Article Per Year (5 Year)
p-Index From 2021 - 2026
5.746
P-Index
This Author published in this journals
All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI Jurnal Ekonomi Manajemen El-Barka: Journal of Islamic Economics and Business Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Jurnal E-Bis: Ekonomi Bisnis Jurnal Mandala Pengabdian Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Kepada Masyarakat Telaah Bisnis Abdi Makarti House of Management and Business Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research KINERJA : Jurnal Ekonomi dan Bisnis
Hasibuan, Reza Rahmadi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
Moderating Role Of Institutional Ownership On The Effect Of Growth Opportunity, Free Cash Flow, Leverage, Liquidity And Profitability On Dividend Policy Naufal Amara Syihan; Najmudin, Najmudin; Ekaningtyas Widiastuti; Hasibuan, Reza Rahmadi Hasibuan
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1274

Abstract

The purpose of this research is to analyze the effect of growth opportunity, free cash flow, leverage, liquidity, profitability, and institutional ownership toward dividend policy of property and real estate (PRE) companies listed on the IDX. The sample for this research is PRE companies listed on the IDX which have published complete annual reports for 2016-2021, there are 41 companies. The results of the study show that growth opportunity and leverage have no significant effect on the dividend payout ratio (DPR). meanwhile free cash flow, liquidity and profitability have a significant effect on the DPR of property and real estate companies. In addition, the results of the study show that institutional ownership does not moderate the effect of growth opportunity on the DPR. Whereas institutional ownership moderates the effect of free cash flow, leverage, liquidity, and profitability on DPR.
The Use of Social Media Marketing on Marketing Performance with Digital Capability as a Mediating Variable in Service MSMEs Purnamasari, Melan Susanty Purnamasari; Suwali, Suwali; Putranto, Afif Hendri Putranto; Syafi'ah, Syafi'ah; Handayani, Juli Handayani; Hasibuan, Reza Rahmadi Hasibuan
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1283

Abstract

This study aims to analyze the influence of social media marketing on marketing performance and digital capability in service-sector SMEs. The first hypothesis states that social media marketing has a positive impact on marketing performance. However, the results indicate that this hypothesis is not proven, with a P-Value of 0.245, which is greater than the alpha value of 0.05, making the relationship insignificant. The second hypothesis posits that social media marketing has a positive effect on SMEs’ digital capability, which is confirmed with a P-Value of 0.000 (less than alpha 0.05). The third hypothesis states that digital capability positively influences marketing performance, also proven with a P-Value of 0.000. These results suggest that although social media marketing does not directly improve marketing performance in service-sector SMEs, it enhances SMEs’ digital capabilities, which, in turn, positively impact marketing performance. The study implies the importance of developing digital skills in SMEs to enhance marketing effectiveness. This research also provides recommendations for further studies considering different SME sectors and other mediating factors in the relationship between social media marketing and marketing performance.
DAMPAK PERSONAL BRANDING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI Z Hasibuan, Reza Rahmadi
House of Management and Business (HOMBIS) Journal Vol 3, No 2 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i2.1472

Abstract

Penelitian ini mengeksplorasi dampak personal branding dan influencer marketing terhadap keputusan pembelian konsumen generasi Z di Indonesia. Dengan menggunakan desain kuantitatif dan teknik survei, data dikumpulkan dari 100 responden melalui kuesioner yang diuji validitas dan reliabilitasnya. Analisis regresi berganda dilakukan menggunakan SPSS untuk menguji pengaruh simultan kedua variabel tersebut. Hasil menunjukkan bahwa baik personal branding maupun influencer marketing memiliki pengaruh signifikan terhadap keputusan pembelian, dengan influencer marketing menunjukkan pengaruh yang lebih kuat. Personal branding berkontribusi secara positif dengan koefisien 0.45 (p<0.001), sementara influencer marketing memiliki koefisien 0.55 (p<0.001). Temuan ini mengindikasikan bahwa generasi Z sangat dipengaruhi oleh konten yang disebarluaskan oleh influencer di media sosial dan hubungan emosional yang dibangun melalui personal branding. Penelitian ini memberikan wawasan praktis bagi brand lokal dalam merancang strategi pemasaran yang efektif di era digital, menekankan pentingnya memanfaatkan influencer marketing dan memperkuat personal branding. Saran untuk penelitian lebih lanjut termasuk eksplorasi faktor tambahan yang dapat mempengaruhi keputusan pembelian dan penerapan strategi yang lebih terintegrasi untuk mengoptimalkan pengaruh kedua faktor ini di pasar Indonesia.
PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA UMKM DI DESA SUMBANG PURWOKERTO UNTUK MENINGKATKAN DAYA SAING DAN JANGKAUAN PASAR Maharani, Destin Alfianika; Hasibuan, Reza Rahmadi
ABDI MAKARTI Vol 3, No 2 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i2.730

Abstract

This community service program was motivated by the problem of low utilization of digital marketing among MSMEs in Sumbang Village, Purwokerto, with 70% of participants not optimally using social media and only 30% utilizing the marketplace. The purpose of this program is to improve digital marketing skills through participatory training and intensive mentoring. The methods used include needs analysis, training sessions, and direct practice in the field. The evaluation results showed that 85% of participants started actively using social media, 60% succeeded in creating business accounts in the marketplace, and there was an increase in customer interaction of 75%. In addition, 45% of participants reported an increase in sales after utilizing paid advertising, and 90% of participants were able to use digital analysis tools such as Google Analytics to monitor the effectiveness of their campaigns. This program has succeeded in providing a positive impact on MSMEs in Sumbang Village, improving digital marketing skills that are essential to compete in a competitive market. It is recommended to continue the program with follow-up sessions and collaboration with third parties for ongoing support for MSMEs.
Analisis Faktor yang Memengaruhi Loyalitas Pasien di Rumah Sakit Umum Daerah Hasibuan, Reza Rahmadi; Hasanah, Yulia Nur; Dewi, Rustina; Purwatiningsih, Purwatiningsih
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.89

Abstract

The purpose of this study was to analyze the factors that influence patient satisfaction and loyalty in regional public hospitals. This study used a survey with 235 participants and used Structural Equation Modeling (SEM) to get the research results. The results show that the patient is not at all affected by the service quality of RSUD Dr. M. Ashari Pemalang. The happiness of patients at RSUD Dr. M. Ashari Pemalang was influenced by their estimate of hospital prices. The positive corporate image of RSUD Dr. M. Ashari Pemalang is useful for patients in making decisions. RSUD Dr. M. Ashari Pemalang does not care about improving the quality of his services because his patients remain loyal. The impression of a price that benefits patients at RSUD Dr. M. Ashari Pemalang has a direct impact on practice retention rates. There is a positive relationship between the image of RS Dr. M. Ashari Pemalang with patient retention.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN LINGKUNGAN KERJA INTERNAL TERHADAP KINERJA PEGAWAI PENGADILAN AGAMA TINGKAT PERTAMA KABUPATEN PURBALINGGA Mahfiroh, Yumrotun; Supriatin, Dyah; Hasibuan, Reza Rahmadi
Perwira Journal of Economics & Business Vol 5 No 1 (2025)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v5i1.433

Abstract

In 2022 and 2023, the Religious Court of Purbalingga Regency still faced issues related to employee performance. This study aims to analyze the influence of work discipline, work motivation, and the internal work environment on the performance of the employees of the Religious Court of Purbalingga Regency. The type of research used is quantitative. The population of the study consists of 43 employees. The sample used in this study includes the entire population, employing quantitative methods. The results of this study indicate that work discipline has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and the internal work environment has a positive and significant effect on employee performance. Furthermore, work discipline, work motivation, and the internal work environment individually affect employee performance. The coefficient of determination is 0.493, meaning that the variables in this study influence 49% of employee performance, while the remaining 51% is influenced by other factors not examined in this study. Keywords: Work Discipline, Work Motivation, Internal Work Environment
Pengaruh Efisiensi Penggunaan Aset Dan Manajemen Likuiditas Terhadap Kinerja Keuangan Umkm Batik di Banyumas Suwono, Suwono; Hasibuan, Reza Rahmadi
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5795

Abstract

Tujuan utama dari penelitian ini adalah untuk menguji efisiensi penggunan asset dan manajemen likuiditas terhadap kinerja keuangan UMKM Batik di Kabupaten Banyumas. Penelitian ini termasuk penelitian survey dan termasuk jenis kuantitatif, jumlah sampel dalam penelitian ini sebesar 100 responden pada karyawan UMKM Batik di Kabupaten Banyumas. Analisis yang digunakan dalam penelitian ini adalah menggunakan regresi linier berganda. Hasil penelitian ini adalah efisiensi penggunaan asset berpengaruh signifikan dan positif terhadap kinerja keuangan UMKM Batik. Kemudian manajemen likuiditas berpengaruh signifikan dan positif terhadap kinerja keuangan UMKM Batik. Penelitian ini masih memerlukan penelitian lanjutan dengan menambahkan variabel lain untuk memperkuat dari penelitian ini serta pada obyek dan subyek yang berbeda dengan penelitian ini. Kata Kunci: efisiensi penggunaan asset, manajemen likuiditas, kinerja keuangan, UMKM Batik Abstract The main objective of this research is to examine the efficiency of asset use and liquidity management on the financial performance of Batik MSMEs in Banyumas Regency. This research includes survey research and is a quantitative type, the number of samples in this research is 100 respondents from Batik MSME employees in Banyumas Regency. The analysis used in this research is multiple linear regression. The results of this research are that the efficiency of asset use has a significant and positive effect on the financial performance of Batik MSMEs. Then liquidity management has a significant and positive effect on the financial performance of Batik MSMEs. This research still requires further research by adding other variables to strengthen this research as well as objects and subjects that are different from this research. Keywords: efficient use of assets, liquidity management, financial performance, Batik MSMEs
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN PURBALINGGA Setiawan, Sigit; Hasibuan, Reza Rahmadi; Pratiwi, Agustin Riyan
Kinerja Vol 7 No 01 (2024): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i01.4067

Abstract

Perusahaan Daerah Air Minum (PDAM) Kabupaten purbalingga pada tahun 2022 masih terdapat masalah yang berkaitan dengan kinerja karyawan. Melalui wawancara dan data pra-penelitian diperoleh fenomena mengenai disiplin kerja karyawan yang masih rendah di antaranya tingkat terlambat dan tidak masuk masih tinggi, motivasi kerja yang diberikan masih kurang dan pelatihan kerja terhadap karyawan yang kurang merata. Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh variabel disiplin kerja, motivasi kerja dan pelatihan kerja terhadap kinerja karyawan. Penelitian ini menggunakan metode deskriptif melalui pendekatan kuantitatif dengan bantuan SPSS versi 26.0. Populasi169 orang, teknik pengambilan sampel menggunakan purposive sampling dan menggunakan rumus slovin 10%, sehingga didapatkan sampel 57 orang. Hasil penelitian ini menunjukan bahwa variabel disiplin kerja secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikan 0,003, Motivasi kerja secara parsial tidak berpengaruh namun positif dan tidak signifikan terhadap kinerja karyawan dengan nilai signifikan 0,146 dan pelatihan kerja secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikan 0,003. Lalu secara bersama-sama variabel disiplin kerja, motivasi kerja dan pelatihan kerja berpengaruh terhadap kinerja karyawan.
The Role Of Digital Literacy On The Social Media Performance Of Batik MSMEs With Digital Capability As An Intervening Variable Reza Rahmadi Hasibuan; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.971

Abstract

MSMEs are the most important pillar in the Indonesian economy. The contribution of MSMEs to the Indonesian economy with one of the MSMEs that supports the Indonesian economy is batik. Barlingmascakeb is one of the residencies that produces and sells batik throughout Indonesia. The aim of this research is to examine the influence of digital literacy on the social media performance of batik MSMEs which is mediated by digital capability. This type of research is quantitative, sampling uses purposive sampling. The number of respondents in this research was 149 Batik MSMEs who implemented digitalization and the analysis tool in this research used SmartPLS. The results of this research are that digital literacy influences social marketing performance, digital literacy influences digital capability, digital capability influences social marketing performance and digital capability mediates digital literacy on social media performance.
The Role of Digital Capability and Social Media Engagement in Mediating Entrepreneurial Marketing on MSME Marketing Performance in Banyumas Regency Reza Rahmadi Hasibuan; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1016

Abstract

This research aims to examine the role of digital capability and social media engagement in mediating the relationship between entrepreneurial marketing and MSME marketing performance in Banyumas Regency. This research uses simple random sampling data analysis techniques with a sample size of 298 respondents from MSMEs in Banyumas Regency. The results of this research are that digital capability has no effect on marketing performance, entrepreneurial marketing has an effect on digital capability, digital entrepreneurial marketing has no effect on marketing performance, entrepreneurial marketing has an effect on social media engagement and social media engagement has an effect on marketing performance.
Co-Authors Agustin Riyan Pratiwi Aji Priambodo Almas Rifqi Darmawan Almas Rifqi Darmawan Almas Almas, Almas Rifqi Darmawan Amiruddin Qadaar Anastasia Anggarkusuma Arofah Aning Fitriana Arum Wahyuni Purbohastuti Aulia Nisa' Khusnia Nisa Aulia Nisa’ Khusnia Aulia Nisa’ Khusnia Dede Suleman Destin Alfianika Maharani Dewi, Dewi Wahyuni Dewi, Rustina Dhuha Safria Dian Priatiningsih Diky Faqih Maulana Diky Dinnas Purnomo Dyah Supriatin Ekaningtyas Widiastuti Elok Ainur Latif Faidal Fangela Myas Sari Ginting, Yanti Mayasari Hana Afifah Hana Afifah Hana Afifah, Hana Hana, Hana Afifah Hasirun, Hasirun Indra Surya Permana Indra, Indra Surya Permana Juli Handayani Karunia Zuraidaning Tyas Mahfiroh, Yumrotun Mega Fatimah Rosana Melan Susanty Purnamasari Melan Susanty Purnamasari Mella Mardayanti Melli Andini Mutia Pamikatsih Najmudin Naufal Amara Syihan Oki Anggraeni Oki Oki, Oki Anggraeni Pratiwi, Agustin Riyan Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari Purwantini, Heni Purwatiningsih Purwatiningsih Putranto, Afif Hendri Putranto R. Satria Setyanugraha Rachmat Fadly Rohani Lestari Napitupulu Sabil Sabil sabil sabil, sabil Sandi, Kurnia Santi, Santi Suciningtyas Satria Setyanugraha Satria Setyanugraha Sekar Waskitho Agung Setyanto, Refius Pradipta Shella Rizqi Arfianti, Shella Rizqi Siti Masrokhah Siti, Siti Masrokhah Sudarto Sudarto Sulaeman, Maman Supraptiningsih Supriatin, Dyah Suwono Suwono Syafi'ah Syafi'ah Syafi'ah Syafi'ah, Syafi'ah Syaiful Anwar, Agus Setiadi, Suwali, Ulya, Widadatul Victor Prasetya Victor Prasetya Weni Novandari Yulia Nur Hasanah