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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KAMPANYE KOMUNIKASI PADA GERAKAN BOGOH KA BOGOR” TERHADAP PERUBAHAN SIKAP MASYARAKAT (Studi Kasus KECAMATAN BOGOR TENGAH) Sisca Wulandari; Qoute Nuraini C; David Rizar Nugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1296

Abstract

ABSTRACTThis study uses a quantitative method entitled The effect of the communication campaign on the "BOGOH KA BOGOR" movement towards changes in people's attitudes. This study discusses how much influence the "Bogoh Ka Bogor" campaign has on the attitudes of the people of Bogor City. In this study, the independent variable is the communication campaign while the dependent variable is the change in community attitudes. The population is 104120 people, with a sample of 100 people. The sampling technique used is stratified random sampling. The hypothesis used is a statistical hypothesis.Based on the results of the multiple regression analysis that has been done shows that based on the t test it is known that the probability value of the t-count for variable X1 that is community characteristics is greater than the significant level of 0.05 (5%) which means that the respondent's characteristic variables have influence but not significantly towards community attitudes.The t-test results for the communication campaign variable showed that the t-count probability value was smaller than the significance level of 0.05 (5%), which means that the communication campaign variable affected the attitudes of the people of Bogor, Bogor Tengah sub-district. The results of multiple regression testing obtained a regression coefficient of 0,000 with a significance value of 0,000 0.05, meaning that the communication campaign has a positive effect on community attitudes, so if the communication campaign is improved the public attitude will increase. Based on the results of the F test this study showed that the two variables X1 and X2 with the F test produced p value = 0,000. Because the p value is 0,000 0.05, based on the results of the F test or the simultaneous test shows the characteristics of the community (X1) and the communication campaign (X2) simultaneously influence on changes in community attitudes. Adjusted R-Square value of 0.481 This means that individual characteristics and communication campaigns have a proposition of influence on community attitudes of 48.1% while the remaining 51.9% (100% - 48.1%) are influenced by other variables that are not in the regression model linear Keywords: Communication Campaign, BOGOH KA BOGOR, Public Attitude
Analisis Hubungan Keterdedahan Media dengan Partisipasi Berpolitik Mahasiswa pada Program Indonesia Lawyers Club di TV One (Kasus Mahasiswa Ilmu Politik Insitut Ilmu Sosial dan Ilmu Politik Jakarta) Siti Nurlailatul Pajriah; David Rizar Nugroho; Feri Ferdinan Alamsyah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1294

Abstract

AbstractAnalysis of Media Dependency Relations with Student Political Participation at the Indonesian Lawyers Club Program on Tv One" (Case of Political Science Students of the Jakarta Institute of Social and Political Sciences). Communication Studies Program Broadcasting Concentration, Faculty of Social and Cultural Sciences (FISIB) Pakuan University Bogor. Supervised by Dr. David Rizar Nugroho M.Si. The objectives of the study were (1) Analyzing how students were exposed to the Indonesia Lawyers Club program on Tv One, (2) Analyzing how the political participation of students in Indonesia Lawyers Club program on Tv One, (3) Analyzing the relationship between Indonesia Lawyers Club program on Tv One and political participation of students. This research is a quantitative that produces statistical data using quantitative descriptive methods. Data used questionnaire method or questionnaire and literature study. The population and sample in this study were political science students from the Jakarta Institute of Social and Political Sciences who had watched Indonesia Lawyers Club on Tv One with accidental sampling. The research instrument tested the validity of the Pearson Product Moment reliability with Cronbach's Alpha. Data analyzed technique used is the average score and correlation test. The results show that: (1) In the media discontinuation variable the duration indicator of the majority of respondents watching Indonesia Lawyers Club 10-20 minutes in one watch. (2) Indicator of frequency of watching Indonesian Lawyers Club, the majority of respondents watch twice a month. (3) There is a significant relationship between media exposure and student political participation which is obtained by Pearson Product Moment correlation test for ratio, interval and ordinal data.Keywords: media dependency, political participation, relationships
PENGARUH SELEBRITAS ENDORSEMENT FUJIANTI UTAMI PUTRI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE WILAYAH KECAMATAN GOMBONG Hafidz Maulana; David Rizar Nugroho; Dipo Krishyudi Ono
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 7 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk menyelidiki strategi kegiatan pemasaran yang bertujuan menawarkan produk atau jasa, khususnya dalam konteks perkembangan teknologi di Indonesia. Dengan adanya media baru, proses penawaran produk atau jasa oleh pemasar menjadi lebih efisien. Salah satu pendekatan yang umum digunakan dalam penawaran produk adalah melibatkan selebritas atau tokoh terkenal sebagai endorser. Penggunaan selebritas endorsement diharapkan dapat menarik perhatian publik dan meningkatkan penjualan produk. Dalam konteks ini, selebritas endorsement dan media baru memiliki potensi untuk memberikan pengaruh yang kuat terhadap audiens yang mengenal selebritas tersebut. Sebagai contoh, Fujianti Utami Putri menjadi selebritas endorsement pada aplikasi Shopee. Artikel ini secara khusus bertujuan untuk mengeksplorasi dan menganalisis dampak dari peran selebritas endorsement Fujianti Utami Putri terhadap keputusan pembelian pada aplikasi Shopee, dengan pendekatan kuantitatif. Penelitian ini dilakukan di Kecamatan Gombong, Kabupaten Kebumen, Provinsi Jawa Tengah, dan melibatkan 100 responden yang diambil dengan menggunakan teknik pengambilan data berupa penyebaran angket atau kuesioner menggunakan skala Likert. Data yang terkumpul kemudian dianalisis secara menyeluruh. Hasil penelitian menunjukkan adanya pengaruh positif dari selebritas endorsement Fujianti Utami Putri terhadap keputusan pembelian di aplikasi Shopee. Temuan ini memberikan kontribusi penting dalam pemahaman strategi pemasaran yang efektif, terutama dalam memanfaatkan daya tarik selebritas dan media baru untuk mencapai tujuan penjualan yang optimal.
Analisis Bibliometrik Corporate Social Responsibility pada Pangkalan Data ProQuest Alamsyah, Firstnila Putri; Jayawinangun, Roni; Nugroho, David Rizar; Alamsyah, Feri Ferdinan
Jurnal Riset Komunikasi Vol 6 No 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.620

Abstract

The development of sustainability concept make the implementation of corporate social responsibility more intense. These developments has led to change the topic of corporate social responsibility. The aims of this study are (1) to highlight popular topic about the research of corporate social responsibility, (2) to visualization network mapping between keywords about the research of corporate social responsibility, and (3) to find research opportunities about corporate social responsibility for future. This research used quantitative methods with bibliometric analysis approach using co-occurrence analysis. This research used ProQuest database with 57 scholarly journals as population and seven scholarly journal that fulfil the indicator. The result shows that, based on keywords, the implementation of corporate social responsibility focused on social and environmental issues with external reinforcement.
Elementary School And Agriculture Regeneration: Looking At Elementary School Students' Perceptions Of Work In The Agricultural Sector And The Influencing Factors Nugraha, Yogaprasta Adi; Valdiani, Dini; Nugroho, David Rizar; Abdillah, Salman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3..9339

Abstract

There are various reasons for the decline in interest of young workers in the agricultural sector, especially the low regeneration of young people working in the agricultural sector. This research focuses on the work aspirations of elementary school students, especially regarding agriculture which is narrated in elementary schools and elementary school students' views on work in the agricultural sector. Elementary school plays an important role in developing initial ideas about a job. Employment aspirations in villages are strongly influenced by how basic education builds narratives about the existing jobs. This research found students who have experience in agriculture sector tend to have positive perception towards agricultural work.
The Culture Shock Phenomenon of Overseas Students at IPB University Vocational School Habibie, Muhamad; Nugroho, David Rizar; Suparman, Suparman; Manisya, Nabhila; Khairunnisa, Anggi Widia
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4571

Abstract

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.
Persepsi Masyarakat Rw 05 Karang Asem Barat Citeureup Kabupaten Bogor Terhadap Program Tanggung Jawab Sosial Lingkungan Hasan, Syahirah; Nugroho, David Rizar; Hafzotillah, Hafzotillah
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.2324

Abstract

This research aims to determine the perception of the RW 05 community towards the environmental social responsibility program of PT Argha Karya Prima Industri Tbk. The independent variable (X1) is individual characteristics, (X2) environmental social responsibility and the dependent variable (Y) is community perception. The indicators used are individual characteristic variables, gender, age, marital status, number of dependents. And indicators of environmental social responsibility (X2) are health, economy, socio-culture. Meanwhile, indicators of public perception include cognitive, affective and conative. This research was carried out in RW 05, Karang Asem Barat sub-district, Citeureup sub-district, Bogor regency. This research uses a descriptive approach with quantitative methods. The sampling technique uses non-probability sampling with the criteria of the RW 05 community. The data collection technique is by distributing questionnaires to 80 respondents and observing. The results found that there was a relationship between environmental social responsibility programs and community perceptions. Respondents felt fulfilled by the TJSL program which was clear and responsible for the environment. Environmental social responsibility programs with economic indicators have a real and significant relationship with affective variables. From these results it can be clearly seen that the influence is unidirectional or positive
Pengaruh Kualitas Akun Instagram @ipbprestasi Terhadap Motivasi Berprestasi Mahasiswa IPB University Aminaturrizqi, Nida; Nugroho, David Rizar; Muhammad, Badar; Khairunisa, Anggi Widia; Manisya, Nabhila
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4473

Abstract

Information and Communication Technology is a primary tool to supportbroader, more flexible, and inclusive communication. One application ofthis technology is through social media, such as the Instagram account@ipbprestasi, which provides content uploaded by the @ipbprestasiInstagram account, students' achievement motivation, and the account'sinfluence on the student’s learning motivation at the IPB UniversityVocational School. The issues addressed include the quality of contentuploaded by the @ipbprestasi Instagram account, students' achievementmotivation, and the extent to which the account influences IPB Universitystudents’ learning motivation. This research employs a quantitativeapproach using survey methods and questionnaires distributed to IPBUniversity students. The findings reveal that the quality of uploadedcontent significantly impacts students' achievement motivation. Contentmanagement utilizing the 4C elements of Context, Communication,Collaboration, and Connection positively enhances students' motivation.The conclusion of this study indicates a significant influence of the@ipbprestasi Instagram account on students' learning motivation,aligning with the Uses and Gratifications theory.
Analisis Perilaku Konsumtif Pembelian Album dan Photocard melalui Aplikasi X Pada Mahasiswa Sekolah Vokasi IPB Sukabumi Nau, Naura Vania Ramadhani; David Rizar Nugroho
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4308

Abstract

The researcher aims to delve deeper into how app X or new media can be a contributing factor to consumer behavior in the purchase of K-pop merchandise, specifically albums and photocards. This study employs a qualitative-descriptive method involving in-depth analysis through interviews with key informants relevant to the research. The findings will be presented through a combination of text and visuals to illustrate the consumer behavior associated with the Korean Wave. The results demonstrate that app X, in particular, has influenced the purchasing behavior of K-pop fans due to its specialized features that facilitate purchasing, offer lower prices, and foster community interactions.
Analisis Elemen Visual Postingan Konten Infografis Edukasi pada Feed Akun Instagram @ditjentataruang Edisi Januari 2025 Fariq Hasril Adiwardana; David Rizar Nugroho
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5029

Abstract

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.
Co-Authors ., Hafzotillah Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis alamsyah, Feri ferdinan Alamsyah, Firstnila Putri Aminaturrizqi, Nida Amiruddin Saleh Anindita Sadira, Rafa Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Dasniar, Luthsya Artvi Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Fajri, Raisya Halimatunnisa Fariq Hasril Adiwardana Habibie, Muhamad Hafidz Maulana Hafzotillah Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Ika Sartika Ika Yuliasari Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Layung Paramesti Martha Manisya, Nabhila Muhammad Reza Muhammad, Badar Nau, Naura Vania Ramadhani Novita, Dwi Putri Qoute Nuraini Cahyaningrum Restu Maharani Dewi Roni Jayawinangun Samiyah Samiyah Santoso, Hudi Siregar, Mariana R.A Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Wahyu Budi Priatna Yogaprasta A Nugraha