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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI Jurnal Ekonomi Manajemen El-Barka: Journal of Islamic Economics and Business Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal E-Bis: Ekonomi Bisnis Jurnal Mandala Pengabdian Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Kepada Masyarakat Telaah Bisnis Abdi Makarti House of Management and Business Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research KINERJA : Jurnal Ekonomi dan Bisnis
Hasibuan, Reza Rahmadi
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Unlocking Competitive Advantage: Key Moderating Factors for MSMEs Amidst the COVID-19 Era Arum Wahyuni Purbohastuti; Yulia Nur Hasanah; Victor Prasetya; Sabil Sabil; Reza Rahmadi Hasibuan
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1219

Abstract

COVID-19 hit Indonesian MSMEs worst (MSMEs). Only flexible MSMEs survived market upheavals. Customers want innovation. Market and entrepreneurial orientation effect SME competitiveness and marketing performance (SMEs). This study analyzes whether a competitive advantage could reduce the effects of market orientation and entrepreneurial orientation on pandemic firm performance. PLSE (PLS) (PLS). Statistics described responders. Gender, age, and education differ. Questionnaires found 104 MSMEs. Sector, location, length, starting capital, number of employees, monthly turnover, funding sources, and business ownership permits. EO and CA lower BP, while MO does not, the study found. MO promotes CA. CA doesn't affect MO and EO's BP.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN RISET DI BUSINESS CENTER PURBALINGGA 3 Sandi, Kurnia; Hasibuan, Reza Rahmadi; Ulya, Widadatul
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.7

Abstract

PT. Herba Penawar Alwahida Indonesia (HPAI) – Halal Network International (HNI) which is one of the Halal Network companies in Indonesia that focuses on herbal products. HNI-HPAI already has 95 types of products, such as herbal medicines, products for daily home use, beauty products, and others. Building customer loyalty is easier and costs less than finding new customers who require more funds. Thus the company must have the right strategy to build the level of customer loyalty. Basically consumers want the quality of the products they buy in accordance with their requests, so companies to build a level of customer loyalty must be product quality oriented. This study aims to examine the effect of product quality and price on loyalty at Business Center 3 Purbalingga. The type of research method used is quantitative method, questionnaire data as many as 60 respondents from consumers of Business Center 3 Purbalingga. The sampling technique used stratified random sampling. Data was taken using a questionnaire which was measured using a Likert scale. This study uses multiple linear analysis with the help of SPSS version 26. The results of this study indicate that each product quality and price variable has a significant effect on customer loyalty.
Kepribadian Proaktif, Keterampilan Kerja, dan Kinerja Usaha pada Badan Usaha Milik Desa Handayani, Juli; Indra Surya Permana; Reza Rahmadi Hasibuan
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 2 (2024): MEI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i2.179

Abstract

This study aims to examine the impact of proactive personality on business performance and assess the role of job crafting as a mediating factor in the connection between proactive personality and business performance. The research will utilize a quantitative methodology and encompass the entire population of 53 business from BUMDes in Sokaraja District as the research sample. The sampling approach use saturated samples when the whole population is utilized as a research sample. The data was analyzed using SmartPLS. The data analysis revealed the following findings: 1) Proactive personality has a positive effect on business performance, 2) Job crafting influences business performance, 3) Proactive personality has a positive effect on job crafting, and 4) Job crafting as a mediator between proactive personality and business performance. Implications that can be inferred from the conclusions above are that BUMDes parties are anticipated to adopt a more inclusive approach, rather than only employing a hierarchical structure in BUMDes management, to provide business with greater autonomy to engage in job crafting.
PEMANFAAT MEDIA SOSIAL DALAM PEMASARAN PRODUK UMKM DI KABUPATEN BANYUMAS Reza, Reza Rahmadi Hasibuan; Almas, Almas Rifqi Darmawan; Hana, Hana Afifah; Indra, Indra Surya Permana; Dewi, Dewi Wahyuni; Siti, Siti Masrokhah; Santi, Santi Suciningtyas; Pupu Sriwulan Sumaya
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 2 (2024): April
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i2.152

Abstract

Pemanfaatan media sosial dalam pemasaran produk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Banyumas telah menjadi subjek penelitian yang menarik dalam beberapa tahun terakhir. Kabupaten Banyumas, sebagai bagian dari Provinsi Jawa Tengah, memiliki potensi pasar yang besar namun juga menghadapi berbagai tantangan dalam mengembangkan UMKM-nya. Penelitian ini bertujuan untuk mengeksplorasi praktik dan strategi pemanfaatan media sosial dalam pemasaran produk UMKM di Kabupaten Banyumas, serta untuk mengidentifikasi permasalahan yang dihadapi dan memberikan saran untuk meningkatkan efektivitas pemasaran melalui media sosial.Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui wawancara mendalam dengan pemilik UMKM, praktisi pemasaran, dan pemangku kepentingan terkait lainnya di Kabupaten Banyumas. Analisis data dilakukan melalui proses pengkodean dan pengelompokan tematik untuk mengidentifikasi pola, tren, dan temuan utama dari wawancara. Hasil penelitian menunjukkan bahwa mayoritas UMKM di Kabupaten Banyumas telah mulai mengadopsi media sosial sebagai bagian dari strategi pemasaran mereka. Namun, masih terdapat berbagai kendala yang dihadapi, termasuk keterbatasan akses internet, keterampilan pengelolaan media sosial yang kurang, kesulitan dalam menghasilkan konten yang menarik, kurangnya perhatian terhadap branding, dan kurangnya pemahaman tentang analisis data. Berdasarkan temuan tersebut, beberapa rekomendasi telah diajukan. Pertama, diperlukan peningkatan akses internet yang lebih luas dan cepat di seluruh wilayah Kabupaten Banyumas. Kedua, perlu diselenggarakan pelatihan dan pendampingan bagi UMKM dalam mengelola media sosial dan merancang konten yang menarik. Ketiga, diperlukan kerjasama antara UMKM, pemerintah daerah, dan pemangku kepentingan lainnya untuk menyediakan dukungan dan sumber daya yang diperlukan bagi UMKM. Keempat, perlu diperbarui regulasi dan kebijakan yang mendukung penggunaan media sosial dalam pemasaran produk UMKM. Dengan mengimplementasikan rekomendasi ini, diharapkan UMKM di Kabupaten Banyumas dapat memanfaatkan potensi media sosial secara maksimal untuk meningkatkan penjualan produk mereka, mendukung pertumbuhan bisnis mereka, dan berkontribusi pada pembangunan ekonomi lokal.
PENINGKATAN KEMAMPUAN DIGITALISASI PEMASARAN PADA UMKM GULA SEMUT KELAPA DI BANYUMAS UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL Suwali, Suwali; Hana Afifah; Pupu Sriwulan Sumaya; Hasirun, Hasirun; Handayani, Juli Handayani; Reza Rahmadi Hasibuan
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.245

Abstract

This community service program aims to enhance the digital marketing capabilities of coconut palm sugar SMEs in Banyumas, to strengthen their competitiveness in the digital era. Through a participatory approach, the program involved several stages: needs identification, digital marketing training, intensive mentoring, as well as monitoring and evaluation. The results showed a significant improvement in the ability of SMEs to use digital platforms such as e-commerce and social media. About 70% of participants successfully created accounts on e-commerce platforms and utilized social media to promote their products. The improvement in the quality of marketing content also led to an increase in sales and market expansion from local to national. However, challenges such as limited internet access and human resource capacity in managing digital strategies still need to be addressed. This program has enhanced the competitiveness of SMEs through packaging innovation and digital marketing but requires ongoing support from various parties, especially in terms of infrastructure and mentoring. The implications of this activity highlight the importance of digitalization as a long-term strategy for SMEs to compete in an increasingly competitive market. Therefore, collaboration between the government, educational institutions, and the private sector is crucial to support the sustainability of SME digital transformation in Banyumas.
Impact of Green Marketing Mediating Brand Love on Purchasing Decisions for Batik MSME Products in Central Java Syafi'ah; Victor Prasetya; Melan Susanty Purnamasari; Oki, Oki Anggraeni; Reza, Reza Rahmadi Hasibuan
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1279

Abstract

In an era where consumers are increasingly aware of the importance of sustainability, Batik SMEs in Central Java find themselves in a strategic position to leverage the trend of Green Marketing as a tool to enhance their competitiveness. The objective of this research is to analyze the impact of green marketing mediating the relationship between brand love and purchasing decisions in Batik Micro, Small, and Medium Enterprises (UMKM) in Central Java. The total population of manufacturing company employees in Central Java in 2022 is approximately 465.654. Using the Slovin's formula, a sample of 219 Actor and MSME Batik Consumers was obtained with a confidence level of 5%. A purposive random sampling technique was applied to select a sample of Actor and Batik MSME Consumers, thereby ensuring good representation of the various Batik MSMEs in Central Java. To analyze the data and test the research hypothesis, the Mediation Regression method was used with the help of SPSS software. The results of this research are that brand love has a significant and positive influence on purchasing decisions, then green marketing mediates the relationship between brand love and purchasing decisions among Batik MSMEs in Central Java.
Impact of Remote Work Readiness and Digital Wellbeing on Work Engagement, Moderated by Generational Tech Gap Amiruddin Qadaar; Melli Andini; Faidal; Reza Rahmadi Hasibuan
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2876

Abstract

This study investigates the influence of digital wellbeing and remote work readiness on employee work engagement in micro, small, and medium enterprises (MSMEs) located in tourist destinations, while considering the moderating role of the generational tech gap. Drawing upon the Job Demands–Resources (JD-R) theory, the study surveyed 388 employees using stratified sampling and analyzed the data through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both digital wellbeing and remote work readiness significantly enhance work engagement. Additionally, the generational tech gap directly affects engagement but does not moderate the relationship between the independent variables and engagement. These results suggest that digital competencies and psychological health are critical across generations, although generational differences still independently matter. The study advances JD-R theory by incorporating digitally relevant constructs and offers practical implications for MSME managers to implement digital wellbeing programs and inclusive training policies. Limitations include its cross-sectional design and reliance on self-reported data. Future research should adopt longitudinal approaches and explore sectoral comparisons to deepen the understanding of digital engagement dynamics.
Risk-Based Tax Compliance: Analisis Penerapan Manajemen Risiko dalam Pengelolaan Kewajiban Pajak Perusahaan Purwantini, Heni; Hasibuan, Reza Rahmadi
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.322

Abstract

This study examines the implementation of risk management in corporate tax obligations using a risk-based tax compliance approach. Companies face complex transactions, regulatory changes, and intensified tax oversight, increasing the potential for reporting errors. The study employs a qualitative exploratory method, including in-depth interviews, observations, and internal document analysis, to understand risk identification, mapping, mitigation, and internal control processes. Findings indicate that companies systematically identify risks, use risk matrices to prioritize control measures, and strengthen mitigation procedures through multilayer verification and digital technology utilization. Internal coordination, structured documentation, and employee training are key factors in successful implementation. The application of risk management not only reduces audit findings and reporting errors but also fosters a sustainable compliance culture. This study contributes theoretically by expanding the literature on risk-based tax compliance and provides practical implications for companies to develop adaptive and systematic compliance strategies.
Perceptions On Halal Labels Impact On Purchase Decisions With Brand Image As Intervening Variables: A Consumer Study Of Solaria Restaurants In Jakarta Suleman, Dede; Febriyantoro, Mohamad Trio; Fadly, Rachmat; Napitupulu, Rohani Lestari; Safria, Dhuha; Hasibuan, Reza Rahmadi
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.257

Abstract

This study aims to examine the impact of halal labels on purchasing decisions with brand image as an intervening variable on Solaria restaurant consumers in Jakarta. This quantitative study was conducted using a questionnaire, the questionnaire as a research instrument using a Likert scale. Determination of the research sample using purposive sampling, with the criteria of Solaria restaurant consumers in the last year located in Jakarta and willing to fill out the questionnaire given by the researcher. From the distribution of data, 80 questionnaires were collected which were suitable for further processing. The collected data is processed using SmartPLS software. The results showed that the halal label and brand image had a significant effect on purchasing decisions, brand image brand image was a significant mediating variable between the influence of halal labels on purchasing decisions
UPAYA STRATEGI PEMASARAN DAN PEMBUATAN ABON DARI IKAN LELE PADA DESA SUMPINGHAYU Reza Rahmadi Hasibuan; Aulia Nisa’ Khusnia; Hana Afifah; Almas Rifqi Darmawan; Widadatul Ulya; Sekar Waskitho Agung
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 7 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i7.2263-2271

Abstract

Sumpinghayu adalah sebuah desa di salah satu kabupaten Cilacap, dan berfungsi sebagai pusat penting bagi industri lele dan pertanian padi dan peternakan kota. Letak Sumpinghayu yang strategis dengan akses air yang mudah dan kondisi alam yang indah kondusif untuk produksi kerajinan tangan dan penjualan lele, abon lele, dan produk ikan lainnya, menjadikannya ideal untuk pertumbuhan ekonomi lokal. Sementara beberapa telah bekerja sama dengan pemilik usaha, industri abon lele masih menghadapi tantangan dalam pemasaran dan penjualan karena kurangnya keahlian pemasaran. Promosi Abon Lele khususnya adalah salah satu bidang di mana layanan ini bercita-cita untuk membantu usaha kecil dan menengah. Alat untuk mewujudkan rencana termasuk kunjungan ke lokasi, wawancara mendalam, dan seminar pemasaran. Kemasan abon lele yang baik, abon lele berkualitas tinggi yang dibumbui dengan bahan-bahan alami, pilihan menu abon lele yang lebih beragam, peluncuran kehadiran media sosial di seluruh platform seperti Facebook, Instagram, Telegram, dan video youtube hasil dari waktu dan usaha yang diinvestasikan dalam strategi pemasaran yang ditawarkan. Selain itu, penting untuk mempraktikkan teknik pemasaran yang aman untuk menghindari penipuan. 
Co-Authors Agustin Riyan Pratiwi Aji Priambodo Almas Rifqi Darmawan Almas Rifqi Darmawan Almas Almas, Almas Rifqi Darmawan Amiruddin Qadaar Anastasia Anggarkusuma Arofah Aning Fitriana Arum Wahyuni Purbohastuti Aulia Nisa' Khusnia Nisa Aulia Nisa’ Khusnia Aulia Nisa’ Khusnia Dede Suleman Destin Alfianika Maharani Dewi, Dewi Wahyuni Dewi, Rustina Dhuha Safria Dian Priatiningsih Diky Faqih Maulana Diky Dinnas Purnomo Dyah Supriatin Ekaningtyas Widiastuti Elok Ainur Latif Faidal Fangela Myas Sari Ginting, Yanti Mayasari Hana Afifah Hana Afifah Hana Afifah, Hana Hana, Hana Afifah Hasirun, Hasirun Indra Surya Permana Indra, Indra Surya Permana Juli Handayani Karunia Zuraidaning Tyas Mahfiroh, Yumrotun Mega Fatimah Rosana Melan Susanty Purnamasari Melan Susanty Purnamasari Mella Mardayanti Melli Andini Mutia Pamikatsih Najmudin Naufal Amara Syihan Oki Anggraeni Oki Oki, Oki Anggraeni Pratiwi, Agustin Riyan Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari Purwantini, Heni Purwatiningsih Purwatiningsih Putranto, Afif Hendri Putranto R. Satria Setyanugraha Rachmat Fadly Rohani Lestari Napitupulu Sabil Sabil sabil sabil, sabil Sandi, Kurnia Santi, Santi Suciningtyas Satria Setyanugraha Satria Setyanugraha Sekar Waskitho Agung Setyanto, Refius Pradipta Shella Rizqi Arfianti, Shella Rizqi Siti Masrokhah Siti, Siti Masrokhah Sudarto Sudarto Sulaeman, Maman Supraptiningsih Supriatin, Dyah Suwono Suwono Syafi'ah Syafi'ah Syafi'ah Syafi'ah, Syafi'ah Syaiful Anwar, Agus Setiadi, Suwali, Ulya, Widadatul Victor Prasetya Victor Prasetya Weni Novandari Yulia Nur Hasanah