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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asian Journal of Social and Humanities Journal of Ekonomics, Finance, and Management Studies
Luki Adiati Pratomo
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FAKTOR YANG MEMPENGARUHI COGNITIVE ENGAGEMENT DAN EMOTIONAL ENGAGEMENT TERHADAP BRAND LOYALTY PADA BEAUTY INDUSTRY DI INDONESIA Ghaffari, Andi Zhafran; Pratomo, Luki Adiati; Mulia, Muhammad Rizqi; Murzid, Mikail Muhammad Haikal
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.815

Abstract

Penelitian ini mengeksplorasi hubungan antara upaya pemasaran media sosial (Social Media Marketing) dalam industri kecantikan di Indonesia dengan keterlibatan kognitif dan emosional pelanggan terhadap merek, serta dampaknya pada loyalitas merek. Data dikumpulkan melalui kuesioner online dari responden yang telah menggunakan produk kecantikan selama setidaknya satu tahun terakhir. Hasil analisis menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap keterlibatan kognitif dan emosional pelanggan, namun tidak secara signifikan terhadap loyalitas merek. Temuan ini memberikan wawasan penting bagi manajer merek dalam mengoptimalkan upaya pemasaran media sosial untuk membangun keterlibatan pelanggan yang kuat
ANTECEDENTS OF PURCHASE BEHAVIOR IN LOCAL SKINCARE USERS Maretta, Widy Ariesty; Pratomo, Luki Adiati
Tekmapro Vol. 20 No. 1 (2025): TEKMAPRO
Publisher : Program Studi Teknik Industri Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to examine the influence of a celebrity influencer's credibility, celebrity influencer attractiveness, online customer review, and perceived expertise on attitude, examining the impact of attitude on purchase intention and the influence of purchase intention on purchase behavior on local skincare products. The type of research used is causality research, which aims to test the influence of one variable on other variables. The variables used consisted of 4 independent variables (celebrity influencer's credibility, celebrity influencer attractiveness, online customer review, and perceived expertise), two mediation variables (attitude and purchase intention), and 1 dependent variable (purchase behavior). The sampling technique uses purposive sampling with a number determination technique using Hair et al., 2019; the number of samples is 5 times the number of indicators, 30. The data collection results showed that the number of samples was 205 (minimum sample 150). The analysis technique used is the Structural Equation Model (SEM) using AMOS 23 software. The findings showed that a celebrity influencer's credibility was not proven to have a positive effect on attitude, a celebrity influencer's attractiveness was proven to have a positive effect on attitude, online customer reviews were not proven to have a positive effect on attitude, perceived expertise was proven to have a positive effect, the attitude was proven to have a positive effect on purchase intention, and purchase intention had a significant positive impact on purchase behavior.
STRATEGI GREEN BRANDING DAN DAMPAKNYA TERHADAP KEPERCAYAAN SERTA KEPUASAAN KONSUMEN GREEN BRAND Yulisphaputri, Fatimah; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22669

Abstract

Meningkatnya kesadaran konsumen terhadap kesehatan dan keberlanjutan akibat pandemi COVID-19 dan krisis lingkungan telah mendorong pergeseran ke penggunaan kosmetik ramah lingkungan di Indonesia. Kosmetik jenis ini, yang berbahan dasar nabati, semakin populer karena dianggap lebih aman bagi kesehatan dan lingkungan dibandingkan produk konvensional. Penelitian ini bertujuan untuk mengkaji hubungan antara Green Brand Ambidexterity, Green Trust, Perceived Brand Performance, dan Customer Satisfaction. Survei cross-sectional dilakukan menggunakan kuesioner yang disebarkan secara daring kepada konsumen yang pernah membeli dan menggunakan kosmetik ramah lingkungan, dengan 220 respon valid yang dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Green Brand Ambidexterity berpengaruh positif terhadap Green Trut dan Perceived Brand Performance, namun tidak langsung berdampak pada Customer Satisfaction. Green Trust berperan sebagai mediator yang signifikan dalam meningkatkan kepuasan pelanggan. Temuan ini memberikan wawasan praktis bagi pelaku industri dalam menyusun strategi branding ramah lingkungan yang efektif, serta memberikan kontribusi terhadap pengembangan pemasaran berkelanjutan dan pengelolaan merek yang lebih bertanggung jawab.
ANTECEDENT OF FAST FASHION PURCHASE BEHAVIOR ON FASHION USER IN JAKARTA Cindy, Cindy; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22679

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi perilaku pembelian fast fashion. Teknik pengambilan sampel yang digunakan adalah purposive convenience sampling di wilayah Jakarta, dengan total 200 responden. Mayoritas responden adalah perempuan berusia antara 21 hingga 25 tahun. Analisis data dilakukan menggunakan regresi berganda dengan bantuan perangkat lunak SPSS versi 25. Hasil analisis menunjukkan bahwa Tanggung Jawab Sosial berpengaruh positif terhadap Kepercayaan (Trust) dan Persepsi Efektivitas Konsumen (Perceived Consumer Effectiveness). Selanjutnya, Kepercayaan dan Persepsi Efektivitas Konsumen berpengaruh positif terhadap Niat Membeli Fast Fashion (Fast Fashion Purchase Intention), yang kemudian berpengaruh positif terhadap Perilaku Pembelian Fast Fashion (Fast Fashion Purchase Behavior).
THE ROLE OF GREEN MARKETING COMMUNICATION IN CONSUMERS’ GREEN PURCHASE BEHAVIOUR Alwi, Muhamad Yusup; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22887

Abstract

This study investigates how customer purchasing behavior is affected by green marketing communications.  A quantitative approach was used, and 200 participants completed an online survey to collect data.  The data was interpreted using statistical techniques, such as structural equation modeling, hypothesis evaluations, and reliability and validity tests.  According to the study, consumer attitudes have a major influence on how attentive consumers are to environmental marketing, and there is a strong correlation between green marketing communication and consumer purchase decisions.  Gender and educational attainment, however, have no discernible effects on green marketing messaging, according to the study.  According to the findings, companies who sell sustainable goods ought to concentrate on enhancing their green marketing initiatives and cultivating favorable customer perceptions of environmental responsibility. However, this study has some drawbacks, namely its reliance on online data collecting and convenience sampling, which may limit how broadly the findings can be applied.  Additional demographic and psychological variables that might affect the relationship between green marketing messaging and customer behavior should be investigated in future research.  The study's conclusions offer insightful suggestions for businesses and legislators looking to improve sustainable consumer practices through successful marketing campaigns.
ANTESEDEN DARI SUSTAINABLE TOURISM INTENTION DI INDONESIA Hermansyah, Cyril Maximus; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22913

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh attitude, subjective norm, perceived behavioral control, travel motivation, dan moral reflectiveness terhadap sustainable tourism intention di Indonesia. Teori yang mendasari penelitian ini adalah Theory of planned behavior dengan penambahan variable travel motivation dan moral reflectiveness. Penelitian ini menggunakan data primer yang dikumpulkan langsung dari 207 responden. Teknik yang digunakan dalam pemilihan sampel adalah purposive sampling. Pengujian hipotesis dilakukan menggunakan structural equation model (SEM) dengan software AMOS versi 22. Hasil dari penelitian ini adalah: (1) attitude berpengaruh positif terhadap sustainable tourism intention, (2) subjective norm berpengaruh positif terhadap sustainable tourism intention, (3) perceived behavioral control berpengaruh positif terhadap sustainable tourism intention, (4) travel motivation tidak berpengaruh terhadap sustainable tourism intention, (5) travel motivation berpengaruh positif terhadap attitude, (6) moral reflectiveness tidak berpengaruh terhadap sustainable tourism intention, dan (7) moral reflectiveness berpengaruh positif terhadap attitude.
FACTORS INFLUENCING BRAND LOYALTY IN FAST FOOD RESTAURANTS IN INDONESIA Santoso, Kenneth; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.23182

Abstract

This study aims to assess the positive impact of brand identification, self-image expression, perception of the natural environment, and layout on brand passion, brand love, brand pride, and brand loyalty, as well as the positive effect of brand passion, brand love, and brand pride on brand loyalty. The data analysis technique employed in this study is structural equation modeling (SEM), which serves as a robust multivariate tool for testing research hypotheses using AMOS version 23. The results reveal that identity-based attachment and place dependence attachment positively influence emotion-based attachment and brand loyalty, with both dimensions also showing a direct positive effect on brand loyalty. This study offers valuable insights and suggestions for future research by recommending the inclusion of new independent variables such as food quality and customer satisfaction quality. Furthermore, incorporating additional fast-food brands in Indonesia is advised to broaden the study scope.
The Influence of Attitude and Desire Towards Intention To Use Online Food Delivery Ramba, Zelia Joanna Aurelia; Pratomo, Luki Adiati
Devotion : Journal of Research and Community Service Vol. 5 No. 1 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i1.670

Abstract

This research aims to analyze the influence of perceived usefulness, perceived ease of use, perceived convenience towards attitude then influence the desire and intention to use online food delivery application. The data collection techmique method uses non probability sampling with purposive sampling with google form questionnaire. Data were collected form 210 respondents with criteria of having used online food delivery applications for at least the last three months. The questionnaire with google form which contains 21 statement indicators based on a five-point Likert scale. The analytical method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS). The result showed that perceived usefulness had a positive effect on attitude, perceived ease of use had a positive effect on attitude, but perceived convenience had no effect on attitude. Attitude then had positive effect on desire and desire had a positive effect on intention to use online food delivery. The managerial implication of this research is to evaluate the online food delivery application to continue to improve the usability and ease of application for customers.
The Influence of Hedonic Motivation, Perception of Online Prices, Access To Information, And Online Trust Towards Attitude And Purchase Intention on E-Commerce Platform Sugijono, Vincentius Malvin; Pratomo, Luki Adiati
Devotion : Journal of Research and Community Service Vol. 5 No. 1 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i1.671

Abstract

This research is aimed to analyze the influence of hedonic motivation, perception of online prices, access to information, and online trust towards attitude and purchase intention on e-commerce platform. This study used primary data in the form of questionnaires from 190 respondents which were distributed non-probabilistically to consumers who used e-commerce services more than three times in the last 6 months in the period Ocotber-November 2023. Hypothesis was analyzed with SEM using AMOS 21. Research finding shows that hedonic motivation, perception of online prices, access to infroamtion have positive effect on attitude. However, online trust does not have positive effect on attitude. Then, attitude has a positive effect on purchase intention. The managerial implication of this research is an evaluation for e-commerce to improve consumer attitudes and purchase intention.
ANTESEDEN DAN KONSEKUENSI DARI ATTITUDE TOWARD MOBILE BANKING APPLICATION Damayanti, Sisca; Luki Adiati Pratomo; Firdayeti; Dyah Astarini; Khairunnisa; Wardah Islami
Media Ekonomi Vol. 32 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v32i2.22585

Abstract

This study discusses the antecedents and consequences of attitudes toward using mobile banking among the current generation. The research design employed is hypothesis testing, with data collected using a non-probability sampling method through purposive sampling, targeting respondents who are mobile banking users. The data is analyzed using Structural Equation Modeling (SEM), preceded by prerequisite tests for validity and reliability. The hypothesis testing results reveal that out of nine proposed hypotheses, four are not supported.
Co-Authors Adrian Nugroho Alauna, Farsea Zariva Almira Zerlinda Alwi, Muhamad Yusup Andina Seliani Annabelle, Katherine Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Derita, Anastasia Mariana Dian Elvira Dika Septariana Dyah Astarini Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Fatik Rahayu Fatik Rahayu Ferdiansyah, Yoga Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Ina Oktaviana Matusin, Ina Oktaviana Indra Wicaksono Sugianto Intan Fauzi, Fadilah Jasmine Karina Khairunnisa Lisanti, Prameshwari Dinda Magetsari, Ovy Noviati Nuraini Marchsela Putri, Diva Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Nurkhoirunnisa, Alya Ovy Noviati Nuraini Magetsari Pratiwi, Eka Nur Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Risde, Kahti Ramadhia Santoso, Kenneth Seliani, Andina Septariana, Dika Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Sri Vandayuli Riorini Subastian, Jon Bryan Sugijono, Vincentius Malvin Tanuwijaya, Justine - Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Wijaya, Sumadi Yoga Ferdiansyah Yulisphaputri, Fatimah Zerlinda, Almira