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ANTESEDEN DARI BEHAVIORAL INTENTION PADA RESTORAN MAKANAN SEHAT Restu Diannissa; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.15369

Abstract

Kesadaran masyarakat akan makanan sehat terlihat meningkat, oleh karenanya tujuan penelitian ini adalah untuk mengukur peranan health concern terhadap perceived value dan quality of restaurant dan selanjutnya menginvestigasi peranan kedua variable tersebut pada behavioral intention. Jumlah responden yang diperoleh adalah 242, diambil menggunakan metode non-probability sampling dengan tehnik purposive sampling. Kriteria responden adalah konsumen yang pernah makan di restoran yang menawarkan makanan sehat, Structural Equation Modeling merupakan alat analisis yang digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa health concern berpengaruh positif terhadap quality of restaurant tetapi tidak mempunyai pengaruh positif terhadap perceived value. Lalu quality of restaurant dan perceived value berpengaruh positif terhadap behavioral intention konsumen terhadap makanan sehat. Selain itu quality of restaurant juga mempunyai pengaruh positif terhadap perceived value. Penelitian selanjutnya dapat mengukur lebih lanjut peranan variable lain yang diperkirakan dapat mempengaruhi keinginan konsumen untuk mengkonsumsi makanan sehat seperti, food quality, servicescape, dan ambience dari restoran yang menyajikan makanan sehat.
THE ANTECEDENTS OF ECOTOURISM INTENTION Shania Vebiola Manihuruk; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.16031

Abstract

Many people today need to pay more attention to the environment. In addition, more and more activities are making people unaware of how harmful their actions are to the environment. The aim is to examine the determinants influencing tourists' intentions to visit for ecotourism purposes. This study found a strong correlation between the three important factors determining tourists' interest in ecotourism sites. This is an environmental concern, the future time and eco-destination perspectives picture. This study also reports a strong relationship between eco-destination image, future time perspective, and environmental concern. This research is experimental research conducted in Indonesia. One hundred seventy-five respondents aged 20 to over 50 years were given a questionnaire to fill out to collect data. Purposive sampling was used as the sampling method in this study. The Structural Equation Model (SEM) approach assesses the research hypothesis. According to research, the contribution of time perspective to decision-making about visiting ecotourism sites is beneficial. Environmental concern also influences the intention to engage in ecotourism. It will increase ecological awareness if it has a positive reputation as an eco-friendly destination. If the image of an eco-friendly destination evokes pleasant emotions and attachments, the intention to visit ecotourism increases. Future research is expected to add more variables, such as loyalty. Further research can be carried out on other ecotourism destinations such as Tanjung Putting National Park, Kawah Ijen, Nusa Penida Island, etc.
EFFECT OF HALAL AWARENESS, DESTINATION IMAGE, AND DESTINATION TRUST ON VISIT INTENTION Nadila Dewi; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.16037

Abstract

Potensi halal food sebagai ekosistem penggerak ekonomi masyarakat daerah pada umumnya di Indonesia perlu dikembangkan agar Indonesia menjadi pusat halal dunia. Berdasarkan beberapa fakta menunjukkan bahwa masih ada masyarakat muslim yang kurang paham ketika mengunjungi tempat wisata dan restoran yang hanya diperuntukkan bagi nonmuslim. Tujuan penelitian untuk mengetahui pengaruh halal awareness, destination image, dan destination trust terhadap visit intention ke Bali, Manado, dan Kota Medan. Penelitian ini menetapkan beberapa kriteria target responden yaitu Muslim Indonesia berusia 20 tahun ke atas, mengetahui istilah wisata halal, belum pernah dan ingin mengunjungi Bali, Manado, dan Kota Medan di masa yang akan datang. Pendekatan penelitian dengan metode kuantitatif dan teknik survei pada bulan Oktober hingga Desember 2022 sebanyak 236 responden. Analisis data menggunakan SEM-AMOS. Berdasarkan temuan penelitian, penelitian ini menyimpulkan bahwa visit intention dapat dilakukan dengan meningkatkan halal awareness, destination image, dan destination trust. Pengelola obyek wisata diharapkan menyediakan tempat dan makanan khusus, sehingga dapat meningkatkan kunjungan wisatawan muslim.
Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia Murry Harmawan Saputra; Luki Adiati Pratomo
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16527

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This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.
Intention to Visit Sustainable Tourism Destination After Covid 19 Pandemic Ayu Ekasari; Luki Adiati Pratomo; Fatik Rahayu; Cicilia Bangun; Darra Pradita Hidayat
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.16568

Abstract

This paper aims to investigate the antecedents of environmental attitude and its influence on intention to visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used to collect the data from 370 respondents. The data was analysed using structural equation model. Out of the four antecedents, environmental identity and enjoyment of nature positively influence environmental attitude that leads to intention to visit. Results also showed that individual green value moderates the influence of environmental attitude on intention to visit sustainable tourism destination. This research suggests sustainable tourism marketers to create message that form positive environmental attitude. This study offers a conceptual model that focusing on environmental attitude as a key variable that is widely proven to be the best predictor of intention.
Sustainability Analysis of Business Community Mentoring and Training Program to Increase the Business Scale of its Members Gunawan Gunawan; Luki Adiati Pratomo
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1379

Abstract

The SDGs (Sustainable Development Goals) have 169 targets, 319 indicators, and 17 goals starting from 2015 to 2030. Of the 17 sustainable development goals, one of the SDGs (Sustainable Development Goals) that has received the most attention to date is poverty. This is because all of the SDG’s goals are a form of encouragement and effort to achieve the target of "without poverty" in 2030. Through this research, it is hoped that one can understand the implementation of the SDGs (Sustainable Development Goals) in Jakarta. SDGs (Sustainable Development Goals) can be carried out through the Small Business Community. However, due to the lack of knowledge about global economic developments, assistance is needed. Therefore, the author wants to examine how Sustainability Analysis in the Business Community Program Increases Business Scale. This study used qualitative research methods, data collection was carried out using questionnaires, observation, and documentation. Data analysis techniques use percentages as a basis for interpretation and description to make research results. The results of the study show that the Hands Above business community (TDA Community), JackPreneur, and OKOCE City of Jakarta created mentoring programs to increase business scale. In carrying out the sustainability strategy achieved by MSMEs in Jakarta to maintain and increase business scale, namely in financial governance so that finances remain stable. Business actors carry out promotions in expanding the reach of their businesses so that they can be in demand by the wider community. Business people develop modern business models. The government also encourages business people to develop modern business models, by applying digital technology as a platform in the process of sustaining business community activities to support economic activities in a business continuity strategy.
MUSIC CONCERT PROMOTERS’ CHALLENGES TO ACHIEVE SUSTAINABLE EVENTS FOR SDGS Dian Elvira; Luki Adiati Pratomo
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1386

Abstract

The Sustainable Development Goals provide an opportunity for each industry to move towards sustainability. To increase awareness of sustainability issues, event promoters encounter various challenges in planning and organizing sustainable music concerts. This study aims to identify the challenges of achieving sustainable events in organizing two music concerts held in Jakarta, Indonesia from the promoters’ perspective as an effort towards the Sustainable Development Goals. This study used a qualitative approach. A semi-structured interview was conducted with 10 stakeholder representatives to find out the role of decision-makers in planning music concerts. Documents and information from the organizers were used to complete the qualitative analysis. The results showed that sustainable events cannot be applied comprehensively in organizing music concerts. There were obstacles from external and internal promoters in their preparation which affected the decision-making so that they became factors hindering the implementation of sustainable principles in organizing music concerts. The challenges for promoters in preparing for music concerts are the ignorance of stakeholders regarding the environmental impacts, the unprepared facilities, infrastructures to support sustainability, and socialization to achieve sustainable development goals. This research contributes to policymakers by revealing promoter barriers to sustainable events for achieving sustainable development goals.
Antesenden dari Customer satisfaction pada Online Travel Service Muhammad Kevin Humala Sakti Siregar; Luki Adiati Pratomo
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5604

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.
5 SUPER PRIORITY DESTINATIONS INTENTION THROUGH INFLUENCER Almira Zerlinda; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.16950

Abstract

Penelitian ini untuk mengkaji peranan penting influencer media sosial dalam mempromosikan Lima Destinasi Super Prioritas Bali Baru. Penelitian ini menggunakan penelitian pengujian hipotesis yang dilakukan di Indonesia. Data diperoleh dengan menyebarkan kuesioner kepada responden yang mengikuti satu atau lebih influencer media sosial yang gemar berwisata di platform media sosial seperti Instagram, TikTok, dan YouTube dalam enam bulan terakhir. Pengambilan sampel dilakukan dengan menggunakan purposive sampling sebanyak 218 responden. Data diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menemukan bahwa keterikatan pada influencer memiliki pengaruh positif terhadap loyalitas pada influencer yang akan berdampak pada niat untuk mengunjungi destinasi wisata. Oleh karena itu, pengelola destinasi wisata dan pemerintah disarankan untuk menggunakan influencer media sosial sebagai alat pemasaran mereka.
THE INFLUENCE OF TRUST ON CONSUMER DESIRE TO VISIT HOTELS Jasmine Karina; Luki Adiati Pratomo
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17079

Abstract

Perkembangan industri perhotelan yang pesat dan persaingan yang semakin ketat. Salah satu faktor kunci yang mempengaruhi keputusan konsumen adalah tingkat kepercayaan terhadap hotel. Kepercayaan mencakup persepsi konsumen terhadap integritas, keandalan dan kompetensi hotel dalam memberikan pelayanan yang sesuai dengan harapan konsumen. Penelitian ini bertujuan untuk mengeksplorasi pengaruh etika dan kepercayaan terhadap keinginan konsumen untuk mengunjungi hotel. Kepercayaan yang tinggi terhadap hotel dapat membantu menciptakan persepsi positif terhadap kualitas pelayanan, keamanan, privasi dan kepuasan konsumen. Penelitian ini akan disebarkan secara langsung melalui media elektronik. Hasil dari penelitian ini antara lain, Ethical Branding memiliki pengaruh positif terhadap Trust, dan Trust memiliki pengaruh positif terhadap intention to visit. Hasil ini menunjukkan bahwa kepercayaan konsumen memiliki peran penting dalam mempengaruhi keputusan konsumen untuk mengunjungi hotel dan dapat menjadi faktor diferensiasi yang signifikan di antara hotel yang bersaing.