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All Journal Jurnal Teknik Kimia Jurnal Kependidikan Panggung Tarbawi: Jurnal Keilmuan Manajemen Pendidikan JIPIS Community Engagement and Emergence Journal (CEEJ) Perspektif : Jurnal Ilmu Administrasi Journal of Management and Bussines (JOMB) Journal of English Language and Education AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Kependidikan Benefit : Journal of Bussiness, Economics, and Finance Journal of International Multidisciplinary Research Jurnal Ar Ro'is Mandalika (Armada) Panggung Jurnal Teknologi dan Bisnis Cerdas
Edi Mulyadi
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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From Scroll to Sale: How Social Media Marketing Builds Customer Equity Through Brand Experience at Creamsie Whimsie Brumadyadisty, Garry Brumadyadisty; Edi Mulyadi; Erialdy; Teuku Fajar Shadiq
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/770hj964

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMAs) on Customer Equity, with Brand Experience as a mediating variable among consumers of the premium vape product Creamsie Whimsie in Indonesia. The research method used is a quantitative explanatory approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS 4, based on data obtained from 150 social media user respondents. The results show that SMMAs have a significant effect on Brand Experience and Customer Equity, and Brand Experience is proven to mediate the relationship between SMMAs and Customer Equity. The conclusion of this study confirms that an effective social media marketing strategy can build a strong brand experience and positively impact customer value in the context of the niche market for experience-based FMCG products.   Keywords: Social Media Marketing, Brand Experience, Customer Equity, Premium Vape, PLS-SEM
Analisis Kompensasi dengan Pemanfaatan Plafon Rawat Jalan serta Rawat Inap terhadap Kepuasan Kerja Karyawan di PT XYZ Karawang Nurdiansyah, Suhendar; Rumalutur, Ima Fudri; Nursyah, Muhammad; Karmansyah, Karmansyah; Munib, Munib; Mulyadi, Edi
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.9019

Abstract

The present investigation seeks to probe the impact of compensation, the utilization of outpatient service limits, also utilization of inpatient service limits on employee job satisfaction at PT XYZ Karawang, concurrently yet discretely. The genesis of this inquiry originates from differences in policies related to health service limits and plans for facility changes, which are expected to affect employee job satisfaction. This research executed a quantitative approach, structured via an associative investigational blueprint, with a sample totaling 78 respondents selected purposively from a total of 352 permanent employees. Data were amassed via structured questionnaires and subjected to analysis employing multiple linear regression, t-statistics, F-statistics, and the determinacy coefficient. The analytical elucidate that remuneration, the exploitation of outpatient service thresholds, and the engagement with inpatient service thresholds exert an affirmative and inferentially consequential influence upon personnel vocational contentment when assessed in isolation. When evaluated concurrently, these triad variables likewise manifest a substantial influence, accounting for 25.4% of the variance, whereas the residual 74.6% is attributable to exogenous factors beyond the purview of the present research model. These results indicate that fair compensation and adequate health facilities are crucial factors in fostering job satisfaction. The utilitarian import of this inquiry implies that management should maintain and enhance compensation policies as well as targeted health facilities to improve employee performance and loyalty.
The Role of Performance Assessment as a Basis for Compensation in Improving Individual Employee Performance Yopita S.S, Nova Rosa; Hadi, Samsul; Pulungan, Setyo Budi; Bahri, Syamsul; Haryadi, Budhi; Mulyadi, Edi
Jurnal Ar Ro'is Mandalika (Armada) Vol. 6 No. 1 (2026): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v6i1.5394

Abstract

Performance appraisal plays a crucial role in human resource management, particularly in providing an objective basis for appropriate compensation. Fair compensation based on accurate performance appraisals can motivate employees to improve their individual performance, thus positively impacting overall organizational productivity. This study aims to explore the role of performance appraisals in the compensation process and how they can improve individual employee performance. The method used in this study is a qualitative approach with a literature review, where data were collected from various journals, books, and scientific articles related to the topic of performance appraisal and compensation. The results show that clear and transparent performance appraisals not only serve as an evaluation tool for providing compensation, but also serve as a means to identify employee strengths and weaknesses, as well as provide direction for further development. Thus, effective performance appraisals can create a results-oriented work culture and encourage employees to strive harder in achieving organizational goals. This study contributes to the understanding of how compensation based on performance appraisals can be a driving factor for improving individual employee performance.
Hubungan Kualitas Pengawasan Dan Disiplin Kerja Dengan Produktivitas Kerja Pegawai Kecamatan Karawaci Kota Tangerang Merahwan, Cut; Yanti, Sri; Mulyadi, Edi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1422

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan kualitas pengawasan dan disiplin kerja dengan produktivitas kerja pegawai Kecamatan Karawaci Kota Tangerang. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah proportionate stratified random sampling. Populasi yang dijadikan objek penelitian adalah pegawai Kecamatan Karawaci Kota Tangerang yang berjumlah 115 orang, termasuk pegawai yang ditempatkan di 16 desa atau kelurahan. Adapun teknik penentuan sampel dalam penelitian ini adalah menggunakan rumus Slovin dan jumlah sampel sebanyak 90 orang pegawai. Teknik pengumpulan data menggunakan angket, data yang diperoleh dianalisis dengan statistik inferensial. Adapun pengolahan data menggunakan program SPSS ver. 25. Hasil penelitian menunjukkan (1) kualitas pengawasan terdapat hubungan dengan produktivitas kerja pegawai: nilai korelasi 0.725, terdapat hubungan yang kuat; koefisien determinasi 51.7%, uji signifikan t_hitung (9.702) > t_tabel (1.987), maka Ho ditolak dan Ha diterima, regresi linier Ŷ = 9.991 + 0.725. (X_1), jika ada peningkatan 1 poin kualitas pengawasan maka akan meningkatkan produktivitas kerja pegawai sebesar 0.725 poin; (2) disiplin kerja terdapat dengan produktivitas kerja pegawai: nilai korelasi 0.768, terdapat hubungan yang kuat, koefisien determinasi 64.3%, uji t_hitung (12.585) > t_tabel (1.987), maka Ho ditolak dan Ha diterima, regresi linier Ŷ = 12.496 + 0.768. (X_2) jika ada peningkatan 1 poin disiplin kerja maka akan meningkatkan produktivitas kerja pegawai sebesar 0.768; (3) kualitas pengawasan dan disiplin kerja terdapat hubungan secara bersama-sama dengan produktivtas kerja pegawai: nilai korelasi berganda sebesar 0.825, memiliki hubungan sangat kuat, koefisien determinasi 68.1% artinya kualitas pengawasan dan disiplin kerja memberikan kontribusi sebesar 68.1% terhadap produktivitas kerja pegawai dan sisanya 31.9% dipengaruhi oleh faktor lain, uji F_hitung (92.927) > F_tabel (3.44), maka Ho ditolak dan Ha diterima, regresi linier berganda Ŷ = 7.599 + 0.289 (X_1) + 0.568 (X_2) setiap ada peningkatan 1 poin kualitas pengawasan dan disiplin kerja, maka akan meningkatkan produktivitas kerja pegawai sebesar 7.599 poin.Kata Kunci: Kualitas Pengawasan, Disiplin Kerja dan Produktivitas Kerja Pegawai
Optimalisasi Pembiayaan Pendidikan Berbasis Kinerja untuk Peningkatan Mutu Pembelajaran di Masyarakat (Studi Kasus BOS Kinerja di SMA Kota Palangka Raya) Mulyadi, Edi; Dewi, Wahi Sari; Sulistyaningrum, Wiwiek; Ni’mah, Istiqomah; Wuryani, Etti Dwi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1646

Abstract

This study addresses the challenge of improving learning quality in senior high schools located in resource limited regions, with a specific focus on Palangka Raya City. In this context, the Performance-Based School Operational Assistance program (BOS Kinerja) serves as a strategic incentive-based funding mechanism to enhance educational outcomes. The study aims to examine the implementation of BOS Kinerja and its impact on teacher competence, student engagement, and academic achievement. A descriptive qualitative approach was employed, combining a literature review and documentation analysis. Data sources included BOS Kinerja reports from 2022-2024, school learning evaluation records, and relevant academic literature. Thematic content analysis was used to interpret the data. The findings reveal that BOS Kinerja funds were primarily allocated for teacher training in Higher-Order Thinking Skills (HOTS), strengthening formative assessment, procuring digital learning tools, and developing project-based and differentiated learning models. These initiatives contributed to improved teacher competence, increased student participation, better academic performance, and reduced absenteeism. However, several challenges persist, such as limited managerial human resources, weak monitoring from local education authorities, and the absence of inter-school evaluation forums. The study recommends strengthening school leadership and managerial capacity, implementing systematic and collaborative evaluation mechanisms, and fostering cross-school collaboration to maximize the long term benefits of BOS Kinerja.
Strategi Pembiayaan Pendidikan untuk Penguatan Pendidikan Masyarakat di Indonesia (2020-2025) Kebijakan, Tren Data dan Rekomendasi Mulyadi, Edi; Solahudin, Mamat; Irfan, Irfan; Imammudin, Muhamad
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1655

Abstract

Indonesia’s education financing after 2020 has been shaped by three major challenges: the constitutional mandate to allocate at least 20% of the national and regional budgets to education, the transformation of the School Operational Assistance (BOS) into the Education Unit Operational Assistance (BOSP), and the urgency to recover from post-pandemic learning loss while re-engaging out-of-school youth. This study aims to analyze the role of BOSP in supporting non-formal education, particularly Community Learning Centers (PKBM), as a pathway to strengthen civic literacy and expand access for second-chance learners. Employing a policy study approach with secondary data from 2020-2025, the research applied a descriptive-comparative analysis within the policy cycle framework and the input-output-outcome-impact model. The findings indicate that reforms in BOSP such as the integration of BOS and BOP, the age eligibility limit of 7-25 years for equivalency education, and the introduction of digital reporting through ARKAS have enhanced efficiency and accountability. However, persistent challenges remain in addressing the needs of learners over 25 years old, ensuring equitable funding distribution across regions, and consolidating comprehensive PKBM datasets. The study concludes that performance- and context-based unit costs, complementary funding schemes, standardized national PKBM data, and sustained technical assistance are essential to strengthen non-formal education financing in Indonesia.
Dampak Kecerdasan Emosional Dan Kompensasi Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Akbar, Tarmizi; Syahril; Rohman, Abdul; Oruw, Arikus; Subhan; Mulyadi, Edi
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 2 (2025): Volume 1 Nomor 2 (September 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i2.6

Abstract

This study aims to analyze the effect of emotional intelligence and compensation on employee performance, with job satisfaction as a mediating variable, in the financial and banking sector in Bandung City, Indonesia. A quantitative approach using a survey method was employed, involving 170 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that emotional intelligence and compensation have a positive and significant effect on both job satisfaction and employee performance. Job satisfaction significantly mediates the relationship between emotional intelligence and compensation on employee performance. The mediation effect indicates that enhancing emotional intelligence and providing fair compensation can optimally improve performance when accompanied by high job satisfaction. These results emphasize the importance of developing emotional intelligence through training and implementing fair compensation systems to increase employee motivation, loyalty, and productivity.
Pengaruh Kepemimpinan Transformasional Dan Kompensasi Terhadap Kinerja Pegawai Dengan Motivasi Kerja Sebagai Variabel Mediasi Pada Perguruan Tinggi Swasta Di Kota Makassar Purbawati Naprilia, Tania; Nurmi; Usman; Nooraeni, Endah; Yunita, Irma; Mulyadi, Edi
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 2 (2025): Volume 1 Nomor 2 (September 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i2.7

Abstract

This study aims to analyze the effect of transformational leadership and compensation on employee performance, with work motivation as a mediating variable, in private universities in Makassar City, Indonesia. A quantitative approach was employed using a survey method involving 257 permanent employees from six private universities in Makassar. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS 4. The findings indicate that transformational leadership and compensation have a positive and significant effect on both work motivation and employee performance. Work motivation also has a positive effect on employee performance and partially mediates the influence of transformational leadership and compensation on employee performance. Simultaneous testing shows that the combination of transformational leadership, compensation, and work motivation explains a substantial proportion of the variance in employee performance. The results contribute theoretically by strengthening the human resource management literature, and practically by providing strategic recommendations to enhance employee performance through inspirational leadership development, fair compensation policies, and effective work motivation management.
Analisis Kompensasi Berbasis Kesejahteraan Holistik Terhadap Turnover Intention Karyawan Budiyanto, Gatot; Halwatiah; Adianto; Hamdani, Rizki; Rusmana; Mulyadi, Edi
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 2 (2025): Volume 1 Nomor 2 (September 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i2.8

Abstract

This PRISMA-guided systematic review synthesizes evidence on holistic welfare-based compensation and its association with turnover intention. Searches across Scopus, ScienceDirect, Taylor & Francis Online, Google Scholar, and SINTA targeted 2018–2025 peer-reviewed publications in Indonesian/English directly linking compensation components work flexibility, work–family support/FSSB, compensation & justice, mental-health support/EAP, recognition, and leadership/resources to intention to quit. Thirty-two studies met inclusion criteria (four meta-analyses, three systematic reviews, one randomized field experiment, and twenty-four quantitative studies). Thematic synthesis and SWiM vote counting indicated 28/32 studies reported reduced turnover intention when holistic components were implemented; 3/32 reported increases associated with psychological violence, absenteeism, and burnout/stress; 1/32 showed a nonsignificant direct effect but an indirect pathway via job satisfaction. Key mediators included job satisfaction, engagement, and motivation, while work–family conflict and burnout decreased. Findings align with the Job Demands–Resources framework: augmenting job resources enhances psychological functioning and dampens demands, thereby lowering intention to quit. We recommend a Holistic Total Rewards bundle combining structured flexibility, accessible work–family/FSSB practices, fair and transparent pay, EAP/mental-health supports, recognition, and supportive leadership; future research should use longitudinal/experimental designs, standardize indicators, and assess cost–benefit
Peran Penilaian Kerja dan Kompensasi dalam Meningkatkan Kinerja Tutor di PKBM Prestasi Gemilang Agus Hidayat, Handi; Zuniarti, Astrini; Romdhoni, Ahmad; Helmin; Mulyadi, Edi
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 2 (2025): Volume 1 Nomor 2 (September 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i2.9

Abstract

This study examines the roles of performance appraisal and compensation in enhancing tutor performance within a nonformal education setting at PKBM Prestasi Gemilang. Adopting a quantitative descriptive approach, data were collected via a Likert-scale questionnaire from 53 active tutors. Instrument quality was established through validity and reliability testing, and relationships among variables were analyzed using multiple regression. The findings indicate that both performance appraisal and compensation are positive predictors of tutor performance, with appraisal emerging as the more salient driver when it is objective, transparent, and accompanied by targeted feedback. Compensation both financial and nonfinancial strengthens motivation, loyalty, and retention, reinforcing the impact of appraisal on day-to-day teaching practice. Theoretically, the results affirm the relevance of performance management as a continuous cycle and align with Herzberg’s two-factor theory in the context of community learning centers. Practically, the study recommends formalizing indicator-based appraisal systems, linking appraisal outcomes to professional development, and structuring equitable, transparent compensation packages. Limitations include the cross-sectional design, single-site context, and reliance on self-report measures. Future studies should broaden the institutional scope, employ longitudinal designs, incorporate mediators or moderators (e.g., motivation, work environment, organizational support), and integrate learner outcomes and classroom observation into the appraisal cycle
Co-Authors Abdul Rohman Ade Musyanti Adianto Agus Hidayat, Handi Akbar, Tarmizi Bambang Wahyudi Brumadyadisty, Garry Brumadyadisty, Garry Brumadyadisty Budiyanto, Gatot Chairunissa, Aisha Aprilia Dafyar Eliadi H Dafyar Eliadi Hardian Darmojo, Hardjito S. Dewi Hastuti, Ade Dewi Oktavioni Dewi, Wahi Sari Dwi Agustini, Dwi Eliadi , Dafyar Endah Puspaningrum, Florentina Erialdy Fauziah, Luluk Fauziah Halwatiah Hamdani, Rizki Hardian, Dafyar Eliadi Haryadi, Budhi Helmin Imammudin, Muhamad irma yunita Iwan Iwan Jannah, Fadhillah Zahrotul Jannah Zahrotul Jarnawi Afgani Dahlan Juhri Juhri Karmansyah, Karmansyah Koswara, D Deni Kusnadi, Rudi Laksmono, Rudy Lalan Ramlan Lisnah Lisnah Mashudi , Merahwan, Cut MMSI Irfan ,S. Kom Munib Munib, Munib Mustofa Kamil, Mustofa Netty Lisdiantini Ni’mah, Istiqomah Nooraeni, Endah Nopia Handayani Nurmi Nursyah, Muhammad Oruw, Arikus Panggabean, Swandi Permana, Sandy Eka Prasetyo, Dika Pulungan, Setyo Budi Purbawati Naprilia, Tania Romdhoni, Ahmad Rudy Rudy Rumalutur, Ima Fudri Rusmana Sabur, Ambuy Samsul Hadi Soemargono Soemargono Solahudin, Mamat Sri Yanti Subhan Suhaya Suhaya, Suhaya Suhendar Nurdiansyah Suhifatullah, M. I. Sulistyaningrum, Wiwiek Syahril Syamsul Bahri Teuku Fajar Shadiq Trianna, Nurul Widji Usman Wahyu Fitriana, Fevi Wahyudin, Irmansyah Waluyo Diyanto Wuryani, Etti Dwi Yopita S.S, Nova Rosa Zuhri, Mochammad Saifuddin Zuniarti, Astrini