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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal Jurnal Ilmu Komunikasi dan Sosial Politik Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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STRATEGI PRODUKSI KONTEN FEED PADA AKUN INSTAGRAM @BPIKEMENDES DI KEMENTRIAN DESA DAN PEMBANGUNAN DAERAH TERTINGGAL RI Dasniar, Luthsya Artvi; Nugroho, David Rizar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.28103

Abstract

This study aims to describe the strategy of BPI Kemendes staff in the production of feed content on social media @bpikemendes. The method used is descriptive qualitative with primary data obtained through observation and interviews with BPI Kemendes staff. The results showed that BPI Kemendesa staff implemented several strategies in the production process of making feed content on Instagram social media. The strategies carried out are in the form of agenda setting planning in content creation and utilization of artificial intelligence-based websites in content creation. This study concludes that the application of planned strategies and the utilization of technology play an important role in the creation of social media content. Penelitian ini bertujuan untuk mendeskripsikan strategi staf BPI Kemendes dalam produksi konten feed pada media sosial @bpikemendes. Metode yang digunakan adalah kualitatif deskriptif dengan data primer diperoleh melalui observasi dan wawancara dengan staf BPI Kemendes. Hasil penelitian menunjukan bahwa Staf BPI Kemendesa menerapkan beberapa strategi dalam proses produksi pembuatan konten feed di media sosial Instagram. Strategi yang dilakukan berupa perencanaan agenda setting dalam pembuatan konten dan pemanfaatan website berbasis artificial intelligence dalam pembuatan konten. Studi ini menyimpulkan bahwa penerapan strategi yang terencana dan pemanfaatan teknologi berperan penting dalam penciptaan sebuah konten media sosial.
ANALISIS KOMPOSISI RULE OF THIRDS PADA AKUN INSTAGRAM @INALUM UNTUK MENINGKATKAN DAYA TARIK VISUAL EDISI FEBRUARI 2025 Anindita Sadira, Rafa; David Rizar Nugroho
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.29506

Abstract

This study is entitled "Analysis of the Rule of Thirds Composition on the Instagram Account @INALUM to Increase Visual Appeal, February 2025 Edition", which aims to analyze the effectiveness of the implementation of the Rule of Thirds in improving the aesthetics and engagement of visual content on the company's social media. In an increasingly competitive digital era, visual appeal is a crucial factor in building effective communication with the audience. INALUM as an aluminum industry company uses Instagram as the main platform to convey company information, sustainability programs, and industry education to the public. This study uses a qualitative descriptive analysis method, by observing and evaluating the visual composition of the Instagram upload @INALUM. The results of the study show that the implementation of the Rule of Thirds is able to improve visual balance, direct the audience's focus to the main elements in the image, and create a more professional and attractive appearance. However, several challenges were found in its implementation, such as the inconsistency of the Rule of Thirds in text-based content, the need for training for the social media team, and the need to adjust to the company's visual identity. Based on the analysis results, it is recommended that INALUM develop standard design guidelines, conduct creative team training, and adapt the Rule of Thirds technique with the company's branding elements to remain consistent and effective in attracting audience attention. With the right strategy, the implementation of the Rule of Thirds can be a solution to improve the quality of visual content, strengthen INALUM's digital identity, and encourage higher engagement on social media.
The Role of Public Relations of the Sukabumi City DPRD Secretariat in Delivering Public Information Fajri, Raisya Halimatunnisa; Nugroho, David Rizar
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 3 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i3.8838

Abstract

Public relations (PR) plays a strategic role in bridging communication between government institutions and the public to achieve transparency in public information. The Public Relations Division of the Secretariat of the Regional House of Representatives (DPRD) of Sukabumi City is required to deliver information effectively, transparently, and accountably. This study aims to identify the role of the PR Division in providing public information. A descriptive qualitative method was employed, with the research conducted at the DPRD Office of Sukabumi City. Data collection techniques included observation, interviews, and documentation. Informants in this study consisted of the Head of Public Relations, PR staff, and representatives of DPRD members.The object of this research is the PR Division of the DPRD Secretariat of Sukabumi City, particularly its role in delivering public information. Data analysis followed the Miles and Huberman model, encompassing data collection, data reduction, data presentation, and conclusion drawing. The findings reveal that the duties of the PR Division go beyond documentation and media coverage; they also serve as communicator, relationship builder, management support, and image maker. Social media and collaboration with mass media are utilized as the main communication channels for disseminating public information. The main obstacles include limited human resources and inadequate supporting facilities. Overall, the PR Division has performed its role fairly well, although improvements are still needed through capacity building and technical support.
KOMUNIKASI PERSUASIF DALAM MENINGKATKAN LITERASI DAN NUMERASI DI DAERAH 3T (TERTINGGAL, TERDEPAN, TERLUAR) ., Hafzotillah; Martha, Layung Paramesti; Nugroho, David Rizar
Media Bahasa, Sastra, dan Budaya Wahana Vol 31, No 1 (2025): Volume 31 Nomor 1 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v31i1.12673

Abstract

Communication is a social event, an event that occurs when someone relates to others either face to face or using media as a means of communication. In order to understand the condition of an individual, the ability to communicate persuasively is needed. Lecturers and students observe the condition of the target school and create a literacy and numeracy program that will be implemented in the assigned school. The implementation of the program that has been planned since the beginning of the assignment cannot be separated from persuasive communication in implementing the program. Field supervisors and students need persuasive communication techniques so that the programs that have been released in the assigned school, literacy and numeracy in the modern era, are very easy to apply in the surrounding environment with the help of technology from several planned programs. This study aims to analyze the persuasive communication techniques used by field supervisors and students in the Kampus Mengajar program to improve literacy and numeracy in the 3T area. Using a qualitative descriptive approach, the study was conducted through interviews, FGDs, and observations of lecturers and students at Pakuan University and students at the target school. The results showed that the five persuasive communication techniques used included association, integration, reward, arrangement, and red-herring techniques. Each technique has its own challenges and effectiveness in practice in the field. Communication barriers were identified in the form of technical (facilities) and behavior (lack of student learning motivation). This study concluded that the use of persuasive communication techniques can significantly increase student participation in literacy and numeracy activities, as long as it is supported by appropriate and contextual implementation strategies.
PENGARUH TERPAAN FILM NGERI-NGERI SEDAP TERHADAP SIKAP KETERBUKAAN GENERASI Z DENGAN ORANG TUA DI KABUPATEN BOGOR Ahmad Ghariza Indra Nugroho; Dipo Krishyudi Ono; David Rizar Nugroho
KOMUNIKATA57 Vol. 6 No. 1 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i1.1704

Abstract

Film merupakan bagian dari media komunikasi massa yang sering kali digunakan sebagai media yang menggambarkan kehidupan sosial dalam masyarakat. Film dapat menjadi sarana komunikasi yang efektif, pesan dalam film dapat mendorong perubahan positif. Hal ini menunjukkan bahwa film dapat memengaruhi seseorang melalui terpaan. Tujuan penelitian ini menganalisis perubahan sikap keterbukaan dengan orang tua di Kabupaten Bogor. Peneliti memanfaatkan desain metode penelitian kuantitatif dengan menggunakan Probility sampling dan Cluster sampling untuk penarikan sampel didasari oleh teori S-O-R. Teknik analisis data digunakan dalam penelitian adalah regresi sederhana, dan asumsi klasik. Populasi dan sampel yang diteliti adalah Generasi Z di Kabupaten Bogor, sampel yang diambil dalam penelitian ini berjumlah 100 orang. Variabel dalam penelitian ini adalah terpaan film sebagai variabel independen dan perubahan sikap sebagai variabel dependen. Variabel terpaan film memiliki tiga indikator yaitu atensi, durasi, dan frekuensi sedangkan pada variabel perubahan sikap juga memiliki tiga indikator yaitu kognitif, afektif, dan konatif. Hasil penelitian ini menunjukkan bahwa adanya pengaruh terpaan film Ngeri-Ngeri Sedap terhadap perubahan sikap keterbukaan Generasi Z di Kabupaten Bogor sebesar 31 persen. film juga dapat mengubah sudut pandang penonton menjadi lebih emosional serta dapat mengubah pola pikir untuk berilaku jujur.
Pengaruh Personal Branding Nasywa Rahmah di Instagram @Awlapar terhadap Minat Kuliner di Kota Padang Azizah, Frecya Yoli; Nugroho, David Rizar; Yuliasari, Ika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2831

Abstract

This study is motivated by self-image which is an important strategy for content creators in building an image on social media. Nasywa Rahmah is one of the culinary content creators who has succeeded in attracting the attention of the audience through her content. This study aims to analyze the influence of Nasywa Rahmah's personal branding on the culinary interests of people in Padang City. This study uses a quantitative method with an explanatory approach. Data were obtained through an online questionnaire with a purposive sampling technique involving 125 respondents who were followers of the @awlapar account. The independent variable in this study is self-image with three main indicators: characteristics, relevance, and consistency, while the dependent variable is culinary interest, measured using the AIDA model. This study uses data analysis carried out by simple linear regression using SPSS software. The results of the study showed that Nasywa Rahmah's personal branding influenced the culinary interests of the people of Padang City, which showed that Nasywa Rahmah's self-image was in the high category, and the respondents' culinary interests were also high. The results of the simple linear regression test showed that the three personal branding variables had a significant effect on culinary interests, both simultaneously and partially. The relevance variable gives the most dominant contribution to increasing culinary interest, indicating that strong and consistent personal branding can influence consumer preferences and behavior in choosing a place to eat. Thus, self-image through social media has great potential in supporting local culinary promotion.
Penyusunan Konsep Naratif Tiga Babak Dalam Penyutradaraan Film Dokumenter “Ngindung ka Waktu Mibapa ka Jaman” Novita, Dwi Putri; Nugroho, David Rizar
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1806

Abstract

The documentary film “Ngindung ka Waktu Mibapa ka Jaman” was inspired by concerns about the declining interest of the public, especially the younger generation, in gamelan as one of Indonesia’s cultural heritages. The rapid development of technology and popular culture has marginalized gamelan from everyday life. This study aims to apply the concept of three-act narrative directing in building a documentary film plot that is not only informative, but also emotional and easy for the audience to understand. The three-act narrative structure consists of introduction, confrontation, and resolution, which are used to structure the story journey. The type of documentary used is a participatory documentary, where the director is actively and interactively present in the interview process and narrative development. The resource person becomes the subject who forms the narrative based on their experiences, especially gamelan craftsmen and cultural figures in Bogor. The results of the application of this concept show that the three-act narrative structure is able to build a documentary plot that is both emotionally and communicatively strong. This film is expected to be an effective educational media to revive public awareness of the importance of preserving gamelan culture amidst of the modernization era.
PENGARUH SELEBRITAS ENDORSEMENT FUJIANTI UTAMI PUTRI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE WILAYAH KECAMATAN GOMBONG Maulana, Hafidz; Nugroho, David Rizar; Ono, Dipo Krishyudi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 7 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk menyelidiki strategi kegiatan pemasaran yang bertujuan menawarkan produk atau jasa, khususnya dalam konteks perkembangan teknologi di Indonesia. Dengan adanya media baru, proses penawaran produk atau jasa oleh pemasar menjadi lebih efisien. Salah satu pendekatan yang umum digunakan dalam penawaran produk adalah melibatkan selebritas atau tokoh terkenal sebagai endorser. Penggunaan selebritas endorsement diharapkan dapat menarik perhatian publik dan meningkatkan penjualan produk. Dalam konteks ini, selebritas endorsement dan media baru memiliki potensi untuk memberikan pengaruh yang kuat terhadap audiens yang mengenal selebritas tersebut. Sebagai contoh, Fujianti Utami Putri menjadi selebritas endorsement pada aplikasi Shopee. Artikel ini secara khusus bertujuan untuk mengeksplorasi dan menganalisis dampak dari peran selebritas endorsement Fujianti Utami Putri terhadap keputusan pembelian pada aplikasi Shopee, dengan pendekatan kuantitatif. Penelitian ini dilakukan di Kecamatan Gombong, Kabupaten Kebumen, Provinsi Jawa Tengah, dan melibatkan 100 responden yang diambil dengan menggunakan teknik pengambilan data berupa penyebaran angket atau kuesioner menggunakan skala Likert. Data yang terkumpul kemudian dianalisis secara menyeluruh. Hasil penelitian menunjukkan adanya pengaruh positif dari selebritas endorsement Fujianti Utami Putri terhadap keputusan pembelian di aplikasi Shopee. Temuan ini memberikan kontribusi penting dalam pemahaman strategi pemasaran yang efektif, terutama dalam memanfaatkan daya tarik selebritas dan media baru untuk mencapai tujuan penjualan yang optimal.
DO PARENTS INTRODUCE AGRICULTURAL LIVELIHOOD TOWARDS RURAL-YOUTH? Understanding Communication Pattern Between Parents and Rural-Youth related to Agricultural Livelihood in Ciasmara Village, Pamijahan Sub-district, Bogor Regency Adinugraha, Yogaprasta; Nugroho, David Rizar; Reza, Muhammad; Haikal, Abdurrozieq
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.517 KB) | DOI: 10.31186/jagrisep.21.1.131-146

Abstract

The regeneration of agricultural workers has decreased in the last 10 years, this is feared to have an impact on food security in Indonesia. There are several things that cause the absence of young workers in agricultural sector, including how agricultural values are passed on to their children. This study will focus on (1) identifying communication frequency between parents and youth in context of agricultural work (2) identifying actors that communicate with rural youth in context of agricultural work. (3) Identifying the discussion topics between parents and rural youth in context of agricultural work.  This research was carried out in Ciasmara Village, Bogor Regency from June 2020 - August 2021. Ciasmara Village was chosen as the research location because the village is one of the rice barns in Bogor Regency and the largest rice contributor to the capital city area. A total of 120 village youths were selected as research respondents through purposive sampling method. The results showed that parents still communicated about agriculture to their children in the context of rice cultivation and how to harvest rice. Both of these information are the most frequently discussed information because they are closely related to family labor to save production costs.
An Analysis of Shot Types and Camera Angles in the Feature News "Transforming Scrap Fabric into Artwork" on the TVRI Jawa Barat News Program Firman, Kania Nurrahmi; Nugroho, David Rizar
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7598

Abstract

"Transforming Scrap Fabric into Artwork" is one of the travel feature news segments aired on the TVRI Jawa Barat program, Jawa Barat Hari Ini (West Java Today). The primary focus of the feature news video is on the objects and locations of the tourist village being covered. The selection of appropriate filming techniques ensures that the information conveyed in the travel feature news is clear and effective for the audience. Therefore, it is essential to choose the right filming techniques to effectively highlight the uniqueness and inspirational story of Kampung Perca (Scrap Fabric Village). This research aims to analyze the filming techniques used in a feature news video, focusing on shot types and camera angles. Data collection methods include observation, interviews, and literature review. The data is analyzed through data reduction, data presentation, data validity testing, and conclusion drawing and verification. The shot types in the feature news video include six categories: wide shot/long shot, medium close-up, medium shot, close-up, big close-up, and over-the-shoulder shot. The camera angles used in the feature news video consist of three categories: high angle, low angle, and eye level. Keywords: angle camera; feature news; filming techniques; shot type.
Co-Authors ., Hafzotillah Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis alamsyah, Feri ferdinan Alamsyah, Firstnila Putri Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh Anindita Sadira, Rafa Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Enden Darjatul Ulya Fajri, Raisya Halimatunnisa Fariq Hasril Adiwardana Firman, Kania Nurrahmi Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Ika Sartika Ika Yuliasari Jasmine, Karenina Judith Kenyatta Assaf Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Layung Paramesti Martha Lestari, Ana Tri M, Mulyono Manisya, Nabhila Maulana, Hafidz Molyono, Molyono Muhammad Reza Muhammad Reza Muhammad, Badar Mulyono . Mulyono Mulyono Nau, Naura Vania Ramadhani Novita, Dwi Putri Qoute Nuraini Cahyaningrum Restu Maharani Dewi Roni Jayawinangun Samiyah Samiyah Santoso, Hudi Siregar, Mariana R.A Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Ulya, Enden Darjatul Wahyu Budi Priatna Yogaprasta A Nugraha