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ANTECEDENTS OF BRAND EQUITY Andina Seliani; Luki Adiati Pratomo
Manajemen Bisnis Vol. 9 No. 2 (2019): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v9i2.11827

Abstract

This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands. To collect samples, a non-probability method was utilized with a purposive sampling technique, and obtained 135 respondents who were social media users and have bought Zara, Pull and Bear, H&M, and Uniqlo brands in the past one year. The analytical tool used was Multiple Regression. The results showed that there were positive influences among brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity.
Antesenden dari Customer satisfaction pada Online Travel Service Muhammad Kevin Humala Sakti Siregar; Luki Adiati Pratomo
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5604

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.
Faktor-Faktor Yang Memengaruhi Purchase Intention Pada Luxury Restaurant Ovy Noviati Nuraini Magetsari; Luki Adiati Pratomo
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 1 (2019)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.382 KB) | DOI: 10.26805/jmkli.v3i1.40

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh functional, hedonic, symbolic, financial value dan social influence terhadap purchase intention pada restoran mewah di Indonesia khususnya Jakarta. Penelitian ini menggunakan sumber data primer yang diperoleh melalui penyebaran kuesioner dengan menggunakan teknik purposive sampling. Data yang digunakan sebanyak 193 responden dengan kriteria responden yang pernah makan di restoran mewah sekali dalam kurun waktu enam bulan terakhir. Variabel dependen dalam penelitian ini adalah purchase intention, sedangkan variabel independen adalah functional, hedonic, symbolic, financial value dan social influence. Metode penelitian menggunakan analisis Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif hedonic value, financial value dan social influence terhadap purchase intention dan tidak terdapat pengaruh positif dari functional value dan symbolic value terhadap purchase intention. Implikasi bagi manajer untuk dapat meningkatkan niat beli konsumen dengan memperhatikan faktor-faktor seperti hedonic value, financial value dan social influence untuk meningkatkan niat beli konsumen terhadap restoran mewah. Penelitian selanjutnya dapat dilakukan pada restoran mewah di kota besar lainnya di Indonesia dan dapat menambahkan variabel seperti consumer attitude dan brand conciousness.
ANTESEDEN DAN KONSEKUENSI DARI PERCEIVED SERVICE RECOVERY Adrian Nugroho; Luki Adiati Pratomo
Prosiding Seminar Nasional Pakar Prosiding Seminar Nasional Pakar 2019 buku II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pakar.v0i0.4342

Abstract

This study aims to examine the effect of Involvement, Expectations, Fear ofrelationship loss, Feedback and Forgiveness on Perceived Service Recovery,and the influence of Perceived service recovery on Satisfaction.The researchdesign used is hypothesis testing research. The sample used was 293respondents who used a mobile provider for more than one year, hadexperienced service failure and had received service recovery from the provider.The sampling technique used was purposive sampling. The results show thatExpectations, Fear of relationship loss, Feedback, Forgiveness have positiveinfluences on Perceived Service Recovery but Involvement did not, andPerceived Service Recovery has a positiveimpact on Satisfaction.
Anteseden dari Green Buying Behaviour Dika Septariana; Luki Adiati Pratomo
Telaah Bisnis Vol 19, No 2 (2018): Desember 2018
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.171 KB) | DOI: 10.35917/tb.v19i2.164

Abstract

The aim of this study is to examine the factors that can influence green buying behavior. Factors to be investigated are personal norm, social environmental norm, peer influence, and green self-identity. The research design used in this study is hypothesis testing with a purposive sampling technique. The number of respondents is 200, with the specific criteria is consumers who understand and consume environmentally friendly products in the past year. The results showed that the four variables, namely personal norm, social environmental norm, peer influence, green self-identity, had a positive influence on green buying behavior.
The Antecedents And Consequences Of Trust In Online Retail Marisa Fitria Andika; Luki Adiati Pratomo; Sisca Damayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15030

Abstract

This study examines the antecedents and consequences of trust in online retail in the area of Jabodetabek. Samples were consumers who have shopped at online retail (Tokopedia), totaling 200 respondents. They were selected using the non-probability sampling method with a purposive sampling technique. The collected data were analyzed using Structural Equation Modeling. Results indicated that the complementary of interaction quality, complementary of environment quality, and complementary of outcome quality have a positive effect on trust in the retailer. Likewise, trust in the retailer has a positive effect on the intention to recommendations. 
PERAN MEDIASI E-SATISFACTION DAN E-TRUST TERHADAP E-LOYALTY Rayi Retno Dwi Asih; Luki Adiati Pratomo
Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 1 (2018): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1559.6 KB) | DOI: 10.25105/jmpj.v11i1.2537

Abstract

As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very important. The purpose of this paper is to focus on female online clothing shoppers and to examine the mediating of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. The number  of respondents is 196 persons who have online clothing shopping experience in Jakarta. The structural equation modeling was performed to analyze the measurement and structural models. The results show that both Online Satisfaction and Online Security are positively associated with e-trust, whereas web design is not. Furthermore, Online Satisfaction turns positively influence e-loyalty for female online clothing shoppers.
Pengaruh Self-Relevant Value dan Cafe-Relevant Value Terhadap Electronic Word-Of-Mouth Indra Wicaksono Sugianto; Luki Adiati Pratomo
Media Riset Bisnis & Manajemen Vol. 18 No. 1 (2018): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.932 KB) | DOI: 10.25105/mrbm.v18i1.4990

Abstract

Purpose –The aim  of this research is to ascertain  the existence of self-relevant value and cafe-relevant value to electonic word-of-mouth.Design/Methodology/Approach: The primary data in this study obtained from distributing questionnaires using purposive sampling techniques. The data used are 210 respondents with criteria at least 17 years and until more than 45 years and have bought coffee shop such as Starbucks Coffee, Excelso, Coffee Bean and Maxx Coffee. Dependent variable in this research is electonic word-of-mouth, while the independent variables are self-relevant value (reflected appraisal of self, conspicuous value, self and image congruency) and cafe-relevant value (cafe quality and price fainess).The Quantitative methodology was used in this study. Data quality has passed reliability and validityFindings:The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value. Abstrak Tujuan –Tujuan dari penelitian ini adalah untuk menentukan adanya nilai yang relevan dengan diri sendiri dan nilai yang relevan dengan kafe untuk kata-kata pilihan elektronik.Desain / Metodologi / Pendekatan: Penelitian ini menggunakan sumber data primer yang diperoleh secara langsung dengan mendistribusikan kuesioner menggunakan teknik purposive sampling. Data yang digunakan adalah 210 responden dengan kriteria minimal 17 tahun dan hingga lebih dari 45 tahun dan telah membeli kedai kopi seperti Starbucks Coffee, Excelso, Coffee Bean dan Maxx Coffee. Variabel dependen dalam penelitian ini adalah electonic word-of-mouth, sedangkan variabel independennya adalah nilai self-relevan (mencerminkan penilaian diri, nilai mencolok, kongruensi diri dan citra) dan nilai relevan-kafe (kualitas kafe dan harga tidak mahal). Metodologi kuantitatif digunakan dalam penelitian ini. Kualitas data telah melampaui keandalan dan validitasTemuan: Hasil penelitian menunjukkan pengaruh positif antara penilaian tercermin diri, kongruensi citra diri dan kualitas kafe kafe terhadap kata kunci listrik dari mulut ke mulut, sedangkan pada nilai yang mencolok dan keadilan harga tidak mempengaruhi kata elektronik dari mulut ke mulut. . Ada beberapa implikasi manajerial yang dapat mempengaruhi konsumen untuk memberikan eWOM dengan lebih memperhatikan nilai yang relevan dengan diri sendiri dan nilai yang relevan dengan kafe.
INTERNET PADA INDUSTRI PARIWISATA Luki Adiati Pratomo
Media Riset Bisnis & Manajemen Vol. 1 No. 1 (2001): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.842 KB) | DOI: 10.25105/mrbm.v1i1.8053

Abstract

In the recent years, the Internet is growing very fast.  And tourism as one of the service industry already used it extensively.  This article will discuss the growing interest of Internet usages in the tourism industry, especially in the hotel industry.  It will explore how the hotel industry maximizes e-propit and minimize e-cost and what is the hotel preparation for using the Internet as they marketing tools.
PERBEDAAN PERSEPSI TERHADAP ATRIBUT HOTEL ANTARA WISATAWAN BISNIS DAN NON BISNIS Luki Adiati Pratomo; Evi Vileta Lanasier
Media Riset Bisnis & Manajemen Vol. 2 No. 1 (2002): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1660.516 KB) | DOI: 10.25105/mrbm.v2i1.8083

Abstract

Indonesian tourism industry is one of the important factors in Indonesian economy, it has gone through turbulence condition due to the condition of global economy as well as Indonesian political condition. Hotel as one of the major player in the tourism industry is expected to give their best services for the traveller in order to get tourist back. Different perception on hotel attribute. This research is focused on the difference of traveller perception among business travellers and non business traveller.