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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Strategi Branding Program Jalan Jalan Kompas TV di Era Konvergensi Media Khadijah Najma Zahirah; David Rizar Nugroho
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5076

Abstract

Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..
Hubungan Terpaan Iklan Televisi Morinaga Chil*Kid Edisi Reisa Broto Asmoro dengan Keputusan Pembelian Hermawati, Gustiar; Nugroho, David Rizar
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8286

Abstract

Iklan adalah penyajian informasi nonpersonal tentang produk atau merek yang disampaikan dengan bayaran, bertujuan untuk menghubungkan afeksi dan kognisi konsumen. Perkembangan media digital memunculkan tantangan bagi perusahaan dalam memilih media iklan yang tepat, dengan televisi masih menjadi salah satu media yang paling efektif. Penelitian ini bertujuan menganalisis hubungan antara terpaan iklan televisi Morinaga Chil*Kid edisi Reisa Broto Asmoro dengan keputusan pembelian konsumen, menggunakan metode korelasi dengan pendekatan kuantitatif meliputi analisis deskriptif, analisis statistik inferensial, dan uji korelasi, pengolahan data menggunakan aplikasi SPSS, melibatkan 97 responden sebagai sampel penelitian menggunakan teknik pengambilan purposive sampling. Hasil penelitian menunjukkan H0 ditolak dan Ha diterima menyatakan terdapat hubungan yang signifikan dan searah antara terpaan iklan televisi Morinaga Chil*Kid edisi Reisa Broto Asmoro dengan keputusan pembelian.
STRATEGI PRODUKSI KONTEN FEED PADA AKUN INSTAGRAM @BPIKEMENDES DI KEMENTRIAN DESA DAN PEMBANGUNAN DAERAH TERTINGGAL RI Dasniar, Luthsya Artvi; Nugroho, David Rizar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.28103

Abstract

This study aims to describe the strategy of BPI Kemendes staff in the production of feed content on social media @bpikemendes. The method used is descriptive qualitative with primary data obtained through observation and interviews with BPI Kemendes staff. The results showed that BPI Kemendesa staff implemented several strategies in the production process of making feed content on Instagram social media. The strategies carried out are in the form of agenda setting planning in content creation and utilization of artificial intelligence-based websites in content creation. This study concludes that the application of planned strategies and the utilization of technology play an important role in the creation of social media content. Penelitian ini bertujuan untuk mendeskripsikan strategi staf BPI Kemendes dalam produksi konten feed pada media sosial @bpikemendes. Metode yang digunakan adalah kualitatif deskriptif dengan data primer diperoleh melalui observasi dan wawancara dengan staf BPI Kemendes. Hasil penelitian menunjukan bahwa Staf BPI Kemendesa menerapkan beberapa strategi dalam proses produksi pembuatan konten feed di media sosial Instagram. Strategi yang dilakukan berupa perencanaan agenda setting dalam pembuatan konten dan pemanfaatan website berbasis artificial intelligence dalam pembuatan konten. Studi ini menyimpulkan bahwa penerapan strategi yang terencana dan pemanfaatan teknologi berperan penting dalam penciptaan sebuah konten media sosial.
ANALISIS KOMPOSISI RULE OF THIRDS PADA AKUN INSTAGRAM @INALUM UNTUK MENINGKATKAN DAYA TARIK VISUAL EDISI FEBRUARI 2025 Anindita Sadira, Rafa; David Rizar Nugroho
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 q
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.29506

Abstract

This study is entitled "Analysis of the Rule of Thirds Composition on the Instagram Account @INALUM to Increase Visual Appeal, February 2025 Edition", which aims to analyze the effectiveness of the implementation of the Rule of Thirds in improving the aesthetics and engagement of visual content on the company's social media. In an increasingly competitive digital era, visual appeal is a crucial factor in building effective communication with the audience. INALUM as an aluminum industry company uses Instagram as the main platform to convey company information, sustainability programs, and industry education to the public. This study uses a qualitative descriptive analysis method, by observing and evaluating the visual composition of the Instagram upload @INALUM. The results of the study show that the implementation of the Rule of Thirds is able to improve visual balance, direct the audience's focus to the main elements in the image, and create a more professional and attractive appearance. However, several challenges were found in its implementation, such as the inconsistency of the Rule of Thirds in text-based content, the need for training for the social media team, and the need to adjust to the company's visual identity. Based on the analysis results, it is recommended that INALUM develop standard design guidelines, conduct creative team training, and adapt the Rule of Thirds technique with the company's branding elements to remain consistent and effective in attracting audience attention. With the right strategy, the implementation of the Rule of Thirds can be a solution to improve the quality of visual content, strengthen INALUM's digital identity, and encourage higher engagement on social media.
The Role of Public Relations of the Sukabumi City DPRD Secretariat in Delivering Public Information Fajri, Raisya Halimatunnisa; Nugroho, David Rizar
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 3 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i3.8838

Abstract

Public relations (PR) plays a strategic role in bridging communication between government institutions and the public to achieve transparency in public information. The Public Relations Division of the Secretariat of the Regional House of Representatives (DPRD) of Sukabumi City is required to deliver information effectively, transparently, and accountably. This study aims to identify the role of the PR Division in providing public information. A descriptive qualitative method was employed, with the research conducted at the DPRD Office of Sukabumi City. Data collection techniques included observation, interviews, and documentation. Informants in this study consisted of the Head of Public Relations, PR staff, and representatives of DPRD members.The object of this research is the PR Division of the DPRD Secretariat of Sukabumi City, particularly its role in delivering public information. Data analysis followed the Miles and Huberman model, encompassing data collection, data reduction, data presentation, and conclusion drawing. The findings reveal that the duties of the PR Division go beyond documentation and media coverage; they also serve as communicator, relationship builder, management support, and image maker. Social media and collaboration with mass media are utilized as the main communication channels for disseminating public information. The main obstacles include limited human resources and inadequate supporting facilities. Overall, the PR Division has performed its role fairly well, although improvements are still needed through capacity building and technical support.
KOMUNIKASI PERSUASIF DALAM MENINGKATKAN LITERASI DAN NUMERASI DI DAERAH 3T (TERTINGGAL, TERDEPAN, TERLUAR) ., Hafzotillah; Martha, Layung Paramesti; Nugroho, David Rizar
Media Bahasa, Sastra, dan Budaya Wahana Vol 31, No 1 (2025): Volume 31 Nomor 1 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v31i1.12673

Abstract

Communication is a social event, an event that occurs when someone relates to others either face to face or using media as a means of communication. In order to understand the condition of an individual, the ability to communicate persuasively is needed. Lecturers and students observe the condition of the target school and create a literacy and numeracy program that will be implemented in the assigned school. The implementation of the program that has been planned since the beginning of the assignment cannot be separated from persuasive communication in implementing the program. Field supervisors and students need persuasive communication techniques so that the programs that have been released in the assigned school, literacy and numeracy in the modern era, are very easy to apply in the surrounding environment with the help of technology from several planned programs. This study aims to analyze the persuasive communication techniques used by field supervisors and students in the Kampus Mengajar program to improve literacy and numeracy in the 3T area. Using a qualitative descriptive approach, the study was conducted through interviews, FGDs, and observations of lecturers and students at Pakuan University and students at the target school. The results showed that the five persuasive communication techniques used included association, integration, reward, arrangement, and red-herring techniques. Each technique has its own challenges and effectiveness in practice in the field. Communication barriers were identified in the form of technical (facilities) and behavior (lack of student learning motivation). This study concluded that the use of persuasive communication techniques can significantly increase student participation in literacy and numeracy activities, as long as it is supported by appropriate and contextual implementation strategies.
PENGARUH TERPAAN FILM NGERI-NGERI SEDAP TERHADAP SIKAP KETERBUKAAN GENERASI Z DENGAN ORANG TUA DI KABUPATEN BOGOR Ahmad Ghariza Indra Nugroho; Dipo Krishyudi Ono; David Rizar Nugroho
KOMUNIKATA57 Vol. 6 No. 1 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i1.1704

Abstract

Film merupakan bagian dari media komunikasi massa yang sering kali digunakan sebagai media yang menggambarkan kehidupan sosial dalam masyarakat. Film dapat menjadi sarana komunikasi yang efektif, pesan dalam film dapat mendorong perubahan positif. Hal ini menunjukkan bahwa film dapat memengaruhi seseorang melalui terpaan. Tujuan penelitian ini menganalisis perubahan sikap keterbukaan dengan orang tua di Kabupaten Bogor. Peneliti memanfaatkan desain metode penelitian kuantitatif dengan menggunakan Probility sampling dan Cluster sampling untuk penarikan sampel didasari oleh teori S-O-R. Teknik analisis data digunakan dalam penelitian adalah regresi sederhana, dan asumsi klasik. Populasi dan sampel yang diteliti adalah Generasi Z di Kabupaten Bogor, sampel yang diambil dalam penelitian ini berjumlah 100 orang. Variabel dalam penelitian ini adalah terpaan film sebagai variabel independen dan perubahan sikap sebagai variabel dependen. Variabel terpaan film memiliki tiga indikator yaitu atensi, durasi, dan frekuensi sedangkan pada variabel perubahan sikap juga memiliki tiga indikator yaitu kognitif, afektif, dan konatif. Hasil penelitian ini menunjukkan bahwa adanya pengaruh terpaan film Ngeri-Ngeri Sedap terhadap perubahan sikap keterbukaan Generasi Z di Kabupaten Bogor sebesar 31 persen. film juga dapat mengubah sudut pandang penonton menjadi lebih emosional serta dapat mengubah pola pikir untuk berilaku jujur.
Pengaruh Personal Branding Nasywa Rahmah di Instagram @Awlapar terhadap Minat Kuliner di Kota Padang Azizah, Frecya Yoli; Nugroho, David Rizar; Yuliasari, Ika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2831

Abstract

This study is motivated by self-image which is an important strategy for content creators in building an image on social media. Nasywa Rahmah is one of the culinary content creators who has succeeded in attracting the attention of the audience through her content. This study aims to analyze the influence of Nasywa Rahmah's personal branding on the culinary interests of people in Padang City. This study uses a quantitative method with an explanatory approach. Data were obtained through an online questionnaire with a purposive sampling technique involving 125 respondents who were followers of the @awlapar account. The independent variable in this study is self-image with three main indicators: characteristics, relevance, and consistency, while the dependent variable is culinary interest, measured using the AIDA model. This study uses data analysis carried out by simple linear regression using SPSS software. The results of the study showed that Nasywa Rahmah's personal branding influenced the culinary interests of the people of Padang City, which showed that Nasywa Rahmah's self-image was in the high category, and the respondents' culinary interests were also high. The results of the simple linear regression test showed that the three personal branding variables had a significant effect on culinary interests, both simultaneously and partially. The relevance variable gives the most dominant contribution to increasing culinary interest, indicating that strong and consistent personal branding can influence consumer preferences and behavior in choosing a place to eat. Thus, self-image through social media has great potential in supporting local culinary promotion.
Penyusunan Konsep Naratif Tiga Babak Dalam Penyutradaraan Film Dokumenter “Ngindung ka Waktu Mibapa ka Jaman” Novita, Dwi Putri; Nugroho, David Rizar
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1806

Abstract

The documentary film “Ngindung ka Waktu Mibapa ka Jaman” was inspired by concerns about the declining interest of the public, especially the younger generation, in gamelan as one of Indonesia’s cultural heritages. The rapid development of technology and popular culture has marginalized gamelan from everyday life. This study aims to apply the concept of three-act narrative directing in building a documentary film plot that is not only informative, but also emotional and easy for the audience to understand. The three-act narrative structure consists of introduction, confrontation, and resolution, which are used to structure the story journey. The type of documentary used is a participatory documentary, where the director is actively and interactively present in the interview process and narrative development. The resource person becomes the subject who forms the narrative based on their experiences, especially gamelan craftsmen and cultural figures in Bogor. The results of the application of this concept show that the three-act narrative structure is able to build a documentary plot that is both emotionally and communicatively strong. This film is expected to be an effective educational media to revive public awareness of the importance of preserving gamelan culture amidst of the modernization era.
Co-Authors ., Hafzotillah Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis alamsyah, Feri ferdinan Alamsyah, Firstnila Putri Aminaturrizqi, Nida Amiruddin Saleh Anindita Sadira, Rafa Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Dasniar, Luthsya Artvi Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Fajri, Raisya Halimatunnisa Fariq Hasril Adiwardana Habibie, Muhamad Hafidz Maulana Hafzotillah Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Ika Sartika Ika Yuliasari Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Layung Paramesti Martha Manisya, Nabhila Muhammad Reza Muhammad, Badar Nau, Naura Vania Ramadhani Novita, Dwi Putri Qoute Nuraini Cahyaningrum Restu Maharani Dewi Roni Jayawinangun Samiyah Samiyah Santoso, Hudi Siregar, Mariana R.A Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Wahyu Budi Priatna Yogaprasta A Nugraha