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Journal : JDM (Jurnal Dinamika Manajemen)

Strategic Architecture in Poultry Company Oktavia, Erlinda; Marimin, Marimin; Djohar, Setiadi
JDM (Jurnal Dinamika Manajemen) Vol 8, No 2 (2017): September 2017 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v8i2.12764

Abstract

The purpose of this study is to identify factors in the external environment affecting the poultry industry, analyze the business integration process of the company and know its internal factors, analyze the future of the poultry industry in Indonesia and formulate the strategic architecture of  PT Sierad Produce Tbk (SIPD) and its priority importance. Respondents in this study were determined using purposive sampling method. While the research method used is descriptive-qualitative with case study approach and using Analytical Hierarchy Process (AHP) as priority determination of interest.. The results of the research are several alternative SIPD strategy based on the main objective of the company, that is maximizing corporate integration, product development and market development. A strategic map as a strategic architecture design lane is created to illustrate the execution time of each alternative strategy. The business integration process at SIPD is currently not optimally developed, meaning that every stage of the production process is still a profit center. Achieving institutional markets with a contractual approach proves to ensure product survival.
Strategic Architecture in Poultry Company Oktavia, Erlinda; Marimin, Marimin; Djohar, Setiadi
JDM (Jurnal Dinamika Manajemen) Vol 8, No 2 (2017): September 2017
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v8i2.12764

Abstract

The purpose of this study is to identify factors in the external environment affecting the poultry industry, analyze the business integration process of the company and know its internal factors, analyze the future of the poultry industry in Indonesia and formulate the strategic architecture of  PT Sierad Produce Tbk (SIPD) and its priority importance. Respondents in this study were determined using purposive sampling method. While the research method used is descriptive-qualitative with case study approach and using Analytical Hierarchy Process (AHP) as priority determination of interest.. The results of the research are several alternative SIPD strategy based on the main objective of the company, that is maximizing corporate integration, product development and market development. A strategic map as a strategic architecture design lane is created to illustrate the execution time of each alternative strategy. The business integration process at SIPD is currently not optimally developed, meaning that every stage of the production process is still a profit center. Achieving institutional markets with a contractual approach proves to ensure product survival.
Co-Authors Adang Samsudin S., Adang Samsudin Ade Rustiana Adi, Yustia Atsanatrilova Alfiano Johanes Frans Ali Djamhuri Alia Reza Audina Alin Budiani Rizky, Alin Budiani Ana Feronita, Ana Anggraini Sukmawati Ardiani Nafistanti, Ardiani Arief Wicaksono, Arief Artikanur, Salis Deris ASEP SAEFUDDIN Askuri, Rida Fatwa Aslam Mei Nur Widigdo Asrol, Muhammad Baidowi, Taufiq Bambang Haryanto Bayu Cunda Satria Bestari Dwi Handayani Bonifasia Yuniar Rifani Deby Sylvia Supardi Deria Adi Wijaya Dheananda, Azahra Aulia Dian Pratiwi Elisa Anggraeni, Elisa Ema Hastarini Eriyatno . Erliza Hambali Erliza Noor Ernan Rustiadi Ernawati Ernawati Etty Riani Farih Mansur, Farih Fitri Lutfi’ah, Amila Fitriyati, Novia Hadi Susilo Arifin Handaya Handaya Hardianto, Andi Hardjomodjojo, Hartrisari Haristu, Anggra Harnanik Harnanik, Harnanik Hengky Pramusinto Herry Purnomo Herry Susanto Idqan Fahmi Inaiya, Agstalia Reska Indah Tri Lestari, Indah Tri Irfan Syauqi Beik Ismiyati Ismiyati Junita Sesarianti, Junita Kholifatul Kurnia Rohmah, Kholifatul Kurnia Krisdiana Krisdiana, Krisdiana Lukman Khairudin, Lukman Luky Adrianto M. Syamsul Maarif Machfud Machfud Mahendra Wijaya Marlina Marlina Mevita, Dunya Fara Moh. Yani Muh. Yusram Massijaya Muhamad Syukur Muhammad Alkaff Muhammad Luqman Taufiq N S Indrasti Nanang Wijayanto Nanda Rahadiansyah, Muhammad Nanik Suryani Nasta Kinarya, Caroline Gema Nina Oktarina Nina Sevani Novi Anggraeni Rukmana, Novi Anggraeni Novi Wulandari Nugraheni, Nadiya Kusuma Nurlatifah, Hanny Oktavia, Erlinda Oktavia, Erlinda P. Eko Prasetyo Persada,, Citra Priyono, Franciscus Edi Pujihartati, Sri Hilmi Raden Dikky Indrawan Retno Tanding Suryandari Rika Ampuh Hadiguna Rini Prasetyani, Rini Rodiah Nurbaya Sari, Rodiah Nurbaya Roudlotun Najihah, Roudlotun Ruchyat Deni Djakapermana Rudi Irianto, Rudi Safriyana, Safriyana Santun R.P. Sitorus SATRIYAS ILYAS Setiadi Djohar Setyawan, Lazarus Tri Shaula Keumala Shelvie Nidya Neyman Sholikah, Mar'atus Siti Wardah, Siti Slamet, Alim Setiawan Sofiyessi, Ermia Sri Martini Sri Nurdiati Sudarsana Sudarsana Sugiarto S Suharjito Suharjito, Suharjito Suhermini Suhermini, Suhermini Sukardi Sukardi Sukoraharjo, Sri Suryo Sularto, RB. Sutrisno, Sutrisno Suwarsinah, Heny Taryono, Taryono Tias, Fera Cahyaning Triana Rahmawati Trisilawaty, Cory Uju Uju Umi Marfuah Verry Riyanto Wibowo, Raden Bagus Tri Joko Widiatmaka Wijaya, Deria Adi Wiwik Sudarwati Yandra Arkeman Yehezkiel Betsy Aldion Yudi Setiawan Yuli Yanti Yusianto Rindra Zulkifli, Sunarto