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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen Dirkantara Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Luki Adiati Pratomo
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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ANALYSIS OF THE INFLUENCE OF CONSUMER PURCHASE INTENTIONS ON GREEN PRODUCT PURCHASE Yoga Ferdiansyah; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17410

Abstract

Dalam beberapa waktu terakhir, terjadi peningkatan jumlah produk ramah lingkungan yang beredar di Indonesia. Perusahaan-perusahaan yang menyediakan produk semacam itu melihat adanya peluang untuk memperoleh pangsa pasar di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh niat pembelian konsumen terhadap produk ramah lingkungan. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan melibatkan 144 responden sebagai sampel penelitian yang dipilih melalui metode purposive sampling. Hasil analisis data menunjukkan bahwa pemasaran melalui media sosial berpengaruh positif terhadap sikap konsumen (Attitude) dan norma subjektif (Subjective Norms). Selain itu, sikap konsumen (Attitude) juga berpengaruh positif terhadap niat pembelian produk ramah lingkungan (Intention to Buy green product), begitu pula dengan norma subjektif (Subjective Norms) yang berpengaruh positif terhadap niat pembelian produk ramah lingkungan (Intention to Buy green product).
FACTORS AFFECTING LUXURY CONSUMERS ON WEBROOMING INTENTION Fadilah Intan Fauzi; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17624

Abstract

The purpose of this study was to analyze the influence of perceived online search usefulness, perceived online search ease, need for touch, self-help staff, and socialization about webrooming intentions. This research uses quantitative method with Amos tool. Data collected by questionnaire technique. Respondents in this study were 251 people. The criteria for luxury goods are bags, shoes, and various products under the Kate Spade, Michael Kors and Coach brands. Five hypotheses were formulated and tested. The results showed that the perceived benefits of online search, perceived ease of online search, and self-help staff did not have a positive influence on webrooming intentions. Need for touch, and socialization have a positive influence on webrooming intentions. Thus, the company must improve information about luxury products available online is expected to be more attractive.
HALAL-LABELED FOOD SHOPPING BEHAVIOR: THE ROLE OF IMAGE, TRUST, AND SATISFACTION WITH ATTITUDE Muhammad Ridwan; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.18126

Abstract

This research aims to examine the shopping behavior of halal-labeled food and the role of several factors in shaping consumer attitudes. Indonesia is a country with the largest Muslim population in the world, leading to high consumption of halal products. The demand for halal food continues to rise in the global market, with the halal food industry expected to reach trillions of dollars by 2027. Brand image, trust, and satisfaction are believed to influence consumer attitudes in purchasing halal-labeled food. This study employs a quantitative approach with a survey method and a questionnaire as the data collection instrument. Respondents are asked to assess variables related to shopping behavior of halal-labeled food using a Likert scale. The research findings conclude that brand image, trust, and satisfaction positively influence consumer attitudes in buying halal-labeled food. Therefore, companies need to enhance brand image, strengthen trust, and ensure customer satisfaction to improve consumer attitudes towards halal-labeled food. By optimizing these factors, consumers are expected to be more inclined to purchase and consume halal food products, thereby supporting the growth of the halal food industry in Indonesia. The managerial implications of this research suggest that companies should reinforce their brand image, enhance consumer trust, and ensure customer satisfaction to cultivate positive attitudes towards halal-labeled food products
The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park Luki Adiati Pratomo; Fatik Rahayu; Raymond Siregar; Dwi Hartini Rahayu; Kahti Ramadhia Risde; Prameshwari Dinda Lisanti
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.41201

Abstract

This study aims to determine the role of influencers in encouraging tourists' desire to visit the Indonesian Marine National Park. This research will measure the influencer's source characteristics and subjective norms influencing attitudes toward marketing communication and risk perception. Finally, it will investigate the effect of risk perception on tourists' visit intention. 190 respondents of consumers familiar with tourism influencers serve as the data for the analysis of covariant-based SEM. This research finds that source characteristics and subjective norms positively influence attitudes toward marketing communication. Attitude toward marketing communication does not affect the perceived risk of consumers. Otherwise, the perceived threat does not affect consumer visit intention. Implications and further research are provided.
Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia Murry Harmawan Saputra; Luki Adiati Pratomo
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16527

Abstract

This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.
THE ANTECEDENTS OF ECOTOURISM INTENTION Shania Vebiola Manihuruk; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.16031

Abstract

Many people today need to pay more attention to the environment. In addition, more and more activities are making people unaware of how harmful their actions are to the environment. The aim is to examine the determinants influencing tourists' intentions to visit for ecotourism purposes. This study found a strong correlation between the three important factors determining tourists' interest in ecotourism sites. This is an environmental concern, the future time and eco-destination perspectives picture. This study also reports a strong relationship between eco-destination image, future time perspective, and environmental concern. This research is experimental research conducted in Indonesia. One hundred seventy-five respondents aged 20 to over 50 years were given a questionnaire to fill out to collect data. Purposive sampling was used as the sampling method in this study. The Structural Equation Model (SEM) approach assesses the research hypothesis. According to research, the contribution of time perspective to decision-making about visiting ecotourism sites is beneficial. Environmental concern also influences the intention to engage in ecotourism. It will increase ecological awareness if it has a positive reputation as an eco-friendly destination. If the image of an eco-friendly destination evokes pleasant emotions and attachments, the intention to visit ecotourism increases. Future research is expected to add more variables, such as loyalty. Further research can be carried out on other ecotourism destinations such as Tanjung Putting National Park, Kawah Ijen, Nusa Penida Island, etc.
EFFECT OF HALAL AWARENESS, DESTINATION IMAGE, AND DESTINATION TRUST ON VISIT INTENTION Nadila Dewi; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.16037

Abstract

Potensi halal food sebagai ekosistem penggerak ekonomi masyarakat daerah pada umumnya di Indonesia perlu dikembangkan agar Indonesia menjadi pusat halal dunia. Berdasarkan beberapa fakta menunjukkan bahwa masih ada masyarakat muslim yang kurang paham ketika mengunjungi tempat wisata dan restoran yang hanya diperuntukkan bagi nonmuslim. Tujuan penelitian untuk mengetahui pengaruh halal awareness, destination image, dan destination trust terhadap visit intention ke Bali, Manado, dan Kota Medan. Penelitian ini menetapkan beberapa kriteria target responden yaitu Muslim Indonesia berusia 20 tahun ke atas, mengetahui istilah wisata halal, belum pernah dan ingin mengunjungi Bali, Manado, dan Kota Medan di masa yang akan datang. Pendekatan penelitian dengan metode kuantitatif dan teknik survei pada bulan Oktober hingga Desember 2022 sebanyak 236 responden. Analisis data menggunakan SEM-AMOS. Berdasarkan temuan penelitian, penelitian ini menyimpulkan bahwa visit intention dapat dilakukan dengan meningkatkan halal awareness, destination image, dan destination trust. Pengelola obyek wisata diharapkan menyediakan tempat dan makanan khusus, sehingga dapat meningkatkan kunjungan wisatawan muslim.
5 SUPER PRIORITY DESTINATIONS INTENTION THROUGH INFLUENCER Almira Zerlinda; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.16950

Abstract

Penelitian ini untuk mengkaji peranan penting influencer media sosial dalam mempromosikan Lima Destinasi Super Prioritas Bali Baru. Penelitian ini menggunakan penelitian pengujian hipotesis yang dilakukan di Indonesia. Data diperoleh dengan menyebarkan kuesioner kepada responden yang mengikuti satu atau lebih influencer media sosial yang gemar berwisata di platform media sosial seperti Instagram, TikTok, dan YouTube dalam enam bulan terakhir. Pengambilan sampel dilakukan dengan menggunakan purposive sampling sebanyak 218 responden. Data diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menemukan bahwa keterikatan pada influencer memiliki pengaruh positif terhadap loyalitas pada influencer yang akan berdampak pada niat untuk mengunjungi destinasi wisata. Oleh karena itu, pengelola destinasi wisata dan pemerintah disarankan untuk menggunakan influencer media sosial sebagai alat pemasaran mereka.
THE INFLUENCE OF TRUST ON CONSUMER DESIRE TO VISIT HOTELS Jasmine Karina; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17079

Abstract

Perkembangan industri perhotelan yang pesat dan persaingan yang semakin ketat. Salah satu faktor kunci yang mempengaruhi keputusan konsumen adalah tingkat kepercayaan terhadap hotel. Kepercayaan mencakup persepsi konsumen terhadap integritas, keandalan dan kompetensi hotel dalam memberikan pelayanan yang sesuai dengan harapan konsumen. Penelitian ini bertujuan untuk mengeksplorasi pengaruh etika dan kepercayaan terhadap keinginan konsumen untuk mengunjungi hotel. Kepercayaan yang tinggi terhadap hotel dapat membantu menciptakan persepsi positif terhadap kualitas pelayanan, keamanan, privasi dan kepuasan konsumen. Penelitian ini akan disebarkan secara langsung melalui media elektronik. Hasil dari penelitian ini antara lain, Ethical Branding memiliki pengaruh positif terhadap Trust, dan Trust memiliki pengaruh positif terhadap intention to visit. Hasil ini menunjukkan bahwa kepercayaan konsumen memiliki peran penting dalam mempengaruhi keputusan konsumen untuk mengunjungi hotel dan dapat menjadi faktor diferensiasi yang signifikan di antara hotel yang bersaing.
ANALYSIS OF THE INFLUENCE OF CONSUMER PURCHASE INTENTIONS ON GREEN PRODUCT PURCHASE Yoga Ferdiansyah; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17410

Abstract

Dalam beberapa waktu terakhir, terjadi peningkatan jumlah produk ramah lingkungan yang beredar di Indonesia. Perusahaan-perusahaan yang menyediakan produk semacam itu melihat adanya peluang untuk memperoleh pangsa pasar di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh niat pembelian konsumen terhadap produk ramah lingkungan. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan melibatkan 144 responden sebagai sampel penelitian yang dipilih melalui metode purposive sampling. Hasil analisis data menunjukkan bahwa pemasaran melalui media sosial berpengaruh positif terhadap sikap konsumen (Attitude) dan norma subjektif (Subjective Norms). Selain itu, sikap konsumen (Attitude) juga berpengaruh positif terhadap niat pembelian produk ramah lingkungan (Intention to Buy green product), begitu pula dengan norma subjektif (Subjective Norms) yang berpengaruh positif terhadap niat pembelian produk ramah lingkungan (Intention to Buy green product).
Co-Authors Adrian Nugroho Almira Zerlinda Alvito Basnanta Tarigan Alwi, Muhamad Yusup Alya Nurkhoirunnisa Andina Seliani Arnolt Kristian Pakpahan Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Dewi Anggraeni Dian Elvira Dika Septariana Dyah Astarini Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Farsea Zariva Alauna Fatik Rahayu Fatik Rahayu Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hartini Rahayu, Dwi Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Indra Wicaksono Sugianto Jasmine Karina Kahti Ramadhia Risde Katherine Annabelle Khairunnisa Magetsari, Ovy Noviati Nuraini Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Ovy Noviati Nuraini Magetsari Prameshwari Dinda Lisanti Ramadani Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Santoso, Kenneth Seliani, Andina Septariana, Dika Shafrani Dizar Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Subastian, Jon Bryan Sugijono, Vincentius Malvin Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Yoga Ferdiansyah Yuana Jatu Nilawati Yulisphaputri, Fatimah