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All Journal Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris Edulangue Journal of Language and Literature Ethical Lingua: Journal of Language Teaching and Literature ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indo-MathEdu Intellectuals Journal Society: Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal Manajemen dan Ekonomi Terapan
Erwin Suhendra
Universitas Bumigora
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Journal : Jurnal Ilmu Sosial dan Humaniora

 1 
Kim Namjoon Speech at the UN Assembly: A Discourse Analysis Nisa, Lale Chusnun; Suhendra, Erwin; Abdussamad, Zainudin
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): September (Jurnal Ilmu Sosial dan Humaniora)
Publisher : CV Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jishum.v2i1.284

Abstract

  This research aims at revealing values, belief and assumptions are found in Kim Namjoon’s speech text on campaigning “Love Yourself” and to know types of figurative language used in the speech. This research used descriptive qualitative method. The instrument used in this research was the speech text transcript and speech video that retrieved from YouTube. Data collection techniques used in this research was library research techniques, thus seeing and recording as the main approach to collect the data. The qualitative data analysis was employed after following stages; analyzing data reduction, data display and verification.
Biscuit Slogan in Commercial Media: An Analytical Exploration of Figurative Language Sani, Ida Ayu Asri Arda; Suhendra, Erwin; Abdussamad, Zainuddin
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2024): Maret (Jurnal Ilmu Sosial dan Humaniora)
Publisher : CV Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jishum.v2i3.371

Abstract

This study examines the use of figurative language in biscuit slogans in commercial media, focusing on advertisements from 2015 to 2020. The research aims to explore the linguistic functions of figurative language in advertising and its impact on consumer perception and behavior. A descriptive qualitative research approach is employed, with data collected from fifteen biscuit slogans featured on social media platforms, particularly YouTube. The analysis reveals a variety of figurative language types used in these slogans, including metaphors, symbols, rhetorical questions, assonance, alliteration, repetition, hyperbole, and personification. The findings suggest that figurative language is a powerful tool in advertising, influencing consumer perceptions and brand engagement. The study highlights the importance of cultural elements in slogan creation and the effectiveness of figurative language in making slogans memorable and persuasive. Future research should focus on empirically measuring the impact of figurative language in advertising across different cultural contexts to optimize advertising strategies and enhance brand communication.
Co-Authors Abdul Muhid Abdul Muhid Abdul Muhid, Abdul Alan Cahya Saputra Anggarawan, Anthony Anthony Anggrawan Arniati, Fitri Ayu Dasriani, Ni Gusti Dewi, Puspita Diah Supatmiwati Gilang Primajati Helna Wardhana Hendayanti, Ni Putu Nanik Herawati, Baiq Candra Hilda Hastuti Hilda, Hilda Hastuti Husnawadi Ibrahim, Isra Dewi Kuntary Intan Kusumawardhani Irwan Cahyadi Kamil, Wahyu Kusumawardhani, Intan Lail, Nuralfi Lela Rahmawati Miswaty, Titik Ceriyani Muhammad Zaki Pahrul Hadi Muhammad Zaki Pahrul Hadi Ni Kadek Ira Kusumawardani Nisa, Lale Chusnun Novian Zaini Nur Alfilail Nuralfi Lail Pahrul Hadi, Muhammad Zaki Panji Tanashur Phyta Rahima Primajati, Gilang Puspita Dewi Raden Bagus Faizal Irany Sidharta Rahmawati, Lela Rini Anggriani Riyana Rizki Yuliatin Rosidah Alawiyah Sani, Ida Ayu Asri Arda Shinta Ayu Pertiwi Siti Soraya Sutarman Sutarman Wahyu Kamil Syarifaturrahman Wahyu Kamil Syarifaturrahman, Wahyu Kamil Wiya Suktiningsih zainuddin Abdussamad Zainudin Abdussamad