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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen Dirkantara Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Luki Adiati Pratomo
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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FACTORS AFFECTING LUXURY CONSUMERS ON WEBROOMING INTENTION Fadilah Intan Fauzi; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17624

Abstract

The purpose of this study was to analyze the influence of perceived online search usefulness, perceived online search ease, need for touch, self-help staff, and socialization about webrooming intentions. This research uses quantitative method with Amos tool. Data collected by questionnaire technique. Respondents in this study were 251 people. The criteria for luxury goods are bags, shoes, and various products under the Kate Spade, Michael Kors and Coach brands. Five hypotheses were formulated and tested. The results showed that the perceived benefits of online search, perceived ease of online search, and self-help staff did not have a positive influence on webrooming intentions. Need for touch, and socialization have a positive influence on webrooming intentions. Thus, the company must improve information about luxury products available online is expected to be more attractive.
HALAL-LABELED FOOD SHOPPING BEHAVIOR: THE ROLE OF IMAGE, TRUST, AND SATISFACTION WITH ATTITUDE Muhammad Ridwan; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.18126

Abstract

This research aims to examine the shopping behavior of halal-labeled food and the role of several factors in shaping consumer attitudes. Indonesia is a country with the largest Muslim population in the world, leading to high consumption of halal products. The demand for halal food continues to rise in the global market, with the halal food industry expected to reach trillions of dollars by 2027. Brand image, trust, and satisfaction are believed to influence consumer attitudes in purchasing halal-labeled food. This study employs a quantitative approach with a survey method and a questionnaire as the data collection instrument. Respondents are asked to assess variables related to shopping behavior of halal-labeled food using a Likert scale. The research findings conclude that brand image, trust, and satisfaction positively influence consumer attitudes in buying halal-labeled food. Therefore, companies need to enhance brand image, strengthen trust, and ensure customer satisfaction to improve consumer attitudes towards halal-labeled food. By optimizing these factors, consumers are expected to be more inclined to purchase and consume halal food products, thereby supporting the growth of the halal food industry in Indonesia. The managerial implications of this research suggest that companies should reinforce their brand image, enhance consumer trust, and ensure customer satisfaction to cultivate positive attitudes towards halal-labeled food products
Aplikasi dalam Konteks Bisnis dan Akuntansi Arnolt Kristian Pakpahan; Luki Adiati Pratomo; Shafrani Dizar; Yuana Jatu Nilawati; Alvito Basnanta Tarigan; Ramadani; Dewi Anggraeni
Dirkantara Indonesia Vol. 3 No. 1: Maret-Agustus 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v3i1.123

Abstract

Pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kompetensi guru SMK di Jakarta Barat dalam penggunaan Microsoft Excel. Program ini merupakan hasil kerja sama antara Fakultas Ekonomi dan Bisnis Universitas Trisakti dengan Pusat Pelatihan dan Pengembangan Pendidikan Jakarta Barat (P4 Jakbar). Metode pelaksanaan meliputi penyuluhan, pelatihan, pendampingan, dan pembinaan yang berlangsung pada tanggal 12 Desember 2023. Evaluasi dilakukan melalui pre-test dan post-test untuk menilai peningkatan kemampuan peserta dalam aspek pembuatan grafik, tabel pivot, dan analisis data. Hasil evaluasi menunjukkan peningkatan yang signifikan dalam setiap aspek, dengan rata-rata peningkatan kompetensi sebesar 26%. Peningkatan ini akan membantu guru dalam mengolah data dan menyajikan informasi secara lebih efektif. Untuk keberlanjutan, disarankan adanya pelatihan lanjutan dan pengembangan modul online agar lebih banyak guru dapat mengakses pelatihan ini. Selain itu, pembentukan komunitas belajar antar peserta diharapkan dapat memperkuat dan memperluas keterampilan yang telah diperoleh. Upaya ini diharapkan dapat memberikan manfaat yang berkelanjutan bagi peningkatan kualitas pendidikan di SMK.
Pelatihan Penetapan Harga Produk dan Jasa Sesuai dengan Persepsi Konsumen Pratomo, Luki Adiati; Sari, Wahyuni Rusliyana; Mayasari, Mayasari; Ibrahim, Harsha Danya
Indonesian Journal of Community Services Vol 5, No 2 (2023): November 2023
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.5.2.210-219

Abstract

Pandemi COVID-19 yang melanda seluruh dunia selama dua tahun terakhir, menyebabkan banyak kerugian. Salah satunya adalah usaha kecil dan mikro yang harus bertahan hidup. Walaupun biasanya UKM merupakan salah satu usaha yang paling tahan banting, tetapi COVID-19 lebih sulit dihadapi.  Setelah varian Delta yang mematikan, akhirnya bulan September 2021, penularan COVID-19 mulai menurun, sehingga level Pemberlakuan Pembatasan Kegiatan Masyarakat mulai menurun. Kondisi ini yang menjadi latar belakang dibuatnya kegiatan ini. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penetapan harga produk dan jasa sesuai dengan persepsi konsumen. Metode pelatihan ini adalah penyuluhan yang diikuti oleh 16 mahasiswa yang kuliah di Sekolah Kewirausahaan Bina Amanah Cordova (SKBAC) terdiri dari lulusan SMA dan pengusaha UKM. Hasil dari pelatihan ini terdiri dari tiga hal, yaitu dari peserta, komunitas, dan pelaksana. Peserta mendapatkan ilmu bagaimana caranya menetapkan harga produk dan jasa. Komunitas sebagai wadah untuk transfer ilmu dari institusi kepada mahasiswa di acara yang tepat. Pelaksana mampu merealisasikan salah satu tugas Tridharma Perguruan Tinggi. The COVID-19 pandemic that has swept across the world over the past two years has caused a lot of losses. One of them is SMEs that have to survive. Although SMEs are usually one of the most resilient businesses, COVID-19 is more difficult to deal with. After the deadly Delta variant, finally, in September 2021, the transmission of COVID-19 began to decline, so the PPKM level began to fall, and business activities began to show. This condition inspired this activity. This community service aims to provide training in determining product and service prices according to consumer perceptions. This training method is counseling which was attended by 16 students studying at the Bina Amanah Cordova Entrepreneurship School (SKBAC), consisting of high school graduates and SME entrepreneurs. The results of this training consist of three things, namely from participants, community and implementers. Participants gain knowledge on how to set prices for products and services. Community as a forum for transferring knowledge from institutions to students at the right time. The implementer is able to realize one of the tasks of the Tridharma of Higher Education.
Intention to Visit Sustainable Tourism Destination After Covid 19 Pandemic Ekasari, Ayu; Pratomo, Luki Adiati; Rahayu, Fatik; Bangun, Cicilia; Hidayat, Darra Pradita
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.16568

Abstract

This paper aims to investigate the antecedents of environmental attitude and its influence on intention to visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used to collect the data from 370 respondents. The data was analysed using structural equation model. Out of the four antecedents, environmental identity and enjoyment of nature positively influence environmental attitude that leads to intention to visit. Results also showed that individual green value moderates the influence of environmental attitude on intention to visit sustainable tourism destination. This research suggests sustainable tourism marketers to create message that form positive environmental attitude. This study offers a conceptual model that focusing on environmental attitude as a key variable that is widely proven to be the best predictor of intention.
Antecedents and Consequences of Conformity in Halal Products Damayanti, Sisca; Pratomo, Luki Adiati; Shalsabilla, De'sya; Handayani, Khoriro
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20579

Abstract

This research contains a discussion of the factors that influence the intention to purchase halal products. It is hoped that the results of this research will help entrepreneurs who produce halal products that suit current needs so that they are easier to adopt. The research design that will be used is hypothesis testing, data collection using non-probability methods with purposive sampling techniques, so that the criteria for respondents is the generation that uses halal products. The data will be analyzed using a Structural Equation Model which will previously carry out Validity and Reliability prerequisite tests on the data obtained. Research results: Promotion has a positive effect on conformity and conformity has a positive effect on intention to purchase halal products. And it is proven that Promotion has a positive effect on Intention to Purchase Halal Products which is mediated by Conformity. Meanwhile, the influence of Religiosity on Conformity was found to be insignificant. And conformity also does not mediate religiosity on intention to purchase halal products.
Pengaruh Halal Brand Image Terhadap Purchase Intention Dalam Industri Restoran Waralaba di Indonesia Alya Nurkhoirunnisa; Luki Adiati Pratomo; Katherine Annabelle; Farsea Zariva Alauna
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13852177

Abstract

Restoran waralaba seperti McDonald's, KFC, dan A&W di Indonesia memiliki peran yang jauh lebih besar daripada sekadar mencari keuntungan. Mereka juga berfungsi sebagai agen positif dalam memperkenalkan nilai-nilai kehalalan dan menjaga motivasi umat Islam untuk mendukung produk halal. Tindakan yang dilakukan McDonald's, KFC, dan A&W mencerminkan betapa pentingnya peran restoran waralaba dalam membantu penyebaran informasi mengenai produk halal. Restoran waralaba tersebut tidak hanya memenuhi kebutuhan konsumen, tetapi juga dapat mempromosikan altruism positif di kalangan masyarakat Muslim. Dengan demikian, restoran waralaba tersebut berperan sebagai entitas yang tidak hanya berfokus pada keuntungan, tetapi juga memainkan peran sosial dari seorang Muslim di Indonesia untuk selalu mengonsumsi produk makanan yang berlogo halal
ASSESSING BANK PERFORMANCE DURING COVID-19: A STUDY OF LLOYDS AND HSBC USING THE CAMELS AND PESTEL FRAMEWORKS Subastian, Jon Bryan; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.20728

Abstract

Penelitian ini menggunakan analisis CAMELS dan PESTEL untuk menilai kinerja bank Lloyds dan HSBC sebelum, selama, dan setelah epidemi COVID-19. Tujuan dari penelitian ini adalah untuk menilai pengaruh pandemi secara keseluruhan terhadap operasi perbankan Lloyds dan HSBC di tingkat lokal dan dunia. Penelitian CAMELS menilai kecukupan modal, kualitas aset, kualitas manajemen, pendapatan, likuiditas, dan sensitivitas bank terhadap risiko pasar, yang memberikan informasi luas tentang kesehatan keuangan dan efisiensi operasionalnya. Penelitian PESTEL menyelidiki berbagai faktor politik, ekonomi, sosial, teknologi, lingkungan, dan hukum yang mempengaruhi operasional bank, memberikan pemahaman yang lebih komprehensif mengenai kesulitan-kesulitan eksternal yang dihadapi oleh bank. Data dari laporan keuangan, laporan tahunan, dan studi pasar diteliti untuk menentukan ketahanan, fleksibilitas, dan reaksi strategis bank-bank terhadap krisis. Temuan menunjukkan perubahan yang cukup besar dalam ukuran kinerja selama pandemi, yang menekankan pentingnya manajemen risiko yang efektif dan perencanaan strategis yang pre-emptive. Penelitian ini diakhiri dengan masukan-masukan yang berguna untuk memahami aspek-aspek penting yang mengarah pada stabilitas dan pertumbuhan bank selama periode ketidakpastian, menggarisbawahi pentingnya pemantauan yang berkelanjutan dan taktik adaptif dalam menghadapi tantangan global yang signifikan.
DO TRUST AND CUSTOMER INTIMACY AFFECT CUSTOMER LOYALTY? Farasky, Agung; Rusliyana Sari, Wahyuni; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.21154

Abstract

This study aims to identify factors influencing customer loyalty in Islamic Banking customers. One hundred seventy respondents filled out the questionnaire online. The sample collection techniques were purposive sampling and the Structure Equation Model (SEM). The results indicated that customer trust and intimacy positively affect customer loyalty.
FAKTOR YANG MEMPENGARUHI COGNITIVE ENGAGEMENT DAN EMOTIONAL ENGAGEMENT TERHADAP BRAND LOYALTY PADA BEAUTY INDUSTRY DI INDONESIA Ghaffari, Andi Zhafran; Pratomo, Luki Adiati; Mulia, Muhammad Rizqi; Murzid, Mikail Muhammad Haikal
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.815

Abstract

Penelitian ini mengeksplorasi hubungan antara upaya pemasaran media sosial (Social Media Marketing) dalam industri kecantikan di Indonesia dengan keterlibatan kognitif dan emosional pelanggan terhadap merek, serta dampaknya pada loyalitas merek. Data dikumpulkan melalui kuesioner online dari responden yang telah menggunakan produk kecantikan selama setidaknya satu tahun terakhir. Hasil analisis menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap keterlibatan kognitif dan emosional pelanggan, namun tidak secara signifikan terhadap loyalitas merek. Temuan ini memberikan wawasan penting bagi manajer merek dalam mengoptimalkan upaya pemasaran media sosial untuk membangun keterlibatan pelanggan yang kuat
Co-Authors Adrian Nugroho Almira Zerlinda Alvito Basnanta Tarigan Alwi, Muhamad Yusup Alya Nurkhoirunnisa Andina Seliani Arnolt Kristian Pakpahan Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Dewi Anggraeni Dian Elvira Dika Septariana Dyah Astarini Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Farsea Zariva Alauna Fatik Rahayu Fatik Rahayu Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hartini Rahayu, Dwi Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Indra Wicaksono Sugianto Jasmine Karina Kahti Ramadhia Risde Katherine Annabelle Khairunnisa Magetsari, Ovy Noviati Nuraini Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Ovy Noviati Nuraini Magetsari Prameshwari Dinda Lisanti Ramadani Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Santoso, Kenneth Seliani, Andina Septariana, Dika Shafrani Dizar Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Subastian, Jon Bryan Sugijono, Vincentius Malvin Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Yoga Ferdiansyah Yuana Jatu Nilawati Yulisphaputri, Fatimah