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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen "E M O R" YUME : Journal of Management Jambura Science of Management Value: Jurnal Manajemen dan Akuntansi Jurnal Industri Kreatif dan Kewirausahaan Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan GANESHA: Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS MES Management Journal SENTRI: Jurnal Riset Ilmiah Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Applied Business and Administration Journal (ABAJ) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian dan Pengkajian Ilmiah Siber International Journal of Digital Business Journal of Economics and Management IJEFSD eJEBA Manager : Jurnal Ilmu manajemen El-Economica
Andi Juanna
Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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EXPLORING THE OUTCOMES OF INTERNAL MARKETING: A SYSTEMATIC LITERATURE REVIEW Juanna, Andi; Mohamad Rizan; Setyo Ferry Wibowo
Jurnal Industri Kreatif dan Kewirausahaan Vol 9 No 1 (2026): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2026
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v9i1.3539

Abstract

Internal marketing has increasingly attracted scholarly attention as an organizational approach that treats employees as internal customers and seeks to enhance employee-related and organizational outcomes through communication, support, development, empowerment, and alignment with organizational goals. Among these outcomes, job satisfaction has emerged as one of the most frequently examined and strategically important constructs because of its close relationship with employee retention, engagement, performance, and well-being. This study aims to systematically review and synthesize the existing literature on internal marketing and its outcomes, with particular emphasis on job satisfaction and related employee outcomes. A systematic literature review approach was employed using the Publish or Perish application to retrieve records indexed in the Scopus database. The search process used the keywords “job satisfaction” AND “internal marketing,” “job satisfaction” AND “internal market orientation,” and “internal marketing” AND “job satisfaction in service industry.” The initial search identified 124 records. After applying eligibility criteria and PRISMA-based screening procedures, 24 articles published between 2018 and 2024 were selected for in-depth analysis. The findings indicate that internal marketing consistently contributes positively to job satisfaction and is also associated with organizational commitment, work engagement, customer orientation, task performance, employee retention, and broader well-being outcomes. The review further shows that internal marketing is commonly operationalized through dimensions such as empowerment, communication, work environment, development, compensation, vision, and organizational support. Overall, the study confirms that internal marketing should be viewed as a strategic organizational framework with significant implications for both employee satisfaction and wider organizational effectiveness.
Pengaruh Komitmen Afektif terhadap Perilaku Sportsmanship Pegawai melalui Mediasi Budaya Organisasi Di BPJS Gorontalo: The Influence of Affective Commitment on Employee Sportsmanship Behavior through Organizational Culture Mediation at BPJS Gorontalo Maku, Nurlaila Agustin; Machmud, Rizan; Tantawi, Rezkiawan; Hinelo, Raflin; Juanna, Andi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 2 (2025): e-JEBA Volume 12 Number 2 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i2.53723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komitmen afektif terhadap perilaku sportsmanship pegawai dengan mempertimbangkan peran budaya organisasi sebagai mediator, dalam konteks organisasi penyelenggara jaminan sosial ketenagakerjaan di Kota Gorontalo. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan teknik pengambilan sampel berupa sensus terhadap seluruh pegawai yang menjadi responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode pemodelan persamaan struktural berbasis partial least squares dengan bantuan perangkat lunak analisis statistik. Hasil penelitian menunjukkan bahwa komitmen afektif tidak berpengaruh secara langsung terhadap perilaku sportsmanship, namun memiliki pengaruh yang signifikan terhadap budaya organisasi, dan budaya organisasi memiliki pengaruh signifikan terhadap perilaku sportsmanship pegawai. Dengan demikian, budaya organisasi terbukti sebagai mediator penuh dalam hubungan antara komitmen afektif dan perilaku sportsmanship. Kesimpulan dari penelitian ini adalah bahwa peningkatan perilaku sportsmanship pegawai sangat bergantung pada kekuatan budaya organisasi yang dibentuk oleh komitmen afektif. Rekomendasi yang diberikan mencakup penguatan nilai-nilai budaya kerja yang terbuka, kolaboratif, dan menghargai kinerja, serta pengembangan program pelatihan, kegiatan membangun tim, dan sistem penghargaan yang mendukung perilaku positif di tempat kerja.
Analysis of the Effect of Customer Experience, with Customer Satisfaction as a Mediation Variable Andi Juanna; Umin Kango; Tineke wolok; Irwan Yantu; Rober R. Winerungan
International Journal on Economics, Finance and Sustainable Development Vol. 4 No. 1 (2022): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v4i1.2583

Abstract

The Purpose of this study is to analyze the effect of Customer Experience, Service with Customer Satisfaction as mediation Variable for IndiHome's Customers of PT Telkom Witel Sulut. The population of this research totally 2509 Customer with 2 months unpaid billing of IndiHome on term July and August 2021, and sampling was carried out based on Slovin's Formula total 359 respondents filled the questionnaire. The Research data were analyzed using PLS SEM (Partial Least Square - Structural Equation Modeling) with SmartPLS 3.0.software. The Result show that Customer Experience, on Customer Satisfaction but did not directly influence Customer Retention. Customer Experience, Service Quality and Price Perception affect Customer Retention through Customer Satisfaction with full mediation.
Analysis of the Relationship Between Stock Price Index and Exchange Rate in Indonesia (Emerging Market) and in Singapore (Developed Market) using Vector Error Correction Model (VECM) Analysis Andi Juanna; Umin Kango; Tineke Wolok
International Journal on Economics, Finance and Sustainable Development Vol. 4 No. 1 (2022): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v4i1.2584

Abstract

The COVID-19 pandemic is a problem that occurs in all countries, both developed and developing countries. The impact of this pandemic is not only in the health and social fields, but also the most visible is the economic impact. Restructuring the economy requires investment, both domestic and international. The increase that occurs will make the domestic currency appreciate. Conversely, if there is a downward trend in stock prices, it will cause investors' real wealth to decrease, thereby causing a decrease in the demand for money. A decrease in the demand for money will result in a decrease in interest rates which will have an impact on foreign investment (capital inflow) and ultimately lead to a depreciation of the domestic currency. This study aims to examine the long-term relationship between stock prices (closing price) and the exchange rate in Indonesia as an emerging market and Singapore as a developed market.
The Influence of Brand Image and Product Variation on Consumer Buying Interest of Geprek Bensu (Case Study in Gorontalo City) Dwiandra Venayla Putri Mulyadi; Andi Yusniar Mendo; Andi Juanna
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.424

Abstract

This study aims to determine whether brand image and product variety influence consumer purchasing interest at Geprek Bensu restaurants in Gorontalo City. This research method uses a quantitative approach with three variables, namely brand image (X1), product variety (X2), and purchasing interest (Y). The sample used in this study amounted to 96 respondents, who had never made a purchase at Geprek Bensu in Gorontalo City and were the general public of Gorontalo City and students of Gorontalo State University. The sampling technique used was purposive sampling. Data analysis used was descriptive analysis and multiple linear regression analysis. The results showed that brand image had a positive and significant effect on purchasing interest, indicated by a regression coefficient value of 0.551. Product variety also had a positive and significant effect on purchasing interest with a coefficient value of 0.345. Simultaneously, brand image and product variety had a significant effect on consumer purchasing interest. This was indicated by the results of the multiple linear regression test with an F-value of 147.696 and a significance of 0.001. These findings reflect that strengthening brand image and providing product variations that suit consumer preferences can increase purchasing interest, especially among the younger generation.
The Influence of Brand Image and Product Variation on Consumer Buying Interest of Geprek Bensu (Case Study in Gorontalo City) Dwiandra Venayla Putri Mulyadi; Andi Yusniar Mendo; Andi Juanna
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.424

Abstract

This study aims to determine whether brand image and product variety influence consumer purchasing interest at Geprek Bensu restaurants in Gorontalo City. This research method uses a quantitative approach with three variables, namely brand image (X1), product variety (X2), and purchasing interest (Y). The sample used in this study amounted to 96 respondents, who had never made a purchase at Geprek Bensu in Gorontalo City and were the general public of Gorontalo City and students of Gorontalo State University. The sampling technique used was purposive sampling. Data analysis used was descriptive analysis and multiple linear regression analysis. The results showed that brand image had a positive and significant effect on purchasing interest, indicated by a regression coefficient value of 0.551. Product variety also had a positive and significant effect on purchasing interest with a coefficient value of 0.345. Simultaneously, brand image and product variety had a significant effect on consumer purchasing interest. This was indicated by the results of the multiple linear regression test with an F-value of 147.696 and a significance of 0.001. These findings reflect that strengthening brand image and providing product variations that suit consumer preferences can increase purchasing interest, especially among the younger generation.
Adapting Marketing Communication in the Repositioning of Therapeutic Products Andi Juanna; Usep Suhud; Mohamad Rizan
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 1 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Januari-Juni 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/mn83vq35

Abstract

This study aims to develop a contextual repositioning framework for traditional health products by integrating cultural roots and narrative authenticity into cross-cultural marketing strategies. The study highlights the challenges of aligning the values of traditional products with the dynamic preferences of modern health-conscious consumers, particularly in emerging markets such as Indonesia. A conceptual theory-building approach is employed, based on a comprehensive synthesis of 46 relevant publications from 2016 to 2025. The reviewed studies cover themes such as consumer acculturation, cultural storytelling, product repositioning, and health branding. The research reveals critical gaps in existing repositioning models, notably the lack of cultural context and the limited integration of emotional and narrative approaches in consumer engagement. Through integrative reasoning, this study proposes a conceptual framework that connects cultural roots, narrative authenticity, perceived health value, and consumer acceptance, mediated by cultural storytelling strategies. The proposed framework suggests that the repositioning of traditional health products requires a narrative-driven process, in which cultural roots and authenticity form the foundation of consumer engagement. By embedding local heritage values into brand narratives, companies can enhance consumer perceptions of health value, thereby fostering trust and acceptance. This conceptual contribution addresses theoretical gaps in existing cross-cultural marketing models and offers practical guidance for brand managers operating in culturally rich yet globally competitive health markets. The paper concludes with recommendations for future empirical research to validate the proposed propositions across diverse cultural contexts.
ANALISIS PERAN MEDIASI ORIENTASI KERJA PADA PENGARUH ROTASI KERJA TERHADAP KEPUASAN KERJA Abdul Kadir Dimas Walangadi; Robiyati Podungge; Rezkiawan Tantawi; Mohamad Agus Salim Monoarfa; Andi Juanna
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38645

Abstract

Penelitian ini bertujuan untuk menguji pengaruh rotasi kerja terhadap kepuasan kerja melalui orientasi kerja pada pegawai di lingkungan Universitas Negeri Gorontalo. Sampel dalam penelitian ini merupakan pagawai di lingkungan Universitas Negeri Gorontalo yang ditentukan menggunakan metode snowball sampling, dengan jenis data yang digunakan adalah data primer. Penelitian ini menggunakan analisis kuantitatif dari data yang diperoleh dengan distirbusi kuesinoner kepada responden. Teknik analisis data dalam penelitian ini meliputi analisis regresi linear, analisis jalur, dan uji sobel. Hasil penelitian ini menunjukan bahwa rotasi kerja memiliki pengaruh positif dan signifikan terhadap orientasi kerja; orientasi kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja; rotasi kerja berpengaruh secara langsung terhadap keputusan pembelian; dan rotasi kerja memiliki pengaruh terhadap kepuasan kerja melalui orientasi kerja sebagai variabel intervening dengan kategori partial mediation.
PENGARUH PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DAN CUSTOMER EXPERIENCE TERHADAP MINAT BERLANGGANAN (STUDI PADA MAHASISWA JURUSAN MANAJEMEN UNIVERSITAS NEGERI GORONTALO PENGGUNA CHATGPT) Sri Rahayu R. Lasaib; Zulfia K. Abdussamad; Andi Juanna
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38590

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Artificial intelligence (AI) dan Customer experience Terhadap Minat Berlangganan layanan ChatGPT pada Mahasiswa Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo. Pengumpulan data menggunakan data primer yang diperoleh dari mahasiswa Jurusan Manajemen Universitas Negeri Gorontalo yang kemudian dijadikan responden, setelah melakukan perhitungan menggunakan rumus taro yamane sehingga peneliti menyesuaikan sebanyak 93 responden. Hasil data yang dikumpulkan melalui pembagian kuesioner tersebut telah diuji dengan uji validitas dan reabilitas, uji asumsi klasik, dan uji analisis regresi linear berganda. Metode analisis data menggunakan aplikasi SPSS 20. Berdasarkan hasil penelitian uji analisis regresi linear berganda menunjukan bahwa variabel Artificial intelligence berpengaruh positif terhadap minat berlangganan, pengaruh Customer experience terhadap minat berlangganan mahasiswa tidak signifikan, dan secara simultan variabel Artificial intelligence dan Customer experience berpengaruh positif terhadap Minat Berlangganan layanan ChatGPT pada mahasiswa Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Gorontalo. Berdasarkan perhitungan koefisien determinasi menunjukan R2 sebesar 73,8%, yang artinya pengaruh variabel independen yang terdiri dari Artificial Intelligence dan Customer Experience terhadap Minat Berlangganan sebesar 0,738 atau 73,8%. Sedangkan sebesar 0,262 atau 26,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
From Platform Adoption to Business Performance: Purchase Intention as a Mediating Mechanism among Mbizmarket-Based MSMEs Ramlan A. Isa; Diajeng Reztrianti; Annisa Retno Utami; Andi Juanna
Journal of Economics and Management Vol. 4 No. 3 (2026): Journal of Economics and Management, September 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i3.699

Abstract

This study examines the effect of Mbizmarket use on MSME business performance in Gorontalo Province, with purchase intention as a mediating variable. The topic is important because MSMEs remain a major pillar of regional economic development, yet their participation in digital procurement platforms remains limited. Although Gorontalo has more than 105,000 MSMEs, only 575 business actors were registered as Mbizmarket providers, indicating a low adoption rate. This condition highlights the need to understand whether B2B/B2G e-procurement platforms can improve MSME performance through MSME users' intention to conduct business-related purchases. This study used a quantitative explanatory design and surveyed 85 MSME actors who had used Mbizmarket. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Mbizmarket use positively affects business performance (β = 0.330, p < 0.001) and purchase intention (β = 0.526, p < 0.001). Purchase intention also positively affects business performance (β = 0.499, p < 0.001) and significantly mediates the relationship between Mbizmarket use and MSME performance (β = 0.262, p < 0.001). These findings indicate that digital platform use contributes to MSME performance not only through operational benefits but also through transaction intention. The study applies a TAM-informed perspective to digital platform use in a B2B/B2G e-procurement context. It offers practical implications for MSMEs, local governments, and platform managers to strengthen digital procurement participation and regional MSME competitiveness.
Co-Authors Abdul Kadir Dimas Walangadi Abdullah, Amnawati Abdullah, Hikmawati Abdullah, Karmila Abdullah, Muhamad Al Faruq Abdussamad, Zulfia K. Agus Hakri Bokingo Alkatiri, Munasar Alpianto Zakaria Andi Yusniar Mendo Anggraini, Sherina Annisa Aprilia Annisa Retno Utami Antoni, Elpina Y. Apniati Kiraman Aprilia Massie Arnol Kusmin Asnawi, Melan Angriani Badaru, Defrianto Banjarnahor, Ari Biki, Syamsul B. Citra Aditya Kusuma Citra Ningsih Korompot Citrawati Fadjar Clara Rizky Triani Rauf Danial, Yulyan Diajeng Reztrianti Diajeng Reztrianti Diajeng Reztrianti Djafar, Sri Winda Djakaria, Ririn Djoko Lesmana Radji Dwiandra Venayla Putri Mulyadi Elviansri Katili Farmin Olii Fernatubun, Jumiati Ferry, Setyo Frenisya Atuna Fritania Bonde Halid Ahmad Hamdatai, Emil Salim Hamid, Febriyanti Putri Hapsawati Taan Hayani Hayani Haykal, Azzahra Putri Heldy Vanni Alam Hepat, Devita Aulia R Husain, Indriyani S Idris Yanto Niode Idrus, Fadel H. Al Imam Prawiranegara Gani Irdayanti, Wa Ode Irwan Yantu Isa, Ramlan Amir Jiartia Gobel Julfikri S. Bilale Kahfiansyah, Muh. Ade Karmoy, Moh. Fadhel Khafifah Rahmasari Kidam, Tasya Laiya, Indriyanti Lapalanti, Mohamad Zidhan Hidayat Lidya Hikolo Madjid, Lia Yustika Maku, Nurlaila Agustin Manda, Zildjian Berbi Gita Mansur, Saiful M. Mardjun, Nur Alfi Mark Brian Melisawati Kau Melysa Rahmola Moh Owen Palangit Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Mohamad Ichsan Adjunu Mohamad Rizan Mohamad Zidhan Hidayat Lapalanti Mohamad, Abdulrizky Wijaya Mohamad, Thirsa Mohammad Rizan, Mohammad Mohehu, Fazri Mokodompit, Regita C. Muchtar Ahmad Muhammad Ade Kahfiansyah Muhammad Sapta Ramadhan Ginting Suka Napu, Fajar Sidic Nasib Rianto Hasan Nuryan Danial Pansu, Oku Payuyu, Defriansyah Pidu, Sumaya Gusman Podungge, Azfar Raflin Hinelo Rahmawati Muharam Ramadani, Firni Rasyid, Mohamad Fathahudin Rezkiawan Tantawi Ria Restika Halid Riska Annisa Abdjul Risky Ismail Rivaldy Ardin, Mohamad Nur Rizan Machmud Rizka Nur Safira Rober R. Winerungan Robiyati Podungge Rully Rachmad Hiola Rusli Isa Setyo Ferry Wibowo Siti Chairunnisa Sri Mulyani Wakiden Sri Rahayu R. Lasaib Srisetia Ningrum Suciyati Maruf Syamsul B Biki Syamsul B. Biki Syavira Syamsudin Tineke Wolok Tomina, Santri A. Tri Rusilawati Kasisariah Umar, Fitriyanti Umin Kango Usep Suhud Villy Epifania Suruata Wibowo Wiwik Rachmarwi Yuli Isnawati Yulianti Toralawe Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad Zuriyatina F. Hunowu