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PENGARUH PENGGUNAAN WEBSITE SOBAT DUKCAPIL, BUDAYA ORGANISASI DAN KOMPETENSI PEGAWAI TERHADAP KINERJA PELAYANAN KEPENDUDUKAN DAN CATATAN SIPILSTUDI DI KANTOR KECAMATAN BENDA KOTA TANGERANG Nopia Handayani; Dafyar Eliadi H; Edi Mulyadi
Perspektif : Jurnal Ilmu Administrasi Vol. 5 No. 2 (2023)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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Abstract

This study aims to examine the effect of using the Sobat Dukcapil website, organizational culture and employee competence on the performance of population and civil registration services provided by the Benda Subdistrict office, Tangerang City. The approach used in this research is a quantitative approach. The sample used in this study were all Civil Servants (PNS) at the Benda District Office, Tangerang City, totaling 52 respondents. Research data obtained from the results of filling out questionnaires and analyzed using multiple linear regression analysis techniques with the help of the SPSS version 23 program. The results of this study indicate that (1) The use of the Sobat Dukcapil website has a positive effect on the performance of population and civil registration services; (2) Dukcapil organizational culture has a positive effect on the performance of population and civil registration services; (3) Dukcapil employee competence has a positive effect on the performance of population and civil registration services; (4) The use of the Sobat Dukcapil website, organizational culture and employee competence simultaneously have a positive effect on the performance of population and civil registration services with a contribution of 86.3%. Keywords: Use of the Sobat Dukcapil website, organizational culture, employee competence, performance of population and civil registration services
How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
ANALISIS IMPLEMENTASI PEMBELAJARAN BERBASIS MOBILE PADA PROGRAM PASCASARJANA UNIVERSITAS ISLAM SYEH-YUSUF Mulyadi, Edi
JIPIS Vol. 30 No. 1: April 2021
Publisher : FKIP, UNIVERSITAS ISLAM SYEKH-YUSUF TANGERANG

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Abstract

Penelitian ini bertujuan untuk memberikan gambaran tentang penerapan kebijakan pembelajaran berbasis mobile serta hasilnya dalam meningkatkan kepuasan mahasiswa dalam kegiatan pembelajaran pada Program Pascasarjana Universitas Islam Syekh-Yusuf (PPs UNIS) Tangerang. Penelitian menggunakan metode deskriptif, yaitu menggambarkan secara objektif mengenai penerapan kebijakan pembelajaran berbasis mobile dan hasilnya berupa tingkat kepuasan mahasiswa. Penelitian memberikan hasil penerapan pembelajaran berbasis mobile direspon oleh mahasiswa dengan kategori sangat positif sebanyak 12,5%, kategori positif 52,1%, dan kategori ragu-ragu 35,4%. Ini berarti sebagian besar mahasiswa, yaitu 52,1% memandang bahwa pembelajaran berbasis mobile yang diterapkan di Program Pascasarjana UNIS itu mempermudah pemahaman materi pembelajaran, memperkuat fokus, serta membantu proses pembelajaran, dan meningkatkan motivasi pembelajaran. Sementara itu rerata respons mahasiswa diperoleh sebesar 33. Hal ini menunjukkan bahwa mahasiswa menilai penerapan pembelajaran berbasis mobile pada mata kuliah metodologi penelitian adalah positif. Temuan ini memberi implikasi tentang urgensi e-learning, yang berfokus pada penggunaan internet dan ICT lainnya akan berpengaruh terhadap kurikulum dan teknologi pembelajaran di UNIS dan dunia perguruan tinggi umumnya pada masa depan. Kata Kunci: Mobile Learning, Mahasiswa, Universitas
Keser bojong: Idealisasi Pencitraan Jaipongan Karya Gugum Gumbira Edi Mulyadi; Lalan Ramlan
PANGGUNG Vol 22 No 1 (2012): Menggali KEkayaan Bentuk dan Makna Seni
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v22i1.34

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Gugum Gumbira’s Jaipongan as a dance genre has been more than ten repertoires, among oth- ers, are: Keser Bojong, Rendeng Bojong, Toka-Toka, Iring-Iring Daun Puring, Setra Sari, Senggot, Sonteng, Ringkang Gumiwang, Pencug Bojong, Rawayan, Kawung Anten, etc. However, among those works, Gugum Gumbira states his Keser Bojong’s dance repertoire as having the most ideal image. The question is, what aspects build that ideal image? Clearly, this is related to various value dimensions attributed to that dance repertoire. To discuss this issue, the writers use Richard E. Palmer’s Hermeneutics as interpretation system to reveal the “hidden” meaning beyond the texts (1969: 16-31). The scope of discussion covers dimension of concept and dance construction as well as other artistic devices. Keywords: Jaipongan, Keser Bojong, Image, Gugum Gumbira. 
PENGARUH KEPEMIMPINAN CAMAT KELENGKAPAN SARANA DAN KOMUNIKASI ORGANISASI TERHADAP EFEKTIVITAS PELAYANAN PUBLIK DI KECAMATAN PINANG KOTA TANGERANG Kusnadi, Rudi; Eliadi , Dafyar; Darmojo, Hardjito S.; Mulyadi, Edi
Perspektif : Jurnal Ilmu Administrasi Vol. 6 No. 2 (2024)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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Abstract

The objectives to be achieved from this study are to determine the influence of sub-district leadership, completeness of facilities and organizational communication on the effectiveness of public services in Pinang District, Tangerang City. The population used as the object of the study were employees of Pinang District, Tangerang City. The results of the study: (1) the influence of sub-district leadership on the effectiveness of public services obtained a positive correlation value of 0.881 with a very strong relationship, the significance test of t count (2.420) > t table (1.685). This means that sub-district leadership partially has a positive and significant effect on the effectiveness of public services in Pinang District, Tangerang City; (2) the influence of completeness of facilities on the effectiveness of public services obtained a positive correlation value of 0.875 with a very strong relationship, the significance test of t count (2.536) > t table (1.685). This means that completeness of facilities partially has a positive and significant effect on the effectiveness of public services in Pinang District, Tangerang City; (3) the influence of organizational communication on the effectiveness of public services obtained a positive correlation value of 0.836 with a very strong relationship, the significance test of t count (4.386) > t table (1.685). This means that organizational communication partially has a positive and significant effect on the effectiveness of public services in Pinang District, Tangerang City; (4) the influence of sub-district leadership, completeness of facilities and organizational communication on the effectiveness of public services obtained a positive correlation value of 0.937 with a very strong relationship, the significance test of significant value F count (89.436) > F table (3.25). This means that sub-district leadership, completeness of facilities and organizational communication together have an effect on the effectiveness of public services in Pinang District, Tangerang City. Keywords: Sub-district Head Leadership, Completeness of Facilities, Organizational Communication and Effectiveness of Public Services.
Evaluation of the Implementation of Digital-Based Academic Administration in the Society 5.0 Era Wahyu Fitriana, Fevi; Mulyadi, Edi; Hardian, Dafyar Eliadi
Journal of English Language and Education Vol 10, No 4 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i4.1245

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This study aims to evaluate the implementation of a digital-based academic administration system in higher education institutions within the context of Society 5.0. Using a qualitative approach with a case study method, this study collected data through in-depth interviews with 15 stakeholders, participant observation, and document analysis. The results showed that the digitalization of academic administration successfully increased process efficiency by 40% and reduced data input errors by 75%. However, the implementation of this system faced significant challenges in the form of resistance to change from users (especially senior staff), a digital competency gap, and interoperability issues with legacy systems. Key findings of the study revealed that the success of digital transformation depends not only on the technological aspect but also on a human-centered approach in system design and adoption processes. Institutions that implemented tiered training programs, technical assistance, and intuitive interfaces demonstrated a 30% higher implementation success rate. This study enriches the Technology Acceptance Model (TAM) by adding the dimension of psychological readiness as a critical factor in technology acceptance. The practical implications of this study emphasize the importance of a holistic approach that combines technological innovation with human resource capacity development. The study recommends the need for user-centric system design, responsive feedback mechanisms, and ongoing evaluation to ensure the sustainability of digital transformation. The limitations of this local study open up opportunities for further research with broader scope and longer observation periods. The findings of this study provide an important contribution to the development of digital transformation policies in higher education that align with the principles of Society 5.0.
From Scroll to Sale: How Social Media Marketing Builds Customer Equity Through Brand Experience at Creamsie Whimsie Brumadyadisty, Garry Brumadyadisty; Edi Mulyadi; Erialdy; Teuku Fajar Shadiq
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/770hj964

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMAs) on Customer Equity, with Brand Experience as a mediating variable among consumers of the premium vape product Creamsie Whimsie in Indonesia. The research method used is a quantitative explanatory approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS 4, based on data obtained from 150 social media user respondents. The results show that SMMAs have a significant effect on Brand Experience and Customer Equity, and Brand Experience is proven to mediate the relationship between SMMAs and Customer Equity. The conclusion of this study confirms that an effective social media marketing strategy can build a strong brand experience and positively impact customer value in the context of the niche market for experience-based FMCG products.   Keywords: Social Media Marketing, Brand Experience, Customer Equity, Premium Vape, PLS-SEM
Analisis Kompensasi dengan Pemanfaatan Plafon Rawat Jalan serta Rawat Inap terhadap Kepuasan Kerja Karyawan di PT XYZ Karawang Nurdiansyah, Suhendar; Rumalutur, Ima Fudri; Nursyah, Muhammad; Karmansyah, Karmansyah; Munib, Munib; Mulyadi, Edi
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.9019

Abstract

The present investigation seeks to probe the impact of compensation, the utilization of outpatient service limits, also utilization of inpatient service limits on employee job satisfaction at PT XYZ Karawang, concurrently yet discretely. The genesis of this inquiry originates from differences in policies related to health service limits and plans for facility changes, which are expected to affect employee job satisfaction. This research executed a quantitative approach, structured via an associative investigational blueprint, with a sample totaling 78 respondents selected purposively from a total of 352 permanent employees. Data were amassed via structured questionnaires and subjected to analysis employing multiple linear regression, t-statistics, F-statistics, and the determinacy coefficient. The analytical elucidate that remuneration, the exploitation of outpatient service thresholds, and the engagement with inpatient service thresholds exert an affirmative and inferentially consequential influence upon personnel vocational contentment when assessed in isolation. When evaluated concurrently, these triad variables likewise manifest a substantial influence, accounting for 25.4% of the variance, whereas the residual 74.6% is attributable to exogenous factors beyond the purview of the present research model. These results indicate that fair compensation and adequate health facilities are crucial factors in fostering job satisfaction. The utilitarian import of this inquiry implies that management should maintain and enhance compensation policies as well as targeted health facilities to improve employee performance and loyalty.
The Role of Performance Assessment as a Basis for Compensation in Improving Individual Employee Performance Yopita S.S, Nova Rosa; Hadi, Samsul; Pulungan, Setyo Budi; Bahri, Syamsul; Haryadi, Budhi; Mulyadi, Edi
Jurnal Ar Ro'is Mandalika (Armada) Vol. 6 No. 1 (2026): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v6i1.5394

Abstract

Performance appraisal plays a crucial role in human resource management, particularly in providing an objective basis for appropriate compensation. Fair compensation based on accurate performance appraisals can motivate employees to improve their individual performance, thus positively impacting overall organizational productivity. This study aims to explore the role of performance appraisals in the compensation process and how they can improve individual employee performance. The method used in this study is a qualitative approach with a literature review, where data were collected from various journals, books, and scientific articles related to the topic of performance appraisal and compensation. The results show that clear and transparent performance appraisals not only serve as an evaluation tool for providing compensation, but also serve as a means to identify employee strengths and weaknesses, as well as provide direction for further development. Thus, effective performance appraisals can create a results-oriented work culture and encourage employees to strive harder in achieving organizational goals. This study contributes to the understanding of how compensation based on performance appraisals can be a driving factor for improving individual employee performance.
Hubungan Kualitas Pengawasan Dan Disiplin Kerja Dengan Produktivitas Kerja Pegawai Kecamatan Karawaci Kota Tangerang Merahwan, Cut; Yanti, Sri; Mulyadi, Edi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1422

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan kualitas pengawasan dan disiplin kerja dengan produktivitas kerja pegawai Kecamatan Karawaci Kota Tangerang. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah proportionate stratified random sampling. Populasi yang dijadikan objek penelitian adalah pegawai Kecamatan Karawaci Kota Tangerang yang berjumlah 115 orang, termasuk pegawai yang ditempatkan di 16 desa atau kelurahan. Adapun teknik penentuan sampel dalam penelitian ini adalah menggunakan rumus Slovin dan jumlah sampel sebanyak 90 orang pegawai. Teknik pengumpulan data menggunakan angket, data yang diperoleh dianalisis dengan statistik inferensial. Adapun pengolahan data menggunakan program SPSS ver. 25. Hasil penelitian menunjukkan (1) kualitas pengawasan terdapat hubungan dengan produktivitas kerja pegawai: nilai korelasi 0.725, terdapat hubungan yang kuat; koefisien determinasi 51.7%, uji signifikan t_hitung (9.702) > t_tabel (1.987), maka Ho ditolak dan Ha diterima, regresi linier Ŷ = 9.991 + 0.725. (X_1), jika ada peningkatan 1 poin kualitas pengawasan maka akan meningkatkan produktivitas kerja pegawai sebesar 0.725 poin; (2) disiplin kerja terdapat dengan produktivitas kerja pegawai: nilai korelasi 0.768, terdapat hubungan yang kuat, koefisien determinasi 64.3%, uji t_hitung (12.585) > t_tabel (1.987), maka Ho ditolak dan Ha diterima, regresi linier Ŷ = 12.496 + 0.768. (X_2) jika ada peningkatan 1 poin disiplin kerja maka akan meningkatkan produktivitas kerja pegawai sebesar 0.768; (3) kualitas pengawasan dan disiplin kerja terdapat hubungan secara bersama-sama dengan produktivtas kerja pegawai: nilai korelasi berganda sebesar 0.825, memiliki hubungan sangat kuat, koefisien determinasi 68.1% artinya kualitas pengawasan dan disiplin kerja memberikan kontribusi sebesar 68.1% terhadap produktivitas kerja pegawai dan sisanya 31.9% dipengaruhi oleh faktor lain, uji F_hitung (92.927) > F_tabel (3.44), maka Ho ditolak dan Ha diterima, regresi linier berganda Ŷ = 7.599 + 0.289 (X_1) + 0.568 (X_2) setiap ada peningkatan 1 poin kualitas pengawasan dan disiplin kerja, maka akan meningkatkan produktivitas kerja pegawai sebesar 7.599 poin.Kata Kunci: Kualitas Pengawasan, Disiplin Kerja dan Produktivitas Kerja Pegawai