and access to information. The application of digital marketing such as online marketing or e-commerce can be a solution to increase SMEs income. E-commerce is all forms of trade transactions for goods or services carried out electronically. Service activities for SMEs tape in Bondowoso were carried out to provide understanding and skills to the target audience regarding online marketing by utilizing m-commerce. Alternative solutions to the problems faced by tape SMEs include providing assistance in the use of digital marketing using smartphone media. Besides that, SMEs players were also introduced to icons that are generally used in digital marketing features. It is hoped that this community service activity can be a solution to problems in marketing their products and increase the competitiveness of tape SMEs.
Rekonstruksi Destinasi Wisata Selo Bonang Desa Panduman Berbasis Geopark Argopuro Purba Aprillianto, Bayu; Wahyuni, Nining Ika; Apriono, Markus; Fadah, Isti; Wilantari, Regina Niken; Pratama, Theodicy Kristian; Adhani, Brilian Farel; Agustriono, Aldi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i2.852

Abstract

Selo Bonang is a tourist destination in Panduman Village, Jember Regency, which has iconic potential, namely a stone site that produces notes, known as the "Singing Valley." This site has the potential to become the world's first natural stone studio. This village faces several problems, namely the low competency of Human Resources (HR) in optimizing tourism potential, as well as the lack of a clear concept and identity in the development of Selo Bonang. Apart from that, there is an asymmetry of information regarding the history of the founding of Selo Bonang. The objectives of this community service are: 1) increasing human resource competency, 2) assisting in formulating development ideas and concepts, 3) strengthening tourist identity to overcome the asymmetry of historical information in Selo Bonang, and 4) establishing a chat spot that displays Jember's urban views. This tourist location is on the slopes of Mount Argopuro and close to the Duplang Site, which is part of the ancient heritage. This shows the integration of the potential of ancient heritage into the development of tourism based on the Purba Argopuro Geopark. The approach used is community-based tourism and spatial and infrastructure planning, with a focus on developing human resources in preparation for tourism planning and management as well as good tourism skills. Implementation methods include training, Focus Group Discussions (FGD), and assistance to Selo Bonang managers and the surrounding community. The results of the activities include: 1) increasing the competence of tourism managers and the community around Selo Bonang, 2) optimizing potential through a Selo Bonang development roadmap based on the Argopuro Purba Geopark, 3) tourism identity in the form of a profile book, 4) building a photo spot called Selo Bonang Urbanscape. It is hoped that these development ideas and concepts can contribute to the independence of managers and surrounding communities to achieve Sustainable Development Goals (SDGs).
The Effect of Organizational Culture and Personality on Organizational Citizenship Behavior Mediated by Organizational Commitment on the Employees of PT Bank Tabungan Negara (Persero) Tbk Jember Ida Nur Kholisah; Sampeadi Sampeadi; Markus Apriono
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 7 No. 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i1.10963

Abstract

This study aims to examine and analyze the effect of organizational culture and personality on organizational citizenship behavior mediated by organizational commitment on the employees of PT. Bank Tabungan Negara (Persero) Tbk Jember. This is a descriptive explanatory research. The population was all employees of PT. Bank Tabungan Negara (Persero) Tbk Jember with the sample consisted of 98 respondents taken by census sampling. Research data were analyzed using path analysis. Results showed that organizational culture and personality have a significant and positive effect on organizational commitment, organizational culture and personality have a significant and positive effect on organizational citizenship behavior, and organizational commitment has a significant and positive effect on organizational citizenship behavior of the employees of PT. Bank Tabungan Negara (Persero) Tbk Jember. These results imply that good organizational culture and personality can improve organizational citizenship behavior, directly, or indirectly as mediated by organizational commitment.
Peningkatan Daya Saing melalui Pengembangan Kinerja SDM dan Kemampuan Adaptasi Pasar K Tobing, Diana Sulianti; Apriono, Markus; Sudarsih, Sudarsih; Krishnabudi, Nyoman Gede
Dedication : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v9i2.2590

Abstract

Usaha mikro kecil dan menengah (UMKM) batik di Jember menghadapi sejumlah tantangan. Penelitian menunjukkan bahwa keterbatasan kapasitas sumber daya manusia (SDM) dalam hal manajemen usaha, inovasi desain, dan literasi digital masih menjadi hambatan utama dalam peningkatan daya saing UMKM batik. Kegiatan pengabdian masyarakat ini dilaksanakan dengan menggunakan pendekatan yang berorientasi pada pemberdayaan, di mana masyarakat didorong untuk mengenali potensi yang dimiliki, mengidentifikasi masalah yang dihadapi, serta menemukan solusi yang relevan melalui proses kolaboratif antara tim pelaksana dan mitra dampingan. Hasil kegiatan pengabdian kepada masyarakat ini adalah pemilik UMKM dan karyawan mempunyai pemahaman dan keterampilan baru tentang literasi digital, manajemen usaha, serta inovasi desain batik. Pemilik kini lebih terampil dalam memanfaatkan media sosial dan marketplace untuk memperluas jaringan pemasaran, serta mampu melakukan pencatatan keuangan digital yang lebih rapi dan akurat.
Peran Komitmen Berkelanjutan Sebagai Variabel Moderasi: Pengaruh Lingkungan Kerja dan Keadilan Organisasi Terhadap Kinerja Pegawai Khusna, Khanifatul; Apriono, Markus; Putri, Shaphira Donita
Journal of Business & Applied Management Vol 18, No 1 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i1.7895

Abstract

Dalam rangka mewujudkan visi dan misi organisasi, ketersediaan sumber daya yang berkualitas merupakan suatu keharusan. Salah satu komponen sumber daya yang memiliki peran strategis adalah sumber daya manusia dengan tingkat kinerja yang tinggi. Pencapaian kinerja pegawai dipengaruhi oleh berbagai faktor, di antaranya adalah lingkungan kerja, keadilan organisasi, dan komitmen berkelanjutan. Penelitian ini bertujuan untuk mengkaji pengaruh lingkungan kerja dan keadilan organisasi terhadap kinerja pegawai, baik secara langsung maupun melalui peran mediasi dari komitmen berkelanjutan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, dengan jumlah responden sebanyak 65 orang. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa: (1) lingkungan kerja berpengaruh signifikan terhadap keadilan organisasi; (2) lingkungan kerja berpengaruh signifikan terhadap kinerja pegawai; (3) keadilan organisasi tidak berpengaruh langsung terhadap kinerja; (4) lingkungan kerja berpengaruh signifikan terhadap kinerja pegawai melalui keadilan organisasi; (5) komitmen berkelanjutan memiliki peran mediasi terhadap hubungan keadilan organisasi terhadap kinerja pegawai.
Branding Desa Mawar Karangpring melalui Bakpia Mawar dan Kartini Ecopreneur Wilantari, Regina Niken; Aprillianto, Bayu; Wahyuni, Nining Ika; Amilia, Winda; Fadah, Isti; Apriono, Markus; Wardayati, Siti Maria; Awwaliyah, Intan Nurul; Agustriono, Aldi; Irmadariyani, Ririn
Lebah Vol. 19 No. 1 (2025): September: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i1.294

Abstract

Desa Karangpring berlokasi di Kabupaten Jember yang memiliki potensi alam yang signifikan, terutama dalam budidaya bunga mawar. Berdasarkan survei dan diskusi dengan masyarakat setempat, bunga mawar selama ini lebih banyak dijual sebagai sarana ziarah dan persembahan untuk pemakaman, sehingga belum mampu memperkuat citra Desa Karangpring sebagai "Desa Mawar." Aparatur desa dan warga setempat memerlukan pendampingan dalam pengolahan produk berbahan dasar mawar, tidak hanya untuk memperkuat branding desa, tetapi juga untuk meningkatkan nilai ekonomi dari bunga mawar. Program pengabdian kepada masyarakat yang dilaksanakan oleh Keris-Dimas ESG FEB Universitas Jember bertujuan untuk memperkuat branding Desa Karangpring sebagai "Desa Mawar" melalui program Kartini Ecopreneur dan inovasi produk bakpia mawar. Luaran dari program ini meliputi: 1) pembentukan kelompok Kartini Ecopreneur yang bertanggung jawab dalam keberlanjutan pengolahan mawar menjadi bakpia mawar untuk tujuan komersial, 2) terciptanya produk bakpia mawar inovatif dengan cita rasa unik dan lezat berbahan dasar mawar, serta 3) pengembangan branding bakpia mawar melalui pembuatan logo dan kemasan produk
Determinan Komunikasi Sebagai Variabel Moderasi Antara Motivasi, Budaya Organisasi, dan Kepemimpinan Terhadap Kinerja Mitra PT Kangzen Kenko Indonesia Cabang Jember Maulana, Adinda Agung; Titisari, Purnamie; Mirzania, Alif; Apriono, Markus; Sudarsih
VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v4i1.51430

Abstract

Human resources (HR) are an important element in any scope, whether organizational, private, government and others. The roles and functions of human resources equally support the progress of the organization and the company that houses it. This research was motivated by the concern that several employees' performance was starting to decline. Apart from that, there are differences in communication patterns that occur among employees and some organizational cultures are starting to disappear. The population in the study was 303 partners. The sample that will be used in this research is 115 respondents. The method used is Stratified Random Sampling. This research uses data collection techniques in the form of direct questionnaires. The method used in this research is a quantitative method with primary data sources taken from respondents' answers to statements in the questionnaire that has been distributed. The analysis method used is Multiple Linear Regression Analysis with IBM SPSS 25 as the analysis tool. The research results show that motivation has a significant effect on employee performance, organizational culture has a significant effect on employee performance, leadership has a significant effect on employee performance, and communication can strengthen the influence of motivation, organizational culture and leadership on partner performance at PT Kangzen Kenko Indonesia Jember Branch. This research can be used as a reference for PT Kangzen Kenko Indonesia Branch in conducting evaluations to improve partner performance, especially in the marketing department. Keywords: motivation, organizational culture, leadership, communication and partner performance. 1. P
The Effect of Financial Performance and Environmental Sensitivity on ESG Disclosure: Empirical Study in Agroindustrial Sector Apriono, Markus; Fadah, Isti; Wardayati, Siti Maria; Niken, Regina; Aprillianto, Bayu; Wahyuni, Nining Ika; Awwaliyah, Intan
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2531

Abstract

Environmental, Social, Governance (ESG) has become an essential issue in business operation as a result from pressures from stakeholder such as government, society, creditors, and investors not to only seeking profit, but also preserving the environment, caring the society, and having good governance. The purpose of this study is to examine the effect of financial performance and environmental sensitivity on ESG implementation by using regression model. The financial performance measured by Return on Asset (ROA), environmental sensitivity measured by dummy variable which divided companies into two groups with high and low Green House Gas (GHG), and ESG disclosure measured by ESG indicators. There were 18 agroindustrial companies listed in Indonesia Stock Exchange from 2019-2021 observed. The result of this study showed that there was no significant effect of financial performance measured by Return on Asset (ROA) on ESG, otherwise there was positive significant influence of environmental sensitivity on ESG.
Unraveling the impact of public debt on economic dynamics in Southeast Asia: A vector analysis perspective Viphindrartin, Sebastiana; Lestari Widarni, Eny; Niken Wilantari, Regina; Apriono, Markus; Bawono, Suryaning
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 4 (2023): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i4.23758

Abstract

This research employs a panel vector model to analyze panel data, examining the relationship between public debt, economic growth, interest rates, consumption, and net exports in Southeast Asia from 1990 to 2020. This quantitative study focuses on vector analysis using secondary data from the World Bank for the specified period. The findings reveal that public or state debt significantly inhibits most economic variables, suggesting a detrimental impact on Southeast Asia. A notable observation is the effect of rising interest rates on net exports, highlighting how increased rates hinder the exports of ASEAN member countries. Contrary to expectations, the analysis indicates that government spending escalates public debt. Furthermore, Southeast Asian consumption appears to bolster exports through international trade agreements. Interestingly, exports are found to increase government spending, implying a contribution to state revenues. A key finding is that economic growth, marked by GDP increases, positively influences all variables in this study, signifying that GDP growth spurs both the monetary and real sectors of the Southeast Asian economy.
Employee Creativity and Organizational Support as Determinants of Innovative Work Behavior at Poliwangi Riyanto, Arif Agus Fajar; Apriono, Markus; Prihatini, Dewi
Media Manajemen Pendidikan Vol 8 No 1 (2025): Juni 2025
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmp.v8i1.19563

Abstract

Innovative work behavior is a necessity for every organization to be able to adapt and solve problems effectively. This study aims to examine and analyze the influence of employee creativity and perceived organizational support on innovative work behavior among Civil Servant Educators at Banyuwangi State Polytechnic (Poliwangi), Banyuwangi Regency, East Java. This study employs a quantitative approach. The sampling technique used is non-probability sampling with a saturated sampling method. The population consists of a homogeneous category, with a sample size of 138 individuals. Data were collected through a survey technique using a questionnaire distributed to the Civil Servant Educators at Poliwangi. The data analysis technique employed is partial least squares structural equation modeling (PLS-SEM). The results of the study indicate that employee creativity and perceived organizational support have a positive and significant effect on innovative work behavior in Poliwangi. The development of employee creativity can be improved through training, workshops, and collaboration between colleagues. Fresh ideas in each individual will encourage greater innovation. Organizational support can be done by increasing trust, internal communication, and work environment support will increase innovative work behavior. Innovative work behavior produces a proactive, adaptive, and solution-oriented mindset.